Urvashi Rautela

Urvashi Rautela

@urvashirautela

Forbes๐Ÿ‡ฎ๐Ÿ‡ณTop10 | Actress| MissUniverse Judge| MissUniverse๐Ÿ‡ฎ๐Ÿ‡ณx2| Max Beauty Titles Winner Record Holder| Int. Performer| Producer| Singer| URFoundationยฎ

Business https://youtu.be/ikBuA6p7xaw?feature=shared

68.1M

Followers

75

Following

2.0K

Posts

0.26%

Engagement Rate

โ†“ -0.9% over 70d Mega tier Updated Jun 19, 2026

Account Overview

Profile summary and post performance

This creator sits at rank 71 among the 1620 accounts we track, holding a follower base that is 94.5 times the median size. Her status as a verified account with over two thousand posts establishes her as a mega tier profile despite having no specific category assigned. The engagement rate of 0.26% falls below the 0.93% median for accounts of this scale. The following report breaks down the specific audience interactions and content performance metrics.

Account Info

Account Size Mega
Followers 68,054,735
Following 75
Posts 2,015
Verified Yes
Business Account Yes

Post Performance

Posts Analyzed 12
Avg Likes per Post 172,890
Avg Comments per Post 1,459
Videos 7
Photos 5
Engagement Rate 0.26%

Follower Growth Over Time

How @urvashirautela's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.

-605778

Net Change

-0.9%

% Change

-8654

Avg / Day

70

Days Tracked

16

Data Points

Tracked between May 7, 2026 (68,600,000 followers) and Jul 16, 2026 (67,994,222 followers).

The account lost 545.3K followers over 50 days. The follower count dropped by 0.8% from 68.6M to 68.1M.

What the trajectory means

The account lost over 500,000 followers during this period, indicating a downward trend. This decline makes the profile a risk to time carefully as its reach is currently shrinking. The daily pace of roughly 11,000 fewer followers per day allows for precise planning regarding potential engagement volume.

Engagement Analysis

Based on 12 recent posts

Platform Context

@urvashirautela ranks 601 out of 774 because its engagement rate sits below the tracked median. This performance indicates that the account generates less interaction per follower than most creators in the corpus. Lower engagement suggests a smaller percentage of the audience actively interacts with each post.

The engagement rate of 0.26% falls well below the 0.93% median, ranking 601 out of 774 accounts. This indicates that the audience interacts with content far less than typical peers. While the account generates high volume in likes, the low comment count suggests a passive relationship between the creator and the followers. The data shows a clear preference for photos over video content. Photos earned 329.3K average likes compared to only 61.2K for videos, proving this audience rewards static imagery. Reliability of reach remains low despite high raw numbers. Only 8.3% of posts reached double the account average and another 8.3% hit five times the average. These figures suggest that success depends on specific hits rather than consistent organic growth across all formats. The core audience is a tap-and-scroll audience.

172.9K

Avg Likes/Post

1.5K

Avg Comments/Post

2.1M

Total Likes

17.5K

Total Comments

Engagement Rate

Compared to Mega tier benchmarks

Below Average for Mega

0.26%

(Likes + Comments) / Followers per post

Video vs Photo Engagement

61.2K

Avg Likes on Videos (7)

329.3K

Avg Likes on Photos (5)

Per-Post Engagement Trend

Engagement (likes + comments) for each of @urvashirautela's tracked recent posts, in upload order. Hover any point for the exact value.

Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.

Best-Performing Post, Decomposed

What @urvashirautela's single biggest post had going for it — the patterns worth replicating.

Top post by @urvashirautela

880,853 likes · 2,138 comments

5.1ร— @urvashirautela's average post ยท 6.2ร— the median post.

"NOT EVERY REUNION NEEDS AN ANNOUNCEMENT ๐Ÿ“ฃ ๐Ÿคซ โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† #love #UR1 #urvashirautela #yoyohoneysingh #instagram"

193 characters

Photo

Format

Sunday

Day Posted

12:00 UTC

Hour Posted

Hashtags: #love #ur1 #urvashirautela #yoyohoneysingh #instagram

Content Analysis

Hashtags, keywords, captions, and top posts

The standout post achieved a 6.2x multiplier over the median engagement of this account. It maintained a high like-to-comment ratio to suggest that while it reached a wide audience, it did not trigger a large wave of conversation. You should focus on these types of high reach peaks even if they are infrequent. The hashtag set of #urvashirautela, #love, #ur1, #instagram, and #instagood signals a broad lifestyle niche rather than a specific technical one. Posting roughly 0.2 times per week means the strategy relies on quality over frequency to maintain high average likes. While engagement is steady, it is modest relative to the total follower count. This indicates a loyal but passive audience that responds well to visual appeal rather than constant interaction. The presence of long strings of symbols in the top caption suggests that visual spacing works as an effective aesthetic choice for this demographic. You should prioritize high production value over daily posting. Urvashi Rautela has 68.1M followers.

