Dwayne Johnson

Dwayne Johnson

@therock

raising daughters 💪🏾🤎

380.6M

Followers

402

Following

8.6K

Posts

0.06%

Engagement Rate

↓ -0.6% over 146d Mega-tier Followers as of Oct 17, 2026

Account Overview

Profile summary and post performance

Dwayne Johnson (@therock) has 380,638,599 Instagram followers as of October 17, 2026 and 8,551 posts; the account is verified. Across the 12 recent posts we analysed for this report on May 26, 2026, a post got 239.4K likes and 2.6K comments on average (median 86.9K likes), an engagement rate of 0.06% of followers, an average its biggest posts pull up (the median post reached 0.02%). Over the 146 days we have tracked it, the account lost 2,214,369 followers (-0.6%).

Where these numbers come from: public Instagram profile data and @therock's recent posts, collected by IGDataHub. Follower history comes from our own repeated readings of the profile. How we calculate these numbers.

Account Info

Account Size Mega
Followers 380,638,599
Following 402
Posts 8,551
Verified Yes

Post Performance

Posts Analyzed 12
Avg Likes per Post 239,416
Avg Comments per Post 2,590
Videos 8
Photos & carousels 4
Engagement Rate 0.06%

Follower Growth Over Time

How @therock's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.

-2.2M

Net Change

-0.6%

% Change

-15.2K

Avg / Day

146

Days Tracked

74

Data Points

Tracked between May 24, 2026 (382,852,968 followers) and Oct 17, 2026 (380,638,599 followers).

@therock follower readings, newest first (the first reading, then the last reading of each month)
Date Followers Change
380,638,599 -432,696
381,071,295 -643,889
381,715,184 -513,030
382,228,214 -35,586
382,263,800 -589,168
382,852,968 first reading

Engagement Analysis

Based on 12 recent posts

239.4K

Avg Likes/Post

2.6K

Avg Comments/Post

2.9M

Total Likes

31.1K

Total Comments

Engagement Rate

Compared with the 877 Mega-tier reports with an engagement rate (median 0.94%, middle half 0.3% to 2.58%)

Bottom quarter

0.06%

(Likes + Comments) / Followers per post

An average its biggest posts pull up: the median post reached 0.02%.

Video vs Photo Engagement

237.8K

Avg Likes on Videos (8)

242.7K

Avg Likes on Photos & carousels (4)

Per-Post Engagement Trend

Engagement (likes + comments) for each of @therock's tracked recent posts, in upload order. Hover any point for the exact value.

Each data point is one post. The median post got 88,570 likes and comments; 4 of the 12 reached twice that (177,140 or more).

Best-Performing Post, Decomposed

What @therock's single biggest recent post had going for it, measured against the account's other posts.

1,378,371 likes · 13,809 comments

5.7× @therock's average post · 15.7× the median post.

"The ocean chose her for a reason 🌊 Experience @Disney’s MOANA only in theaters JULY 10. ~ 🪝"

93 characters

Video

Format

Monday

Day Posted

15:00 UTC

Hour Posted

6.6M

Views

Content Analysis

Hashtags, keywords, captions, and top posts

Top Hashtags

#moanaglobaltour (4) #shanghai (4) #papatui (2) #moanaglobaljunket (1) #rockshack (1) #amazon (1) #primeday (1)

Top Keywords

Words used at least twice in the captions we analysed, with how often.

shanghai (9) papatui (7) thank (5) guys (5) moana (4) skin (4) life (4) maui (4) moanaglobaltour (4) face (4) experience (3) great (3) love (3) prime (3) amazon (3) only (2) career (2) incredibly (2) inspiring (2) honor (2) story (2) artists (2) whose (2) mark (2) changing (2) trusting (2) lucky (2)

