ZARA
For Man collection check @zaraman Kids collection @zarakids Customer Care @zaracare Discover Woman collection ⬇️
61.7M
Followers
171
Following
5.5K
Posts
0.02%
Engagement Rate
Account Overview
Profile summary and post performance
@zara has 61,680,592 Instagram followers as of November 2, 2026 and 5,459 posts; the account is verified. Across the 12 recent posts we analysed for this report on June 20, 2026, a post got 11.7K likes and 130 comments on average (median 7.4K likes), an engagement rate of 0.02% of followers. Over the 162 days we have tracked it, the account gained 84,686 followers (+0.1%).
Where these numbers come from: public Instagram profile data and @zara's recent posts, collected by IGDataHub. Follower history comes from our own repeated readings of the profile. How we calculate these numbers.
Account Info
| Account Size | Mega |
| Followers | 61,680,592 |
| Following | 171 |
| Posts | 5,459 |
| Verified | Yes |
| Business Account | Yes |
| Category | CLOTHING |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 11,723 |
| Avg Comments per Post | 130 |
| Videos | 0 |
| Photos & carousels | 12 |
| Engagement Rate | 0.02% |
Follower Growth Over Time
How @zara's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
+84.7K
Net Change
+0.1%
% Change
+523
Avg / Day
162
Days Tracked
76
Data Points
Tracked between May 24, 2026 (61,595,906 followers) and Nov 2, 2026 (61,680,592 followers).
| Date | Followers | Change |
|---|---|---|
| 61,680,592 | -288 | |
| 61,680,880 | +24,859 | |
| 61,656,021 | +61,957 | |
| 61,594,064 | -2,333 | |
| 61,596,397 | -35,386 | |
| 61,631,783 | +35,877 | |
| 61,595,906 | first reading |
Engagement Analysis
Based on 12 recent posts
11.7K
Avg Likes/Post
130
Avg Comments/Post
140.7K
Total Likes
1.6K
Total Comments
Engagement Rate
Compared with the 877 Mega-tier reports with an engagement rate (median 0.94%, middle half 0.3% to 2.58%)
0.02%
(Likes + Comments) / Followers per post
Per-Post Engagement Trend
Engagement (likes + comments) for each of @zara's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. The median post got 7,506 likes and comments; 2 of the 12 reached twice that (15,012 or more).
Best-Performing Post, Decomposed
What @zara's single biggest recent post had going for it, measured against the account's other posts.
32,943 likes · 163 comments
2.7× @zara's average post · 4.4× the median post.
"Lingerie Collection Thank you @maya.lerouxx #zara #zarawoman"
62 characters
Photo or carousel
Format
Sunday
Day Posted
7:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
Top Hashtags
Top Keywords
Words used at least twice in the captions we analysed, with how often.
Caption Analysis
| Avg Caption Length | 125 chars |
| Posting Frequency | 6.3 posts/week |
Content Mix
0
Videos / Reels
12
Photos & carousels
Top Posts
Highest-liked recent posts from @zara
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
Lingerie Collection
Thank you @maya.lerouxx
#zara #zarawoman
|
32.9K | 163 | view |
| 2 |
TRF Collection. Night-out mood
Thank you @simihaze
#zara #zaranewin #trf
|
31.6K | 224 | view |
| 3 |
Summer pieces
Thank you @rosaliekefuchs
#zara #zarawoman #zaranewin
|
11.9K | 106 | view |
| 4 |
Lingerie Collection
Thank you @maya.lerouxx
#zara #zarawoman
|
10.4K | 216 | view |
| 5 |
Special pieces
ZW Collection
Thank you Karolin Wolter & @karmayngai
#zara #…
|
9.8K | 88 | view |
| 6 |
This is #zaranewin
Thank you @rosaliekefuchs
#zara #zarawoman
|
7.7K | 109 | view |
| 7 |
ZW Collection
Thank you @annemaryaderibigbe @ruiyiz202 @isitnobis
#zara #zaraw…
|
7.1K | 108 | view |
| 8 |
ZW Collection
#zara #zarawoman
|
6.7K | 127 | view |
| 9 |
ZARA PRE-OWNED
Giving garments a longer life. A space where you can repair, do…
|
6.2K | 125 | view |
Posting Patterns & Optimal Timing
When @zara posts on Instagram
6.3
Posts / week
29.0h
Avg gap between posts
—
Peak posting days
7:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @zara publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC): 0 is midnight, 12 is noon
Engagement by Day of the Week
@zara's recent posts grouped by the day they went out. Most days here have one or two posts, so one strong post can set a day's average. Read it as a record of these posts, not as the best day to post.
