Tom Holland

Tom Holland

@tomholland2013

@berobrewing founder

63.8M

Followers

338

Following

1.3K

Posts

3.51%

Engagement Rate

Mega tier Updated Jun 19, 2026

Account Overview

Profile summary and post performance

The Instagram account @tomholland2013 identifies as the founder of @berobrewing in its biography. The account is categorized as a Mega tier account and does not have a specified category or a business account status. The account has 63,788,658 followers and follows 338 accounts. Out of 1,323 total posts, the average number of likes per post is 2,235,202 and the average number of comments per post is 6,125. The engagement rate for the account is 3.51%.

Account Info

Account Size Mega
Followers 63,788,658
Following 338
Posts 1,323
Verified Yes

Post Performance

Posts Analyzed 12
Avg Likes per Post 2,235,202
Avg Comments per Post 6,125
Videos 8
Photos 4
Engagement Rate 3.51%

Engagement Analysis

Based on 12 recent posts

Platform Context

@tomholland2013 receives engagement at a ratio of 20.2x the platform average, placing the account in the Mega tier. The account averages 2,235,202 likes and 6,125 comments per post compared to the platform average of 109,460 likes and 1,296 comments. This results in a total engagement count of 2,241,327 per post against a platform average of 110,756.

The Instagram account @tomholland2013 contains a total of 1,323 posts, with 12 recent posts analyzed for these metrics. The account maintains an average of 2,235,202 likes and 6,125 comments per post, resulting in an engagement rate of 3.51%. Across the total data set, the account has accumulated 26,822,423 likes and 73,503 comments. The content consists of 8 videos and 4 photos. The average number of likes for video posts is 1,597,648, while the average number of likes for photo posts is 3,510,310.

2.2M

Avg Likes/Post

6.1K

Avg Comments/Post

26.8M

Total Likes

73.5K

Total Comments

Engagement Rate

Compared to Mega tier benchmarks

Excellent for Mega

3.51%

(Likes + Comments) / Followers per post

Video vs Photo Engagement

1.6M

Avg Likes on Videos (8)

3.5M

Avg Likes on Photos (4)

Per-Post Engagement Trend

Engagement (likes + comments) for each of @tomholland2013's tracked recent posts, in upload order. Hover any point for the exact value.

Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.

Best-Performing Post, Decomposed

What @tomholland2013's single biggest post had going for it — the patterns worth replicating.

Top post by @tomholland2013

8,009,205 likes · 20,250 comments

3.6× @tomholland2013's average post · 3.9× the median post.

"#SpiderManBrandNewDay - in theatres July 31."

44 characters

Photo

Format

Thursday

Day Posted

13:00 UTC

Hour Posted

Hashtags: #spidermanbrandnewday

Content Analysis

Hashtags, keywords, captions, and top posts

The account @tomholland2013 contains a total of 1,323 posts. The content consists of 8 videos and 4 photos. The average caption length for these posts is 211 characters. The most frequently used hashtags on the account are #vuoripartner (3 uses), #spidermanbrandnewday (2 uses), and #chasesapphireforbusinesspartner (1 use). The posting frequency for the account is recorded at 1.2 posts per week.

Top Hashtags

#vuoripartner (3) #spidermanbrandnewday (2) #chasesapphireforbusinesspartner (1)

Top Keywords

berobrewing (4) bero (4) world (3) july (3) classic (3) vuoripartner (3) thank (3) premiere (3) forgotten (2) spidermanbrandnewday (2) theatres (2) tickets (2) excited (2) behind (2) next (2) vuoriclothing (2) film (2) every (2) padel (2) best (2) real (2) making (2) cast (2) brand (2) brothers (2) trust (2) peter (1) parker (1) hasn (1) watch (1)

Caption Analysis

Avg Caption Length 211 chars
Posting Frequency 1.2 posts/week

Content Mix

8

Videos / Reels

4

Photos

Top Performing Posts

Post thumbnail

#SpiderManBrandNewDay - in theatres July 31.

