Vinicius Jr. ⚡️🇧🇷

Vinicius Jr. ⚡️🇧🇷

@vinijr

@institutovinijr

ATHLETE Business

61.6M

Followers

1.1K

Following

781

Posts

2.93%

Engagement Rate

Mega tier Updated Jun 19, 2026

Account Overview

Profile summary and post performance

Ranking at number 82 out of 1620 tracked creators puts this account in a large tier with a follower count 85.5 times the median size. This verified athlete profile has shared 781 posts to build its presence. The engagement rate of 2.93% sits well above the 0.93% median mark. The following report breaks down the specific audience interactions and content performance.

Account Info

Account Size Mega
Followers 61,552,685
Following 1,139
Posts 781
Verified Yes
Business Account Yes
Category ATHLETE

Post Performance

Posts Analyzed 12
Avg Likes per Post 1,769,493
Avg Comments per Post 32,777
Videos 8
Photos 4
Engagement Rate 2.93%

Engagement Analysis

Based on 12 recent posts

Platform Context

@vinijr ranks 171 out of 774 for engagement rate because its performance sits well above the tracked median. This high placement means the account generates more interaction relative to its audience than most creators in the dataset. The 2.93% rate outperforms the 0.93% average by a wide margin.

The engagement rate of 2.93% outperforms the 0.93% median, ranking 171 out of 774 accounts as an above average performer. While likes provide a baseline of approval, the high volume of comments suggests this audience is actively participating in conversations rather than just viewing content. A stark contrast exists between content formats. The audience rewards photos with much higher engagement levels than videos. These four photos averaged 4.3 million likes compared to the 488.1k average for video posts. Reliability metrics suggest that while growth is consistent, it lacks extreme spikes. Only 25.0% of recent posts cleared double the account average, and no posts reached the five times threshold. This indicates a steady following rather than a series of unpredictable viral hits. The core audience prefers high-impact imagery over video content to spark their interaction. This is an active audience.

1.8M

Avg Likes/Post

32.8K

Avg Comments/Post

21.2M

Total Likes

393.3K

Total Comments

Engagement Rate

Compared to Mega tier benchmarks

Above Average for Mega

2.93%

(Likes + Comments) / Followers per post

Video vs Photo Engagement

488.1K

Avg Likes on Videos (8)

4.3M

Avg Likes on Photos (4)

Per-Post Engagement Trend

Engagement (likes + comments) for each of @vinijr's tracked recent posts, in upload order. Hover any point for the exact value.

Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.

Best-Performing Post, Decomposed

What @vinijr's single biggest post had going for it — the patterns worth replicating.

Top post by @vinijr

5,310,224 likes · 79,804 comments

3.0× @vinijr's average post · 6.4× the median post.

"7️⃣"

3 characters

Photo

Format

Saturday

Day Posted

15:00 UTC

Hour Posted

Content Analysis

Hashtags, keywords, captions, and top posts

The standout post achieved a multiplier of 6.4x over the median average. It maintained a healthy balance between likes and comments to drive high engagement. This specific success occurred on a Saturday at 15:00 UTC. Use medium length captions between 40 and 100 characters to capture the best engagement levels. Long captions exceeding 100 characters perform poorly and suggest that concise copy is preferred by this audience. The recurring hashtags #airpodsvini, #rexona, #nuncateabandona, and #copadomundofifa2026 serve as clear signals for content themes. Maintain a steady posting cadence of roughly three times per week to sustain the current reach. This account maintains high volume with an average of 1.8M likes per post across its large following. The account has 61.6M followers.

Top Hashtags

#airpodsvini (2) #rexona (1) #nuncateabandona (1) #copadomundofifa2026 (1)

Top Keywords

vamos (3) brasil (2) airpodsvini (2) commissioned (2) apple (2) fortnite (2) rexona (2) dubai (2) speed (2) muito (1) feliz (1) felizes (1) vivendo (1) sonho (1) rhythm (1) weapon (1) check (1) music (1) edit (1) come (1) play (1) obrigado (1) deus (1) queremos (1) mais (1) melhorar (1) juntos (1) guesses (1) playing (1) airpods (1)

Caption Analysis

Avg Caption Length 54 chars
Posting Frequency 3.5 posts/week

Content Mix

8

Videos / Reels

4

Photos

Top Performing Posts

Post thumbnail

7️⃣

5.3M likes 79.8K comments
View
Post thumbnail

Obrigado, DEUS. Queremos mais e vamos melhorar. Vamos juntos, BRASIL!!!

