FIFA World Cup
🏆 The official #FIFAWorldCup account on Instagram
63.9M
Followers
1.5K
Following
25.2K
Posts
0.22%
Engagement Rate
Account Overview
Profile summary and post performance
This verified sports account ranks 77 among the creators we track and holds a follower count that is 88.1 times the median size of our peer group. It operates as a mega creator with over twenty five thousand posts on its feed. While the total following is vast, the engagement rate of 0.22% falls below the 1.31% median for this category. The rest of this report details specific audience interactions and historical performance trends.
Account Info
| Account Size | Mega |
| Followers | 63,945,544 |
| Following | 1,509 |
| Posts | 25,172 |
| Verified | Yes |
| Business Account | Yes |
| Category | Sports |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 135,581 |
| Avg Comments per Post | 3,779 |
| Videos | 2 |
| Photos | 10 |
| Engagement Rate | 0.22% |
Engagement Analysis
Based on 12 recent posts
Platform Context
@fifaworldcup ranks 1387 out of 1605 for its engagement rate. This rate sits below the tracked median of 1.31%. The low percentage indicates that each follower is less likely to interact with posts compared to the average creator in the database.
The engagement rate of 0.22% falls well below the 1.31% median, ranking 1387 out of 1605. This indicates that the audience reacts far less than typical for a profile of this size. While the account generates high volume, the interaction is shallow. Video content earns more likes than photos, suggesting users prefer moving imagery but do not necessarily engage in deeper discussion. The disparity between the 135.6K average likes and only 3.8K comments highlights a passive consumption habit. Reliability of reach is low as only 16.7% of posts doubled the account average while zero posts reached five times the average. This lack of high-performing outliers suggests consistent but stagnant reach rather than explosive growth. The data confirms a tap-and-scroll audience.
135.6K
Avg Likes/Post
3.8K
Avg Comments/Post
1.6M
Total Likes
45.3K
Total Comments
Engagement Rate
Compared to Mega tier benchmarks
0.22%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
163.1K
Avg Likes on Videos (2)
130.1K
Avg Likes on Photos (10)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @fifaworldcup's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @fifaworldcup's single biggest post had going for it — the patterns worth replicating.
489,754 likes · 25,169 comments
3.7× @fifaworldcup's average post · 10.0× the median post.
"The path is set. The road to immortality starts here. #FIFAWorldCup"
69 characters
Photo
Format
Wednesday
Day Posted
9:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post achieved a multiplier of 10.0 over the median engagement rate. Its high like to comment ratio indicates strong visual resonance with the audience. Medium length captions between 40 and 100 characters perform best as they provide context without cluttering the feed. Long captions exceeding 100 characters see poor engagement, suggesting that concise copy is necessary for this scale. The recurring hashtags signal specific tournament updates and sponsorship ties to the core audience. A steady posting cadence of one post per week maintains a consistent presence for the large following. This account maintains a high baseline of engagement despite its large reach. It currently has 63.9M followers.
Top Hashtags
Top Keywords
Caption Analysis
| Avg Caption Length | 86 chars |
| Posting Frequency | 1.0 posts/week |
Content Mix
2
Videos / Reels
10
Photos
Top Performing Posts
The path is set. The road to immortality starts here. #FIFAWorldCup
You voted Ramin Rezaeian Superior Player of the Match! #FIFAWorldCup #SuperiorPOTM
On Sunday, the world meets in the 🪄Magic City ✨ for Portugal vs Colombia @airbnb #FIFAWorldCup
Ready for the final batch of Group Stage fixtures 🤩 Visit the link in our story for all the info on where to watch tod…
Ready for the final batch of Group Stage fixtures 🤩 Visit the link in our story for all the info on where to watch tod…
Top Posts
Highest-liked recent posts from @fifaworldcup
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
The path is set. The road to immortality starts here.
#FIFAWorldCup
|
489.8K | 25.2K | view |
| 2 |
You voted Ramin Rezaeian Superior Player of the Match!
#FIFAWorldCup #Superio…
|
315.9K | 12.1K | view |
| 3 |
28/32 ✅
#FIFAWorldCup #Qualified | @McDonalds
|
212.9K | 2.3K | view |
| 4 |
28/32 ✅
#FIFAWorldCup #Qualified | @McDonalds
|
212.9K | 2.3K | view |
| 5 |
On Sunday, the world meets in the 🪄Magic City ✨ for Portugal vs Colombia
@air…
|
155.7K | 1.2K | view |
| 6 |
Ghana at the #FIFAWorldCup 🇬🇭
|
51.2K | 574 | view |
| 7 |
The penultimate day of the Group Stage ✔️
#FIFAWorldCup
|
49.5K | 401 | view |
| 8 |
Ready for the final batch of Group Stage fixtures 🤩
Visit the link in our stor…
|
48.1K | 424 | view |
| 9 |
Ready for the final batch of Group Stage fixtures 🤩
Visit the link in our stor…
|
48.1K | 424 | view |
Posting Patterns & Optimal Timing
When @fifaworldcup posts on Instagram
This creator maintains a steady grind by posting roughly once per week. This frequency sits well above the median of 0.6 posts per week and secures them a high rank of 77 out of 1606 among their peers. The consistency score of 0 indicates an erratic rhythm where content appears in unpredictable bursts rather than on a clockwork schedule. Despite this low consistency score, they have established specific upload windows on Saturday and Wednesday. New content typically lands during the 09:00 UTC hour. Marketers should prepare for an irregular flow of new assets. Because the cadence is steady but the internal timing is inconsistent, you cannot rely on a fixed weekly schedule to time a tie-in exactly. You must monitor their account actively to catch the next drop as it happens rather than planning based on a predictable calendar.
