Kylie

Kylie

@kyliejenner

@kyliecosmetics @khy

382.8M

Followers

141

Following

7.4K

Posts

0.55%

Engagement Rate

Mega tier Updated May 26, 2026

Account Overview

Profile summary and post performance

The Instagram account @kyliejenner has 382,832,827 followers and follows 141 accounts. The account has a total of 7,403 posts and is categorized as a Mega account tier. The bio for the account includes links to @kyliecosmetics and @khy. The account has an average of 2,103,922 likes per post and an average of 4,551 comments per post. The engagement rate for the account is 0.55%. The account is not a business account and the category is not set.

Account Info

Account Size Mega
Followers 382,832,827
Following 141
Posts 7,403
Verified Yes

Post Performance

Posts Analyzed 12
Avg Likes per Post 2,103,922
Avg Comments per Post 4,551
Videos 1
Photos 11
Engagement Rate 0.55%

Engagement Analysis

Based on 12 recent posts

Platform Context

@kyliejenner averages 19.4x the platform average for total engagement per post. This account averages 2,103,922 likes and 4,551 comments per post, compared to the platform average of 107,469 likes and 1,371 comments per post. The account is classified in the Mega tier.

The Instagram account @kyliejenner contains 7,403 total posts, with 12 recent posts consisting of 11 photos and 1 video. The total number of likes across the account is 25,247,060, and the total number of comments is 54,612. The average number of likes per recent post is 2,103,922, while the average number of comments per recent post is 4,551. The average likes for photos is 2,142,178, and the average likes for videos is 1,683,099. The engagement rate for the 12 recent posts is 0.55%.

2.1M

Avg Likes/Post

4.6K

Avg Comments/Post

25.2M

Total Likes

54.6K

Total Comments

Engagement Rate

Compared to Mega tier benchmarks

Below Average for Mega

0.55%

(Likes + Comments) / Followers per post

Video vs Photo Engagement

1.7M

Avg Likes on Videos (1)

2.1M

Avg Likes on Photos (11)

Per-Post Engagement Trend

Engagement (likes + comments) for each of @kyliejenner's tracked recent posts, in upload order. Hover any point for the exact value.

Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.

Best-Performing Post, Decomposed

What @kyliejenner's single biggest post had going for it — the patterns worth replicating.

Top post by @kyliejenner

3,643,808 likes · 11,652 comments

1.7× @kyliejenner's average post · 1.8× the median post.

"hold my brows babe i’m walking the met. WITH @schiaparelli by @danielroseberry !!!!!!! you are magic daniel i can’t believe i get to wear this perfect perfect dress. 🤍 and to my dream team @makkaroo @rosegrandquist @hairbyiggy @makeupbyariel @nailsbyzola @jimmyjimmycoco @gregswal"

285 characters

Photo

Format

Tuesday

Day Posted

3:00 UTC

Hour Posted

Content Analysis

Hashtags, keywords, captions, and top posts

The Instagram account @kyliejenner contains a total of 7,403 posts. The content consists of 11 photos and 1 video. No hashtags are listed in the provided data. The account maintains an average posting frequency of 2.1 posts per week. The average caption length for these posts is 100 characters.

Top Keywords

best (4) award (2) pieces (2) perfect (2) coming (2) collection (2) denim (2) surprise (1) winner (1) cosmic (1) intense (1) instylemagazine (1) beauty (1) amber (1) gourmand (1) cute (1) little (1) archive (1) favorite (1) live (1) rise (1) shine (1) next (1) stop (1) podcast (1) tour (1) drops (1) tonight (1) passthatpuss (1) netflix (1)

Caption Analysis

Avg Caption Length 100 chars
Posting Frequency 2.1 posts/week

Content Mix

1

Videos / Reels

11

Photos

Top Performing Posts

Post thumbnail

hold my brows babe i’m walking the met. WITH @schiaparelli by @danielroseberry !!!!!!! you are magic daniel i can’t bel…

3.6M likes 11.7K comments
View
Post thumbnail

was a cute little day

3.2M likes 6.6K comments
View
Post thumbnail

♾️

2.8M likes 3.3K comments
View
Post thumbnail

having the best coachella

2.8M likes 4.8K comments
View
Post thumbnail

chelly day 1!!!!!

