63.2M
Followers
277
Following
470
Posts
0.84%
Engagement Rate
Account Overview
Profile summary and post performance
This creator ranks 79 among the 1606 accounts we track and holds a follower count over eighty times the median size of our typical creators. As a verified Artist with 470 total posts, this account sits firmly in the Mega tier. The engagement rate of 0.84% falls below the 1.31% median for its peer group. The following analysis breaks down audience interaction and content performance across recent periods.
Account Info
| Account Size | Mega |
| Followers | 63,248,577 |
| Following | 277 |
| Posts | 470 |
| Verified | Yes |
| Business Account | Yes |
| Category | Artist |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 527,553 |
| Avg Comments per Post | 3,128 |
| Videos | 7 |
| Photos | 5 |
| Engagement Rate | 0.84% |
Follower Growth Over Time
How @maluma's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
-184775
Net Change
-0.3%
% Change
-2497
Avg / Day
74
Days Tracked
21
Data Points
Tracked between May 20, 2026 (63,184,775 followers) and Aug 3, 2026 (63,000,000 followers).
The account held its follower count at 63.2M over 37 days. The trend stayed flat with a change of only 0.1%.
What the trajectory means
The account held steady at 63.2 million followers over the tracked period with only a 0.1% change. This flat trajectory identifies the profile as a known quantity for stable campaign planning. The consistent daily pace allows for predictable reach without volatility.
Engagement Analysis
Based on 12 recent posts
Platform Context
@maluma ranks 982 out of 1605 creators because its engagement rate sits below the tracked median. This performance indicates that the account generates less interaction per follower than the average creator in the IGDataHub corpus. The lower percentage reflects a lower level of active involvement from the total audience compared to typical peers.
The engagement rate of 0.84% falls below the median of 1.31%, ranking 982 out of 1605. This indicates that the audience reacts less than usual for a profile of this size. While likes reach hundreds of thousands, the comment volume remains low at 3.1K per post. The data reveals a clear preference for static imagery over motion content. Photos garner nearly five times as many likes as videos. This disparity suggests the audience rewards high-impact visual aesthetics over video interaction. Reach reliability is inconsistent based on hit rates. Only 16.7% of recent posts doubled the account average, and no posts reached five times the average. These figures suggest that most content reaches a steady base without frequent breakout spikes. The lack of consistent high-performers indicates a stable but passive reach pattern. This is a tap-and-scroll audience.
527.6K
Avg Likes/Post
3.1K
Avg Comments/Post
6.3M
Total Likes
37.5K
Total Comments
Engagement Rate
Compared to Mega tier benchmarks
0.84%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
201.9K
Avg Likes on Videos (7)
983.5K
Avg Likes on Photos (5)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @maluma's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @maluma's single biggest post had going for it — the patterns worth replicating.
2,030,480 likes · 4,911 comments
3.8× @maluma's average post · 5.5× the median post.
"EQUIPO GANADOR !! 🇨🇴🇨🇴"
22 characters
Photo
Format
Thursday
Day Posted
1:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post outperformed the median like count by a factor of five.5. This specific post achieved a high engagement ratio with nearly one comment for every four hundred likes. To replicate this success, keep captions brief. Short captions under forty characters earn over 700k average likes, while long captions exceed 100 characters and perform poorly at only 90k likes. You should avoid dense blocks of text to maintain high interaction. Use the recurring hashtags #superioraccess, #porunamichelobvalelapena, #playforamichelobultra, and #fallontonight as clear signals for your core topics. Post approximately two times every week to maintain a steady presence. This account maintains a very high baseline of engagement despite its large following. The top performing post was shared on a Thursday at 01:00 UTC. Maluma has 63.2 million followers.
Top Hashtags
Top Keywords
Caption Analysis
| Avg Caption Length | 85 chars |
| Posting Frequency | 2.4 posts/week |
Content Mix
7
Videos / Reels
5
Photos
Top Performing Posts
Muñequita ahí le tengo el remixxxxx pues mi amor 😈 @mr.plataoficial @elamericano4kt
Top Posts
Highest-liked recent posts from @maluma
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
EQUIPO GANADOR !! 🇨🇴🇨🇴
|
2.0M | 4.9K | view |
| 2 |
La vida nos sonríe 😃
LxV ♥️
|
1.2M | 3.4K | view |
| 3 |
Milán Fashion Week @ralphlauren
|
815.2K | 5.1K | view |
| 4 |
Calorcito en Paris 🥵
PFW 🇫🇷
|
523.5K | 3.6K | view |
| 5 |
@maluma performs “Loco x Volver”! #FallonTonight
|
412.1K | 6.6K | view |
| 6 |
Muñequita ahí le tengo el remixxxxx pues mi amor 😈
@mr.plataoficial @elamerican…
|
368.1K | 4.0K | view |
| 7 |
Latino Flavor en Los @amas 🇨🇴🔥
LxV ♥️
|
356.3K | 2.6K | view |
| 8 |
Dedícale esta canción a Tu Recuerdo 🎶❤️
|
201.4K | 3.4K | view |
| 9 |
TRACK 4: De Bar en Bar
LxV ♥️
|
147.3K | 1.3K | view |
Posting Patterns & Optimal Timing
When @maluma posts on Instagram
The creator maintains a steady grind with two posts per week and they outperform the median frequency by four times. This high output justifies their top tier ranking among similar accounts. The consistency score of thirty one indicates an erratic rhythm rather than a predictable schedule. Long gaps often interrupt short bursts of activity like the three day streak recorded. Fresh content lands most frequently on Thursday and Saturday. The busiest hour for new uploads is 15:00 UTC. Marketers should prepare for a high volume of output but must remain flexible regarding exact dates. Because the cadence is irregular, you cannot rely on a strict calendar to predict the next drop. You can plan around the heavy volume but avoid expecting precision in timing. The sheer amount of content ensures frequent opportunities for tie-ins even if the gap between posts varies.
