63.7M
Followers
275
Following
514
Posts
0.84%
Engagement Rate
Account Overview
Profile summary and post performance
@maluma has 63,692,873 Instagram followers as of November 2, 2026 and 514 posts; the account is verified. Across the 12 recent posts we analysed for this report on June 20, 2026, a post got 527.6K likes and 3.1K comments on average (median 362.2K likes), an engagement rate of 0.84% of followers. Over the 166 days we have tracked it, the account gained 508,098 followers (+0.8%).
Where these numbers come from: public Instagram profile data and @maluma's recent posts, collected by IGDataHub. Follower history comes from our own repeated readings of the profile. How we calculate these numbers.
Account Info
| Account Size | Mega |
| Followers | 63,692,873 |
| Following | 275 |
| Posts | 514 |
| Verified | Yes |
| Business Account | Yes |
| Category | Artist |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 527,553 |
| Avg Comments per Post | 3,128 |
| Videos | 7 |
| Photos & carousels | 5 |
| Engagement Rate | 0.84% |
Follower Growth Over Time
How @maluma's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
+508.1K
Net Change
+0.8%
% Change
+3.1K
Avg / Day
166
Days Tracked
69
Data Points
Tracked between May 20, 2026 (63,184,775 followers) and Nov 2, 2026 (63,692,873 followers).
| Date | Followers | Change |
|---|---|---|
| 63,692,873 | -479 | |
| 63,693,352 | +174,279 | |
| 63,519,073 | +243,334 | |
| 63,275,739 | +19,090 | |
| 63,256,649 | +57,115 | |
| 63,199,534 | +14,759 | |
| 63,184,775 | first reading |
Engagement Analysis
Based on 12 recent posts
527.6K
Avg Likes/Post
3.1K
Avg Comments/Post
6.3M
Total Likes
37.5K
Total Comments
Engagement Rate
Compared with the 877 Mega-tier reports with an engagement rate (median 0.94%, middle half 0.3% to 2.58%)
0.84%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
201.9K
Avg Likes on Videos (7)
983.5K
Avg Likes on Photos & carousels (5)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @maluma's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. The median post got 365,484 likes and comments; 3 of the 12 reached twice that (730,968 or more).
Best-Performing Post, Decomposed
What @maluma's single biggest recent post had going for it, measured against the account's other posts.
2,030,480 likes · 4,911 comments
3.8× @maluma's average post · 5.5× the median post.
"EQUIPO GANADOR !! 🇨🇴🇨🇴"
22 characters
Photo or carousel
Format
Thursday
Day Posted
1:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
Hashtags in the analysed posts
Each one appears in a single post, so none stands out as a regular tag.
Top Keywords
Words used at least twice in the captions we analysed, with how often.
Caption Analysis
| Avg Caption Length | 85 chars |
| Posting Frequency | 2.4 posts/week |
Content Mix
7
Videos / Reels
5
Photos & carousels
Top Posts
Highest-liked recent posts from @maluma
| # | Caption | Likes | Comments | Views | Link |
|---|---|---|---|---|---|
| 1 |
EQUIPO GANADOR !! 🇨🇴🇨🇴
|
2.0M | 4.9K | — | view |
| 2 |
La vida nos sonríe 😃
LxV ♥️
|
1.2M | 3.4K | — | view |
| 3 |
Milán Fashion Week @ralphlauren
|
815.2K | 5.1K | — | view |
| 4 |
Calorcito en Paris 🥵
PFW 🇫🇷
|
523.5K | 3.6K | — | view |
| 5 |
@maluma performs “Loco x Volver”! #FallonTonight
|
412.1K | 6.6K | 2.3M | view |
| 6 |
Muñequita ahí le tengo el remixxxxx pues mi amor 😈
@mr.plataoficial @elamerican…
|
368.1K | 4.0K | 2.0M | view |
| 7 |
Latino Flavor en Los @amas 🇨🇴🔥
LxV ♥️
|
356.3K | 2.6K | — | view |
| 8 |
Dedícale esta canción a Tu Recuerdo 🎶❤️
|
201.4K | 3.4K | 4.0M | view |
| 9 |
TRACK 4: De Bar en Bar
LxV ♥️
|
147.3K | 1.3K | 814.9K | view |
Posting Patterns & Optimal Timing
When @maluma posts on Instagram
2.4
Posts / week
3.2 days
Avg gap between posts
Thursday, Saturday
Peak posting days
—
Peak posting hours
Posting Activity by Hour (UTC)
How often @maluma publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC): 0 is midnight, 12 is noon
Engagement by Day of the Week
@maluma's recent posts grouped by the day they went out. Most days here have one or two posts, so one strong post can set a day's average. Read it as a record of these posts, not as the best day to post.
