ZARA
For Man collection check @zaraman Kids collection @zarakids Customer Care @zaracare Discover Woman collection ⬇️
61.6M
Followers
170
Following
5.3K
Posts
0.02%
Engagement Rate
Account Overview
Profile summary and post performance
Ranking at 81 out of 1606 tracked creators, this account holds a following that is 84.9 times larger than the median creator. This verified profile operates in the clothing category with over five thousand posts and carries a mega tier status. The engagement rate of 0.02% falls well below the 1.31% median. The rest of this report explores specific audience interactions and content performance metrics.
Account Info
| Account Size | Mega |
| Followers | 61,631,459 |
| Following | 170 |
| Posts | 5,322 |
| Verified | Yes |
| Business Account | Yes |
| Category | CLOTHING |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 11,723 |
| Avg Comments per Post | 130 |
| Videos | 0 |
| Photos | 12 |
| Engagement Rate | 0.02% |
Follower Growth Over Time
How @zara's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
-1842
Net Change
-0.0%
% Change
-26
Avg / Day
71
Days Tracked
23
Data Points
Tracked between May 24, 2026 (61,595,906 followers) and Aug 3, 2026 (61,594,064 followers).
The account maintained 61.6 million followers over 34 days. The count remained flat with only a 0.1% change during this period.
What the trajectory means
The @zara account remained flat with a 0.1% change over the tracked period. This stability marks the profile as a known quantity rather than an emerging or declining risk. The steady daily pace allows for stable campaign planning without the volatility of rapid fluctuations.
Engagement Analysis
Based on 12 recent posts
Platform Context
@zara ranks near the bottom of the IGDataHub corpus because its engagement rate sits well below the tracked median. This low percentage means each follower is much less likely to interact with posts compared to average creators. The account performs poorly on a per-follower basis within this specific data set.
The engagement rate of 0.02% falls far below the 1.31% median, ranking 1594 out of 1605. This indicates an audience that interacts with content much less than usual. While 11.7K likes appear high, they represent passive approval rather than active participation. The low comment volume of 130 per post suggests a lack of community dialogue or conversation. Reliability of reach is also low as only 16.7% of posts exceeded the average engagement by double. No posts reached five times the account average. These figures point toward a large reach that fails to convert into deep connection. This is a tap-and-scroll audience.
11.7K
Avg Likes/Post
130
Avg Comments/Post
140.7K
Total Likes
1.6K
Total Comments
Engagement Rate
Compared to Mega tier benchmarks
0.02%
(Likes + Comments) / Followers per post
Per-Post Engagement Trend
Engagement (likes + comments) for each of @zara's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @zara's single biggest post had going for it — the patterns worth replicating.
32,943 likes · 163 comments
2.8× @zara's average post · 4.2× the median post.
"Lingerie Collection Thank you @maya.lerouxx #zara #zarawoman"
62 characters
Photo
Format
Sunday
Day Posted
7:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post achieved 4.2 times the median engagement of this account. It maintains a high like to comment ratio despite its popularity. You should aim for a medium caption length between 40 and 100 characters to maximize reach. Long captions over 100 characters perform poorly and suggest that concise copy is more effective for this audience. Use the recurring hashtags #zara, #zarawoman, #zaranewin, #secondhand, and #zarapreowned to signal your specific topics clearly. Post at a frequency of roughly six times per week to maintain presence. While the follower count is very high, the average engagement remains modest relative to that scale. This indicates a need for consistent volume rather than chasing rare viral spikes. Zara has 61.6 million followers.
Top Hashtags
Top Keywords
Caption Analysis
| Avg Caption Length | 125 chars |
| Posting Frequency | 6.3 posts/week |
Content Mix
0
Videos / Reels
12
Photos
Top Performing Posts
TRF Collection. Night-out mood Thank you @simihaze #zara #zaranewin #trf
Summer pieces Thank you @rosaliekefuchs #zara #zarawoman #zaranewin
Special pieces ZW Collection Thank you Karolin Wolter & @karmayngai #zara #zarawoman
ZW Collection Thank you @annemaryaderibigbe @ruiyiz202 @isitnobis #zara #zarawoman #zaranewin
ZARA PRE-OWNED Giving garments a longer life. A space where you can repair, donate, sell or shop second-hand garments.…
Top Posts
Highest-liked recent posts from @zara
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
Lingerie Collection
Thank you @maya.lerouxx
#zara #zarawoman
|
32.9K | 163 | view |
| 2 |
TRF Collection. Night-out mood
Thank you @simihaze
#zara #zaranewin #trf
|
31.6K | 224 | view |
| 3 |
Summer pieces
Thank you @rosaliekefuchs
#zara #zarawoman #zaranewin
|
11.9K | 106 | view |
| 4 |
Lingerie Collection
Thank you @maya.lerouxx
#zara #zarawoman
|
10.4K | 216 | view |
| 5 |
Special pieces
ZW Collection
Thank you Karolin Wolter & @karmayngai
#zara #…
|
9.8K | 88 | view |
| 6 |
This is #zaranewin
Thank you @rosaliekefuchs
#zara #zarawoman
|
7.7K | 109 | view |
| 7 |
ZW Collection
Thank you @annemaryaderibigbe @ruiyiz202 @isitnobis
#zara #zaraw…
|
7.1K | 108 | view |
| 8 |
ZW Collection
#zara #zarawoman
|
6.7K | 127 | view |
| 9 |
ZARA PRE-OWNED
Giving garments a longer life. A space where you can repair, do…
|
6.2K | 125 | view |
Posting Patterns & Optimal Timing
When @zara posts on Instagram
The account follows a steady grind. This creator posts over six times weekly which dwarfs the median of less than one post per week. Their high volume places them in the top half of follower rank for frequency. A consistency score of 70 indicates a mostly reliable schedule with some minor deviations from an exact clockwork rhythm. They maintain a solid presence by posting frequently enough to stay relevant. Content lands most often on Saturday and Sunday. The busiest hour for new posts is 07:00 UTC. Marketers can rely on this high volume to ensure constant brand visibility. Because the creator maintains such a frequent pace, there are many opportunities to slot in a campaign without waiting long periods for fresh content. You can plan tie-ins around their consistent output rather than hoping for sporadic updates. The predictable cadence makes it easy to map out a multi week activation. They provide a stable environment for brand integration because the feed stays active and updated almost daily.
