382.3M
Followers
142
Following
7.4K
Posts
0.57%
Engagement Rate
Account Overview
Profile summary and post performance
Ranking seventh out of over sixteen hundred creators puts this account in a large tier of influence. With more than five hundred million followers, its reach is 526.6 times larger than the median creator we track. This verified profile contains over seven thousand posts and functions as a high volume content hub despite having no specific category assigned. The engagement rate of 0.57% falls below the 1.27% median for accounts of this scale. The following report examines audience sentiment and interaction patterns across her recent content.
Account Info
| Account Size | Mega |
| Followers | 382,301,010 |
| Following | 142 |
| Posts | 7,382 |
| Verified | Yes |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 2,168,016 |
| Avg Comments per Post | 6,075 |
| Videos | 0 |
| Photos | 12 |
| Engagement Rate | 0.57% |
Engagement Analysis
Based on 12 recent posts
Platform Context
@kyliejenner ranks 1076 out of 1541 because its engagement rate sits below the tracked median. This lower performance means each follower is less likely to interact with the content compared to average accounts in the corpus. The gap between the individual rate and the median highlights a lower level of per-follower involvement.
The engagement rate of 0.57% falls well below the 1.27% median and ranks 1076 out of 1541, indicating this audience reacts less than usual. While millions of fans offer passive approval through likes, the volume of comments remains relatively low at 6.1K per post. The lack of high performers suggests a stagnant reach where no recent posts hit the 2x or 5x benchmarks. This consistency means the content reaches a stable but static circle rather than breaking into new territory. This is a tap-and-scroll audience.
2.2M
Avg Likes/Post
6.1K
Avg Comments/Post
26.0M
Total Likes
72.9K
Total Comments
Engagement Rate
Compared to Mega tier benchmarks
0.57%
(Likes + Comments) / Followers per post
Per-Post Engagement Trend
Engagement (likes + comments) for each of @kyliejenner's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @kyliejenner's single biggest post had going for it — the patterns worth replicating.
3,688,047 likes · 11,792 comments
1.7× @kyliejenner's average post · 1.6× the median post.
"hold my brows babe i’m walking the met. WITH @schiaparelli by @danielroseberry !!!!!!! you are magic daniel i can’t believe i get to wear this perfect perfect dress. 🤍 and to my dream team @makkaroo @rosegrandquist @hairbyiggy @makeupbyariel @nailsbyzola @jimmyjimmycoco @gregswal"
285 characters
Photo
Format
Tuesday
Day Posted
3:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post achieved a 1.6x multiplier over the median engagement of this account. It maintained a healthy balance between likes and comments to drive interaction. Short captions under 40 characters perform best with an average of 2.4M likes. Medium length captions between 40 and 100 characters yield the lowest engagement at 1.7M likes. This suggests that concise copy is more effective for this audience than moderate blocks of text. The posting cadence stays steady at about 0.8 posts per week. Kylie Jenner has 382.3M followers.
Top Keywords
Caption Analysis
| Avg Caption Length | 88 chars |
| Posting Frequency | 0.8 posts/week |
Content Mix
0
Videos / Reels
12
Photos
Top Posts
Highest-liked recent posts from @kyliejenner
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
hold my brows babe i’m walking the met. WITH @schiaparelli by @danielroseberry …
|
3.7M | 11.8K | view |
| 2 |
june
|
3.3M | 3.0K | view |
| 3 |
🏡 🫂🤍🥰
|
3.2M | 3.2K | view |
| 4 |
home away from home 🌼
|
2.9M | 4.3K | view |
| 5 |
loves a sunset slay
|
2.8M | 8.6K | view |
| 6 |
Introducing @metaglasses by @kyliejenner. A new way to see and share your world.
|
2.3M | 17.3K | view |
| 7 |
summer with @alo
|
1.5M | 3.7K | view |
| 8 |
back in la <3
|
1.5M | 4.7K | view |
| 9 |
😎
|
1.4M | 4.9K | view |
Posting Patterns & Optimal Timing
When @kyliejenner posts on Instagram
The account follows an erratic pace. While she posts slightly above the median frequency of 0.7 times per week, her rank of 7 out of 1606 indicates a very high-profile profile that prioritizes quality over volume. A consistency score of 0 means there is no predictable pattern to her output. She often goes through long periods of silence followed by short bursts of activity like her recent three day streak. Content typically lands on Monday and Tuesday around 15:00 UTC. Marketers should not expect a steady flow of content for daily engagement. Instead, plan campaigns around these specific windows when new posts appear to capture immediate attention during her active phases.
