Lady Gaga

Lady Gaga

@ladygaga

MAYHEM, INCLUDING “THE DEAD DANCE”, OUT NOW

61.2M

Followers

117

Following

3.8K

Posts

3.84%

Engagement Rate

↓ -1.3% over 72d Mega tier Updated Jun 19, 2026

Account Overview

Profile summary and post performance

This creator ranks 84 among the 1620 accounts we track and holds over 85 times the follower count of the median profile. This verified account has 3837 total posts and sits within the Mega tier despite having no set category. The engagement rate of 3.84% exceeds the 0.93% median by a wide margin. You can find more details on audience interaction and content consistency in the following sections.

Account Info

Account Size Mega
Followers 61,230,370
Following 117
Posts 3,837
Verified Yes

Post Performance

Posts Analyzed 12
Avg Likes per Post 2,323,077
Avg Comments per Post 29,477
Videos 7
Photos 5
Engagement Rate 3.84%

Follower Growth Over Time

How @ladygaga's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.

-807010

Net Change

-1.3%

% Change

-11208

Avg / Day

72

Days Tracked

16

Data Points

Tracked between May 6, 2026 (62,000,000 followers) and Jul 17, 2026 (61,192,990 followers).

The account lost 769.6K followers over 51 days. This reflects a downward trend of about 15.1K fewer followers per day.

What the trajectory means

The @ladygaga account experienced a downward trend of 769.6K followers over the tracking period. This decline represents a risk to time because the audience size is shrinking rather than expanding. A loss of roughly 15.1K followers per day means the current reach is contracting at a pace that requires careful consideration before planning campaigns.

Engagement Analysis

Based on 12 recent posts

Platform Context

@ladygaga ranks 128 out of 774 for engagement rate. This performance sits well above the tracked median of 0.93%. Her 3.84% rate means she generates more interaction per follower than most creators in the corpus.

The engagement rate of 3.84% outperforms the 0.93% median and ranks 128 out of 774 accounts. This indicates a highly responsive audience compared to typical benchmarks. While the account generates millions of likes, the comment volume remains relatively low at 29.5K per post. Photos are the preferred format for deep engagement as they earn 3.1M likes compared to 1.7M for videos. This preference suggests that still imagery drives more intense interaction than moving content. Reach reliability is inconsistent because only 16.7% of posts doubled the average engagement. No posts achieved five times the average, which points toward a stable base rather than unpredictable spikes. The audience shows high interest but prefers passive consumption over active conversation. This is a tap-and-scroll audience.

2.3M

Avg Likes/Post

29.5K

Avg Comments/Post

27.9M

Total Likes

353.7K

Total Comments

Engagement Rate

Compared to Mega tier benchmarks

Excellent for Mega

3.84%

(Likes + Comments) / Followers per post

Video vs Photo Engagement

1.7M

Avg Likes on Videos (7)

3.1M

Avg Likes on Photos (5)

Per-Post Engagement Trend

Engagement (likes + comments) for each of @ladygaga's tracked recent posts, in upload order. Hover any point for the exact value.

Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.

Best-Performing Post, Decomposed

What @ladygaga's single biggest post had going for it — the patterns worth replicating.

Top post by @ladygaga

10,794,833 likes · 76,796 comments

4.6× @ladygaga's average post · 13.0× the median post.

"Thank you Benito for including me in this powerful, important, and meaningful performance. I am so humbled to be a part of this moment. It’s all the more special because it was with you and your beautiful heart and music. ❤️❤️❤️❤️❤️❤️ All my love to Benito, Ricky and the whole ca"

432 characters

Photo

Format

Monday

Day Posted

20:00 UTC

Hour Posted

Content Analysis

Hashtags, keywords, captions, and top posts

The standout post achieved a multiplier of 13.0 over the median performance to reach 10.8 million likes. This specific post maintained a healthy ratio of engagement by generating 76.8K comments for every 10.8M likes. To replicate this success, prioritize longer captions exceeding 100 words as they drive much higher engagement than medium length copy. Medium length posts underperform by over 2.9 million likes compared to the long format. These results suggest that your audience values detailed storytelling and deep context over brief updates. Use #applemusiclive and #pokemon30 to signal specific topics to the algorithm. Maintain a steady posting cadence of roughly one post every week to sustain reach among such a large follower base. This account maintains an average of 2.3M likes per post across its 61.2 million followers.

