344.9M
Followers
250
Following
6.7K
Posts
0.28%
Engagement Rate
Account Overview
Profile summary and post performance
Ranking at number nine out of over sixteen hundred tracked creators, this account holds a follower count that is 479.0 times larger than the median creator. This verified Mega tier profile has shared 6654 posts and maintains an established presence without a specific category label. The engagement rate of 0.28 percent falls below the 0.93 percent median. The following report details the specific audience interactions and content performance metrics.
Account Info
| Account Size | Mega |
| Followers | 344,868,754 |
| Following | 250 |
| Posts | 6,654 |
| Verified | Yes |
| Business Account | Yes |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 950,759 |
| Avg Comments per Post | 6,605 |
| Videos | 4 |
| Photos | 8 |
| Engagement Rate | 0.28% |
Follower Growth Over Time
How @kimkardashian's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
-2358616
Net Change
-0.7%
% Change
-33220
Avg / Day
71
Days Tracked
17
Data Points
Tracked between May 6, 2026 (347,000,000 followers) and Jul 17, 2026 (344,641,384 followers).
The account lost 2.1M followers over 50 days to reach 344.9M. The count dropped by about 42.6K every day.
What the trajectory means
The account lost 2.1 million followers over the tracked period. This downward trend makes the profile a risk to time carefully. The decline of roughly 42.6K followers per day provides a clear pace for your planning.
Engagement Analysis
Based on 12 recent posts
Platform Context
@kimkardashian ranks 587 of 774 because its engagement rate sits below the tracked median. This lower percentage indicates that each follower interacts less frequently than the average creator in the corpus. The account underperforms relative to peer benchmarks for active participation.
The engagement rate of 0.28% falls well below the 0.93% median and ranks 587 out of 774. This indicates that the audience interacts with content far less than the average user. While the account generates high volume, the interaction is passive rather than conversational. Photos earn roughly 1.2 million likes compared to 467.6K for videos, proving this audience rewards still imagery over motion. The lack of engagement peaks suggests a very stable but stagnant reach. Zero percent of recent posts cleared twice or five times the average engagement. This consistency means the content reaches a steady base without any organic spikes or breakout moments. Every post performs predictably within its own bubble. The numbers confirm a tap-and-scroll audience.
950.8K
Avg Likes/Post
6.6K
Avg Comments/Post
11.4M
Total Likes
79.3K
Total Comments
Engagement Rate
Compared to Mega tier benchmarks
0.28%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
467.6K
Avg Likes on Videos (4)
1.2M
Avg Likes on Photos (8)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @kimkardashian's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @kimkardashian's single biggest post had going for it — the patterns worth replicating.
1,855,063 likes · 7,649 comments
1.9× @kimkardashian's average post · 2.1× the median post.
"🩵 Happy Birthday my Northiiiiiieeeeeeeee (Uzi voice!!!)🩵 I can’t believe you are officially a teenager!!!!! There’s no one like you my baby girl! I love being your mom and watching you grow. I love you to the aliens galaxies you would speak of as a kid and beyond. 🖤👽🛸🩵💙"
270 characters
Photo
Format
Monday
Day Posted
17:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post reached 1.9 million likes and outperformed the median post by a factor of 2.1. This specific post maintained a high engagement ratio with 7.6K comments to its likes. To replicate this success, focus on long captions exceeding 100 characters. These longer posts earn an average of 1.1 million likes while medium length copy underperforms at just over half that amount. Use the #ad hashtag as your primary signal for sponsored content. Post approximately four times per week to maintain steady visibility. While the engagement rate is modest compared to the total follower count, consistent output keeps the audience active. This account has 344.9 million followers.
Top Hashtags
Top Keywords
Caption Analysis
| Avg Caption Length | 57 chars |
| Posting Frequency | 4.1 posts/week |
Content Mix
4
Videos / Reels
8
Photos
Top Performing Posts
🩵 Happy Birthday my Northiiiiiieeeeeeeee (Uzi voice!!!)🩵 I can’t believe you are officially a teenager!!!!! There’s no …
Top Posts
Highest-liked recent posts from @kimkardashian
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
🩵 Happy Birthday my Northiiiiiieeeeeeeee (Uzi voice!!!)🩵 I can’t believe you ar…
|
1.9M | 7.6K | view |
| 2 |
sister trip
|
1.8M | 6.9K | view |
| 3 |
monaco nights
|
1.5M | 9.0K | view |
| 4 |
Monaco Memories
|
1.4M | 8.8K | view |
| 5 |
BTS of Nike RIP the script
watch @nike
|
930.4K | 3.1K | view |
| 6 |
🖤
|
879.7K | 4.2K | view |
| 7 |
✨monaco magic ✨
|
873.1K | 8.7K | view |
| 8 |
SCCR-MOM
|
595.5K | 2.6K | view |
| 9 |
✨
|
590.7K | 6.7K | view |
Posting Patterns & Optimal Timing
When @kimkardashian posts on Instagram
The creator maintains a steady grind with four posts every week. This frequency ranks her in the top ten out of over sixteen hundred creators. She produces content much more often than the median creator who posts just once per week. Her consistency score is low at 14 out of 100. This indicates an erratic rhythm marked by irregular gaps and short bursts of activity. The longest streak she maintains is only four days. New content lands most frequently on Thursday and Friday. The busiest hour for new uploads is 21:00 UTC. Marketers should expect a high volume of content but must plan for unpredictable timing between posts. You cannot rely on a clockwork schedule to time your tie-in exactly. Instead, use the heavy weekend lead up as the primary window for visibility. Her frequent output ensures constant presence despite her lack of rhythmic regularity.