Top Hashtags

#urvashirautela (12) #love (11) #ur1 (11) #instagram (11) #instagood (7) #buggati (3) #queenmovesonly (1) #queenofcannes (1) #leoandur (1) #cannes2025 (1) #leonardodicaprio (1) #sorrybol (1) #jaat (1) #touchkiya (1) #reels (1) #reelsinstagram (1) #reelitfeelit (1) #reelkarofeelkaro (1) #reel (1) #reelsvideo (1)

Top Keywords

urvashirautela (13) love (13) instagram (11) instagood (7) buggati (3) exclusive (2) gala (2) james (2) bond (2) view (2) kill (2) bvlgari (2) leonardo (1) dicaprio (1) calls (1) queen (1) cannes (1) thank (1) titanic (1) compliment (1) queenmovesonly (1) queenofcannes (1) leoandur (1) leonardodicaprio (1) sorrybol (1) million (1) jaat (1) film (1) first (1) single (1)

Caption Analysis

Avg Caption Length 196 chars
Posting Frequency 0.2 posts/week

Content Mix

7

Videos / Reels

5

Photos

Top Performing Posts

Post thumbnail

NOT EVERY REUNION NEEDS AN ANNOUNCEMENT ๐Ÿ“ฃ ๐Ÿคซ โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ€ฆ

880.9K likes 2.1K comments
View
Post thumbnail

EXCLUSIVE GALA JAMES BOND 007: A VIEW TO A KILL โš”๏ธ BVLGARI โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ€ฆ

298.2K likes 1.6K comments
View
Post thumbnail

โ€œWhen Leonardo DiCaprio calls you the Queen of Cannes!โ€™โ€™ ๐Ÿ˜Œ๐Ÿ‘‘ Thank you, Leoโ€ฆ now thatโ€™s a Titanic compliment ๐Ÿ’‹๐Ÿ”ฅ #QueenMoโ€ฆ

231.8K likes 5.5K comments
View
Post thumbnail

Angel ๐Ÿชฝ๐Ÿชฝ๐Ÿชฝ๐Ÿชฝ โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† #love #UR1 #โ€ฆ

174.1K likes 1.7K comments
View
Post thumbnail

#SORRYBOL โ€ผ๏ธ๐ŸŒนโ™ฅ๏ธ MORE THAN 100 MILLION LOVE โ€ผ๏ธ๐ŸŒนโ™ฅ๏ธ๐Ÿงฟ #Jaat Film first single #TouchKiya ft. @UrvashiRautela out now โค๏ธโ€๐Ÿ”ฅ โ€ฆ

158.8K likes 2.4K comments 1.8M views Video
View
Post thumbnail

Tag your friends youโ€™d love to work out with! ๐Ÿ’ช๐Ÿป โ™ฅ๏ธ๐ŸŒน๐Ÿฅฐ โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ€ฆ

142.3K likes 885 comments 2.5M views Video
View
Post thumbnail

EXCLUSIVE GALA JAMES BOND 007: A VIEW TO A KILL โš”๏ธ BVLGARI โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ€ฆ

61.7K likes 697 comments
View
Post thumbnail

๐Ÿ’œ๐Ÿ’œ โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† #love #UR1 #urvashirโ€ฆ

43.7K likes 846 comments 487.3K views Video
View
Post thumbnail

โ™ฅ๏ธ๐ŸŒน โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† #love #UR1 #urvashiโ€ฆ

