Dwayne Johnson
family man, artist, tequila sipster ~ not always in that order 🤎🥃
382.9M
Followers
338
Following
8.4K
Posts
0.09%
Engagement Rate
Account Overview
Profile summary and post performance
The Instagram account @therock, categorized as a Mega tier account, has 382,852,968 followers and follows 338 accounts. The account has published a total of 8,360 posts. The account bio describes the user as a "family man, artist, tequila sipster." The account's average likes per post is 331,430, and the average number of comments per post is 2,611. The engagement rate for the account is 0.09%. The account is not a business account and does not have a set category.
Account Info
| Account Size | Mega |
| Followers | 382,852,968 |
| Following | 338 |
| Posts | 8,360 |
| Verified | Yes |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 331,430 |
| Avg Comments per Post | 2,611 |
| Videos | 7 |
| Photos | 5 |
| Engagement Rate | 0.09% |
Engagement Analysis
Based on 12 recent posts
Platform Context
@therock averages 3.0x the platform average for total engagement. This account averages 331,430 likes and 2,611 comments per post, compared to the platform average of 109,036 likes and 1,421 comments per post. The account is categorized in the Mega tier.
The Instagram account @therock has 8,360 total posts, with 12 recent posts consisting of 7 videos and 5 photos. The total number of likes across these posts is 3,977,154, and the total number of comments is 31,331. The engagement rate for these recent posts is 0.09%. The average number of likes per recent post is 331,430, while the average number of comments per recent post is 2,611. For the video content, the average number of likes is 279,253. For the photo content, the average number of likes is 404,477.
331.4K
Avg Likes/Post
2.6K
Avg Comments/Post
4.0M
Total Likes
31.3K
Total Comments
Engagement Rate
Compared to Mega tier benchmarks
0.09%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
279.3K
Avg Likes on Videos (7)
404.5K
Avg Likes on Photos (5)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @therock's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @therock's single biggest post had going for it — the patterns worth replicating.
1,326,931 likes · 12,480 comments
4.0× @therock's average post · 5.0× the median post.
"The ocean chose her for a reason 🌊 Experience @Disney’s MOANA only in theaters JULY 10. ~ 🪝"
93 characters
Video
Format
Monday
Day Posted
15:00 UTC
Hour Posted
6.2M
Views
Content Analysis
Hashtags, keywords, captions, and top posts
The Instagram account @therock has a total of 8,360 posts. The content consists of 7 videos and 5 photos. The account maintains a posting frequency of 0.5 posts per week. The most used hashtags on the account are #papatui (3x), #kevinhartroast (2x), and #oneskin (2x). Other hashtags used include #moana (1x), #empirestatetattooexpo (1x), #nyc (1x), #vegas (1x), and #teremana (1x). The average caption length for the account is 412 characters.
Top Hashtags
Top Keywords
Caption Analysis
| Avg Caption Length | 412 chars |
| Posting Frequency | 0.5 posts/week |
Content Mix
7
Videos / Reels
5
Photos
Top Performing Posts
The ocean chose her for a reason 🌊 Experience @Disney’s MOANA only in theaters JULY 10. ~ 🪝
I came to honor my best friend, and deliver flowers to his doorstep, live in front of the world… and burn this muthafu…
From Milwaukee to Motunui, legend recognizes legend. Experience #Moana only in theaters 7/10 🪝
.. the aura in the Forum got spiritual.. when I talked to @kevinhart4real earlier in the day, we made a pact - we wou…
Very cool (and wild) news but true — THE SMASHING MACHINE has just been released in theaters in JAPAN this weekend! 🇯🇵🥂…
The most surreal and humbling day of my career. My FIRST Golden Globe nomination! 🙏🏾🤎 THANK YOU @goldenglobes for th…
Two-division @UFC Champion. One division left. My brother @Alexpoatanpereira is going somewhere no fighter has ever go…
Your boy was in Vegas for some biz and before I went wheels up 🛫 I did a little surprise “Rock pull up” to see my frien…
FINALLY!! Hawaiian Shave Ice @ZOAEnergy has arrived 🏝️☀️🧊 When it comes to flavors - whether it’s ZOA, my pre-workout…
Top Posts
Highest-liked recent posts from @therock
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 | The ocean chose her for a reason 🌊 Experience @Disney’s MOANA only in theaters… | 1.3M | 12.5K | view |
| 2 | I came to honor my best friend, and deliver flowers to his doorstep, live in fr… | 1.1M | 3.1K | view |
| 3 | From Milwaukee to Motunui, legend recognizes legend. Experience #Moana only in … | 351.4K | 1.6K | view |
| 4 | .. the aura in the Forum got spiritual.. when I talked to @kevinhart4real ear… | 309.0K | 2.8K | view |
| 5 | Very cool (and wild) news but true — THE SMASHING MACHINE has just been release… | 279.5K | 1.0K | view |
| 6 | The most surreal and humbling day of my career. My FIRST Golden Globe nominat… | 263.4K | 4.5K | view |
| 7 | Two-division @UFC Champion. One division left. My brother @Alexpoatanpereira i… | 123.8K | 1.0K | view |
| 8 | Your boy was in Vegas for some biz and before I went wheels up 🛫 I did a little… | 104.4K | 3.0K | view |
| 9 | FINALLY!! Hawaiian Shave Ice @ZOAEnergy has arrived 🏝️☀️🧊 When it comes to fl… | 57.1K | 1.2K | view |
Posting Patterns & Optimal Timing
When @therock posts on Instagram
The analyzed data for @therock consists of 12 posts. The posting frequency is 0.5 posts per week, with an average gap of 360.6 hours between posts. The peak posting days identified are Tuesday, Friday, and Monday. The peak posting hours in UTC are 16, 19, and 20.
