63.2M
Followers
276
Following
467
Posts
0.64%
Engagement Rate
Account Overview
Profile summary and post performance
The Instagram account @maluma is categorized as a business account in the Artist category. The profile features the bio "LOCO X VOLVER 🇨🇴💿" and maintains a following of 276 accounts while having 63,215,552 followers. The account is classified under the Mega tier. The account contains a total of 467 posts. These posts generate an average of 400,130 likes and 2,330 comments per post. The recorded engagement rate for the account is 0.64%.
Account Info
| Account Size | Mega |
| Followers | 63,215,552 |
| Following | 276 |
| Posts | 467 |
| Verified | Yes |
| Business Account | Yes |
| Category | Artist |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 400,130 |
| Avg Comments per Post | 2,330 |
| Videos | 8 |
| Photos | 4 |
| Engagement Rate | 0.64% |
Follower Growth Over Time
How @maluma's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
+30.8K
Net Change
0.0%
% Change
+1.1K
Avg / Day
29
Days Tracked
3
Data Points
Tracked between May 20, 2026 (63,184,775 followers) and Jun 19, 2026 (63,215,552 followers).
Engagement Analysis
Based on 12 recent posts
Platform Context
@maluma receives approximately 3.6 times the platform-wide average of engagement per post. The account averages 400,130 total engagements compared to the database average of 110,756. This performance places the creator in the Mega account tier.
The Instagram account @maluma has a total of 467 posts, with 12 recent posts included in the data set. The account averages 400,130 likes and 2,330 comments per post, resulting in an engagement rate of 0.64%. Across all content, the account has accumulated a total of 4,801,565 likes and 27,965 comments. The content consists of 8 videos and 4 photos. The average number of likes for video posts is 162,192, while the average number of likes for photo posts is 876,008.
400.1K
Avg Likes/Post
2.3K
Avg Comments/Post
4.8M
Total Likes
28.0K
Total Comments
Engagement Rate
Compared to Mega tier benchmarks
0.64%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
162.2K
Avg Likes on Videos (8)
876.0K
Avg Likes on Photos (4)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @maluma's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @maluma's single biggest post had going for it — the patterns worth replicating.
1,640,404 likes · 4,123 comments
4.1× @maluma's average post · 8.2× the median post.
"EQUIPO GANADOR !! 🇨🇴🇨🇴"
22 characters
Photo
Format
Thursday
Day Posted
1:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
The Instagram account @maluma contains a total of 467 posts categorized under the Artist category. The content consists of 8 videos and 4 photos. The account maintains a posting frequency of 2.7 posts per week with an average caption length of 119 characters. The most used hashtags on the account include #superioraccess (1x), #porunamichelobvalelapena (1x), #playforamichelobultra (1x), #fallontonight (1x), and #locoxvolver (1x).
Top Hashtags
Top Keywords
Caption Analysis
| Avg Caption Length | 119 chars |
| Posting Frequency | 2.7 posts/week |
Content Mix
8
Videos / Reels
4
Photos
Top Performing Posts
Me dejaste solito bb sin ti no tengo calma 🎶 LocoXVolver ♥️ 📸 @luismartinvelasquez
Encontrando el equilibrio como padre. @maluma le cuenta a @lechero sobre su nuevo propósito y cómo creó su nuevo álbum,…
Gracias por el cariño que le están dando al álbum 💿🇨🇴 A escuchar TU RECUERDO hoy!!!! 🔥🔥🔥 #LocoXVolver ❤️
Top Posts
Highest-liked recent posts from @maluma
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
EQUIPO GANADOR !! 🇨🇴🇨🇴
|
1.6M | 4.1K | view |
| 2 |
La vida nos sonríe 😃
LxV ♥️
|
1.1M | 3.4K | view |
| 3 |
@maluma performs “Loco x Volver”! #FallonTonight
|
405.2K | 6.6K | view |
| 4 |
Me dejaste solito bb sin ti no tengo calma 🎶
LocoXVolver ♥️
📸 @luismartinvelas…
|
369.6K | 2.0K | view |
| 5 |
Latino Flavor en Los @amas 🇨🇴🔥
LxV ♥️
|
352.3K | 2.5K | view |
| 6 |
Dedícale esta canción a Tu Recuerdo 🎶❤️
|
198.3K | 3.4K | view |
| 7 |
Encontrando el equilibrio como padre. @maluma le cuenta a @lechero sobre su nue…
|
177.2K | 1.2K | view |
| 8 |
TRACK 4: De Bar en Bar
LxV ♥️
|
143.9K | 1.3K | view |
| 9 |
Gracias por el cariño que le están dando al álbum 💿🇨🇴
A escuchar TU RECUERDO h…
|
112.9K | 1.1K | view |
Posting Patterns & Optimal Timing
When @maluma posts on Instagram
The @maluma account maintains a posting frequency of 2.7 posts per week based on an analysis of 12 posts. The average time elapsed between consecutive posts is 67.6 hours. Peak posting days for the account are Thursday, Tuesday, and Saturday. The peak posting hours recorded in UTC are 15, 14, and 0.