4.8M likes 96.4K comments
View
Post thumbnail

Eu to muito feliz de ver vocês felizes… Vivendo um sonho. É o BRASIL!!!!! 7️⃣🕺🏿

4.8M likes 143.2K comments
View
Post thumbnail

🇧🇷7️⃣

2.3M likes 34.4K comments
View
Post thumbnail

Dubai in one word✨ @visit.dubai

900.8K likes 7.5K comments 7.1M views Video
View
Post thumbnail

Speed Recognizes Speed 🤝 New Mercurial Superfly & Vapor available now.

835.9K likes 2.6K comments 6.4M views Video
View
Post thumbnail

Vamos Fortnite!! ⚽️💥 June 10th

538.5K likes 4.6K comments 3.1M views Video
View
Post thumbnail

Can’t catch me 🤪 Watch now @nike

435.5K likes 3.3K comments 2.3M views Video
View
Post thumbnail

Any guesses what’s playing in my AirPods? #AirPodsVini Commissioned by @apple

434.4K likes 7.2K comments 4.6M views Video
View

Top Posts

Highest-liked recent posts from @vinijr

# Caption Likes Comments Link
1
7️⃣
5.3M 79.8K view
2
Obrigado, DEUS. Queremos mais e vamos melhorar. Vamos juntos, BRASIL!!!
4.8M 96.4K view
3
Eu to muito feliz de ver vocês felizes… Vivendo um sonho. É o BRASIL!!!!! 7️⃣🕺🏿
4.8M 143.2K view
4
🇧🇷7️⃣
2.3M 34.4K view
5
Dubai in one word✨ @visit.dubai
900.8K 7.5K view
6
Speed Recognizes Speed 🤝 New Mercurial Superfly & Vapor available now.
835.9K 2.6K view
7
Vamos Fortnite!! ⚽️💥 June 10th
538.5K 4.6K view
8
Can’t catch me 🤪 Watch now @nike
435.5K 3.3K view
9
Any guesses what’s playing in my AirPods? #AirPodsVini Commissioned by @apple
434.4K 7.2K view

Posting Patterns & Optimal Timing

When @vinijr posts on Instagram

The account follows a steady grind with high frequency. Posting over three times weekly puts this creator well above the median of 1.1 posts per week. This active output correlates with a strong follower rank of 82 out of 1620. The consistency score of 46 indicates an erratic rhythm rather than a clockwork schedule. You will see bursts of activity followed by quiet stretches since the longest posting streak is only two days. Fresh content typically lands on Monday and Thursday. The busiest upload window occurs at 16:00 UTC. Marketers can expect frequent opportunities for tie-ins but must plan around an unpredictable posting gap. Because the creator posts so often compared to their peers, there are many windows for integration. However, the low consistency score means you cannot rely on a fixed schedule to predict exactly when a post will land. You should monitor the account closely to catch the next active burst for any time-sensitive promotions.

3.5

Posts / week

53.1h

Avg gap between posts

Thursday, Monday, Tuesday

Peak posting days

16:00, 15:00, 7:00 UTC

Peak posting hours

Posting Activity by Hour (UTC)

Night (10pm-5am) Morning Afternoon Evening Peak hour

How often @vinijr publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.

0

1

1

2

3

4

5

6

1

7

8

9

10

11

12

13

14

4

15

5

16

17

18

19

20

1

21

22

23

Hour of day (UTC) — 0 is midnight, 12 is noon

Reading this chart: Taller bars are hours when @vinijr publishes more often. Their busiest hours are 16:00, 15:00, 7:00 UTC — highlighted with bold pink bars. Times are in UTC; subtract 5h for US Eastern, 8h for US Pacific, or add 1h for UK BST. Empty hours don't necessarily mean a bad time to post; they're simply hours @vinijr hasn't been active in our tracked sample.

The account posts roughly 3.5 times a week with peak activity on Thursday and Monday. The most frequent hour for posting is 16:00 UTC.

Most Common Words

Frequent caption words across @vinijr's recent posts (excludes stopwords)

vamos (3) brasil (2) airpodsvini (2) commissioned (2) apple (2) fortnite (2) rexona (2) dubai (2) speed (2) muito (1) feliz (1) felizes (1) vivendo (1) sonho (1) rhythm (1) weapon (1) check (1) music (1) edit (1) come (1) play (1) obrigado (1) deus (1) queremos (1) mais (1) melhorar (1) juntos (1) guesses (1) playing (1) airpods (1)

Best Day of the Week to Post

@vinijr's engagement broken down by day of the week

Day Posts Avg Engagement Total Engagement
Monday 2 468,157 936,314
Tuesday 2 437,418 874,836
Wednesday 1 908,355 908,355
Thursday 3 1,952,956 5,858,868
Friday 1 2,371,433 2,371,433
Saturday 1 5,390,028 5,390,028
Sunday 2 2,643,704 5,287,407