2.6M likes 5.3K comments
View
Post thumbnail

🌎

2.1M likes 2.4K comments
View
Post thumbnail

🧡💙

1.9M likes 4.3K comments
View
Post thumbnail

sweet dreaaaams <3

1.7M likes 4.3K comments 13.0M views Video
View
Post thumbnail

rise and shine! the next stop on my podcast tour drops tonight @passthatpuss on Netflix and Spotify at 7 PM PST

1.5M likes 3.2K comments
View

Top Posts

Highest-liked recent posts from @kyliejenner

# Caption Likes Comments Link
1 hold my brows babe i’m walking the met. WITH @schiaparelli by @danielroseberry … 3.6M 11.7K view
2 was a cute little day 3.2M 6.6K view
3 ♾️ 2.8M 3.3K view
4 having the best coachella 2.8M 4.8K view
5 chelly day 1!!!!! 2.6M 5.3K view
6 🌎 2.1M 2.4K view
7 🧡💙 1.9M 4.3K view
8 sweet dreaaaams <3 1.7M 4.3K view
9 rise and shine! the next stop on my podcast tour drops tonight @passthatpuss on… 1.5M 3.2K view

Posting Patterns & Optimal Timing

When @kyliejenner posts on Instagram

The analyzed data for @kyliejenner consists of 12 posts. The account maintains a posting frequency of 2.1 posts per week, with an average gap of 87.3 hours between posts. Peak posting days for the account are Monday, Wednesday, and Friday. The peak posting hours recorded in UTC are 17, 16, and 2.

2.1

Posts / week

87.3h

Avg gap between posts

Monday, Wednesday, Friday

Peak posting days

17:00, 16:00, 2:00 UTC

Peak posting hours

Posting Activity by Hour (UTC)

Night (10pm-5am) Morning Afternoon Evening Peak hour

How often @kyliejenner publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.

0

1

2

2

1

3

4

5

6

7

8

9

10

11

12

13

14

2

15

3

16

3

17

1

18

19

20

21

22

23

Hour of day (UTC) — 0 is midnight, 12 is noon

Reading this chart: Taller bars are hours when @kyliejenner publishes more often. Their busiest hours are 17:00, 16:00, 2:00 UTC — highlighted with bold pink bars. Times are in UTC; subtract 5h for US Eastern, 8h for US Pacific, or add 1h for UK BST. Empty hours don't necessarily mean a bad time to post; they're simply hours @kyliejenner hasn't been active in our tracked sample.

Most Common Words

Frequent caption words across @kyliejenner's recent posts (excludes stopwords)

best (4) award (2) pieces (2) perfect (2) coming (2) collection (2) denim (2) surprise (1) winner (1) cosmic (1) intense (1) instylemagazine (1) beauty (1) amber (1) gourmand (1) cute (1) little (1) archive (1) favorite (1) live (1) rise (1) shine (1) next (1) stop (1) podcast (1) tour (1) drops (1) tonight (1) passthatpuss (1) netflix (1)

Best Day of the Week to Post

@kyliejenner's engagement broken down by day of the week

Day Posts Avg Engagement Total Engagement
Monday 4 1,782,926 7,131,703
Tuesday 1 3,655,460 3,655,460
Wednesday 3 2,092,501 6,277,504
Thursday 1 1,880,775 1,880,775
Friday 2 2,150,264 4,300,528
Sunday 1 2,055,702 2,055,702

Posting Consistency & Streaks

How steadily @kyliejenner maintains output

2

Longest streak (days)

14/100

Consistency score

Inverse of posting-gap variance

27.5%

Active days

Posted at least once

87.3h

Avg gap

Between posts

Caption Length & Performance

How @kyliejenner's caption length correlates with engagement

100.0%

Posts with Caption

100

Avg Caption Chars

25

Median Chars

515

Longest Caption

Caption Length Posts Avg Engagement
Short (<40 chars) 7 2.4M
Medium (40-100) 1 762.3K
Long (100+) 4 1.9M

Compare & Discover Similar Creators

Stack @kyliejenner against any other Instagram creator we track, or jump to similar accounts.