4.1
Posts / week
45.2h
Avg gap between posts
Thursday, Friday, Wednesday
Peak posting days
21:00, 18:00, 17:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @kimkardashian publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
The account posts about 4.1 times per week with peak activity on Thursday and Friday. The most frequent hour for posting is 21:00 UTC.
Most Common Words
Frequent caption words across @kimkardashian's recent posts (excludes stopwords)
Best Day of the Week to Post
@kimkardashian's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 1 | 1,862,712 | 1,862,712 |
| Tuesday | 1 | 335,388 | 335,388 |
| Wednesday | 2 | 1,452,638 | 2,905,276 |
| Thursday | 3 | 981,200 | 2,943,599 |
| Friday | 3 | 654,075 | 1,962,225 |
| Saturday | 2 | 739,588 | 1,479,176 |
Posting Consistency & Streaks
How steadily @kimkardashian maintains output
4
Longest streak (days)
14/100
Consistency score
Inverse of posting-gap variance
48.3%
Active days
Posted at least once
45.2h
Avg gap
Between posts
Caption Length & Performance
How @kimkardashian's caption length correlates with engagement
100.0%
Posts with Caption
57
Avg Caption Chars
15
Median Chars
270
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Short (<40 chars) | 8 | 1.0M |
| Medium (40-100) | 2 | 568.4K |
| Long (100+) | 2 | 1.1M |
The audience rewards long captions with 1.1M average engagement. Medium captions perform the worst at 568.4K.
Who This Audience Is
What @kimkardashian's reach and engagement mean for a brand.
The audience size is large at nearly 345 million followers, which places this account in the top one percent of tracked creators. This scale sits hundreds of times above the median creator, indicating a reach that functions on a global broadcast level rather than a niche community. The verified status and lack of a specific category suggest a broad public profile where identity is established by fame rather than a specific content niche. Engagement rates are low at 0.28 percent compared to the 0.93 percent median. This delta means a brand message lands much softer than it would on an account with higher relative interaction. The sheer volume of followers provides reach, but the lower engagement rate suggests a passive audience that consumes content as a broad broadcast. A high follower count paired with low engagement rates often indicates a passive viewing experience where the primary value is visibility rather than active participation. This profile fits the category of high-level celebrity placement for global brand awareness campaigns.
Compare & Discover Similar Creators
Stack @kimkardashian against any other Instagram creator we track, or jump to similar accounts.
Compare @kimkardashian to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @kimkardashian
Estimated Earnings
Revenue estimates based on follower count and engagement
Kim Kardashian commands a premium based on her top 10 rank and high follower count. Her reach allows for a sponsored post price between $1.7M and $4.1M. This high ranking justifies the upper end of that range despite an engagement rate of 0.28%. While this figure sits below the 0.93% median, her status as a top tier creator means brand safety and large reach outweigh lower interaction percentages. The price reflects global fame rather than just active engagement. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 344.9M followers (Mega)
$1,724,344 – $4,138,425
Industry rate for mega Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 344.9M followers
- + Active cadence of about 4.1 posts a week
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ 0.28% engagement rate trails the 0.93% median, the clearest area to improve
- ~ Low consistency score (14/100), posting rhythm is erratic
Summary
This analysis of @kimkardashian reveals a mega Instagram presence with 344,868,754 followers. The account demonstrates an engagement rate of 0.28%, averaging 950.8K likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @kimkardashian
How many followers does @kimkardashian have on Instagram?
@kimkardashian has 344,868,754 followers on Instagram, placing them in the mega creator tier.
What is @kimkardashian's Instagram engagement rate?
@kimkardashian has an engagement rate of 0.28% based on 12 recent posts, averaging 950.8K likes per post.
How much does @kimkardashian earn on Instagram?
Based on industry benchmarks, @kimkardashian's estimated sponsorship value is $1,724,344 - $4,138,425 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @kimkardashian published on Instagram?
@kimkardashian has published 6,654 posts on Instagram.
What is @kimkardashian's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 1,855,063 likes and 7,649 comments.
How often does @kimkardashian post on Instagram?
@kimkardashian posts approximately 4.1 times per week, with an average gap of 45.2 hours between posts. Peak posting days are Thursday, Friday, Wednesday.
How does @kimkardashian compare to other Instagram creators?
@kimkardashian sits in the Mega creator tier alongside accounts like @instagram, @cristiano, @leomessi.
Is @kimkardashian verified on Instagram?
Yes, @kimkardashian is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @kimkardashian's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: Jun 19, 2026