Caption Analysis

Avg Caption Length 351 chars
Posting Frequency 0.4 posts/week

Content Mix

8

Videos / Reels

4

Photos & carousels

Top Posts

Highest-liked recent posts from @therock

# Caption Likes Comments Views Link
1
The ocean chose her for a reason 🌊 Experience @Disney’s MOANA only in theaters…
1.4M 13.8K 6.6M view
2
UN-REAL energy, love & mana under the stars ✨ in Shanghai — these fans were abs…
475.2K 1.5K — view
3
The most surreal and humbling day of my career. My FIRST Golden Globe nominat…
269.6K 4.8K — view
4
Wheels up 🛫 Shanghai bound 🇨🇳 ~🪝 #MoanaGlobalTour 🌊🌎
212.3K 2.0K 2.1M view
5
🥃🩸🫆 ~Thank you @esquire for the honor 🥂 ~Shout to my sis @sheekswinsalways f…
148.4K 2.2K — view
6
530am local time The🪝has officially landed in China 🇨🇳 🛬 Good to be back. …
93.5K 1.8K 1.3M view
7
🤯 Thank you Shanghai for these incredibly cool gifts representing MOANA. I lo…
80.3K 1.5K 988.3K view
8
I’m not yet fluent in Mandarin, but I know “Sexiest Man Alive” when I see it 🇨🇳…
77.6K 1.4K — view
9
Another cancer bell was rung. Amen 🙏🏾 🔔 ❤️ Stay strong, great to hug you, and…
55.0K 530 908.8K view

Posting Patterns & Optimal Timing

When @therock posts on Instagram

0.4

Posts / week

18 days

Avg gap between posts

Wednesday, Monday, Tuesday

Peak posting days

15:00 UTC

Peak posting hours

Posting Activity by Hour (UTC)

Night (10pm-5am) Morning Afternoon Evening Peak hour

How often @therock publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.

0

1

1

2

3

1

4

5

6

7

1

8

2

9

10

11

12

1

13

1

14

3

15

16

17

1

18

19

1

20

21

22

23

Hour of day (UTC): 0 is midnight, 12 is noon

Reading this chart: Taller bars are hours when @therock publishes more often. Their busiest hour is 15:00 UTC, highlighted with bold pink bars. Times are in UTC. US Eastern is 4 hours behind UTC in summer and 5 in winter, US Pacific 7 or 8 hours behind, and UK time is UTC in winter and 1 hour ahead in summer. These posts went out in 9 of the 24 hours; an empty hour only means none of them went out then.

Engagement by Day of the Week

@therock's recent posts grouped by the day they went out.

Day Posts Avg Engagement Total Engagement
Monday 4 423,266 1,693,064
Tuesday 3 132,803 398,408
Wednesday 5 162,520 812,599

Posting Consistency & Streaks

How steadily @therock maintains output

3

Longest streak (days)

0/100

Consistency score: irregular gaps

100 = evenly spaced posts; 0 = the gaps vary as much as their average or more

2.5%

Active days

Posted at least once

18 days

Avg gap

Between posts

Caption Length & Performance

How @therock's caption length correlates with engagement

100.0%

Posts with Caption

351

Avg Caption Chars

280

Median Chars

1266

Longest Caption

Caption Length Posts Avg Engagement
Medium (40-100) 2 803.2K
Long (100+) 10 129.8K

Compare & Discover Similar Creators

Stack @therock against any other Instagram creator we track, or jump to similar accounts.

Compare @therock to another creator

Get a side-by-side stats breakdown.

@therock vs

Creators closest in size to @therock

Kylie

Kylie ✓

@kyliejenner

380.5M followers

Ariana Grande

Ariana Grande ✓

@arianagrande

362.3M followers

Selena Gomez

Selena Gomez ✓

@selenagomez

402.7M followers

Kim Kardashian

Kim Kardashian ✓

@kimkardashian

343.7M followers

Beyoncé

Beyoncé ✓

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Khloé Kardashian

Khloé Kardashian ✓

@khloekardashian

291.3M followers

Estimated Earnings

Revenue estimates based on follower count only

Sponsorship Value (Est. Per Post)

Based on 380.6M followers (Mega)

$1,903,193 to $4,567,663

Our per-follower range for accounts this size (see methodology)

Disclaimer: These are rough estimates from follower count only. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. Instagram sponsored post rates fluctuate and are not guaranteed.