0.8
Posts / week
217.9h
Avg gap between posts
Monday, Tuesday, Wednesday
Peak posting days
15:00, 2:00, 14:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @kyliejenner publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
The account posts most often on Monday and Tuesday at 15:00 UTC. The posting frequency is approximately 0.8 times per week.
Most Common Words
Frequent caption words across @kyliejenner's recent posts (excludes stopwords)
Best Day of the Week to Post
@kyliejenner's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 3 | 2,506,482 | 7,519,445 |
| Tuesday | 3 | 2,277,050 | 6,831,151 |
| Wednesday | 3 | 1,440,566 | 4,321,699 |
| Thursday | 1 | 2,790,178 | 2,790,178 |
| Saturday | 2 | 2,313,311 | 4,626,622 |
Posting Consistency & Streaks
How steadily @kyliejenner maintains output
3
Longest streak (days)
0/100
Consistency score
Inverse of posting-gap variance
11.0%
Active days
Posted at least once
217.9h
Avg gap
Between posts
Caption Length & Performance
How @kyliejenner's caption length correlates with engagement
100.0%
Posts with Caption
88
Avg Caption Chars
21
Median Chars
495
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Short (<40 chars) | 7 | 2.4M |
| Medium (40-100) | 3 | 1.7M |
| Long (100+) | 2 | 2.3M |
The audience rewards short captions with an average of 2.4 million engagements. Medium captions perform the worst at 1.7 million engagement.
Who This Audience Is
What @kyliejenner's reach and engagement mean for a brand.
The audience size is extreme compared to the typical creator profile. This scale means a brand message reaches a large volume of people but functions at the level of broad public awareness rather than niche community interaction. The verified status confirms high authority despite the lack of a specific category tag. Engagement rates fall below the median, which indicates that messages land softer than they would on smaller accounts. The disparity between follower count and engagement suggests a passive audience where reach is the primary metric for success. This profile fits the beauty or fashion categories.
Compare & Discover Similar Creators
Stack @kyliejenner against any other Instagram creator we track, or jump to similar accounts.
Compare @kyliejenner to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @kyliejenner
Estimated Earnings
Revenue estimates based on follower count and engagement
The primary revenue stream for @kyliejenner is high volume brand sponsorships. Her rank of 7 puts her in the top tier of influencers where market demand creates a premium price point. While the estimated band reaches $4.6M, the low engagement rate of 0.57% compared to the 1.27% median suggests that much of this cost pays for reach rather than active interaction. The high rank justifies the premium but the engagement data indicates she functions as a large billboard. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 382.3M followers (Mega)
$1,911,505 – $4,587,612
Industry rate for mega Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 382.3M followers
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ 0.57% engagement rate trails the 1.27% median, the clearest area to improve
- ~ Sparse cadence of about 0.8 posts a week limits fresh reach
Summary
This analysis of @kyliejenner reveals a mega Instagram presence with 382,301,010 followers. The account demonstrates an engagement rate of 0.57%, averaging 2.2M likes per post across 12 analyzed posts. The account holds verified status.
Want Instagram Analytics for Your Research?
Search profiles, discover hashtags, and explore Instagram data for analysis.
Start SearchingFrequently Asked Questions About @kyliejenner
How many followers does @kyliejenner have on Instagram?
@kyliejenner has 382,301,010 followers on Instagram, placing them in the mega creator tier.
What is @kyliejenner's Instagram engagement rate?
@kyliejenner has an engagement rate of 0.57% based on 12 recent posts, averaging 2.2M likes per post.
How much does @kyliejenner earn on Instagram?
Based on industry benchmarks, @kyliejenner's estimated sponsorship value is $1,911,505 - $4,587,612 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @kyliejenner published on Instagram?
@kyliejenner has published 7,382 posts on Instagram.
What is @kyliejenner's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 3,688,047 likes and 11,792 comments.
How often does @kyliejenner post on Instagram?
@kyliejenner posts approximately 0.8 times per week, with an average gap of 217.9 hours between posts. Peak posting days are Monday, Tuesday, Wednesday.
How does @kyliejenner compare to other Instagram creators?
@kyliejenner sits in the Mega creator tier alongside accounts like @instagram, @cristiano, @leomessi.
Is @kyliejenner verified on Instagram?
Yes, @kyliejenner is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @kyliejenner's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: May 26, 2026