Top Hashtags

#applemusiclive (3) #pokemon30 (1)

Top Keywords

mayhem (8) requiem (5) thank (5) music (4) benito (4) love (3) ladygaga (3) applemusiclive (3) beautiful (3) lady (3) gaga (3) experience (2) wanted (2) inspired (2) whole (2) would (2) loved (2) world (2) applemusic (2) apple (2) runway (2) part (2) cast (2) fashion (2) honor (2) alexander (2) mcqueen (2) andrew (2) watt (2) cirkut (2)

Caption Analysis

Avg Caption Length 204 chars
Posting Frequency 0.7 posts/week

Content Mix

7

Videos / Reels

5

Photos

Top Performing Posts

Post thumbnail

Thank you Benito for including me in this powerful, important, and meaningful performance. I am so humbled to be a part…

10.8M likes 76.8K comments
View
Post thumbnail

It was my absolute honor to be a part of Benito’s halftime show. Thank you Benito for inviting me and thank you to the …

8.7M likes 140.4K comments 35.5M views Video
View
Post thumbnail

My favorite, of course: Jigglypuff! #Pokemon30

1.8M likes 15.8K comments
View
Post thumbnail

RUNWAY VIDEO OUT NOW

1.7M likes 34.2K comments 8.0M views Video
View
Post thumbnail

MAYHEM in MATIÈRES FÉCALES

1.6M likes 23.6K comments
View
Post thumbnail

Welcome to the ceremony where we close this chapter together. 🥀🖤 MAYHEM Requiem is out now on @applemusic

823.7K likes 10.2K comments
View
Post thumbnail

Runway w/ @doechii @ladygaga Out Now | The Devil Wears Prada 2 👠

753.6K likes 12.5K comments
View
Post thumbnail

LADY GAGA - ABRACADABRA (LIVE AT THE 2026 GRAMMYS): Lady Gaga performs her song in archival Alexander McQueen from his…

722.2K likes 18.0K comments 2.5M views Video
View
Post thumbnail

Building MAYHEM: Requiem was such an experience—I wanted to infuse it with influence from musicians and artists I reall…

358.1K likes 7.8K comments 1.4M views Video
View

Top Posts

Highest-liked recent posts from @ladygaga

# Caption Likes Comments Link
1
Thank you Benito for including me in this powerful, important, and meaningful p…
10.8M 76.8K view
2
It was my absolute honor to be a part of Benito’s halftime show. Thank you Beni…
8.7M 140.4K view
3
My favorite, of course: Jigglypuff! #Pokemon30
1.8M 15.8K view
4
RUNWAY VIDEO OUT NOW
1.7M 34.2K view
5
MAYHEM in MATIÈRES FÉCALES
1.6M 23.6K view
6
Welcome to the ceremony where we close this chapter together. 🥀🖤 MAYHEM Requiem…
823.7K 10.2K view
7
Runway w/ @doechii @ladygaga Out Now | The Devil Wears Prada 2 👠
753.6K 12.5K view
8
LADY GAGA - ABRACADABRA (LIVE AT THE 2026 GRAMMYS): Lady Gaga performs her son…
722.2K 18.0K view
9
Building MAYHEM: Requiem was such an experience—I wanted to infuse it with infl…
358.1K 7.8K view

Posting Patterns & Optimal Timing

When @ladygaga posts on Instagram

The content cadence for @ladygaga is a sparse high-effort pace. Posting fewer than the median of 1.1 times per week places her in the bottom tier of frequency compared to other creators. Her low follower rank of 84 out of 1620 confirms that she prioritizes quality over volume. A consistency score of 0 indicates an erratic schedule with no predictable rhythm. The gap between posts is unpredictable and often leads to long periods of silence. Content appears most frequently on Monday and Friday. Fresh content typically lands around 03:00 UTC. Marketers should not expect a steady stream of new material to build momentum for a campaign. Because the posting windows are infrequent and irregular, a tie-in must be planned around specific high-impact moments rather than a daily presence. You cannot rely on a predictable cycle to maintain constant visibility. A partnership requires a long lead time to align with her sporadic updates.

0.7

Posts / week

248.3h

Avg gap between posts

Monday, Friday, Tuesday

Peak posting days

3:00, 18:00, 23:00 UTC

Peak posting hours

Posting Activity by Hour (UTC)

Night (10pm-5am) Morning Afternoon Evening Peak hour

How often @ladygaga publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.

1

0

1

2

2

3

4

1

5

6

7

8

9

10

11

12

13

14

1

15

1

16

1

17

2

18

1

19

1

20

21

22

1

23

Hour of day (UTC) — 0 is midnight, 12 is noon

Reading this chart: Taller bars are hours when @ladygaga publishes more often. Their busiest hours are 3:00, 18:00, 23:00 UTC — highlighted with bold pink bars. Times are in UTC; subtract 5h for US Eastern, 8h for US Pacific, or add 1h for UK BST. Empty hours don't necessarily mean a bad time to post; they're simply hours @ladygaga hasn't been active in our tracked sample.

The account posts most often on Monday and Friday at 03:00 UTC. The frequency of posting is approximately 0.7 times per week.

