Paris Saint-Germain

Paris Saint-Germain

@psg

DOUBLE CHAMPIONS D’EUROPE πŸ†πŸ†β€οΈπŸ’™

SPORTS_CLUB Business https://store.psg.fr/en/c-13145

66.6M

Followers

189

Following

20.9K

Posts

0.85%

Engagement Rate

↑ +1.6% over 26d Mega tier Updated Jun 19, 2026

Account Overview

Profile summary and post performance

The Instagram account @psg is categorized as a sports club and operates as a business account. The profile bio identifies the entity as "DOUBLE CHAMPIONS D’EUROPE" and includes heart and blue circle emojis. The account holds 66,553,248 followers and follows 189 accounts. It has a total of 20,880 posts and is classified under the Mega tier. The average metrics per post are 560,011 likes and 3,243 comments, resulting in an engagement rate of 0.85%.

Account Info

Account Size Mega
Followers 66,553,248
Following 189
Posts 20,880
Verified Yes
Business Account Yes
Category SPORTS_CLUB

Post Performance

Posts Analyzed 12
Avg Likes per Post 560,011
Avg Comments per Post 3,243
Videos 6
Photos 6
Engagement Rate 0.85%

Follower Growth Over Time

How @psg's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.

+1.0M

Net Change

+1.6%

% Change

+39.3K

Avg / Day

26

Days Tracked

3

Data Points

Tracked between May 24, 2026 (65,530,634 followers) and Jun 19, 2026 (66,553,248 followers).

Engagement Analysis

Based on 12 recent posts

Platform Context

The account @psg receives approximately 5.1 times the platform-wide average of engagement per post. The account averages 560,011 likes and 3,243 comments per post compared to the platform average of 109,460 likes and 1,296 comments. This performance places the creator in the Mega tier.

The @psg Instagram account contains a total of 20,880 posts. Out of these, the most recent 12 posts consist of 6 videos and 6 photos. The account has accumulated a total of 6,720,132 likes and 38,918 comments across all posts. The average engagement metrics for the account are 560,011 likes and 3,243 comments per post, resulting in an engagement rate of 0.85%. The average number of likes for videos is 997,514, while the average number of likes for photos is 122,508.

560.0K

Avg Likes/Post

3.2K

Avg Comments/Post

6.7M

Total Likes

38.9K

Total Comments

Engagement Rate

Compared to Mega tier benchmarks

Below Average for Mega

0.85%

(Likes + Comments) / Followers per post

Video vs Photo Engagement

997.5K

Avg Likes on Videos (6)

122.5K

Avg Likes on Photos (6)

Per-Post Engagement Trend

Engagement (likes + comments) for each of @psg's tracked recent posts, in upload order. Hover any point for the exact value.

Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.

Best-Performing Post, Decomposed

What @psg's single biggest post had going for it — the patterns worth replicating.

Top post by @psg

4,289,643 likes · 31,683 comments

7.7Γ— @psg's average post Β· 81.5Γ— the median post.

"AGAIN πŸ†"

7 characters

Video

Format

Saturday

Day Posted

19:00 UTC

Hour Posted

18.6M

Views

Content Analysis

Hashtags, keywords, captions, and top posts

The @psg account features a total of 20,880 posts categorized under the sports club sector. The content consists of 6 videos and 6 photos. The most frequently used hashtags are #halasummer and #bonjoursummer, each appearing once. The account maintains an average posting frequency of 4.2 posts per week. Captions on these posts have an average length of 46 characters.

Top Hashtags

#halasummer (1) #bonjoursummer (1)

Top Keywords

second (2) against (2) kang (2) mexico (2) brought (1) trophy (1) home (1) legendary (1) again (1) bangers (1) only (1) match (1) scotland (1) morocco (1) ludovic (1) giuly (1) family (1) took (1) qatar (1) here (1) everything (1) discovered (1) halasummer (1) bonjoursummer (1) happy (1) birthday (1) nuno (1) today (1) defeat (1) republic (1)