2.7
Posts / week
67.6h
Avg gap between posts
Thursday, Tuesday, Saturday
Peak posting days
15:00, 14:00, 0:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @maluma publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
Most Common Words
Frequent caption words across @maluma's recent posts (excludes stopwords)
Best Day of the Week to Post
@maluma's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 1 | 178,474 | 178,474 |
| Tuesday | 2 | 129,574 | 259,148 |
| Wednesday | 2 | 225,830 | 451,659 |
| Thursday | 5 | 684,016 | 3,420,081 |
| Saturday | 2 | 260,084 | 520,168 |
Posting Consistency & Streaks
How steadily @maluma maintains output
2
Longest streak (days)
21/100
Consistency score
Inverse of posting-gap variance
32.3%
Active days
Posted at least once
67.6h
Avg gap
Between posts
Caption Length & Performance
How @maluma's caption length correlates with engagement
100.0%
Posts with Caption
119
Avg Caption Chars
78
Median Chars
363
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Short (<40 chars) | 5 | 698.3K |
| Medium (40-100) | 3 | 293.4K |
| Long (100+) | 4 | 114.5K |
Compare & Discover Similar Creators
Stack @maluma against any other Instagram creator we track, or jump to similar accounts.
Compare @maluma to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @maluma
Estimated Earnings
Revenue estimates based on follower count and engagement
The Instagram account @maluma is categorized in the Mega tier with a total of 63,215,552 followers and an engagement rate of 0.64%. Based on these metrics, the estimated sponsorship value per post is between $316,078 and $758,587. These figures are rough industry-standard estimates derived from public follower counts and engagement rates. These values do not represent actual earnings or confirmed contract amounts.
Sponsorship Value (Est. Per Post)
Based on 63.2M followers (Mega)
$316,078 – $758,587
Industry rate for mega Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + The account has 63,215,552 followers and holds verified status.
- + Average likes per post reach 400,130.
- + Engagement per post is 402,460, which is 3.6x the platform average of 110,756.
- + The account qualifies for sponsorship eligibility with over 10,000 followers.
Opportunities
- ~ The engagement rate is recorded at 0.64%.
- ~ The consistency score is 21/100.
- ~ The longest posting streak is 2 days.
- ~ The viral hit rate for 5x average is 0.0%.
Summary
This analysis of @maluma reveals a mega Instagram presence with 63,215,552 followers. The account demonstrates an engagement rate of 0.64%, averaging 400.1K likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @maluma
How many followers does @maluma have on Instagram?
@maluma has 63,215,552 followers on Instagram, placing them in the mega creator tier.
What is @maluma's Instagram engagement rate?
@maluma has an engagement rate of 0.64% based on 12 recent posts, averaging 400.1K likes per post.
How much does @maluma earn on Instagram?
Based on industry benchmarks, @maluma's estimated sponsorship value is $316,078 - $758,587 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @maluma published on Instagram?
@maluma has published 467 posts on Instagram.
What is @maluma's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 1,640,404 likes and 4,123 comments.
How often does @maluma post on Instagram?
@maluma posts approximately 2.7 times per week, with an average gap of 67.6 hours between posts. Peak posting days are Thursday, Tuesday, Saturday.
How does @maluma compare to other Instagram creators?
@maluma sits in the Mega creator tier alongside accounts like @anitta, @virginia, @sunnyleone.
Is @maluma verified on Instagram?
Yes, @maluma is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @maluma's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: Jun 19, 2026