Most Common Words

Frequent caption words across @ladygaga's recent posts (excludes stopwords)

mayhem (8) requiem (5) thank (5) music (4) benito (4) love (3) ladygaga (3) applemusiclive (3) beautiful (3) lady (3) gaga (3) experience (2) wanted (2) inspired (2) whole (2) would (2) loved (2) world (2) applemusic (2) apple (2) runway (2) part (2) cast (2) fashion (2) honor (2) alexander (2) mcqueen (2) andrew (2) watt (2) cirkut (2)

Best Day of the Week to Post

@ladygaga's engagement broken down by day of the week

Day Posts Avg Engagement Total Engagement
Monday 4 5,804,176 23,216,703
Tuesday 2 527,980 1,055,961
Wednesday 1 1,585,639 1,585,639
Thursday 1 365,824 365,824
Friday 4 501,630 2,006,520

Posting Consistency & Streaks

How steadily @ladygaga maintains output

2

Longest streak (days)

0/100

Consistency score

Inverse of posting-gap variance

7.0%

Active days

Posted at least once

248.3h

Avg gap

Between posts

Caption Length & Performance

How @ladygaga's caption length correlates with engagement

100.0%

Posts with Caption

204

Avg Caption Chars

105

Median Chars

731

Longest Caption

Caption Length Posts Avg Engagement
Short (<40 chars) 2 1.7M
Medium (40-100) 4 741.7K
Long (100+) 6 3.7M

The audience rewards long captions with 3.7M average engagement the most. Medium captions receive the lowest engagement at 741.7K.

Who This Audience Is

What @ladygaga's reach and engagement mean for a brand.

The follower count ranks in the top one percent of tracked creators. This scale is over eighty times larger than the typical creator profile. The verified status confirms a high level of authority despite the lack of a specific category tag. Engagement rates are more than four times higher than the median for accounts of this size. This indicates that brand messaging will land with much greater force than it would on a standard large account. The disparity between her engagement and the average suggests a highly active base rather than a passive follower count. High performance metrics combined with extreme scale mean this audience is not a typical influencer segment. It functions as a primary celebrity platform. This audience fits the entertainment and music industry category.

Compare & Discover Similar Creators

Stack @ladygaga against any other Instagram creator we track, or jump to similar accounts.

Compare @ladygaga to another creator

Get a side-by-side stats breakdown.

@ladygaga vs

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Estimated Earnings

Revenue estimates based on follower count and engagement

@ladygaga commands a high premium due to her top 100 ranking and large reach. The estimated sponsored post band of $306.2K to $734.8K reflects this elite status. Her engagement rate of 3.84% sits well above the 0.93% median, justifying a price point at the top of the range. High interaction levels confirm that her audience remains active and attentive despite her scale. This performance validates the premium pricing for brands seeking high visibility. These are modelled estimates from public metrics, not disclosed earnings.

Sponsorship Value (Est. Per Post)

Based on 61.2M followers (Mega)

$306,152 – $734,764

Industry rate for mega Instagram creators

Disclaimer: These are rough estimates based on publicly available industry benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. Instagram sponsored post rates fluctuate and are not guaranteed.

Key Insights & Takeaways

Key Takeaways

Reach. Ranking in the top 5% of creators with a following 85 times the median gives this account an elite reach. Engagement. A 3.84% rate is more than four times the median, indicating high audience interest per post. Hit-rate. Under 17% of posts beat double the average engagement, showing that most content performs consistently rather than relying on frequent viral spikes. Trajectory. The account lost over 760k followers in 51 days, a clear downward trend in total reach.

Strengths

  • + Verified account with 61.2M followers
  • + 3.84% engagement rate beats the 0.93% tracked median
  • + Above the 10K threshold where sponsorship deals become viable

Opportunities

  • ~ Only 16.7% of recent posts clear 2x the account average, a low hit-rate
  • ~ Sparse cadence of about 0.7 posts a week limits fresh reach

Summary

This analysis of @ladygaga reveals a mega Instagram presence with 61,230,370 followers. The account demonstrates an engagement rate of 3.84%, averaging 2.3M likes per post across 12 analyzed posts. The account holds verified status.

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Frequently Asked Questions About @ladygaga

How many followers does @ladygaga have on Instagram?

@ladygaga has 61,230,370 followers on Instagram, placing them in the mega creator tier.

What is @ladygaga's Instagram engagement rate?

@ladygaga has an engagement rate of 3.84% based on 12 recent posts, averaging 2.3M likes per post.

How much does @ladygaga earn on Instagram?

Based on industry benchmarks, @ladygaga's estimated sponsorship value is $306,152 - $734,764 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.

How many posts has @ladygaga published on Instagram?

@ladygaga has published 3,837 posts on Instagram.

What is @ladygaga's most-liked recent post?

Of the 12 recent posts analyzed, the top post received 10,794,833 likes and 76,796 comments.

How often does @ladygaga post on Instagram?

@ladygaga posts approximately 0.7 times per week, with an average gap of 248.3 hours between posts. Peak posting days are Monday, Friday, Tuesday.

How does @ladygaga compare to other Instagram creators?

@ladygaga sits in the Mega creator tier alongside accounts like @championsleague, @lalalalisa_m, @nasa.

Is @ladygaga verified on Instagram?

Yes, @ladygaga is a verified Instagram account.

About This Analysis: This analysis is based on a snapshot of @ladygaga's Instagram profile and 12 recent posts.

Data collected and analyzed by IGDataHub | Analysis date: Jun 19, 2026