Dwayne Johnson

Dwayne Johnson

@therock

raising daughters 💪🏾🤎

382.3M

Followers

346

Following

8.4K

Posts

0.06%

Engagement Rate

Mega tier Updated May 26, 2026

Account Overview

Profile summary and post performance

Ranking at number seven out of over sixteen hundred tracked creators, this account holds a following that is 526.6 times larger than the median size. This large reach places it in the highest tier of influence we monitor. The profile is verified and contains over eight thousand posts to establish its status as a mega creator. While his follower count is immense, the engagement rate of 0.06% falls well below the 1.27% median. The following analysis explores specific audience interactions and content performance metrics.

Account Info

Account Size Mega
Followers 382,264,435
Following 346
Posts 8,420
Verified Yes

Post Performance

Posts Analyzed 12
Avg Likes per Post 239,416
Avg Comments per Post 2,590
Videos 8
Photos 4
Engagement Rate 0.06%

Engagement Analysis

Based on 12 recent posts

Platform Context

@therock ranks 1496 out of 1541 accounts because its engagement rate sits well below the tracked median. This low percentage means interactions are sparse relative to the size of the audience. The creator performs poorly compared to the average peer in this dataset.

The engagement rate of 0.06% falls well below the 1.27% median and ranks 1496 out of 1541, proving this audience reacts much less than typical users. While high volume exists, it lacks deep interaction compared to average accounts. Photos and videos perform nearly identically with a narrow difference in likes between the two formats. This parity suggests the audience treats both static images and motion content as equal windows for passive consumption. Reach stability is low because only 8.3% of posts beat the 2x average and an identical 8.3% hit the 5x mark. These figures indicate that most content reaches a steady base without frequent spikes into broader discovery. The lack of consistent high-performing outliers means growth relies on a stable core rather than unpredictable hits. This is a tap-and-scroll audience.

239.4K

Avg Likes/Post

2.6K

Avg Comments/Post

2.9M

Total Likes

31.1K

Total Comments

Engagement Rate

Compared to Mega tier benchmarks

Below Average for Mega

0.06%

(Likes + Comments) / Followers per post

Video vs Photo Engagement

237.8K

Avg Likes on Videos (8)

242.7K

Avg Likes on Photos (4)

Per-Post Engagement Trend

Engagement (likes + comments) for each of @therock's tracked recent posts, in upload order. Hover any point for the exact value.

Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.

Best-Performing Post, Decomposed

What @therock's single biggest post had going for it — the patterns worth replicating.

Top post by @therock

1,378,371 likes · 13,809 comments

5.8× @therock's average post · 14.6× the median post.

"The ocean chose her for a reason 🌊 Experience @Disney’s MOANA only in theaters JULY 10. ~ 🪝"

93 characters

Video

Format

Monday

Day Posted

15:00 UTC

Hour Posted

6.6M

Views

Content Analysis

Hashtags, keywords, captions, and top posts

The standout post reached 1.4 million likes to outperform the median post by a factor of 14.6. This high like to comment ratio indicates a broad reach that captures passive engagement from a large audience. Focus on medium caption lengths between 40 and 100 characters for peak interaction. Long captions over 100 characters perform poorly, suggesting the audience prefers quick consumption over long copy. Use the recurring hashtags #moanaglobaltour, #shanghai, #1, #papatui, and #moanaglobaljunket to signal specific topics. The posting cadence is low at less than one post per week. This slow frequency suggests a strategy of high quality production over daily volume. This account maintains a large following of 382.3 million people.

Top Hashtags

#moanaglobaltour (4) #shanghai (4) #1 (2) #papatui (2) #moanaglobaljunket (1) #rockshack (1) #amazon (1) #primeday (1)

Top Keywords

shanghai (9) papatui (7) thank (5) guys (5) moana (4) skin (4) life (4) maui (4) moanaglobaltour (4) here (4) face (4) experience (3) great (3) love (3) prime (3) amazon (3) care (3) only (2) most (2) career (2) incredibly (2) inspiring (2) honor (2) story (2) artists (2) whose (2) mark (2) changing (2) trusting (2) lucky (2)

Caption Analysis

Avg Caption Length 351 chars
Posting Frequency 0.4 posts/week

Content Mix

8

Videos / Reels

4

Photos

Top Performing Posts

Post thumbnail

The ocean chose her for a reason 🌊 Experience @Disney’s MOANA only in theaters JULY 10. ~ 🪝

1.4M likes 13.8K comments 6.6M views Video
View
Post thumbnail

UN-REAL energy, love & mana under the stars ✨ in Shanghai — these fans were absolutely READY TO ROCK WITH MAUI and blew…

475.2K likes 1.5K comments
View
Post thumbnail

The most surreal and humbling day of my career. My FIRST Golden Globe nomination! 🙏🏾🤎 THANK YOU @goldenglobes for th…