27.2K likes 679 comments 174.1K views Video
View

Top Posts

Highest-liked recent posts from @urvashirautela

# Caption Likes Comments Link
1
NOT EVERY REUNION NEEDS AN ANNOUNCEMENT ๐Ÿ“ฃ ๐Ÿคซ โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ€ฆ
 880.9K 2.1K view
2
EXCLUSIVE GALA JAMES BOND 007: A VIEW TO A KILL โš”๏ธ BVLGARI โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ€ฆ
 298.2K 1.6K view
3
โ€œWhen Leonardo DiCaprio calls you the Queen of Cannes!โ€™โ€™ ๐Ÿ˜Œ๐Ÿ‘‘ Thank you, Leoโ€ฆ nowโ€ฆ
 231.8K 5.5K view
4
Angel ๐Ÿชฝ๐Ÿชฝ๐Ÿชฝ๐Ÿชฝ โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜†โ€ฆ
 174.1K 1.7K view
5
#SORRYBOL โ€ผ๏ธ๐ŸŒนโ™ฅ๏ธ MORE THAN 100 MILLION LOVE โ€ผ๏ธ๐ŸŒนโ™ฅ๏ธ๐Ÿงฟ #Jaat Film first single #Touโ€ฆ
 158.8K 2.4K view
6
Tag your friends youโ€™d love to work out with! ๐Ÿ’ช๐Ÿป โ™ฅ๏ธ๐ŸŒน๐Ÿฅฐ โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜†โ€ฆ
 142.3K 885 view
7
EXCLUSIVE GALA JAMES BOND 007: A VIEW TO A KILL โš”๏ธ BVLGARI โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ€ฆ
 61.7K 697 view
8
๐Ÿ’œ๐Ÿ’œ โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ€ฆ
 43.7K 846 view
9
โ™ฅ๏ธ๐ŸŒน โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ˜† โ€ฆ
 27.2K 679 view

Posting Patterns & Optimal Timing

When @urvashirautela posts on Instagram

The creator follows a sparse high-effort pace because they post only 0.2 times per week. This frequency falls well below the median of 1.1 posts per week. Despite this low volume, the account ranks 71 out of 1620 by follower count. A consistency score of 0 indicates an erratic rhythm with no predictable pattern. The creator often goes long periods without any activity and only maintains a streak of three days at most. Content lands most frequently on Wednesday and Thursday. New posts typically appear around 13:00 UTC. Marketers should treat this account as a low-frequency partner for high-impact placements rather than daily engagement. Because the posting gaps are unpredictable, you cannot rely on a steady schedule to time your campaign. You must coordinate directly with the creator to pin specific dates for any planned tie-ins. This profile is suited for occasional, deliberate spotlights rather than consistent brand integration across a calendar.

0.2

Posts / week

936.0h

Avg gap between posts

Wednesday, Thursday, Friday

Peak posting days

13:00, 12:00, 9:00 UTC

Peak posting hours

Posting Activity by Hour (UTC)

Night (10pm-5am) Morning Afternoon Evening Peak hour

How often @urvashirautela publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.

0

1

1

2

3

4

5

6

7

1

8

2

9

10

1

11

2

12

2

13

14

15

16

17

18

2

19

1

20

21

22

23

Hour of day (UTC) — 0 is midnight, 12 is noon

Reading this chart: Taller bars are hours when @urvashirautela publishes more often. Their busiest hours are 13:00, 12:00, 9:00 UTC — highlighted with bold pink bars. Times are in UTC; subtract 5h for US Eastern, 8h for US Pacific, or add 1h for UK BST. Empty hours don't necessarily mean a bad time to post; they're simply hours @urvashirautela hasn't been active in our tracked sample.

The account posts most frequently on Wednesday and Thursday at 13:00 UTC. The frequency is low as the user posts about 0.2 times per week.

Most Common Words

Frequent caption words across @urvashirautela's recent posts (excludes stopwords)

urvashirautela (13) love (13) instagram (11) instagood (7) buggati (3) exclusive (2) gala (2) james (2) bond (2) view (2) kill (2) bvlgari (2) leonardo (1) dicaprio (1) calls (1) queen (1) cannes (1) thank (1) titanic (1) compliment (1) queenmovesonly (1) queenofcannes (1) leoandur (1) leonardodicaprio (1) sorrybol (1) million (1) jaat (1) film (1) first (1) single (1)

Best Day of the Week to Post

@urvashirautela's engagement broken down by day of the week

Day Posts Avg Engagement Total Engagement
Monday 1 26,275 26,275
Wednesday 4 109,232 436,928
Thursday 3 179,284 537,853
Friday 3 69,380 208,139
Sunday 1 882,991 882,991

Posting Consistency & Streaks

How steadily @urvashirautela maintains output

3

Longest streak (days)

0/100

Consistency score

Inverse of posting-gap variance

2.1%

Active days

Posted at least once

936.0h

Avg gap

Between posts

Caption Length & Performance

How @urvashirautela's caption length correlates with engagement

100.0%

Posts with Caption

196

Avg Caption Chars

193

Median Chars

473

Longest Caption

Caption Length Posts Avg Engagement
Long (100+) 12 174.3K

The audience rewards medium captions with 40 engagements. This peak stands out compared to the lower engagement for short and long options.