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 2 | 5,390 | 10,781 |
| Tuesday | 2 | 9,226 | 18,452 |
| Wednesday | 1 | 6,287 | 6,287 |
| Thursday | 2 | 6,564 | 13,127 |
| Friday | 1 | 6,838 | 6,838 |
| Saturday | 2 | 10,928 | 21,857 |
| Sunday | 2 | 32,450 | 64,899 |
Posting Consistency & Streaks
How steadily @zara maintains output
7
Longest streak (days)
70/100
Consistency score: regular gaps
100 = evenly spaced posts; 0 = the gaps vary as much as their average or more
90.2%
Active days
Posted at least once
29.0h
Avg gap
Between posts
Caption Length & Performance
How @zara's caption length correlates with engagement
100.0%
Posts with Caption
125
Avg Caption Chars
76
Median Chars
480
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Short (<40 chars) | 1 | 6.8K |
| Medium (40-100) | 8 | 14.8K |
| Long (100+) | 3 | 5.7K |
Compare & Discover Similar Creators
Stack @zara against any other Instagram creator we track, or jump to similar accounts.
Compare @zara to another creator
Get a side-by-side stats breakdown.
Creators closest in size to @zara
Estimated Earnings
Revenue estimates based on follower count only
Sponsorship Value (Est. Per Post)
Based on 61.7M followers (Mega)
$308,403 to $740,167
Our per-follower range for accounts this size (see methodology)
Download @zara's data
Everything below is derived from this account, priced on the counts shown. Delivered as CSV by emailed link.
You only pay for rows we deliver. Counts are the maximum available today; if an export comes back smaller, the difference is refunded automatically. Counts as last collected 8 hours, 32 minutes ago.
Tracking
What we have recorded about @zara over time, and ongoing alerts.
Other reports
Not downloads of this account: they take their own inputs.
Download @zara's data
Followers, following and full post history as CSV, priced on the exact record counts above.
See export optionsFrequently Asked Questions About @zara
How many followers does @zara have on Instagram?
@zara has 61,680,592 followers on Instagram, placing them in the Mega-tier group (1M+ followers).
What is @zara's Instagram engagement rate?
@zara has an engagement rate of 0.02% based on 12 recent posts, averaging 11.7K likes per post.
How much does @zara earn on Instagram?
From follower count only, we estimate @zara's sponsorship value at $308,403 to $740,167 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @zara published on Instagram?
@zara has published 5,459 posts on Instagram.
What is @zara's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 32,943 likes and 163 comments.
How often does @zara post on Instagram?
@zara posts approximately 6.3 times per week, with an average gap of 29.0h between posts.
How does @zara compare to other Instagram creators?
@zara sits in the Mega-tier group alongside accounts like @ladygaga, @anitta, @dishapatani.
Is @zara verified on Instagram?
Yes, @zara is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @zara's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Follower count as of Nov 2, 2026 | Posts analysed Jun 20, 2026
Cite this page
IGDataHub (2026). @zara Instagram stats and analytics, follower count as of 2 November 2026, posts analysed 20 June 2026. https://igdatahub.com/blog/zara-instagram-profile-stats/