64.1M
Followers
336
Following
1.3K
Posts
5.22%
Engagement Rate
Account Overview
Profile summary and post performance
Tom Holland holds the rank of 77 among the 1606 creators we track. His follower count is 88.3 times the median size, placing him far above the typical creator on this platform. This verified account has shared 1326 posts and sits in the Mega tier despite not having a set category. The engagement rate of 5.22 percent clears the 1.31% median by a wide margin. His bio identifies him as the founder of berobrewing. The rest of this report analyzes his audience demographics and peak engagement periods.
Account Info
| Account Size | Mega |
| Followers | 64,126,250 |
| Following | 336 |
| Posts | 1,326 |
| Verified | Yes |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 3,342,674 |
| Avg Comments per Post | 7,778 |
| Videos | 6 |
| Photos | 6 |
| Engagement Rate | 5.22% |
Engagement Analysis
Based on 12 recent posts
Platform Context
@tomholland2013 ranks 255 out of 1605 accounts because its engagement rate sits well above the median. This performance means each follower interacts with content at a much higher frequency than the average creator. The high percentage indicates a highly active and loyal audience.
The engagement rate of 5.22% outperforms the 1.31% median and ranks 255 out of 1605. This indicates an audience that reacts much more than usual for a profile of this scale. Photos earn substantially higher interaction than videos, with 5.3M likes compared to 1.4M. This split proves the audience rewards still imagery over motion content. While the account maintains high volume, only 25% of posts beat the internal average by double. No posts reached the five times multiplier mark. These figures suggest that while the core base is loyal, the reach is stable rather than volatile. The lack of extreme outliers points to a consistent but predictable cycle of engagement. This is a tap-and-scroll audience.
3.3M
Avg Likes/Post
7.8K
Avg Comments/Post
40.1M
Total Likes
93.3K
Total Comments
Engagement Rate
Compared to Mega tier benchmarks
5.22%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
1.4M
Avg Likes on Videos (6)
5.3M
Avg Likes on Photos (6)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @tomholland2013's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @tomholland2013's single biggest post had going for it — the patterns worth replicating.
10,709,479 likes · 20,781 comments
3.2× @tomholland2013's average post · 4.8× the median post.
"When in Rome! Spider-Man Brand New Day"
38 characters
Photo
Format
Wednesday
Day Posted
10:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post outperformed the median by a factor of 4.8 with over 10 million likes. It maintained a high like to comment ratio despite its popularity. Keep captions brief because short entries under 40 characters earned more than double the engagement of long posts. Long copy actually hurts performance and suggests you should let the image lead. Use specific hashtags like #spidermanbrandnewday and #vuoripartner to signal your core topics to the algorithm. Post roughly twice a week to maintain steady momentum. While average engagement is high, it reflects a large existing fan base rather than a rapid growth strategy for new accounts. The account currently holds 64.1 million followers.
Top Hashtags
Top Keywords
Caption Analysis
| Avg Caption Length | 131 chars |
| Posting Frequency | 1.5 posts/week |
Content Mix
6
Videos / Reels
6
Photos
Top Performing Posts
Nowhere quite like Rome. I absolutely love it here. Spider-Man Brand New Day in theatres 29 July
The world may have forgotten Peter Parker, but he hasn’t forgotten them. Watch the new trailer for #SpiderManBrandNewDa…
I honestly couldn’t be more excited for this film. It’s gonna blow your mind in every way. @theodysseymovie in theater…
I can’t tell you how much I loved the BERO padel classic. From playing with the best players in the world to socialisin…
Lovely day out with the lads. @vuoriclothing #vuoripartner
Top Posts
Highest-liked recent posts from @tomholland2013
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
When in Rome! Spider-Man Brand New Day
|
10.7M | 20.8K | view |
| 2 |
#SpiderManBrandNewDay - in theatres July 31.
|
8.0M | 20.3K | view |
| 3 |
Nowhere quite like Rome. I absolutely love it here. Spider-Man Brand New Day in…
|
7.6M | 10.4K | view |
| 4 |
The world may have forgotten Peter Parker, but he hasn’t forgotten them. Watch …
|
4.2M | 23.2K | view |
| 5 |
Paris - Spider-Man Brand New Day
|
2.2M | 3.3K | view |
| 6 |
I honestly couldn’t be more excited for this film. It’s gonna blow your mind in…
|
2.2M | 5.4K | view |
| 7 |
I can’t tell you how much I loved the BERO padel classic. From playing with the…
|
2.1M | 2.9K | view |
| 8 |
Lovely day out with the lads.
