278.5M
Followers
273
Following
597
Posts
0.68%
Engagement Rate
Account Overview
Profile summary and post performance
This account ranks at number 14 out of 1620 tracked creators and holds 386.8 times the median follower count. This scale places it well above the typical creator we monitor. The verified profile carries a Mega tier status with nearly six hundred total posts. It currently lacks a specific category label. Engagement rates fall below the median of 0.93 percent for this audience size. The rest of this report explores detailed engagement patterns and audience interactions.
Account Info
| Account Size | Mega |
| Followers | 278,483,892 |
| Following | 273 |
| Posts | 597 |
| Verified | Yes |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 1,881,529 |
| Avg Comments per Post | 5,249 |
| Videos | 0 |
| Photos | 12 |
| Engagement Rate | 0.68% |
Follower Growth Over Time
How @kendalljenner's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
-1802330
Net Change
-0.6%
% Change
-25385
Avg / Day
71
Days Tracked
16
Data Points
Tracked between May 7, 2026 (280,000,000 followers) and Jul 17, 2026 (278,197,670 followers).
The account remained stable with a nearly flat trend over the 50 day period. The count moved from 280.0M to 278.5M, which is a change of -0.5%.
What the trajectory means
The account remained stable with a -0.5% change over the tracked period. This flat trend identifies the profile as a known quantity rather than an emerging or declining asset. The steady daily pace allows for predictable campaign planning without risk of rapid fluctuations.
Engagement Analysis
Based on 12 recent posts
Platform Context
@kendalljenner ranks 449 out of 774 because its engagement rate sits below the tracked median. This lower percentage indicates that the account generates less interaction relative to its follower base than the average creator in the corpus. The performance falls short of the standard benchmark for active audience participation.
The engagement rate of 0.68% sits below the 0.93% median and ranks 449 out of 774. This indicates the audience reacts less than usual for this category. While the account generates nearly two million likes per post, the comment volume remains low at just over five thousand. These figures suggest that fans provide passive approval rather than joining a conversation. The reach from viral hits is not reliable. Only 8.3% of posts doubled the average engagement, and no posts reached five times the average. This lack of consistent spikes suggests a stable but stagnant reach. The audience is a tap-and-scroll audience.
1.9M
Avg Likes/Post
5.2K
Avg Comments/Post
22.6M
Total Likes
63.0K
Total Comments
Engagement Rate
Compared to Mega tier benchmarks
0.68%
(Likes + Comments) / Followers per post
Per-Post Engagement Trend
Engagement (likes + comments) for each of @kendalljenner's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @kendalljenner's single biggest post had going for it — the patterns worth replicating.
4,183,605 likes · 11,907 comments
2.2Γ @kendalljenner's average post Β· 2.4Γ the median post.
"last night at The Met wearing @gap by @zacposen @lorealparis"
61 characters
Photo
Format
Tuesday
Day Posted
14:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post performed at more than double the median engagement rate for this account. This specific post maintained a high like-to-comment ratio of roughly 350 to 1. To replicate this success, use a medium length caption between 40 and 100 characters. Short or empty captions result in lower reach and less interaction from the audience. The hashtags #anuapartner, #lorealparispartner, #lorealparismakeup, and #extensionistmascara act as clear signals for brand partnerships. Post roughly once every nine days to maintain a consistent presence without over-saturating the feed. While the average engagement is high in total numbers, it remains modest relative to the large follower base. Focus on steady production of branded content rather than seeking breakout growth. This account currently reaches 278.5 million followers.
Top Hashtags
Top Keywords
Caption Analysis
| Avg Caption Length | 24 chars |
| Posting Frequency | 0.8 posts/week |
Content Mix
0
Videos / Reels
12
Photos
Top Performing Posts
@lorealparis #lorealparispartner #lorealparismakeup #extensionistmascara
Top Posts
Highest-liked recent posts from @kendalljenner
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
last night at The Met wearing @gap by @zacposen
@lorealparis
|
4.2M | 11.9K | view |
| 2 |
π©΅
|
2.4M | 8.4K | view |
| 3 |
sun is out hallelujah
|
2.4M | 7.4K | view |
| 4 |
the ultimate capri @adanola
|
2.0M | 5.3K | view |
| 5 |
last night at Vanity Fair wearing custom @chanelofficial
|
2.0M | 6.0K | view |
| 6 |
No caption
|
1.8M | 5.1K | view |
| 7 |
No caption
|
1.5M | 2.3K | view |
| 8 |
π€!!!
|
1.4M | 3.5K | view |
| 9 |
@lorealparis
#lorealparispartner
#lorealparismakeup
#extensionistmascara
|
1.4M | 4.1K | view |
Posting Patterns & Optimal Timing
When @kendalljenner posts on Instagram
The account follows a sparse high-effort pace. Posting less than once per week places this creator below the median frequency of 1.1 posts. Despite this low volume, the profile ranks very high among peers at position 14 out of 1620. This suggests each post carries immense weight and reach for the audience. A consistency score of 4 indicates an erratic rhythm with long gaps between updates. The peak posting streak of only two days confirms that content does not follow a predictable cycle. New content most often lands on Wednesday or Thursday. The busiest hour for new uploads is 19:00 UTC. Marketers should not expect frequent touchpoints or easy scheduling based on recurring dates. Because the cadence is unpredictable, campaigns must be designed to react to specific high-impact moments rather than a steady weekly flow. You cannot rely on a regular calendar to time your tie-ins effectively. Plan for sporadic bursts of activity instead of constant presence.