6.3
Posts / week
29.0h
Avg gap between posts
Saturday, Sunday, Monday
Peak posting days
7:00, 8:00, 9:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @zara publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
The account posts about 6.3 times per week with a peak at 07:00 UTC. Saturday and Sunday are the top posting days.
Most Common Words
Frequent caption words across @zara's recent posts (excludes stopwords)
Best Day of the Week to Post
@zara's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 2 | 5,390 | 10,781 |
| Tuesday | 2 | 9,226 | 18,452 |
| Wednesday | 1 | 6,287 | 6,287 |
| Thursday | 2 | 6,564 | 13,127 |
| Friday | 1 | 6,838 | 6,838 |
| Saturday | 2 | 10,928 | 21,857 |
| Sunday | 2 | 32,450 | 64,899 |
Posting Consistency & Streaks
How steadily @zara maintains output
7
Longest streak (days)
70/100
Consistency score
Inverse of posting-gap variance
90.2%
Active days
Posted at least once
29.0h
Avg gap
Between posts
Caption Length & Performance
How @zara's caption length correlates with engagement
100.0%
Posts with Caption
125
Avg Caption Chars
76
Median Chars
480
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Short (<40 chars) | 1 | 6.8K |
| Medium (40-100) | 8 | 14.8K |
| Long (100+) | 3 | 5.7K |
The audience favors medium captions of 40 to 100 characters with 14.8K average engagement. Long captions of 100 plus characters perform worst at 5.7K average.
Who This Audience Is
What @zara's reach and engagement mean for a brand.
This audience consists of over sixty million followers, placing it in the top tier of reach compared to the typical tracked creator. The scale is more than eighty times the median, indicating a large footprint that functions at a global broadcast level rather than a niche community level. While the account holds a verified status in the clothing category, the engagement rate is very low relative to the median. This gap between follower count and interaction suggests a passive audience where brand messages land much softer than they would on smaller accounts. The sheer volume of followers provides broad visibility for awareness campaigns, but the low engagement means the content does not drive high levels of immediate interaction or peer-to-peer discussion. The scale makes this profile suitable for large-scale fashion and apparel branding focused on reach rather than conversion through active dialogue.
Compare & Discover Similar Creators
Stack @zara against any other Instagram creator we track, or jump to similar accounts.
Compare @zara to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @zara
Estimated Earnings
Revenue estimates based on follower count and engagement
The primary revenue stream for @zara comes from sponsored posts, where her reach supports a price band of $308.2K to $739.6K. Her high rank places her in a tier where top positioning commands a premium over the median. However, the 0.02% engagement rate falls well below the 1.31% average. This discrepancy suggests the quoted price band represents a ceiling for reach rather than a guaranteed return on interaction. While the follower count is high, the low engagement indicates that the cost per engagement exceeds typical benchmarks. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 61.6M followers (Mega)
$308,157 – $739,578
Industry rate for mega Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 61.6M followers
- + Active cadence of about 6.3 posts a week
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ 0.02% engagement rate trails the 1.31% median, the clearest area to improve
- ~ Only 16.7% of recent posts clear 2x the account average, a low hit-rate
Summary
This analysis of @zara reveals a mega Instagram presence with 61,631,459 followers. The account demonstrates an engagement rate of 0.02%, averaging 11.7K likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @zara
How many followers does @zara have on Instagram?
@zara has 61,631,459 followers on Instagram, placing them in the mega creator tier.
What is @zara's Instagram engagement rate?
@zara has an engagement rate of 0.02% based on 12 recent posts, averaging 11.7K likes per post.
How much does @zara earn on Instagram?
Based on industry benchmarks, @zara's estimated sponsorship value is $308,157 - $739,578 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @zara published on Instagram?
@zara has published 5,322 posts on Instagram.
What is @zara's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 32,943 likes and 163 comments.
How often does @zara post on Instagram?
@zara posts approximately 6.3 times per week, with an average gap of 29.0 hours between posts. Peak posting days are Saturday, Sunday, Monday.
How does @zara compare to other Instagram creators?
@zara sits in the Mega creator tier alongside accounts like @championsleague, @lalalalisa_m, @nasa.
Is @zara verified on Instagram?
Yes, @zara is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @zara's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: Jun 19, 2026