1.0
Posts / week
190.0h
Avg gap between posts
Saturday, Wednesday
Peak posting days
9:00, 5:00, 6:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @fifaworldcup publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
The account posts 1.0 times per week with the best results on Saturday and Wednesday. The busiest hour is 09:00 UTC.
Most Common Words
Frequent caption words across @fifaworldcup's recent posts (excludes stopwords)
Best Day of the Week to Post
@fifaworldcup's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Wednesday | 1 | 514,923 | 514,923 |
| Saturday | 11 | 105,217 | 1,157,390 |
Posting Consistency & Streaks
How steadily @fifaworldcup maintains output
1
Longest streak (days)
0/100
Consistency score
Inverse of posting-gap variance
2.3%
Active days
Posted at least once
190.0h
Avg gap
Between posts
Caption Length & Performance
How @fifaworldcup's caption length correlates with engagement
100.0%
Posts with Caption
86
Avg Caption Chars
84
Median Chars
146
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Short (<40 chars) | 1 | 51.8K |
| Medium (40-100) | 7 | 213.9K |
| Long (100+) | 4 | 30.7K |
The audience rewards medium captions with an average of 213.9K engagements. Long captions perform the worst at 30.7K engagement.
Who This Audience Is
What @fifaworldcup's reach and engagement mean for a brand.
The large scale of this following places it in an extreme percentile above typical creators. This is a high-reach account that operates at broadcast proportions rather than community levels. While the verified status and sports category confirm its authority as a global institution, the engagement rate falls well below the median. This discrepancy indicates that the brand message will land much softer than on standard creator accounts. The sheer volume of followers provides broad reach but does not translate into high interaction rates. Most users follow for information rather than active participation. The account serves as a top-tier vehicle for mass awareness in the sports category. It fits brands seeking global visibility rather than targeted conversion or engagement.
Compare & Discover Similar Creators
Stack @fifaworldcup against any other Instagram creator we track, or jump to similar accounts.
Compare @fifaworldcup to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @fifaworldcup
Estimated Earnings
Revenue estimates based on follower count and engagement
The primary revenue stream for @fifaworldcup stems from global sports sponsorships and brand integrations. A sponsored post fits into a band of $319.7K to $767.3K based on the follower count. This account ranks in the top tier of the platform, allowing it to command a premium price over the median. Because the engagement rate of 0.22% falls well below the 1.31% average, the higher end of the quoted band represents an aspirational peak rather than a guaranteed floor. The low interaction relative to reach suggests that while the audience size is enormous, the conversion efficiency per follower is lower than average. Negotiators should treat the quoted range as a ceiling for negotiations rather than a standard fee. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 63.9M followers (Mega)
$319,728 – $767,347
Industry rate for mega Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 63.9M followers
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ 0.22% engagement rate trails the 1.31% median, the clearest area to improve
- ~ Only 16.7% of recent posts clear 2x the account average, a low hit-rate
- ~ Sparse cadence of about 1.0 posts a week limits fresh reach
Summary
This analysis of @fifaworldcup reveals a mega Instagram presence with 63,945,544 followers. The account demonstrates an engagement rate of 0.22%, averaging 135.6K likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @fifaworldcup
How many followers does @fifaworldcup have on Instagram?
@fifaworldcup has 63,945,544 followers on Instagram, placing them in the mega creator tier.
What is @fifaworldcup's Instagram engagement rate?
@fifaworldcup has an engagement rate of 0.22% based on 12 recent posts, averaging 135.6K likes per post.
How much does @fifaworldcup earn on Instagram?
Based on industry benchmarks, @fifaworldcup's estimated sponsorship value is $319,728 - $767,347 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @fifaworldcup published on Instagram?
@fifaworldcup has published 25,172 posts on Instagram.
What is @fifaworldcup's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 489,754 likes and 25,169 comments.
How often does @fifaworldcup post on Instagram?
@fifaworldcup posts approximately 1.0 times per week, with an average gap of 190.0 hours between posts. Peak posting days are Saturday, Wednesday.
How does @fifaworldcup compare to other Instagram creators?
@fifaworldcup sits in the Mega creator tier alongside accounts like @billieeilish, @championsleague, @lalalalisa_m.
Is @fifaworldcup verified on Instagram?
Yes, @fifaworldcup is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @fifaworldcup's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: Jun 19, 2026