Caption Analysis

Avg Caption Length 46 chars
Posting Frequency 4.2 posts/week

Content Mix

6

Videos / Reels

6

Photos

Top Performing Posts

Post thumbnail

AGAIN πŸ†

4.3M likes 31.7K comments 18.6M views Video
View
Post thumbnail

POV: you brought the trophy home! πŸ†πŸ€©

1.5M likes 4.4K comments 6.4M views Video
View
Post thumbnail

Legendary. 🌟🌟 πŸ“Έ @_cyrilmasson

537.4K likes 1.0K comments
View
Post thumbnail

You said 1.74m? πŸ‘€

129.2K likes 219 comments 1.5M views Video
View
Post thumbnail

Happy birthday, Nuno! πŸ₯³πŸŽ‰ 24 today. β€οΈπŸ’™

68.6K likes 196 comments
View
Post thumbnail

Khvicha Kvaratskhelia. UCL Player of the season. πŸ‘πŸ’«

52.7K likes 318 comments 991.0K views Video
View
Post thumbnail

πŸ‘‰ Defeat for Lee Kang-in and the Republic of Korea against Mexico

44.2K likes 204 comments
View
Post thumbnail

PSG players’ lazy-day meals πŸ‘€πŸ˜‚

38.9K likes 133 comments 265.7K views Video
View
Post thumbnail

Second game vs Mexico for Lee Kang-in! πŸ”΄πŸ”΅

36.8K likes 190 comments
View

Top Posts

Highest-liked recent posts from @psg

# Caption Likes Comments Link
1
AGAIN πŸ†
4.3M 31.7K view
2
POV: you brought the trophy home! πŸ†πŸ€©
1.5M 4.4K view
3
Legendary. 🌟🌟 πŸ“Έ @_cyrilmasson
537.4K 1.0K view
4
You said 1.74m? πŸ‘€
129.2K 219 view
5
Happy birthday, Nuno! πŸ₯³πŸŽ‰ 24 today. β€οΈπŸ’™
68.6K 196 view
6
Khvicha Kvaratskhelia. UCL Player of the season. πŸ‘πŸ’«
52.7K 318 view
7
πŸ‘‰ Defeat for Lee Kang-in and the Republic of Korea against Mexico
44.2K 204 view
8
PSG players’ lazy-day meals πŸ‘€πŸ˜‚
38.9K 133 view
9
Second game vs Mexico for Lee Kang-in! πŸ”΄πŸ”΅
36.8K 190 view

Posting Patterns & Optimal Timing

When @psg posts on Instagram

The @psg account maintains a posting frequency of 4.2 posts per week based on an analysis of 12 posts. The average time elapsed between consecutive posts is 43.3 hours. Peak posting days for the account are Friday, Thursday, and Sunday. The peak posting hours recorded in UTC are 19, 15, and 17.

4.2

Posts / week

43.3h

Avg gap between posts

Friday, Thursday, Sunday

Peak posting days

19:00, 15:00, 17:00 UTC

Peak posting hours

Posting Activity by Hour (UTC)

Night (10pm-5am) Morning Afternoon Evening Peak hour

How often @psg publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.

0

1

2

3

4

5

6

1

7

1

8

1

9

10

11

12

1

13

1

14

2

15

16

1

17

1

18

2

19

20

1

21

22

23

Hour of day (UTC) — 0 is midnight, 12 is noon

Reading this chart: Taller bars are hours when @psg publishes more often. Their busiest hours are 19:00, 15:00, 17:00 UTC — highlighted with bold pink bars. Times are in UTC; subtract 5h for US Eastern, 8h for US Pacific, or add 1h for UK BST. Empty hours don't necessarily mean a bad time to post; they're simply hours @psg hasn't been active in our tracked sample.

Most Common Words

Frequent caption words across @psg's recent posts (excludes stopwords)

second (2) against (2) kang (2) mexico (2) brought (1) trophy (1) home (1) legendary (1) again (1) bangers (1) only (1) match (1) scotland (1) morocco (1) ludovic (1) giuly (1) family (1) took (1) qatar (1) here (1) everything (1) discovered (1) halasummer (1) bonjoursummer (1) happy (1) birthday (1) nuno (1) today (1) defeat (1) republic (1)

Best Day of the Week to Post

@psg's engagement broken down by day of the week

Day Posts Avg Engagement Total Engagement
Wednesday 1 129,436 129,436
Thursday 3 42,984 128,953
Friday 5 33,372 166,858
Saturday 1 4,321,326 4,321,326
Sunday 2 1,006,238 2,012,477

Posting Consistency & Streaks

How steadily @psg maintains output

3

Longest streak (days)

0/100

Consistency score

Inverse of posting-gap variance

25.2%

Active days

Posted at least once

43.3h

Avg gap

Between posts

Caption Length & Performance

How @psg's caption length correlates with engagement

100.0%

Posts with Caption

46

Avg Caption Chars

38

Median Chars

174

Longest Caption

Caption Length Posts Avg Engagement
Short (<40 chars) 7 940.5K
Medium (40-100) 4 42.7K
Long (100+) 1 5.0K

Compare & Discover Similar Creators

Stack @psg against any other Instagram creator we track, or jump to similar accounts.

