273.5M
Followers
279
Following
1.1K
Posts
2.58%
Engagement Rate
Account Overview
Profile summary and post performance
This creator sits at rank 16 of the 1620 accounts we track. The account holds 273.5 million followers, which is 379.9 times the median follower count of our tracked creators. This verified profile operates as a Mega tier account with over one thousand total posts and no specific category assigned. The engagement rate of 2.58% stands well above the 0.93% median for accounts in our network. The following report details the specific audience demographics and historical performance metrics for this creator.
Account Info
| Account Size | Mega |
| Followers | 273,546,544 |
| Following | 279 |
| Posts | 1,059 |
| Verified | Yes |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 6,900,734 |
| Avg Comments per Post | 166,309 |
| Videos | 8 |
| Photos | 4 |
| Engagement Rate | 2.58% |
Engagement Analysis
Based on 12 recent posts
Platform Context
@virat.kohli ranks 198 out of 774 for engagement rate because its 2.58% rate sits well above the 0.93% median. This performance means the account generates high interaction relative to other tracked creators. Such a result indicates that the content resonates effectively with the audience despite the scale of the profile.
The engagement rate of 2.58% outperforms the median and ranks 198 out of 774, confirming this audience reacts much more than the average user. Photos earn higher average likes at 9.8 million compared to 5.5 million for videos, showing a clear preference for still imagery. While the volume of interaction is high, only 16.7% of posts doubled the account average. No content reached the 5x threshold, which suggests that while the base is loyal, reach relies on consistent core appeal rather than unpredictable spikes. The sheer scale of comments at 166.3K per post proves a deep level of interest. This is an active audience.
6.9M
Avg Likes/Post
166.3K
Avg Comments/Post
82.8M
Total Likes
2.0M
Total Comments
Engagement Rate
Compared to Mega tier benchmarks
2.58%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
5.5M
Avg Likes on Videos (8)
9.8M
Avg Likes on Photos (4)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @virat.kohli's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @virat.kohli's single biggest post had going for it — the patterns worth replicating.
18,554,400 likes · 747,310 comments
2.7× @virat.kohli's average post · 4.3× the median post.
"IPL 2026 ⏳"
10 characters
Video
Format
Wednesday
Day Posted
4:00 UTC
Hour Posted
63.9M
Views
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post outperformed the median engagement by a factor of 4.3. This specific post achieved a high like to comment ratio of approximately 25 to 1. Short captions under 40 characters drive the highest engagement at 19.3M likes per post. Long captions over 100 characters perform poorly with only 5.8M likes. You should prioritize brevity in your copy to maximize reach. The hashtag set including #playbold and #theninjashot signals consistent thematic pillars to the audience. Posting roughly once every nine days provides a steady presence without overwhelming the feed. This account maintains a high baseline of engagement despite its large scale. @virat.kohli has 273.5M followers.
Top Hashtags
Top Keywords
Caption Analysis
| Avg Caption Length | 225 chars |
| Posting Frequency | 0.8 posts/week |
Content Mix
8
Videos / Reels
4
Photos
Top Performing Posts
We asked ourselves a question last year- can we go back to back? Here we are again 🏆🏆❤️❤️ @royalchallengers.bengalu…
Champions once again ⭐️⭐️⭐️. Phenomenal victory for us in the big final at Ahmedabad. Great character shown by the boys…
Started the season with belief. Ended with back to back titles. 🏆 This team lived every emotion together. The highs, t…
About twenty-five years ago, a man took a bet on a boy. My first coach, Rajkumar Sharma sir (@rajkumarcricket ), who ta…
This beautiful game always pushes me to do more. Sharing my new cricket shot with @oakleymeta AI glasses. #TheNinjaShot…
A new chapter for @one8world Made stronger by a partnership that’s always meant the most. Let’s build together @anushk…
2 years back I joined hands with Agilitas to build a dream - one8. On 21st June we turned this audacious ambition into …
Top Posts
Highest-liked recent posts from @virat.kohli
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
IPL 2026 ⏳
|
18.6M | 747.3K | view |
| 2 |
We asked ourselves a question last year- can we go back to back?
Here we are …
|
13.9M | 328.0K | view |
| 3 |
Champions once again ⭐️⭐️⭐️. Phenomenal victory for us in the big final at Ahme…
|
13.6M | 325.5K | view |
| 4 |
Welcome Karan, the stage is ours.
21st June, Delhi
|
7.9M | 76.2K | view |
| 5 |
Started the season with belief. Ended with back to back titles. 🏆
This team li…
|
4.8M | 63.5K | view |
| 6 |
About twenty-five years ago, a man took a bet on a boy. My first coach, Rajkuma…
|
4.4M | 65.2K | view |
| 7 |
This beautiful game always pushes me to do more. Sharing my new cricket shot wi…
|
4.0M | 138.2K | view |
| 8 |
A new chapter for @one8world
Made stronger by a partnership that’s always mean…
|
3.7M | 27.5K | view |
| 9 |
2 years back I joined hands with Agilitas to build a dream - one8. On 21st June…
|
3.7M | 24.3K | view |
Posting Patterns & Optimal Timing
When @virat.kohli posts on Instagram
The account follows a sparse high-effort pace. While the post frequency of 0.8 times per week sits below the median of 1.1, the creator maintains a very high follower rank of 16 out of 1620. This indicates that while content is rare, it carries immense weight with the audience. The consistency score of 0 out of 100 reflects an erratic rhythm rather than a scheduled routine. Gaps between posts are unpredictable and the longest streak lasts only two days. You can expect fresh content to land primarily on Wednesday and Sunday. The busiest hour for new uploads is 03:00 UTC. Marketers should not expect a constant stream of content to fuel a daily campaign. Instead, plan your tie-ins around these specific high-impact windows. Because the cadence is unpredictable, you must be ready to react quickly when a post does land rather than relying on a steady flow of assets. Each appearance by @virat.kohli. is an event that demands immediate attention from the community.
