FIFA World Cup
🏆 The official #FIFAWorldCup account on Instagram
67.1M
Followers
1.5K
Following
27.0K
Posts
0.22%
Engagement Rate
Account Overview
Profile summary and post performance
FIFA World Cup (@fifaworldcup) has 67,055,309 Instagram followers as of November 2, 2026 and 27,000 posts; the account is verified. Across the 12 recent posts we analysed for this report on June 20, 2026, a post got 135.6K likes and 3.8K comments on average (median 50.3K likes), an engagement rate of 0.22% of followers, an average its biggest posts pull up (the median post reached 0.08%). Over the 162 days we have tracked it, the account gained 11,884,844 followers (+21.5%).
Where these numbers come from: public Instagram profile data and @fifaworldcup's recent posts, collected by IGDataHub. Follower history comes from our own repeated readings of the profile. How we calculate these numbers.
Account Info
| Account Size | Mega |
| Followers | 67,055,309 |
| Following | 1,523 |
| Posts | 27,000 |
| Verified | Yes |
| Business Account | Yes |
| Category | Sports |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 135,581 |
| Avg Comments per Post | 3,779 |
| Videos | 2 |
| Photos & carousels | 10 |
| Engagement Rate | 0.22% |
Follower Growth Over Time
How @fifaworldcup's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
+11.9M
Net Change
+21.5%
% Change
+73.4K
Avg / Day
162
Days Tracked
69
Data Points
Tracked between May 24, 2026 (55,170,465 followers) and Nov 2, 2026 (67,055,309 followers).
| Date | Followers | Change |
|---|---|---|
| 67,055,309 | -20,797 | |
| 67,076,106 | +91,602 | |
| 66,984,504 | +188,791 | |
| 66,795,713 | +2,560,464 | |
| 64,235,249 | +9,064,784 | |
| 55,170,465 | first reading |
Engagement Analysis
Based on 12 recent posts
135.6K
Avg Likes/Post
3.8K
Avg Comments/Post
1.6M
Total Likes
45.3K
Total Comments
Engagement Rate
Compared with the 877 Mega-tier reports with an engagement rate (median 0.94%, middle half 0.3% to 2.58%)
0.22%
(Likes + Comments) / Followers per post
An average its biggest posts pull up: the median post reached 0.08%.
Video vs Photo Engagement
163.1K
Avg Likes on Videos (2)
130.1K
Avg Likes on Photos & carousels (10)
Only 2 of the 12 posts we analysed are videos: too few to say which format does better.
Per-Post Engagement Trend
Engagement (likes + comments) for each of @fifaworldcup's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. The median post got 50,813 likes and comments; 5 of the 12 reached twice that (101,626 or more).
Best-Performing Post, Decomposed
What @fifaworldcup's single biggest recent post had going for it, measured against the account's other posts.
489,754 likes · 25,169 comments
3.6× @fifaworldcup's average post · 10.1× the median post.
"The path is set. The road to immortality starts here. #FIFAWorldCup"
69 characters
Photo or carousel
Format
Wednesday
Day Posted
9:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
Top Hashtags
Top Keywords
Words used at least twice in the captions we analysed, with how often.
Caption Analysis
| Avg Caption Length | 86 chars |
| Posting Frequency | not shown |
Content Mix
2
Videos / Reels
10
Photos & carousels
Top Posts
Highest-liked recent posts from @fifaworldcup
| # | Caption | Likes | Comments | Views | Link |
|---|---|---|---|---|---|
| 1 |
The path is set. The road to immortality starts here.
#FIFAWorldCup
|
489.8K | 25.2K | — | view |
| 2 |
You voted Ramin Rezaeian Superior Player of the Match!