8.0M likes 20.2K comments
View
Post thumbnail

The world may have forgotten Peter Parker, but he hasn’t forgotten them. Watch the new trailer for #SpiderManBrandNewDa…

3.6M likes 22.3K comments 10.1M views Video
View
Post thumbnail

I’m proud to be joining @vuoriclothing as the brand’s newest partner. With a shared belief in navigating life’s twists …

3.4M likes 4.1K comments 15.0M views Video
View
Post thumbnail

Loving working with Vuori! #vuoripartner

2.9M likes 6.4K comments
View
Post thumbnail

I honestly couldn’t be more excited for this film. It’s gonna blow your mind in every way. @theodysseymovie in theater…

2.2M likes 5.4K comments 8.7M views Video
View
Post thumbnail

I can’t tell you how much I loved the BERO padel classic. From playing with the best players in the world to socialisin…

2.1M likes 2.9K comments
View
Post thumbnail

Join me and the cast of Spider-Man: Brand New Day at the LA premiere this July! The Brothers Trust are giving away TW…

1.7M likes 5.3K comments 6.3M views Video
View
Post thumbnail

Lovely day out with the lads. @vuoriclothing #vuoripartner

1.2M likes 1.4K comments 4.3M views Video
View
Post thumbnail

When @berobrewing gives you lemons 🍋

1.0M likes 3.4K comments
View

Top Posts

Highest-liked recent posts from @tomholland2013

# Caption Likes Comments Link
1
#SpiderManBrandNewDay - in theatres July 31.
8.0M 20.2K view
2
The world may have forgotten Peter Parker, but he hasn’t forgotten them. Watch …
3.6M 22.3K view
3
I’m proud to be joining @vuoriclothing as the brand’s newest partner. With a sh…
3.4M 4.1K view
4
Loving working with Vuori! #vuoripartner
2.9M 6.4K view
5
I honestly couldn’t be more excited for this film. It’s gonna blow your mind in…
2.2M 5.4K view
6
I can’t tell you how much I loved the BERO padel classic. From playing with the…
2.1M 2.9K view
7
Join me and the cast of Spider-Man: Brand New Day at the LA premiere this July!…
1.7M 5.3K view
8
Lovely day out with the lads. @vuoriclothing #vuoripartner
1.2M 1.4K view
9
When @berobrewing gives you lemons 🍋
1.0M 3.4K view

Posting Patterns & Optimal Timing

When @tomholland2013 posts on Instagram

The account @tomholland2013 maintains a posting frequency of 1.2 posts per week based on an analysis of 12 posts. The average time elapsed between consecutive posts is 153.5 hours. Peak posting days are recorded as Wednesday, Monday, and Tuesday. The peak posting hours in UTC are 15, 10, and 9.

1.2

Posts / week

153.5h

Avg gap between posts

Wednesday, Monday, Tuesday

Peak posting days

15:00, 10:00, 9:00 UTC

Peak posting hours

Posting Activity by Hour (UTC)

Night (10pm-5am) Morning Afternoon Evening Peak hour

How often @tomholland2013 publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.

0

1

2

3

4

5

6

7

1

8

1

9

2

10

11

12

1

13

1

14

3

15

1

16

17

1

18

1

19

20

21

22

23

Hour of day (UTC) — 0 is midnight, 12 is noon

Reading this chart: Taller bars are hours when @tomholland2013 publishes more often. Their busiest hours are 15:00, 10:00, 9:00 UTC — highlighted with bold pink bars. Times are in UTC; subtract 5h for US Eastern, 8h for US Pacific, or add 1h for UK BST. Empty hours don't necessarily mean a bad time to post; they're simply hours @tomholland2013 hasn't been active in our tracked sample.

Most Common Words

Frequent caption words across @tomholland2013's recent posts (excludes stopwords)

berobrewing (4) bero (4) world (3) july (3) classic (3) vuoripartner (3) thank (3) premiere (3) forgotten (2) spidermanbrandnewday (2) theatres (2) tickets (2) excited (2) behind (2) next (2) vuoriclothing (2) film (2) every (2) padel (2) best (2) real (2) making (2) cast (2) brand (2) brothers (2) trust (2) peter (1) parker (1) hasn (1) watch (1)

Best Day of the Week to Post

@tomholland2013's engagement broken down by day of the week

Day Posts Avg Engagement Total Engagement
Monday 3 1,466,165 4,398,494
Tuesday 2 1,136,582 2,273,164
Wednesday 4 2,107,257 8,429,028
Thursday 1 8,029,455 8,029,455
Friday 1 1,691,125 1,691,125
Saturday 1 2,074,660 2,074,660