Compare @kyliejenner to another creator

Get a side-by-side stats breakdown.

@kyliejenner vs

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Estimated Earnings

Revenue estimates based on follower count and engagement

The Instagram account @kyliejenner is categorized as a Mega tier account with 382,832,827 followers and an engagement rate of 0.55%. Based on these public metrics, the estimated sponsorship value per post is between $1,914,164 and $4,593,994. These figures represent rough industry-standard estimates derived from the account's follower count and engagement rate. These numbers are estimates of potential value and do not represent actual earnings.

Sponsorship Value (Est. Per Post)

Based on 382.8M followers (Mega)

$1,914,164 – $4,593,994

Industry rate for mega Instagram creators

Disclaimer: These are rough estimates based on publicly available industry benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. Instagram sponsored post rates fluctuate and are not guaranteed.

Key Insights & Takeaways

Key Takeaways

The Instagram account @kyliejenner has 382,832,827 followers and 7,403 posts. The account is categorized as a Mega tier account. The account maintains an average of 2,103,922 likes per post and an engagement rate of 0.55%. The viral hit rate, defined as 2x the average, is 0.0%. The account's content consists of 11 photos and 1 video. The category for this account is not set. The account posts at an average rate of 2.1 times per week. The peak posting days are Monday, Wednesday, and Friday. The account bio contains the text "@kyliecosmetics @khy".

Strengths

  • + The account has 382,832,827 followers.
  • + The engagement per post of 2,108,473 is 19.4x the platform average of 108,840.
  • + The average likes per post is 2,103,922.
  • + The account has 7,403 posts.

Opportunities

  • ~ The consistency score is 14/100.
  • ~ The viral hit rate at 2x average is 0.0%.
  • ~ The posting cadence is 2.1 posts per week.
  • ~ The longest posting streak is 2 days.

Summary

This analysis of @kyliejenner reveals a mega Instagram presence with 382,832,827 followers. The account demonstrates an engagement rate of 0.55%, averaging 2.1M likes per post across 12 analyzed posts. The account holds verified status.

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Frequently Asked Questions About @kyliejenner

How many followers does @kyliejenner have on Instagram?

@kyliejenner has 382,832,827 followers on Instagram, placing them in the mega creator tier.

What is @kyliejenner's Instagram engagement rate?

@kyliejenner has an engagement rate of 0.55% based on 12 recent posts, averaging 2.1M likes per post.

How much does @kyliejenner earn on Instagram?

Based on industry benchmarks, @kyliejenner's estimated sponsorship value is $1,914,164 - $4,593,994 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.

How many posts has @kyliejenner published on Instagram?

@kyliejenner has published 7,403 posts on Instagram.

What is @kyliejenner's most-liked recent post?

Of the 12 recent posts analyzed, the top post received 3,643,808 likes and 11,652 comments.

How often does @kyliejenner post on Instagram?

@kyliejenner posts approximately 2.1 times per week, with an average gap of 87.3 hours between posts. Peak posting days are Monday, Wednesday, Friday.

How does @kyliejenner compare to other Instagram creators?

@kyliejenner sits in the Mega creator tier alongside accounts like @instagram, @cristiano, @leomessi.

Is @kyliejenner verified on Instagram?

Yes, @kyliejenner is a verified Instagram account.

About This Analysis: This analysis is based on a snapshot of @kyliejenner's Instagram profile and 12 recent posts.

Data collected and analyzed by IGDataHub | Analysis date: May 26, 2026