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Tuesday | 1 | 148,618 | 148,618 |
| Wednesday | 2 | 232,267 | 464,534 |
| Thursday | 4 | 876,556 | 3,506,224 |
| Friday | 2 | 673,700 | 1,347,401 |
| Saturday | 3 | 300,468 | 901,404 |
Posting Consistency & Streaks
How steadily @maluma maintains output
3
Longest streak (days)
31/100
Consistency score: irregular gaps
100 = evenly spaced posts; 0 = the gaps vary as much as their average or more
31.2%
Active days
Posted at least once
3.2 days
Avg gap
Between posts
Caption Length & Performance
How @maluma's caption length correlates with engagement
100.0%
Posts with Caption
85
Avg Caption Chars
39
Median Chars
300
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Short (<40 chars) | 7 | 755.8K |
| Medium (40-100) | 3 | 298.9K |
| Long (100+) | 2 | 90.4K |
Compare & Discover Similar Creators
Stack @maluma against any other Instagram creator we track, or jump to similar accounts.
Compare @maluma to another creator
Get a side-by-side stats breakdown.
Creators closest in size to @maluma
Estimated Earnings
Revenue estimates based on follower count only
Sponsorship Value (Est. Per Post)
Based on 63.7M followers (Mega)
$318,464 to $764,314
Our per-follower range for accounts this size (see methodology)
Download @maluma's data
Everything below is derived from this account, priced on the counts shown. Delivered as CSV by emailed link.
You only pay for rows we deliver. Counts are the maximum available today; if an export comes back smaller, the difference is refunded automatically. Counts as last collected 5 hours, 1 minute ago.
Tracking
What we have recorded about @maluma over time, and ongoing alerts.
Other reports
Not downloads of this account: they take their own inputs.
Download @maluma's data
Followers, following and full post history as CSV, priced on the exact record counts above.
See export optionsFrequently Asked Questions About @maluma
How many followers does @maluma have on Instagram?
@maluma has 63,692,873 followers on Instagram, placing them in the Mega-tier group (1M+ followers).
What is @maluma's Instagram engagement rate?
@maluma has an engagement rate of 0.84% based on 12 recent posts, averaging 527.6K likes per post.
How much does @maluma earn on Instagram?
From follower count only, we estimate @maluma's sponsorship value at $318,464 to $764,314 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @maluma published on Instagram?
@maluma has published 514 posts on Instagram.
What is @maluma's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 2,030,480 likes and 4,911 comments.
How often does @maluma post on Instagram?
@maluma posts approximately 2.4 times per week, with an average gap of 3.2 days between posts. Peak posting days are Thursday, Saturday.
How does @maluma compare to other Instagram creators?
@maluma sits in the Mega-tier group alongside accounts like @paulpogba, @vinijr, @akshaykumar.
Is @maluma verified on Instagram?
Yes, @maluma is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @maluma's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Follower count as of Nov 2, 2026 | Posts analysed Jun 20, 2026
Cite this page
IGDataHub (2026). @maluma Instagram stats and analytics, follower count as of 2 November 2026, posts analysed 20 June 2026. https://igdatahub.com/blog/maluma-instagram-profile-stats/