0.8
Posts / week
237.9h
Avg gap between posts
Thursday, Wednesday, Saturday
Peak posting days
19:00, 22:00, 17:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @kendalljenner publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
This account posts about 0.8 times per week with the highest activity on Wednesday and Thursday. The busiest hour is 19:00 UTC.
Most Common Words
Frequent caption words across @kendalljenner's recent posts (excludes stopwords)
Best Day of the Week to Post
@kendalljenner's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 2 | 1,650,528 | 3,301,055 |
| Tuesday | 1 | 4,195,512 | 4,195,512 |
| Wednesday | 3 | 1,693,009 | 5,079,028 |
| Thursday | 3 | 1,915,830 | 5,747,491 |
| Friday | 1 | 1,481,209 | 1,481,209 |
| Saturday | 2 | 1,418,520 | 2,837,040 |
Posting Consistency & Streaks
How steadily @kendalljenner maintains output
2
Longest streak (days)
4/100
Consistency score
Inverse of posting-gap variance
11.0%
Active days
Posted at least once
237.9h
Avg gap
Between posts
Caption Length & Performance
How @kendalljenner's caption length correlates with engagement
75.0%
Posts with Caption
32
Avg Caption Chars
27
Median Chars
74
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| No caption | 3 | 1.4M |
| Short (<40 chars) | 6 | 1.8M |
| Medium (40-100) | 3 | 2.5M |
The audience rewards medium captions with 2.5M average engagement. This is higher than the 1.4M engagement for posts with no caption.
Who This Audience Is
What @kendalljenner's reach and engagement mean for a brand.
The large scale of this audience positions it among the top tier of global reach. This size is hundreds of times larger than the typical creator tracked in our database. Because the account lacks a specific category designation despite its verified status, the audience is broad and non-specific. The engagement rate falls below the median for this platform. This indicates that brand messages will land softer here than with average creators due to the sheer volume of followers diluting individual interactions. The reach is wide but the active participation per post is lower than standard. This profile fits high-level luxury fashion or global beauty campaigns where total impressions outweigh specific engagement metrics.
Compare & Discover Similar Creators
Stack @kendalljenner against any other Instagram creator we track, or jump to similar accounts.
Compare @kendalljenner to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @kendalljenner
Estimated Earnings
Revenue estimates based on follower count and engagement
@kendalljenner commands a premium for her reach and high rank in the top 1%. A sponsored post carries a projected band of $1.4M to $3.3M based on her follower count. Her position at 386.8x the median allows for a high asking price from luxury partners seeking scale. While the engagement rate of 0.68% falls below the 0.93% average, the sheer volume of followers maintains the value of the premium tier. The reach justifies the top end of the pricing bracket despite lower relative interaction. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 278.5M followers (Mega)
$1,392,419 – $3,341,807
Industry rate for mega Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 278.5M followers
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ 0.68% engagement rate trails the 0.93% median, the clearest area to improve
- ~ Only 8.3% of recent posts clear 2x the account average, a low hit-rate
- ~ Sparse cadence of about 0.8 posts a week limits fresh reach
- ~ Low consistency score (4/100), posting rhythm is erratic
Summary
This analysis of @kendalljenner reveals a mega Instagram presence with 278,483,892 followers. The account demonstrates an engagement rate of 0.68%, averaging 1.9M likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @kendalljenner
How many followers does @kendalljenner have on Instagram?
@kendalljenner has 278,483,892 followers on Instagram, placing them in the mega creator tier.
What is @kendalljenner's Instagram engagement rate?
@kendalljenner has an engagement rate of 0.68% based on 12 recent posts, averaging 1.9M likes per post.
How much does @kendalljenner earn on Instagram?
Based on industry benchmarks, @kendalljenner's estimated sponsorship value is $1,392,419 - $3,341,807 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @kendalljenner published on Instagram?
@kendalljenner has published 597 posts on Instagram.
What is @kendalljenner's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 4,183,605 likes and 11,907 comments.
How often does @kendalljenner post on Instagram?
@kendalljenner posts approximately 0.8 times per week, with an average gap of 237.9 hours between posts. Peak posting days are Thursday, Wednesday, Saturday.
How does @kendalljenner compare to other Instagram creators?
@kendalljenner sits in the Mega creator tier alongside accounts like @leomessi, @selenagomez, @kyliejenner.
Is @kendalljenner verified on Instagram?
Yes, @kendalljenner is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @kendalljenner's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: Jun 19, 2026