ZARA
For Man collection check @zaraman Kids collection @zarakids Customer Care @zaracare Discover Woman collection ⬇️
61.6M
Followers
170
Following
5.3K
Posts
0.01%
Engagement Rate
Account Overview
Profile summary and post performance
The Instagram account @zara is categorized under clothing and operates as a business account with a "Mega" tier status. The profile lists 61,626,430 followers and follows 170 accounts. The account contains a total of 5,317 posts. The bio directs users to separate accounts for the Man collection (@zaraman), the Kids collection (@zarakids), and Customer Care (@zaracare). Data shows an average of 8,920 likes per post and an average of 107 comments per post, resulting in a calculated engagement rate of 0.01%.
Account Info
| Account Size | Mega |
| Followers | 61,626,430 |
| Following | 170 |
| Posts | 5,317 |
| Verified | Yes |
| Business Account | Yes |
| Category | CLOTHING |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 8,920 |
| Avg Comments per Post | 107 |
| Videos | 0 |
| Photos | 12 |
| Engagement Rate | 0.01% |
Follower Growth Over Time
How @zara's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
+30.5K
Net Change
0.0%
% Change
+1.2K
Avg / Day
26
Days Tracked
3
Data Points
Tracked between May 24, 2026 (61,595,906 followers) and Jun 19, 2026 (61,626,430 followers).
Engagement Analysis
Based on 12 recent posts
Platform Context
@zara receives approximately 0.1x the platform-wide average of engagement per post, which is calculated from a database of 3,782 tracked profiles. The account averages 8,920 likes and 107 comments per post compared to the platform average of 109,460 likes and 1,296 comments. This performance places the creator in the Mega account tier.
The @zara Instagram account contains a total of 5,317 posts, with 12 recent posts analyzed in this data set. These 12 recent posts consist entirely of photos, as the count for videos is zero. The average number of likes per post is 8,920, while the average number of comments per post is 107. The total number of likes across the account is 107,035 and the total number of comments is 1,288. The calculated engagement rate for the account is 0.01%. Based on the provided data, the average likes for photos are 8,920 and the average likes for videos are zero.
8.9K
Avg Likes/Post
107
Avg Comments/Post
107.0K
Total Likes
1.3K
Total Comments
Engagement Rate
Compared to Mega tier benchmarks
0.01%
(Likes + Comments) / Followers per post
Per-Post Engagement Trend
Engagement (likes + comments) for each of @zara's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @zara's single biggest post had going for it — the patterns worth replicating.
28,813 likes · 196 comments
3.2× @zara's average post · 4.3× the median post.
"TRF Collection. Night-out mood Thank you @simihaze #zara #zaranewin #trf"
76 characters
Photo
Format
Sunday
Day Posted
7:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
The @zara Instagram account contains a total of 5,317 posts categorized under the clothing sector. The content consists of 12 photos and 0 videos. The account maintains a posting frequency of 6.5 posts per week with an average caption length of 133 characters. The most frequently used hashtags on the account are #zara (11x), #zarawoman (9x), and #zaranewin (5x). Other utilized hashtags include #theitem (2x), #trf (2x), #secondhand (1x), #zarapreowned (1x), and #thehouseofmarisa (1x).
Top Hashtags
Top Keywords
Caption Analysis
| Avg Caption Length | 133 chars |
| Posting Frequency | 6.5 posts/week |
Content Mix
0
Videos / Reels
12
Photos
Top Performing Posts
TRF Collection. Night-out mood Thank you @simihaze #zara #zaranewin #trf
Summer pieces Thank you @rosaliekefuchs #zara #zarawoman #zaranewin
ZW Collection Thank you @annemaryaderibigbe @ruiyiz202 @isitnobis #zara #zarawoman #zaranewin
ZARA PRE-OWNED Giving garments a longer life. A space where you can repair, donate, sell or shop second-hand garments.…
Top Posts
Highest-liked recent posts from @zara
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
TRF Collection. Night-out mood
Thank you @simihaze
#zara #zaranewin #trf
|
28.8K | 196 | view |
| 2 |
TRF Collection. A touch of shine.