Compare @psg to another creator

Get a side-by-side stats breakdown.

@psg vs

Creators in the same tier as @psg

Kylian Mbappé

Kylian Mbappé βœ“

@k.mbappe

131.0M followers

Ellen DeGeneres

Ellen DeGeneres βœ“

@ellendegeneres

130.3M followers

BILLIE EILISH

BILLIE EILISH βœ“

@billieeilish

124.8M followers

UEFA Champions League

UEFA Champions League βœ“

@championsleague

119.5M followers

LISA

LISA βœ“

@lalalalisa_m

106.0M followers

NASA

NASA βœ“

@nasa

104.4M followers

Estimated Earnings

Revenue estimates based on follower count and engagement

The Instagram account @psg has 66,553,248 followers and an engagement rate of 0.85%. The account is categorized within the Mega tier. Based on these metrics, the estimated sponsorship value per post ranges from $332,766 to $798,639. These figures are rough industry-standard estimates based on public follower count and engagement rates. These values do not represent actual earnings or confirmed contract totals.

Sponsorship Value (Est. Per Post)

Based on 66.6M followers (Mega)

$332,766 – $798,639

Industry rate for mega Instagram creators

Disclaimer: These are rough estimates based on publicly available industry benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. Instagram sponsored post rates fluctuate and are not guaranteed.

Key Insights & Takeaways

Key Takeaways

The @psg account is categorized as a SPORTS_CLUB and holds a total of 66,553,248 followers across 20,880 posts. The profile includes 6 videos and 6 photos in its content history. The account maintains an average of 560,011 likes per post with a recorded engagement rate of 0.85%. The data shows a viral hit rate of 16.7% for posts that receive double the average number of likes. Content is published at a frequency of 4.2 posts per week. The peak days for posting activity are identified as Friday, Thursday, and Sunday. The account's biography contains the text "DOUBLE CHAMPIONS D’EUROPE πŸ†πŸ†β€οΈπŸ’™".

Strengths

  • + The account has 66,553,248 followers and holds verified status.
  • + Average likes per post are 560,011.
  • + Engagement per post of 563,254 is 5.1x the platform average of 110,756.
  • + The account has a viral hit rate of 8.3% for posts reaching 5x the average.

Opportunities

  • ~ The consistency score is 0/100.
  • ~ The longest posting streak is 3 days.
  • ~ The engagement rate is 0.85%.

Summary

This analysis of @psg reveals a mega Instagram presence with 66,553,248 followers. The account demonstrates an engagement rate of 0.85%, averaging 560.0K likes per post across 12 analyzed posts. The account holds verified status.

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Frequently Asked Questions About @psg

How many followers does @psg have on Instagram?

@psg has 66,553,248 followers on Instagram, placing them in the mega creator tier.

What is @psg's Instagram engagement rate?

@psg has an engagement rate of 0.85% based on 12 recent posts, averaging 560.0K likes per post.

How much does @psg earn on Instagram?

Based on industry benchmarks, @psg's estimated sponsorship value is $332,766 - $798,639 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.

How many posts has @psg published on Instagram?

@psg has published 20,880 posts on Instagram.

What is @psg's most-liked recent post?

Of the 12 recent posts analyzed, the top post received 4,289,643 likes and 31,683 comments.

How often does @psg post on Instagram?

@psg posts approximately 4.2 times per week, with an average gap of 43.3 hours between posts. Peak posting days are Friday, Thursday, Sunday.

How does @psg compare to other Instagram creators?

@psg sits in the Mega creator tier alongside accounts like @k.mbappe, @ellendegeneres, @billieeilish.

Is @psg verified on Instagram?

Yes, @psg is a verified Instagram account.

About This Analysis: This analysis is based on a snapshot of @psg's Instagram profile and 12 recent posts.

Data collected and analyzed by IGDataHub | Analysis date: Jun 19, 2026