Paris Saint-Germain
DOUBLE CHAMPIONS DβEUROPE ππβ€οΈπ
66.7M
Followers
189
Following
20.9K
Posts
0.88%
Engagement Rate
Account Overview
Profile summary and post performance
This account ranks 73rd out of 1,606 tracked creators and holds a follower count that is 91.8 times the median size. As a verified sports club with over twenty thousand posts, this profile operates as a large established entity. The engagement rate of 0.88% falls below the 1.31% median for its peer group. The following report breaks down the specific audience interactions and content performance metrics.
Account Info
| Account Size | Mega |
| Followers | 66,651,637 |
| Following | 189 |
| Posts | 20,936 |
| Verified | Yes |
| Business Account | Yes |
| Category | SPORTS_CLUB |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 583,291 |
| Avg Comments per Post | 3,234 |
| Videos | 6 |
| Photos | 6 |
| Engagement Rate | 0.88% |
Follower Growth Over Time
How @psg's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
+1.6M
Net Change
+2.4%
% Change
+22.1K
Avg / Day
72
Days Tracked
25
Data Points
Tracked between May 24, 2026 (65,530,634 followers) and Aug 4, 2026 (67,122,713 followers).
The account gained 1.1M followers over 34 days. The steady upward trend reached 66.7M followers by the end of the period.
What the trajectory means
The @psg account gained 1.1M followers during the tracking period. This upward trend makes the profile an account worth getting in early on. The daily pace of 33.0K new followers allows for consistent planning within a campaign brief.
Engagement Analysis
Based on 12 recent posts
Platform Context
The @psg account ranks 971 of 1605 for engagement because its rate sits below the tracked median. This lower percentage means that followers are less active with the content compared to average accounts in the corpus. The performance indicates a lower level of interaction per follower than is typical for the platform.
The engagement rate of 0.88% falls below the 1.31% median and ranks 971 out of 1605. This indicates that followers interact less than the average user. Video content earns much higher rewards with nearly 1 million likes compared to the 178,500 likes earned by photos. The audience clearly favors motion over still images. While high numbers appear at first glance, only 16.7% of posts doubled the account average. Only a small fraction of 8.3% reached five times the typical engagement. These figures suggest that most content reaches a broad but passive circle. Most interactions are simple likes rather than deep conversations. This is a tap-and-scroll audience.
583.3K
Avg Likes/Post
3.2K
Avg Comments/Post
7.0M
Total Likes
38.8K
Total Comments
Engagement Rate
Compared to Mega tier benchmarks
0.88%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
988.1K
Avg Likes on Videos (6)
178.5K
Avg Likes on Photos (6)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @psg's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @psg's single biggest post had going for it — the patterns worth replicating.
4,309,969 likes · 31,783 comments
7.4Γ @psg's average post Β· 53.9Γ the median post.
"AGAIN π"
7 characters
Video
Format
Saturday
Day Posted
19:00 UTC
Hour Posted
18.7M
Views
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post achieved over 53 times the median engagement of other posts on this account. This high performance correlates with a strong like to comment ratio of roughly 136 to 1. To replicate this success, prioritize brevity in your copy. Short captions under 40 characters generate 1.6 million average likes while medium length captions perform poorly at only 51k. These numbers indicate that fans prefer quick visual impact over long-form reading. Use the specific hashtags provided as a signal to define your core topics for the audience. Stick to a consistent schedule of three posts per week to maintain steady reach. The account maintains high engagement relative to its large follower base. This profile currently reaches 66.7 million followers.
Top Keywords
Caption Analysis
| Avg Caption Length | 105 chars |
| Posting Frequency | 3.0 posts/week |
Content Mix
6
Videos / Reels
6
Photos
Top Performing Posts
ππ΄π΅ Paris Saint-Germain and Nike today unveil the Clubβs new Away kit for the 2026-2027 season, celebrating an energy dβ¦
Driven by music, culture and our supporters. A pulse that extends well beyond the capital.β Already out. π΄π΅
Discover our playersβ favorites artists and celebrate this new jersey inspired by the sound of Paris π§β
Be ready to capture the collective energy that travels with the Club wherever it goes.β The 2026-2027 Away Kit is hereβ¦
Top Posts
Highest-liked recent posts from @psg
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
AGAIN π
|
4.3M | 31.8K | view |
| 2 |
POV: you brought the trophy home! ππ€©
|
1.5M | 4.5K | view |
| 3 |
Legendary. ππ
πΈ @_cyrilmasson
|
541.6K | 1.1K | view |
| 4 |
ππ΄π΅ Paris Saint-Germain and Nike today unveil the Clubβs new Away kit for the 2β¦
|
224.7K | 384 | view |
| 5 |
Driven by music, culture and our supporters.