269.6K likes 4.8K comments
View
Post thumbnail

Wheels up 🛫 Shanghai bound 🇨🇳 ~🪝 #MoanaGlobalTour 🌊🌎

212.3K likes 2.0K comments 2.1M views Video
View
Post thumbnail

🥃🩸🫆 ~Thank you @esquire for the honor 🥂 ~Shout to my sis @sheekswinsalways for capturing soul ✨📸 🫶🏾 ~Salud @rhdagost…

148.4K likes 2.2K comments
View
Post thumbnail

530am local time The🪝has officially landed in China 🇨🇳 🛬 Good to be back. A lil’ @PapaTui_ travel elixir hack 🧪🧫 …

93.5K likes 1.8K comments 1.3M views Video
View
Post thumbnail

🤯 Thank you Shanghai for these incredibly cool gifts representing MOANA. I loooove intention & details 🪝🍫 🌀 🌺 🥃 A…

80.3K likes 1.5K comments 988.3K views Video
View
Post thumbnail

I’m not yet fluent in Mandarin, but I know “Sexiest Man Alive” when I see it 🇨🇳 🥃 😜 Crazy massive MAUI 🪝 at the Bund -…

77.6K likes 1.4K comments
View
Post thumbnail

Another cancer bell was rung. Amen 🙏🏾 🔔 ❤️ Stay strong, great to hug you, and remember that you inspire everyone arou…

55.0K likes 530 comments 908.8K views Video
View

Top Posts

Highest-liked recent posts from @therock

# Caption Likes Comments Link
1
The ocean chose her for a reason 🌊 Experience @Disney’s MOANA only in theaters…
1.4M 13.8K view
2
UN-REAL energy, love & mana under the stars ✨ in Shanghai — these fans were abs…
475.2K 1.5K view
3
The most surreal and humbling day of my career. My FIRST Golden Globe nominat…
269.6K 4.8K view
4
Wheels up 🛫 Shanghai bound 🇨🇳 ~🪝 #MoanaGlobalTour 🌊🌎
212.3K 2.0K view
5
🥃🩸🫆 ~Thank you @esquire for the honor 🥂 ~Shout to my sis @sheekswinsalways f…
148.4K 2.2K view
6
530am local time The🪝has officially landed in China 🇨🇳 🛬 Good to be back. …
93.5K 1.8K view
7
🤯 Thank you Shanghai for these incredibly cool gifts representing MOANA. I lo…
80.3K 1.5K view
8
I’m not yet fluent in Mandarin, but I know “Sexiest Man Alive” when I see it 🇨🇳…
77.6K 1.4K view
9
Another cancer bell was rung. Amen 🙏🏾 🔔 ❤️ Stay strong, great to hug you, and…
55.0K 530 view

Posting Patterns & Optimal Timing

When @therock posts on Instagram

The account follows a sparse high-effort pace. This low frequency of 0.4 posts per week sits below the median of 0.7. Despite this slow output, the creator ranks 7th out of 1606 based on follower count. The consistency score is 0 out of 100. This indicates an erratic rhythm with no predictable pattern between uploads. Content appears in bursts followed by long periods of silence. The longest streak lasts only three days. Fresh content typically lands on Monday and Wednesday. The most active upload window occurs at 15:00 UTC. Marketers should not expect a steady flow of daily content for a campaign. Because the posting gaps are unpredictable, timing a tie-in requires a reactive strategy rather than a scheduled one. You must monitor the account closely to catch rare windows of activity. You cannot rely on a clockwork cycle to guarantee when the next post will land.

0.4

Posts / week

430.4h

Avg gap between posts

Wednesday, Monday, Tuesday

Peak posting days

15:00, 9:00, 18:00 UTC

Peak posting hours

Posting Activity by Hour (UTC)

Night (10pm-5am) Morning Afternoon Evening Peak hour

How often @therock publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.

0

1

1

2

3

1

4

5

6

7

1

8

2

9

10

11

12

1

13

1

14

3

15

16

17

1

18

19

1

20

21

22

23

Hour of day (UTC) — 0 is midnight, 12 is noon

Reading this chart: Taller bars are hours when @therock publishes more often. Their busiest hours are 15:00, 9:00, 18:00 UTC — highlighted with bold pink bars. Times are in UTC; subtract 5h for US Eastern, 8h for US Pacific, or add 1h for UK BST. Empty hours don't necessarily mean a bad time to post; they're simply hours @therock hasn't been active in our tracked sample.

The account posts at a rate of 0.4 times per week. The most frequent posting days are Wednesday and Monday with the busiest hour being 15:00 UTC.