0.8
Posts / week
239.6h
Avg gap between posts
Wednesday, Sunday, Thursday
Peak posting days
3:00, 12:00, 6:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @virat.kohli publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
The account posts about 0.8 times per week on Wednesday and Sunday. The most active hour is 03:00 UTC.
Most Common Words
Frequent caption words across @virat.kohli's recent posts (excludes stopwords)
Best Day of the Week to Post
@virat.kohli's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 1 | 14,233,038 | 14,233,038 |
| Tuesday | 1 | 4,861,694 | 4,861,694 |
| Wednesday | 5 | 6,940,161 | 34,700,803 |
| Thursday | 1 | 3,459,742 | 3,459,742 |
| Friday | 1 | 3,681,608 | 3,681,608 |
| Saturday | 1 | 7,937,372 | 7,937,372 |
| Sunday | 2 | 7,965,128 | 15,930,257 |
Posting Consistency & Streaks
How steadily @virat.kohli maintains output
2
Longest streak (days)
0/100
Consistency score
Inverse of posting-gap variance
10.9%
Active days
Posted at least once
239.6h
Avg gap
Between posts
Caption Length & Performance
How @virat.kohli's caption length correlates with engagement
100.0%
Posts with Caption
225
Avg Caption Chars
209
Median Chars
443
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Short (<40 chars) | 1 | 19.3M |
| Medium (40-100) | 1 | 7.9M |
| Long (100+) | 10 | 5.8M |
The audience rewards short captions with 19.3M average engagement. These posts perform much better than long captions which get 5.8M average engagement.
Who This Audience Is
What @virat.kohli's reach and engagement mean for a brand.
The follower count places this account in the top percentile of tracked creators. The scale is several hundred times larger than the typical creator profile. This volume indicates a reach that functions at a broadcast level rather than a niche community level. Despite the large scale, the engagement rate is more than double the median. This suggests a brand message lands with more impact than is standard for an account of this size. Verification status confirms the identity of the figure to a broad public. The lack of a specific category means the audience is not segmented by a single niche interest but follows a primary personality. The high engagement relative to the median indicates that the content maintains high relevance across its large reach. This profile fits the sports and lifestyle category.
Compare & Discover Similar Creators
Stack @virat.kohli against any other Instagram creator we track, or jump to similar accounts.
Compare @virat.kohli to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @virat.kohli
Estimated Earnings
Revenue estimates based on follower count and engagement
@virat.kohli generates revenue through high volume brand partnerships and sponsorship deals. A single sponsored post sits in the $1.4M to $3.3M range based on the follower count. This creator ranks 16th out of 1620 accounts, placing them among the highest earners on the platform. Such a top rank justifies a premium price point for any campaign. The engagement rate of 2.58% sits well above the 0.93% median. This high interaction level confirms that the quoted price band is a fair reflection of the reach provided to an audience. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 273.5M followers (Mega)
$1,367,733 – $3,282,559
Industry rate for mega Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 273.5M followers
- + 2.58% engagement rate beats the 0.93% tracked median
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ Only 16.7% of recent posts clear 2x the account average, a low hit-rate
- ~ Sparse cadence of about 0.8 posts a week limits fresh reach
Summary
This analysis of @virat.kohli reveals a mega Instagram presence with 273,546,544 followers. The account demonstrates an engagement rate of 2.58%, averaging 6.9M likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @virat.kohli
How many followers does @virat.kohli have on Instagram?
@virat.kohli has 273,546,544 followers on Instagram, placing them in the mega creator tier.
What is @virat.kohli's Instagram engagement rate?
@virat.kohli has an engagement rate of 2.58% based on 12 recent posts, averaging 6.9M likes per post.
How much does @virat.kohli earn on Instagram?
Based on industry benchmarks, @virat.kohli's estimated sponsorship value is $1,367,733 - $3,282,559 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @virat.kohli published on Instagram?
@virat.kohli has published 1,059 posts on Instagram.
What is @virat.kohli's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 18,554,400 likes and 747,310 comments.
How often does @virat.kohli post on Instagram?
@virat.kohli posts approximately 0.8 times per week, with an average gap of 239.6 hours between posts. Peak posting days are Wednesday, Sunday, Thursday.
How does @virat.kohli compare to other Instagram creators?
@virat.kohli sits in the Mega creator tier alongside accounts like @leomessi, @selenagomez, @kyliejenner.
Is @virat.kohli verified on Instagram?
Yes, @virat.kohli is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @virat.kohli's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: Jun 19, 2026