#FIFAWorldCup #Superio…
|
315.9K | 12.1K | 2.5M | view |
| 3 |
28/32 ✅
#FIFAWorldCup #Qualified | @McDonalds
|
212.9K | 2.3K | — | view |
| 4 |
28/32 ✅
#FIFAWorldCup #Qualified | @McDonalds
|
212.9K | 2.3K | — | view |
| 5 |
On Sunday, the world meets in the 🪄Magic City ✨ for Portugal vs Colombia
@air…
|
155.7K | 1.2K | — | view |
| 6 |
Ghana at the #FIFAWorldCup 🇬🇭
|
51.2K | 574 | — | view |
| 7 |
The penultimate day of the Group Stage ✔️
#FIFAWorldCup
|
49.5K | 401 | — | view |
| 8 |
Ready for the final batch of Group Stage fixtures 🤩
Visit the link in our stor…
|
48.1K | 424 | — | view |
| 9 |
Ready for the final batch of Group Stage fixtures 🤩
Visit the link in our stor…
|
48.1K | 424 | — | view |
Posting Patterns & Optimal Timing
When @fifaworldcup posts on Instagram
Saturday
Peak posting days
—
Peak posting hours
Posts per week, the average gap, active days and the consistency score are not shown for this account. The posts we analysed include pinned posts, which Instagram keeps at the top of a profile however old they are, so counting them stretches the date range and understates how often the account posts. Peak days and hours count the same posts.
Posting Activity by Hour (UTC)
How often @fifaworldcup publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC): 0 is midnight, 12 is noon
Engagement by Day of the Week
@fifaworldcup's recent posts grouped by the day they went out.
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Wednesday | 1 | 514,923 | 514,923 |
| Saturday | 11 | 105,217 | 1,157,390 |
Caption Length & Performance
How @fifaworldcup's caption length correlates with engagement
100.0%
Posts with Caption
86
Avg Caption Chars
84
Median Chars
146
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Short (<40 chars) | 1 | 51.8K |
| Medium (40-100) | 7 | 213.9K |
| Long (100+) | 4 | 30.7K |
Compare & Discover Similar Creators
Stack @fifaworldcup against any other Instagram creator we track, or jump to similar accounts.
Compare @fifaworldcup to another creator
Get a side-by-side stats breakdown.
Creators closest in size to @fifaworldcup
Estimated Earnings
Revenue estimates based on follower count only
Sponsorship Value (Est. Per Post)
Based on 67.1M followers (Mega)
$335,277 to $804,664
Our per-follower range for accounts this size (see methodology)
Download @fifaworldcup's data
Everything below is derived from this account, priced on the counts shown. Delivered as CSV by emailed link.
You only pay for rows we deliver. Counts are the maximum available today; if an export comes back smaller, the difference is refunded automatically. Counts as last collected 2 hours, 54 minutes ago.
Tracking
What we have recorded about @fifaworldcup over time, and ongoing alerts.
Other reports
Not downloads of this account: they take their own inputs.
Download @fifaworldcup's data
Followers, following and full post history as CSV, priced on the exact record counts above.
See export optionsFrequently Asked Questions About @fifaworldcup
How many followers does @fifaworldcup have on Instagram?
@fifaworldcup has 67,055,309 followers on Instagram, placing them in the Mega-tier group (1M+ followers).
What is @fifaworldcup's Instagram engagement rate?
@fifaworldcup has an engagement rate of 0.22% based on 12 recent posts, averaging 135.6K likes per post. That average is pulled up by its biggest posts: the median post reached 0.08%.
How much does @fifaworldcup earn on Instagram?
From follower count only, we estimate @fifaworldcup's sponsorship value at $335,277 to $804,664 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @fifaworldcup published on Instagram?
@fifaworldcup has published 27,000 posts on Instagram.
What is @fifaworldcup's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 489,754 likes and 25,169 comments.
How often does @fifaworldcup post on Instagram?
We don't show a weekly rate for @fifaworldcup: the posts we analysed include pinned posts, which Instagram keeps at the top of a profile however old they are, so a rate from them would understate how often the account posts. Peak posting days are Saturday.
How does @fifaworldcup compare to other Instagram creators?
@fifaworldcup sits in the Mega-tier group alongside accounts like @urvashirautela, @anushkasharma, @psg.
Is @fifaworldcup verified on Instagram?
Yes, @fifaworldcup is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @fifaworldcup's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Follower count as of Nov 2, 2026 | Posts analysed Jun 20, 2026
Cite this page
IGDataHub (2026). @fifaworldcup Instagram stats and analytics, follower count as of 2 November 2026, posts analysed 20 June 2026. https://igdatahub.com/blog/fifaworldcup-instagram-profile-stats/