A pulse that extends well beyond β¦
|
187.0K | 166 | view |
| 6 |
Senegal and Spain win and qualify for the Round of 32! π
|
80.4K | 218 | view |
| 7 |
Discover our playersβ favorites artists and celebrate this new jersey inspired β¦
|
75.0K | 210 | view |
| 8 |
Be ready to capture the collective energy that travels with the Club wherever iβ¦
|
24.5K | 188 | view |
| 9 |
Last match of the group stage! π΅πΉπ
|
21.3K | 73 | view |
Posting Patterns & Optimal Timing
When @psg posts on Instagram
The account maintains a steady grind with three posts every week. This frequency places them far above the median creator and ranks them 73rd out of 1606 based on activity levels. A consistency score of zero indicates an erratic rhythm rather than a predictable cycle. These gaps between posts suggest unpredictable bursts followed by quiet periods. Content lands most frequently on Saturday and Sunday. The busiest hour for new uploads is 07:00 UTC. Marketers should note that the lack of a consistent schedule makes planning specific tie-ins difficult without constant monitoring. Because content appears in sporadic clusters rather than at set intervals, you cannot rely on a clockwork rhythm to time your campaign. You must plan for an unpredictable flow where fresh content may land in batches. The high volume relative to peers means they are active, but the low consistency score warns of an irregular cadence. Coordination requires flexibility because the posting windows do not follow a steady pattern.
3.0
Posts / week
60.8h
Avg gap between posts
Saturday, Sunday
Peak posting days
7:00, 15:00, 19:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @psg publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
This account posts about 3.0 times per week with a peak at 07:00 UTC. Saturday and Sunday are the top posting days for this account.
Most Common Words
Frequent caption words across @psg's recent posts (excludes stopwords)
Best Day of the Week to Post
@psg's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Saturday | 10 | 501,202 | 5,012,020 |
| Sunday | 2 | 1,013,138 | 2,026,277 |
Posting Consistency & Streaks
How steadily @psg maintains output
2
Longest streak (days)
0/100
Consistency score
Inverse of posting-gap variance
10.8%
Active days
Posted at least once
60.8h
Avg gap
Between posts
Caption Length & Performance
How @psg's caption length correlates with engagement
100.0%
Posts with Caption
105
Avg Caption Chars
103
Median Chars
281
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Short (<40 chars) | 4 | 1.6M |
| Medium (40-100) | 2 | 51.0K |
| Long (100+) | 6 | 91.1K |
The audience rewards short captions with 1.6M average engagement. These perform much better than medium captions which only reach 51.0K.
Who This Audience Is
What @psg's reach and engagement mean for a brand.
The follower count places this account at the top tier of scale compared to the typical tracked creator. The large multiplier relative to the median indicates a global reach that far exceeds standard influencer metrics. Verified status in the sports club category confirms an established institutional presence rather than an individual personality. Engagement rates fall below the median, which suggests a passive consumption model common with high-volume accounts. While the audience size is large, the lower interaction rate means brand messages may land softer than they would on smaller, more niche pages. The scale provides broad reach but lacks the concentrated intensity of micro-influencer communities. This audience fits the sports and apparel category perfectly.
Compare & Discover Similar Creators
Stack @psg against any other Instagram creator we track, or jump to similar accounts.
Compare @psg to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @psg
Estimated Earnings
Revenue estimates based on follower count and engagement
The primary revenue stream for @psg comes from high volume sponsored posts and brand partnerships. A single post commands a band between $333.3K and $799.8K based on their follower count. Their rank of 73 puts them in the top tier where they command a premium price over the median creator. This ranking justifies the higher end of the pricing bracket for global reach. However, an engagement rate of 0.88% falls below the 1.31% median. This lower interaction relative to the follower count suggests that while the reach is vast, the conversion density may not justify the top premium in every campaign. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 66.7M followers (Mega)
$333,258 – $799,820
Industry rate for mega Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 66.7M followers
- + Active cadence of about 3.0 posts a week
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ 0.88% engagement rate trails the 1.31% median, the clearest area to improve
- ~ Only 16.7% of recent posts clear 2x the account average, a low hit-rate
Summary
This analysis of @psg reveals a mega Instagram presence with 66,651,637 followers. The account demonstrates an engagement rate of 0.88%, averaging 583.3K likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @psg
How many followers does @psg have on Instagram?
@psg has 66,651,637 followers on Instagram, placing them in the mega creator tier.
What is @psg's Instagram engagement rate?
@psg has an engagement rate of 0.88% based on 12 recent posts, averaging 583.3K likes per post.
How much does @psg earn on Instagram?
Based on industry benchmarks, @psg's estimated sponsorship value is $333,258 - $799,820 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @psg published on Instagram?
@psg has published 20,936 posts on Instagram.
What is @psg's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 4,309,969 likes and 31,783 comments.
How often does @psg post on Instagram?
@psg posts approximately 3.0 times per week, with an average gap of 60.8 hours between posts. Peak posting days are Saturday, Sunday.
How does @psg compare to other Instagram creators?
@psg sits in the Mega creator tier alongside accounts like @k.mbappe, @ellendegeneres, @billieeilish.
Is @psg verified on Instagram?
Yes, @psg is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @psg's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: Jun 19, 2026