@vuoriclothing
#vuoripartner
|
1.2M | 1.4K | view |
| 9 |
When @berobrewing gives you lemons 🍋
|
1.1M | 3.4K | view |
Posting Patterns & Optimal Timing
When @tomholland2013 posts on Instagram
@tomholland2013 maintains a steady grind with content landing roughly 1.5 times per week. This volume exceeds the median creator rate of 0.6 posts per week and places the account at rank 77 out of 1606 based on frequency. The consistency score of 29 indicates an erratic rhythm marked by irregular gaps between uploads. Despite the higher frequency compared to peers, the short two day streak suggests content appears in unpredictable clusters rather than a daily cycle. New posts land most often on Tuesday and Wednesday. Content consistently hits the feed around 08:00 UTC. Marketers should note that while the volume is reliable, the irregular gaps mean they cannot rely on a clockwork schedule for precise timing. A campaign needs to be flexible enough to accommodate these sporadic bursts of activity rather than expecting a predictable weekly slot.
1.5
Posts / week
119.9h
Avg gap between posts
Wednesday, Tuesday, Monday
Peak posting days
8:00, 14:00, 10:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @tomholland2013 publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
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23
Hour of day (UTC) — 0 is midnight, 12 is noon
The account posts on Tuesdays and Wednesdays at 08:00 UTC. The frequency is 1.5 times per week.
Most Common Words
Frequent caption words across @tomholland2013's recent posts (excludes stopwords)
Best Day of the Week to Post
@tomholland2013's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 2 | 749,668 | 1,499,336 |
| Tuesday | 3 | 3,307,220 | 9,921,660 |
| Wednesday | 4 | 4,100,654 | 16,402,616 |
| Thursday | 1 | 8,070,139 | 8,070,139 |
| Friday | 1 | 2,227,180 | 2,227,180 |
| Saturday | 1 | 2,084,488 | 2,084,488 |
Posting Consistency & Streaks
How steadily @tomholland2013 maintains output
2
Longest streak (days)
29/100
Consistency score
Inverse of posting-gap variance
21.8%
Active days
Posted at least once
119.9h
Avg gap
Between posts
Caption Length & Performance
How @tomholland2013's caption length correlates with engagement
100.0%
Posts with Caption
131
Avg Caption Chars
96
Median Chars
471
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Short (<40 chars) | 3 | 4.7M |
| Medium (40-100) | 4 | 4.3M |
| Long (100+) | 5 | 1.8M |
The audience rewards short captions with an average of 4.7M engagements. These posts perform much better than long captions, which only reach 1.8M.
Who This Audience Is
What @tomholland2013's reach and engagement mean for a brand.
The scale of this audience is extreme compared to typical creators. The follower count sits at a high rank while exceeding the median by over eighty times. This indicates reach that functions on a broadcast level rather than niche circles. Verification confirms a public figure status despite the lack of a specific category tag. Engagement rates are nearly four times higher than the median. This suggests a brand message will land with more impact here than on most accounts of similar size. The high engagement relative to the large follower count indicates active participation from the viewers. This audience fits the entertainment and film category.
Compare & Discover Similar Creators
Stack @tomholland2013 against any other Instagram creator we track, or jump to similar accounts.
Compare @tomholland2013 to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @tomholland2013
Estimated Earnings
Revenue estimates based on follower count and engagement
@tomholland2013 generates primary revenue through high-impact brand partnerships and sponsored posts. A single post commands a market value between $320.6K and $769.5K based on his follower count. His rank of 77 puts him in the top tier where he commands a premium over standard rates. This position allows for pricing at the top of the bracket rather than seeking a bargain. The 5.22% engagement rate is nearly four times higher than the 1.31% median. Such active interaction justifies the high price point by ensuring reach translates into genuine attention. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 64.1M followers (Mega)
$320,631 – $769,515
Industry rate for mega Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 64.1M followers
- + 5.22% engagement rate beats the 1.31% tracked median
- + 25.0% of recent posts beat 2x the account's own average
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ Sparse cadence of about 1.5 posts a week limits fresh reach
- ~ Low consistency score (29/100), posting rhythm is erratic
Summary
This analysis of @tomholland2013 reveals a mega Instagram presence with 64,126,250 followers. The account demonstrates an engagement rate of 5.22%, averaging 3.3M likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @tomholland2013
How many followers does @tomholland2013 have on Instagram?
@tomholland2013 has 64,126,250 followers on Instagram, placing them in the mega creator tier.
What is @tomholland2013's Instagram engagement rate?
@tomholland2013 has an engagement rate of 5.22% based on 12 recent posts, averaging 3.3M likes per post.
How much does @tomholland2013 earn on Instagram?
Based on industry benchmarks, @tomholland2013's estimated sponsorship value is $320,631 - $769,515 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @tomholland2013 published on Instagram?
@tomholland2013 has published 1,326 posts on Instagram.
What is @tomholland2013's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 10,709,479 likes and 20,781 comments.
How often does @tomholland2013 post on Instagram?
@tomholland2013 posts approximately 1.5 times per week, with an average gap of 119.9 hours between posts. Peak posting days are Wednesday, Tuesday, Monday.
How does @tomholland2013 compare to other Instagram creators?
@tomholland2013 sits in the Mega creator tier alongside accounts like @billieeilish, @championsleague, @lalalalisa_m.
Is @tomholland2013 verified on Instagram?
Yes, @tomholland2013 is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @tomholland2013's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: Jun 19, 2026