Most Common Words

Frequent caption words across @therock's recent posts (excludes stopwords)

shanghai (9) papatui (7) thank (5) guys (5) moana (4) skin (4) life (4) maui (4) moanaglobaltour (4) here (4) face (4) experience (3) great (3) love (3) prime (3) amazon (3) care (3) only (2) most (2) career (2) incredibly (2) inspiring (2) honor (2) story (2) artists (2) whose (2) mark (2) changing (2) trusting (2) lucky (2)

Best Day of the Week to Post

@therock's engagement broken down by day of the week

Day Posts Avg Engagement Total Engagement
Monday 4 423,266 1,693,064
Tuesday 3 132,803 398,408
Wednesday 5 162,520 812,599

Posting Consistency & Streaks

How steadily @therock maintains output

3

Longest streak (days)

0/100

Consistency score

Inverse of posting-gap variance

2.5%

Active days

Posted at least once

430.4h

Avg gap

Between posts

Caption Length & Performance

How @therock's caption length correlates with engagement

100.0%

Posts with Caption

351

Avg Caption Chars

280

Median Chars

1266

Longest Caption

Caption Length Posts Avg Engagement
Medium (40-100) 2 803.2K
Long (100+) 10 129.8K

The audience rewards medium captions with 803.2K average engagement. Long captions perform the worst at 129.8K average engagement.

Who This Audience Is

What @therock's reach and engagement mean for a brand.

The large follower count places this account in the highest tier of reach available on the platform. This scale is over five hundred times larger than the typical tracked creator. Because the category is unlisted but the account is verified, the audience represents a broad and general public rather than a specific niche. The engagement rate is far below the median. This indicates that while the total reach is high, the interaction with brand messages will land much softer than on average accounts. Most followers are passive observers rather than active participants in the comment sections or shares. The sheer volume of followers suggests an audience built on global fame rather than community interaction. This profile fits well within large scale entertainment and mass market consumer goods.

Compare & Discover Similar Creators

Stack @therock against any other Instagram creator we track, or jump to similar accounts.

Compare @therock to another creator

Get a side-by-side stats breakdown.

@therock vs

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Estimated Earnings

Revenue estimates based on follower count and engagement

@therock commands an estimated sponsored post range of $1.9M to $4.6M based on his large follower count. His rank at 7 out of 1,606 places him in a tier where he can command a premium over standard market rates. This high ranking justifies the upper end of the quote for brand safety and authority. However, an engagement rate of 0.06% sits well below the 1.27% median. This disparity suggests that while his reach is unparalleled, the actual interaction per view is lower than average. Brands must weigh this low engagement against the prestige of his top-ten ranking before committing to the highest price point. These are modelled estimates from public metrics, not disclosed earnings.

Sponsorship Value (Est. Per Post)

Based on 382.3M followers (Mega)

$1,911,322 – $4,587,173

Industry rate for mega Instagram creators

Disclaimer: These are rough estimates based on publicly available industry benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. Instagram sponsored post rates fluctuate and are not guaranteed.

Key Insights & Takeaways

Key Takeaways

Reach. Ranking 7th out of 1,606 creators with a following over 500 times the median indicates an elite level of visibility. Engagement. The 0.06% rate falls well below the 1.27% median, showing that most followers do not interact with the content. Hit-rate. Only 8.3% of posts beat double the account average, suggesting a lack of consistent high-performing content spikes.

Strengths

  • + Verified account with 382.3M followers
  • + Above the 10K threshold where sponsorship deals become viable

Opportunities

  • ~ 0.06% engagement rate trails the 1.27% median, the clearest area to improve
  • ~ Only 8.3% of recent posts clear 2x the account average, a low hit-rate
  • ~ Sparse cadence of about 0.4 posts a week limits fresh reach

Summary

This analysis of @therock reveals a mega Instagram presence with 382,264,435 followers. The account demonstrates an engagement rate of 0.06%, averaging 239.4K likes per post across 12 analyzed posts. The account holds verified status.

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Frequently Asked Questions About @therock

How many followers does @therock have on Instagram?

@therock has 382,264,435 followers on Instagram, placing them in the mega creator tier.

What is @therock's Instagram engagement rate?

@therock has an engagement rate of 0.06% based on 12 recent posts, averaging 239.4K likes per post.

How much does @therock earn on Instagram?

Based on industry benchmarks, @therock's estimated sponsorship value is $1,911,322 - $4,587,173 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.

How many posts has @therock published on Instagram?

@therock has published 8,420 posts on Instagram.

What is @therock's most-liked recent post?

Of the 12 recent posts analyzed, the top post received 1,378,371 likes and 13,809 comments.

How often does @therock post on Instagram?

@therock posts approximately 0.4 times per week, with an average gap of 430.4 hours between posts. Peak posting days are Wednesday, Monday, Tuesday.

How does @therock compare to other Instagram creators?

@therock sits in the Mega creator tier alongside accounts like @instagram, @cristiano, @leomessi.

Is @therock verified on Instagram?

Yes, @therock is a verified Instagram account.

About This Analysis: This analysis is based on a snapshot of @therock's Instagram profile and 12 recent posts.

Data collected and analyzed by IGDataHub | Analysis date: May 26, 2026