0.5
Posts / week
360.6h
Avg gap between posts
Tuesday, Friday, Monday
Peak posting days
19:00, 20:00, 16:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @therock publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
Most Common Words
Frequent caption words across @therock's recent posts (excludes stopwords)
Best Day of the Week to Post
@therock's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 2 | 698,876 | 1,397,751 |
| Tuesday | 3 | 100,668 | 302,005 |
| Wednesday | 1 | 107,386 | 107,386 |
| Friday | 3 | 418,695 | 1,256,086 |
| Saturday | 2 | 332,367 | 664,734 |
| Sunday | 1 | 280,523 | 280,523 |
Posting Consistency & Streaks
How steadily @therock maintains output
6
Longest streak (days)
0/100
Consistency score
Inverse of posting-gap variance
6.0%
Active days
Posted at least once
360.6h
Avg gap
Between posts
Caption Length & Performance
How @therock's caption length correlates with engagement
100.0%
Posts with Caption
412
Avg Caption Chars
378
Median Chars
1266
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Medium (40-100) | 2 | 846.2K |
| Long (100+) | 10 | 231.6K |
Compare & Discover Similar Creators
Stack @therock against any other Instagram creator we track, or jump to similar accounts.
Compare @therock to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @therock
Estimated Earnings
Revenue estimates based on follower count and engagement
The Instagram account @therock is categorized as a Mega tier account with 382,852,968 followers and an engagement rate of 0.09%. Based on these public metrics, the estimated sponsorship value per post is positioned between $1,914,265 and $4,594,236. These figures represent rough industry-standard estimates derived from the account's follower count and engagement rate. These values are estimates and do not represent actual earnings.
Sponsorship Value (Est. Per Post)
Based on 382.9M followers (Mega)
$1,914,265 – $4,594,236
Industry rate for mega Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + The account has 382,852,968 followers.
- + Engagement per post of 334,041 is 3.0x the platform average of 110,457.
- + The average likes per post is 331,430.
- + The viral hit rate at 2x average is 16.7%.
Opportunities
- ~ The consistency score is 0/100.
- ~ The viral hit rate at 5x average is 0.0%.
- ~ The posting cadence is 0.5 posts/week.
- ~ The longest posting streak is 6 days.
Summary
This analysis of @therock reveals a mega Instagram presence with 382,852,968 followers. The account demonstrates an engagement rate of 0.09%, averaging 331.4K likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @therock
How many followers does @therock have on Instagram?
@therock has 382,852,968 followers on Instagram, placing them in the mega creator tier.
What is @therock's Instagram engagement rate?
@therock has an engagement rate of 0.09% based on 12 recent posts, averaging 331.4K likes per post.
How much does @therock earn on Instagram?
Based on industry benchmarks, @therock's estimated sponsorship value is $1,914,265 - $4,594,236 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @therock published on Instagram?
@therock has published 8,360 posts on Instagram.
What is @therock's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 1,326,931 likes and 12,480 comments.
How often does @therock post on Instagram?
@therock posts approximately 0.5 times per week, with an average gap of 360.6 hours between posts. Peak posting days are Tuesday, Friday, Monday.
How does @therock compare to other Instagram creators?
@therock sits in the Mega creator tier alongside accounts like @instagram, @cristiano, @leomessi.
Is @therock verified on Instagram?
Yes, @therock is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @therock's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: May 26, 2026