Download @therock's data

Everything below is derived from this account, priced on the counts shown. Delivered as CSV by emailed link.

Every post & reel

8,551 posts & reels

$85.51

Caption, likes, comments, views, duration, mentions, co-authors and sponsored status for every post and reel.

See a sample
shortcodecaptionlikescomments
DekUFl4hhlkinside him?! #Jumanji: Open World - coming excl…
DekIf4MPSZoAnother question about fame. How has fame chan…
DefHvv_Nq3JThe story behind Moana: Voices Across the Ocean …

Real rows from this account. The file continues in the same shape.

Everyone who follows them

up to 50,000 followers of 380,638,599 total

$250.00

Handle, full name, ID, and verified/private flags for each follower.

See the columns
usernamefull_nameuser_idis_verifiedis_privateprofile_pic_url

These are the columns. We can't show live rows: Instagram serves no follower or following list to a logged-out client, so we hold none until you order.

Everyone they follow

up to 402 accounts

$9.99

minimum

Every account this one follows, same fields.

See the columns
usernamefull_nameuser_idis_verifiedis_privateprofile_pic_url

These are the columns. We can't show live rows: Instagram serves no follower or following list to a logged-out client, so we hold none until you order.

You only pay for rows we deliver. Counts are the maximum available today; if an export comes back smaller, the difference is refunded automatically. Counts as last collected 23 hours, 39 minutes ago.

Tracking

What we have recorded about @therock over time, and ongoing alerts.

Follower count over time · 74 observations

Every observation we have recorded, with follower and post deltas between them: our own record, not a re-scrape.

See a sample
observed_atfollowersfollowers_deltaposts
2026-10-153806803058549
2026-10-16380662784-175218549
2026-10-17380638599-241858551

Real rows from this account. The file continues in the same shape.

$9.99

Weekly change alerts · 30 days, ~4 digests

Baseline now, then a change digest by email every week for 30 days.

$14.99

Download @therock's data

Followers, following and full post history as CSV, priced on the exact record counts above.

See export options

Frequently Asked Questions About @therock

How many followers does @therock have on Instagram?

@therock has 380,638,599 followers on Instagram, placing them in the Mega-tier group (1M+ followers).

What is @therock's Instagram engagement rate?

@therock has an engagement rate of 0.06% based on 12 recent posts, averaging 239.4K likes per post. That average is pulled up by its biggest posts: the median post reached 0.02%.

How much does @therock earn on Instagram?

From follower count only, we estimate @therock's sponsorship value at $1,903,193 to $4,567,663 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.

How many posts has @therock published on Instagram?

@therock has published 8,551 posts on Instagram.

What is @therock's most-liked recent post?

Of the 12 recent posts analyzed, the top post received 1,378,371 likes and 13,809 comments.

How often does @therock post on Instagram?

@therock posts approximately 0.4 times per week, with an average gap of 18 days between posts. Peak posting days are Wednesday, Monday, Tuesday.

How does @therock compare to other Instagram creators?

@therock sits in the Mega-tier group alongside accounts like @kyliejenner, @arianagrande, @selenagomez.

Is @therock verified on Instagram?

Yes, @therock is a verified Instagram account.

About This Analysis: This analysis is based on a snapshot of @therock's Instagram profile and 12 recent posts.

Data collected and analyzed by IGDataHub | Follower count as of Oct 17, 2026 | Posts analysed May 26, 2026

Cite this page

IGDataHub (2026). @therock Instagram stats and analytics, follower count as of 17 October 2026, posts analysed 26 May 2026. https://igdatahub.com/blog/therock-instagram-profile-stats/

Method: how IGDataHub calculates these numbers.