Posting Consistency & Streaks

How steadily @vinijr maintains output

2

Longest streak (days)

46/100

Consistency score

Inverse of posting-gap variance

49.3%

Active days

Posted at least once

53.1h

Avg gap

Between posts

Caption Length & Performance

How @vinijr's caption length correlates with engagement

100.0%

Posts with Caption

54

Avg Caption Chars

71

Median Chars

124

Longest Caption

Caption Length Posts Avg Engagement
Short (<40 chars) 6 1.7M
Medium (40-100) 5 2.3M
Long (100+) 1 97.9K

The audience prefers medium captions of 40 to 100 characters because they earn 2.3M engagement. Long captions over 100 characters perform the worst with only 97.9K engagement.

Who This Audience Is

What @vinijr's reach and engagement mean for a brand.

The large follower count places this creator in an extreme outlier bracket compared to typical creators. This scale confirms reach that far exceeds standard influencer marketing boundaries. The verified status and athlete categorization define a primary audience of global sports fans. Engagement rates are more than triple the median, which means brand messages land with much higher frequency than average for a profile of this size. Most accounts at this scale see diluted interaction, but these figures indicate a highly active core following. The sheer volume suggests reach is the primary utility here. This audience fits the sports and apparel category.

Compare & Discover Similar Creators

Stack @vinijr against any other Instagram creator we track, or jump to similar accounts.

Compare @vinijr to another creator

Get a side-by-side stats breakdown.

@vinijr vs

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Estimated Earnings

Revenue estimates based on follower count and engagement

@vinijr generates revenue primarily through sponsored posts with a projected price band of $307.8K to $738.6K based on their follower count. Their high rank puts them in a position to command a premium over the average creator. Because they sit at 85.5x the median, they are viewed as a top-tier asset rather than a value play. The engagement rate of 2.93% is more than triple the 0.93% market average. This high interaction rate justifies the upper end of their estimated price bracket for reach. These are modelled estimates from public metrics, not disclosed earnings.

Sponsorship Value (Est. Per Post)

Based on 61.6M followers (Mega)

$307,763 – $738,632

Industry rate for mega Instagram creators

Disclaimer: These are rough estimates based on publicly available industry benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. Instagram sponsored post rates fluctuate and are not guaranteed.

Key Insights & Takeaways

Key Takeaways

Reach. Ranking in the top 5% of creators with a following 85 times the median establishes a dominant presence. Engagement. A 2.93% rate triples the median, meaning the audience interacts much more than average accounts. Hit-rate. One quarter of recent posts beat double the account average, showing consistent ability to produce standout content.

Strengths

  • + Verified account with 61.6M followers
  • + 2.93% engagement rate beats the 0.93% tracked median
  • + 25.0% of recent posts beat 2x the account's own average
  • + Active cadence of about 3.5 posts a week
  • + Above the 10K threshold where sponsorship deals become viable

Opportunities

Summary

This analysis of @vinijr reveals a mega Instagram presence with 61,552,685 followers. The account demonstrates an engagement rate of 2.93%, averaging 1.8M likes per post across 12 analyzed posts. The account holds verified status.

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Frequently Asked Questions About @vinijr

How many followers does @vinijr have on Instagram?

@vinijr has 61,552,685 followers on Instagram, placing them in the mega creator tier.

What is @vinijr's Instagram engagement rate?

@vinijr has an engagement rate of 2.93% based on 12 recent posts, averaging 1.8M likes per post.

How much does @vinijr earn on Instagram?

Based on industry benchmarks, @vinijr's estimated sponsorship value is $307,763 - $738,632 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.

How many posts has @vinijr published on Instagram?

@vinijr has published 781 posts on Instagram.

What is @vinijr's most-liked recent post?

Of the 12 recent posts analyzed, the top post received 5,310,224 likes and 79,804 comments.

How often does @vinijr post on Instagram?

@vinijr posts approximately 3.5 times per week, with an average gap of 53.1 hours between posts. Peak posting days are Thursday, Monday, Tuesday.

How does @vinijr compare to other Instagram creators?

@vinijr sits in the Mega creator tier alongside accounts like @karimbenzema, @paulpogba, @stephencurry30.

Is @vinijr verified on Instagram?

Yes, @vinijr is a verified Instagram account.

About This Analysis: This analysis is based on a snapshot of @vinijr's Instagram profile and 12 recent posts.

Data collected and analyzed by IGDataHub | Analysis date: Jun 19, 2026