Who This Audience Is

What @urvashirautela's reach and engagement mean for a brand.

The follower count places this creator in a high tier of reach compared to the typical tracked profile. This scale is nearly one hundred times larger than the median creator, indicating an audience that operates at a broadcast level rather than a niche community. The verified status confirms professional recognition despite the lack of a specific category tag. Engagement rates fall well below the median mark. This gap suggests a brand message will land much softer here than on average accounts because the follower volume dilutes individual interaction. While the reach is extensive, the low engagement rate means the audience acts more as a passive viewership than an active participant group. The large scale compared to the low interaction rate makes this profile suitable for broad awareness campaigns rather than high-conversion niche marketing. It fits best in the entertainment category.

Compare & Discover Similar Creators

Stack @urvashirautela against any other Instagram creator we track, or jump to similar accounts.

Compare @urvashirautela to another creator

Get a side-by-side stats breakdown.

@urvashirautela vs

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Estimated Earnings

Revenue estimates based on follower count and engagement

@urvashirautela commands high fees primarily through brand partnerships and sponsored posts. A single post is estimated between $340.3K and $816.7K based on their follower count. Their ranking in the top 5 percent of creators allows for a premium price point above standard market rates. However, an engagement rate of 0.26% falls well below the 0.93% median. This low interaction level suggests that while reach is high, the cost per engaged user is expensive. The quoted band represents a ceiling for negotiations rather than a guaranteed fee. These are modelled estimates from public metrics, not disclosed earnings.

Sponsorship Value (Est. Per Post)

Based on 68.1M followers (Mega)

$340,274 – $816,657

Industry rate for mega Instagram creators

Disclaimer: These are rough estimates based on publicly available industry benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. Instagram sponsored post rates fluctuate and are not guaranteed.

Key Insights & Takeaways

Key Takeaways

Reach. Rank 71 of 1,620 means this account maintains a footprint far above the median size. Engagement. The rate falls well below the 0.93% median, indicating a struggle to drive active interaction among its large following. Hit-rate. Fewer than 9% of posts beat the double average mark, suggesting a lack of frequent high performing content. Trajectory. A decline of 545,300 followers over the period marks a downward trend in audience retention.

Strengths

  • + Verified account with 68.1M followers
  • + Above the 10K threshold where sponsorship deals become viable

Opportunities

  • ~ 0.26% engagement rate trails the 0.93% median, the clearest area to improve
  • ~ Only 8.3% of recent posts clear 2x the account average, a low hit-rate
  • ~ Sparse cadence of about 0.2 posts a week limits fresh reach

Summary

This analysis of @urvashirautela reveals a mega Instagram presence with 68,054,735 followers. The account demonstrates an engagement rate of 0.26%, averaging 172.9K likes per post across 12 analyzed posts. The account holds verified status.

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Frequently Asked Questions About @urvashirautela

How many followers does @urvashirautela have on Instagram?

@urvashirautela has 68,054,735 followers on Instagram, placing them in the mega creator tier.

What is @urvashirautela's Instagram engagement rate?

@urvashirautela has an engagement rate of 0.26% based on 12 recent posts, averaging 172.9K likes per post.

How much does @urvashirautela earn on Instagram?

Based on industry benchmarks, @urvashirautela's estimated sponsorship value is $340,274 - $816,657 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.

How many posts has @urvashirautela published on Instagram?

@urvashirautela has published 2,015 posts on Instagram.

What is @urvashirautela's most-liked recent post?

Of the 12 recent posts analyzed, the top post received 880,853 likes and 2,138 comments.

How often does @urvashirautela post on Instagram?

@urvashirautela posts approximately 0.2 times per week, with an average gap of 936.0 hours between posts. Peak posting days are Wednesday, Thursday, Friday.

How does @urvashirautela compare to other Instagram creators?

@urvashirautela sits in the Mega creator tier alongside accounts like @k.mbappe, @ellendegeneres, @billieeilish.

Is @urvashirautela verified on Instagram?

Yes, @urvashirautela is a verified Instagram account.

About This Analysis: This analysis is based on a snapshot of @urvashirautela's Instagram profile and 12 recent posts.

Data collected and analyzed by IGDataHub | Analysis date: Jun 19, 2026