2.4
Posts / week
77.0h
Avg gap between posts
Thursday, Saturday, Wednesday
Peak posting days
15:00, 19:00, 16:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @maluma publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
The account posts about 2.4 times per week with the most activity on Thursday and Saturday. The peak engagement hour is at 15:00 UTC.
Most Common Words
Frequent caption words across @maluma's recent posts (excludes stopwords)
Best Day of the Week to Post
@maluma's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Tuesday | 1 | 148,618 | 148,618 |
| Wednesday | 2 | 232,267 | 464,534 |
| Thursday | 4 | 876,556 | 3,506,224 |
| Friday | 2 | 673,700 | 1,347,401 |
| Saturday | 3 | 300,468 | 901,404 |
Posting Consistency & Streaks
How steadily @maluma maintains output
3
Longest streak (days)
31/100
Consistency score
Inverse of posting-gap variance
31.2%
Active days
Posted at least once
77.0h
Avg gap
Between posts
Caption Length & Performance
How @maluma's caption length correlates with engagement
100.0%
Posts with Caption
85
Avg Caption Chars
39
Median Chars
300
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Short (<40 chars) | 7 | 755.8K |
| Medium (40-100) | 3 | 298.9K |
| Long (100+) | 2 | 90.4K |
The audience rewards short captions of under 40 characters with 755.8K average engagement. These posts perform much better than long captions, which only reach 90.4K.
Who This Audience Is
What @maluma's reach and engagement mean for a brand.
The follower count places this profile in the top tier of tracked accounts at over eighty times the median size. This scale indicates a broad reach that functions on a broadcast level rather than a niche community level. The verified Artist status confirms a professional standing within the music and entertainment industry. Engagement rates fall below the platform average, meaning brand messages land softer here than with typical creators. The sheer volume of followers suggests high visibility for top-of-funnel awareness campaigns. However, the lower engagement rate relative to the median means interaction frequency is lower than expected for this scale. This audience fits the broad entertainment and lifestyle categories.
Compare & Discover Similar Creators
Stack @maluma against any other Instagram creator we track, or jump to similar accounts.
Compare @maluma to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @maluma
Estimated Earnings
Revenue estimates based on follower count and engagement
The primary revenue stream for @maluma flows from high volume brand integrations and sponsored posts. A single post carries a modeled value between $316.2K and $759.0K based on the total follower count. This creator sits in the top 5 percent of the platform, commanding a premium price due to their high rank. Because they sit well above the median, the quoted range represents a high-tier market expectation rather than a starting point for negotiations. However, the engagement rate of 0.84% falls below the 1.31% median. This discrepancy suggests that while the reach is enormous, the active interaction per post is lower than average for this size of account. The premium pricing reflects the scale of the audience rather than high relative engagement. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 63.2M followers (Mega)
$316,243 – $758,983
Industry rate for mega Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 63.2M followers
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ 0.84% engagement rate trails the 1.31% median, the clearest area to improve
- ~ Only 16.7% of recent posts clear 2x the account average, a low hit-rate
- ~ Sparse cadence of about 2.4 posts a week limits fresh reach
- ~ Low consistency score (31/100), posting rhythm is erratic
Summary
This analysis of @maluma reveals a mega Instagram presence with 63,248,577 followers. The account demonstrates an engagement rate of 0.84%, averaging 527.6K likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @maluma
How many followers does @maluma have on Instagram?
@maluma has 63,248,577 followers on Instagram, placing them in the mega creator tier.
What is @maluma's Instagram engagement rate?
@maluma has an engagement rate of 0.84% based on 12 recent posts, averaging 527.6K likes per post.
How much does @maluma earn on Instagram?
Based on industry benchmarks, @maluma's estimated sponsorship value is $316,243 - $758,983 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @maluma published on Instagram?
@maluma has published 470 posts on Instagram.
What is @maluma's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 2,030,480 likes and 4,911 comments.
How often does @maluma post on Instagram?
@maluma posts approximately 2.4 times per week, with an average gap of 77.0 hours between posts. Peak posting days are Thursday, Saturday, Wednesday.
How does @maluma compare to other Instagram creators?
@maluma sits in the Mega creator tier alongside accounts like @anitta, @virginia, @sunnyleone.
Is @maluma verified on Instagram?
Yes, @maluma is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @maluma's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: Jun 19, 2026