61.3M
Followers
2.6K
Following
606
Posts
0.8%
Engagement Rate
Account Overview
Profile summary and post performance
This creator ranks 84 among the 1620 creators we track and holds over eighty times the follower count of the median account. This verified Artist is a mega tier profile with over six hundred posts to her catalog. Her engagement rate of 0.8% falls just below the 0.93% median mark for accounts of this size. The following report breaks down her audience interaction and content performance.
Account Info
| Account Size | Mega |
| Followers | 61,283,655 |
| Following | 2,569 |
| Posts | 606 |
| Verified | Yes |
| Category | Artist |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 478,056 |
| Avg Comments per Post | 10,470 |
| Videos | 10 |
| Photos | 2 |
| Engagement Rate | 0.8% |
Follower Growth Over Time
How @anitta's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
-800000
Net Change
-1.3%
% Change
-11268
Avg / Day
71
Days Tracked
16
Data Points
Tracked between May 6, 2026 (61,800,000 followers) and Jul 17, 2026 (61,000,000 followers).
The account lost 516.3K followers over 50 days. The count dropped from 61.8M to 61.3M at a rate of about 10.3K per day.
What the trajectory means
The account lost 516.3K followers over the tracked period. This downward trend makes it a risk to time carefully. The daily loss of 10.3K followers provides a clear pace for planning your campaign timeline.
Engagement Analysis
Based on 12 recent posts
Platform Context
@anitta ranks 409 out of 774 for engagement because its rate sits below the tracked median. This lower performance means the account generates less interaction per follower than the average creator in the corpus. The gap between the individual results and the benchmark highlights a lower level of active audience participation.
The engagement rate of 0.8% falls below the 0.93% median and ranks 409 out of 774. This indicates that the audience reacts less than typical for an account of this scale. While likes reach hundreds of thousands, the low comment volume suggests a passive interaction style. Photos garner slightly more engagement than videos by roughly twenty thousand likes per post. This slight preference shows the audience rewards still imagery over motion content. The reliability of reach is low because only 16.7% of posts doubled the account average. Zero posts reached five times the average, which proves that growth is inconsistent and not driven by frequent viral hits. Most interactions are surface level rather than deep conversations. This is a tap-and-scroll audience.
478.1K
Avg Likes/Post
10.5K
Avg Comments/Post
5.7M
Total Likes
125.6K
Total Comments
Engagement Rate
Compared to Mega tier benchmarks
0.80%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
474.5K
Avg Likes on Videos (10)
496.0K
Avg Likes on Photos (2)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @anitta's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @anitta's single biggest post had going for it — the patterns worth replicating.
2,377,905 likes · 45,519 comments
5.0× @anitta's average post · 12.2× the median post.
"@lalalalisa_m, @Anitta and @heisrema perform Goals at the Opening Ceremony of FIFA World Cup 2026 in Los Angeles"
112 characters
Video
Format
Saturday
Day Posted
1:00 UTC
Hour Posted
11.7M
Views
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post achieved a large multiplier of 12.2 over the account median with 45.5K comments. This high volume of interaction relative to likes indicates a very active and engaged fan base. To replicate this success, focus on content that invites direct participation or community discussion. Long captions exceeding 100 characters are your strongest tool for engagement, while short snippets under 40 characters perform poorly. Use longer copy to provide context or build a narrative rather than relying on minimal text. The recurring use of #goals and #fifaworldcup serves as the primary signal for the core topics that resonate with this audience. Maintain a steady posting cadence of about three times per week to keep the community engaged without over-saturating their feed. This account maintains a very high baseline of interest from its large following. @anitta has 61.3M followers.
Top Hashtags
Top Keywords
Caption Analysis
| Avg Caption Length | 71 chars |
| Posting Frequency | 3.2 posts/week |
Content Mix
10
Videos / Reels
2
Photos
Top Performing Posts
@lalalalisa_m, @Anitta and @heisrema perform Goals at the Opening Ceremony of FIFA World Cup 2026 in Los Angeles
What an incredible experience performing with @lalalalisa_m and @heisrema at the opening ceremony of the 2026 FIFA Worl…
Já assistiu todos os visuais de EQUILIBRIVM? Me conta: qual é o seu favorito?
O projeto mais lindo da minha vida ✨ Ouça EQUILIBRIVM
Top Posts
Highest-liked recent posts from @anitta
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
@lalalalisa_m, @Anitta and @heisrema perform Goals at the Opening Ceremony of F…
|
2.4M | 45.5K | view |
| 2 |
What an incredible experience performing with @lalalalisa_m and @heisrema at th…
|
1.2M | 28.5K | view |
| 3 |
Minha copa do mundo teve gosto diferente. Muito feliz e grata.
|
682.5K | 8.6K | view |
| 4 |
Já assistiu todos os visuais de EQUILIBRIVM?