#zara #zarawoman #trf
|
12.4K | 145 | view |
| 3 |
Summer in full color
Thank you @rosaliekefuchs
#zara #zarawoman
|
11.3K | 123 | view |
| 4 |
Summer pieces
Thank you @rosaliekefuchs
#zara #zarawoman #zaranewin
|
10.9K | 89 | view |
| 5 |
ZW Collection
#zara #zaranewin #zarawoman
|
8.1K | 121 | view |
| 6 |
This is #zaranewin
Thank you @rosaliekefuchs
#zara #zarawoman
|
6.7K | 86 | view |
| 7 |
ZW Collection
#zara #zarawoman
|
6.2K | 120 | view |
| 8 |
ZW Collection
Thank you @annemaryaderibigbe @ruiyiz202 @isitnobis
#zara #zaraw…
|
5.4K | 51 | view |
| 9 |
ZARA PRE-OWNED
Giving garments a longer life. A space where you can repair, do…
|
5.2K | 103 | view |
Posting Patterns & Optimal Timing
When @zara posts on Instagram
The @zara account recorded 12 posts with an average frequency of 6.5 posts per week. The average time elapsed between consecutive posts is 28.4 hours. The peak posting days for the account are Monday, Friday, and Sunday. The peak posting hours in UTC are 9, 7, and 8.
6.5
Posts / week
28.4h
Avg gap between posts
Monday, Friday, Sunday
Peak posting days
9:00, 7:00, 8:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @zara publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
Most Common Words
Frequent caption words across @zara's recent posts (excludes stopwords)
Best Day of the Week to Post
@zara's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 3 | 5,111 | 15,332 |
| Tuesday | 2 | 9,674 | 19,347 |
| Wednesday | 1 | 5,276 | 5,276 |
| Thursday | 1 | 5,412 | 5,412 |
| Friday | 2 | 5,783 | 11,566 |
| Saturday | 1 | 10,989 | 10,989 |
| Sunday | 2 | 20,200 | 40,401 |
Posting Consistency & Streaks
How steadily @zara maintains output
7
Longest streak (days)
46/100
Consistency score
Inverse of posting-gap variance
84.7%
Active days
Posted at least once
28.4h
Avg gap
Between posts
Caption Length & Performance
How @zara's caption length correlates with engagement
100.0%
Posts with Caption
133
Avg Caption Chars
76
Median Chars
509
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Short (<40 chars) | 1 | 6.4K |
| Medium (40-100) | 7 | 12.1K |
| Long (100+) | 4 | 4.4K |
Compare & Discover Similar Creators
Stack @zara against any other Instagram creator we track, or jump to similar accounts.
Compare @zara to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @zara
Estimated Earnings
Revenue estimates based on follower count and engagement
The @zara Instagram account is categorized in the mega tier with a follower count of 61,626,430 and an engagement rate of 0.01%. Based on these metrics, the estimated sponsorship value per post is between $308,132 and $739,517. These figures are rough industry-standard estimates derived from public follower counts and engagement rates. These values do not represent actual earnings or confirmed contract amounts.
Sponsorship Value (Est. Per Post)
Based on 61.6M followers (Mega)
$308,132 – $739,517
Industry rate for mega Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + The account has 61,626,430 followers and holds verified status.
- + The account maintains an active posting cadence of 6.5 posts per week.
- + The account is eligible for sponsorships with its follower count exceeding the 10,000 threshold.
Opportunities
- ~ The engagement rate is recorded at 0.01%.
- ~ Engagement per post is 0.1x the platform average of 110,756.
- ~ The consistency score is 46/100.
- ~ The viral hit rate for 5x average is 0.0%.
Summary
This analysis of @zara reveals a mega Instagram presence with 61,626,430 followers. The account demonstrates an engagement rate of 0.01%, averaging 8.9K likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @zara
How many followers does @zara have on Instagram?
@zara has 61,626,430 followers on Instagram, placing them in the mega creator tier.
What is @zara's Instagram engagement rate?
@zara has an engagement rate of 0.01% based on 12 recent posts, averaging 8.9K likes per post.
How much does @zara earn on Instagram?
Based on industry benchmarks, @zara's estimated sponsorship value is $308,132 - $739,517 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @zara published on Instagram?
@zara has published 5,317 posts on Instagram.
What is @zara's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 28,813 likes and 196 comments.
How often does @zara post on Instagram?
@zara posts approximately 6.5 times per week, with an average gap of 28.4 hours between posts. Peak posting days are Monday, Friday, Sunday.
How does @zara compare to other Instagram creators?
@zara sits in the Mega creator tier alongside accounts like @championsleague, @lalalalisa_m, @nasa.
Is @zara verified on Instagram?
Yes, @zara is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @zara's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: Jun 19, 2026