Posting Consistency & Streaks

How steadily @tomholland2013 maintains output

2

Longest streak (days)

39/100

Consistency score

Inverse of posting-gap variance

17.1%

Active days

Posted at least once

153.5h

Avg gap

Between posts

Caption Length & Performance

How @tomholland2013's caption length correlates with engagement

100.0%

Posts with Caption

211

Avg Caption Chars

160

Median Chars

725

Longest Caption

Caption Length Posts Avg Engagement
Short (<40 chars) 1 1.0M
Medium (40-100) 4 3.1M
Long (100+) 7 1.9M

Compare & Discover Similar Creators

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Estimated Earnings

Revenue estimates based on follower count and engagement

The Instagram account @tomholland2013 has 63,788,658 followers and an engagement rate of 3.51%. The account is categorized in the Mega tier. Based on these metrics, the estimated sponsorship value per post is between $318,943 and $765,464. These figures are rough industry-standard estimates based on public follower count and engagement rates. These numbers do not represent actual earnings.

Sponsorship Value (Est. Per Post)

Based on 63.8M followers (Mega)

$318,943 – $765,464

Industry rate for mega Instagram creators

Disclaimer: These are rough estimates based on publicly available industry benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. Instagram sponsored post rates fluctuate and are not guaranteed.

Key Insights & Takeaways

Key Takeaways

The @tomholland2013 account has 63,788,658 followers and is classified as a Mega tier account. The profile contains 1,323 posts in total. The account maintains an engagement rate of 3.51%. The average number of likes per post is 2,235,202. Content on the account consists of 8 videos and 4 photos. The biography lists "@berobrewing founder." The posting frequency for the account is 1.2 posts per week. Peak engagement days are recorded as Wednesday, Monday, and Tuesday. The viral hit rate for the account, defined as posts receiving double the average likes, is 8.3%. No category is set for this profile.

Strengths

  • + The account has 63,788,658 followers and holds verified status.
  • + Average likes per post are 2,235,202.
  • + Engagement per post is 2,241,327, which is 20.2x the platform average of 110,756.
  • + The account qualifies for sponsorship eligibility with over 10,000 followers.

Opportunities

  • ~ The consistency score is 39/100.
  • ~ The longest posting streak is 2 days.
  • ~ The viral hit rate at 5x average is 0.0%.
  • ~ The posting cadence is 1.2 posts per week.

Summary

This analysis of @tomholland2013 reveals a mega Instagram presence with 63,788,658 followers. The account demonstrates an engagement rate of 3.51%, averaging 2.2M likes per post across 12 analyzed posts. The account holds verified status.

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Frequently Asked Questions About @tomholland2013

How many followers does @tomholland2013 have on Instagram?

@tomholland2013 has 63,788,658 followers on Instagram, placing them in the mega creator tier.

What is @tomholland2013's Instagram engagement rate?

@tomholland2013 has an engagement rate of 3.51% based on 12 recent posts, averaging 2.2M likes per post.

How much does @tomholland2013 earn on Instagram?

Based on industry benchmarks, @tomholland2013's estimated sponsorship value is $318,943 - $765,464 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.

How many posts has @tomholland2013 published on Instagram?

@tomholland2013 has published 1,323 posts on Instagram.

What is @tomholland2013's most-liked recent post?

Of the 12 recent posts analyzed, the top post received 8,009,205 likes and 20,250 comments.

How often does @tomholland2013 post on Instagram?

@tomholland2013 posts approximately 1.2 times per week, with an average gap of 153.5 hours between posts. Peak posting days are Wednesday, Monday, Tuesday.

How does @tomholland2013 compare to other Instagram creators?

@tomholland2013 sits in the Mega creator tier alongside accounts like @billieeilish, @championsleague, @lalalalisa_m.

Is @tomholland2013 verified on Instagram?

Yes, @tomholland2013 is a verified Instagram account.

About This Analysis: This analysis is based on a snapshot of @tomholland2013's Instagram profile and 12 recent posts.

Data collected and analyzed by IGDataHub | Analysis date: Jun 19, 2026