Me conta: qual é o seu favorito?
|
309.5K | 7.4K | view |
| 5 |
Ternura - @oficialmelly ✨
|
250.3K | 6.9K | view |
| 6 |
Desgraça ❤️🔥
|
192.7K | 5.3K | view |
| 7 |
O projeto mais lindo da minha vida ✨
Ouça EQUILIBRIVM
|
191.9K | 7.3K | view |
| 8 |
Caminhador - @linikeroficial ❤️
|
182.5K | 4.4K | view |
| 9 |
Meia Noite - @losbrasilerosofficial ❤️
|
126.1K | 3.4K | view |
Posting Patterns & Optimal Timing
When @anitta posts on Instagram
@anitta maintains a steady grind with three posts every week. This frequency places her in the top 84 out of 1620 creators based on volume alone. Her consistency score is a low 5 out of 100 because she lacks a clockwork rhythm. Gaps between uploads are unpredictable and often result in short streaks of only four days. You can expect new content to land primarily on Thursday and Saturday. The busiest hour for fresh uploads is 15:00 UTC. Marketers should note that the irregular gaps make it difficult to predict exactly when a post will drop during a quiet stretch. While her high volume compared to the median of 1.1 posts per week provides frequent opportunities for visibility, the lack of predictable timing means you cannot rely on a fixed schedule for precise campaign synchronization. You must monitor the account closely rather than planning around a set calendar.
3.2
Posts / week
56.5h
Avg gap between posts
Saturday, Thursday, Sunday
Peak posting days
15:00, 14:00, 17:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @anitta publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
The account posts about 3.2 times per week with a peak at 15:00 UTC. Saturday and Thursday are the best days for posting.
Most Common Words
Frequent caption words across @anitta's recent posts (excludes stopwords)
Best Day of the Week to Post
@anitta's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 1 | 18,070 | 18,070 |
| Tuesday | 2 | 153,486 | 306,972 |
| Thursday | 3 | 162,524 | 487,571 |
| Saturday | 4 | 1,025,327 | 4,101,307 |
| Sunday | 2 | 474,196 | 948,392 |
Posting Consistency & Streaks
How steadily @anitta maintains output
4
Longest streak (days)
5/100
Consistency score
Inverse of posting-gap variance
42.5%
Active days
Posted at least once
56.5h
Avg gap
Between posts
Caption Length & Performance
How @anitta's caption length correlates with engagement
100.0%
Posts with Caption
71
Avg Caption Chars
54
Median Chars
239
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Short (<40 chars) | 6 | 163.7K |
| Medium (40-100) | 3 | 402.4K |
| Long (100+) | 3 | 1.2M |
The audience rewards long captions of 100 or more characters with 1.2M average engagement. Short captions under 40 characters perform worst at 163.7K average engagement.
Who This Audience Is
What @anitta's reach and engagement mean for a brand.
The audience size sits at a high percentile of the tracked creator base. This volume puts the account well above the typical creator and into the territory of broad scale broadcasting. The verified status and Artist category confirm an established professional profile with wide reach. Engagement rates fall slightly below the median for this platform. This indicates that while the follower count is large, the brand message will land softer than it would on a smaller, more niche account. The sheer scale suggests a general interest audience rather than a concentrated community of active participants. High volume combined with lower engagement means impressions are high but interaction rates are standard for major public figures. The profile fits the music and entertainment category.
Compare & Discover Similar Creators
Stack @anitta against any other Instagram creator we track, or jump to similar accounts.
Compare @anitta to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @anitta
Estimated Earnings
Revenue estimates based on follower count and engagement
Anitta generates revenue primarily through high volume brand partnerships and music streaming. A sponsored post for this account sits in the $306.4K to $735.4K range based on her follower count. Her rank of 84 places her among the top tier of creators where a premium is expected for the reach. Because she ranks 85.1x above the median, her high position justifies a premium price point over standard market rates. The engagement rate of 0.8% falls slightly below the 0.93% median but remains stable for an account of this scale. This consistent performance suggests the quoted band is a fair price for the reach provided. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 61.3M followers (Mega)
$306,418 – $735,404
Industry rate for mega Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 61.3M followers
- + Active cadence of about 3.2 posts a week
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ 0.8% engagement rate trails the 0.93% median, the clearest area to improve
- ~ Only 16.7% of recent posts clear 2x the account average, a low hit-rate
- ~ Low consistency score (5/100), posting rhythm is erratic
Summary
This analysis of @anitta reveals a mega Instagram presence with 61,283,655 followers. The account demonstrates an engagement rate of 0.80%, averaging 478.1K likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @anitta
How many followers does @anitta have on Instagram?
@anitta has 61,283,655 followers on Instagram, placing them in the mega creator tier.
What is @anitta's Instagram engagement rate?
@anitta has an engagement rate of 0.80% based on 12 recent posts, averaging 478.1K likes per post.
How much does @anitta earn on Instagram?
Based on industry benchmarks, @anitta's estimated sponsorship value is $306,418 - $735,404 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @anitta published on Instagram?
@anitta has published 606 posts on Instagram.
What is @anitta's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 2,377,905 likes and 45,519 comments.
How often does @anitta post on Instagram?
@anitta posts approximately 3.2 times per week, with an average gap of 56.5 hours between posts. Peak posting days are Saturday, Thursday, Sunday.
How does @anitta compare to other Instagram creators?
@anitta sits in the Mega creator tier alongside accounts like @maluma, @virginia, @sunnyleone.
Is @anitta verified on Instagram?
Yes, @anitta is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @anitta's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: Jun 19, 2026