National Geographic
Step into wonder and find your inner explorer with National Geographic 🌎
268.4M
Followers
195
Following
32.0K
Posts
0.02%
Engagement Rate
Account Overview
Profile summary and post performance
National Geographic (@natgeo) has 268,356,599 Instagram followers as of October 16, 2026 and 32,000 posts; the account is verified. Across the 12 recent posts we analysed for this report on August 24, 2026, a post got 51.8K likes and 470 comments on average (median 46.8K likes), an engagement rate of 0.02% of followers. Over the 143 days we have tracked it, the account lost 1,126,704 followers (-0.4%).
Where these numbers come from: public Instagram profile data and @natgeo's recent posts, collected by IGDataHub. Follower history comes from our own repeated readings of the profile. How we calculate these numbers.
Account Info
| Account Size | Mega |
| Followers | 268,356,599 |
| Following | 195 |
| Posts | 32,000 |
| Verified | Yes |
| Business Account | Yes |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 51,819 |
| Avg Comments per Post | 470 |
| Videos | 8 |
| Photos & carousels | 4 |
| Engagement Rate | 0.02% |
Follower Growth Over Time
How @natgeo's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
-1.1M
Net Change
-0.4%
% Change
-7.9K
Avg / Day
143
Days Tracked
57
Data Points
Tracked between May 26, 2026 (269,483,303 followers) and Oct 16, 2026 (268,356,599 followers).
| Date | Followers | Change |
|---|---|---|
| 268,356,599 | -135,760 | |
| 268,492,359 | -533,470 | |
| 269,025,829 | -148,558 | |
| 269,174,387 | -308,916 | |
| 269,483,303 | first reading |
Engagement Analysis
Based on 12 recent posts
51.8K
Avg Likes/Post
470
Avg Comments/Post
621.8K
Total Likes
5.6K
Total Comments
Engagement Rate
Compared with the 877 Mega-tier reports with an engagement rate (median 0.94%, middle half 0.3% to 2.58%)
0.02%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
56.7K
Avg Likes on Videos (8)
42.0K
Avg Likes on Photos & carousels (4)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @natgeo's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. The median post got 47,329 likes and comments; 2 of the 12 reached twice that (94,658 or more).
Best-Performing Post, Decomposed
What @natgeo's single biggest recent post had going for it, measured against the account's other posts.
121,583 likes · 1,011 comments
2.3× @natgeo's average post · 2.5× the median post.
"There's more to the story of Pompeii than just destruction. Join Tom Hiddleston as he traces the stories of those who experienced the eruption and those who survived. #PompeiiOutOfTime with @twhiddleston premieres July 22 on @NatGeoTV. Streaming on @DisneyPlus and @hulu."
272 characters
Video
Format
Tuesday
Day Posted
16:00 UTC
Hour Posted
1.1M
Views
Content Analysis
Hashtags, keywords, captions, and top posts
Top Hashtags
Top Keywords
Words used at least twice in the captions we analysed, with how often.
Caption Analysis
| Avg Caption Length | 424 chars |
| Posting Frequency | not shown |
Content Mix
8
Videos / Reels
4
Photos & carousels
Top Posts
Highest-liked recent posts from @natgeo
| # | Caption | Likes | Comments | Views | Link |
|---|---|---|---|---|---|
| 1 |
There's more to the story of Pompeii than just destruction. Join Tom Hiddleston…
|
121.6K | 1.0K | 1.1M | view |
| 2 |
Photos by @joelsartore | This peculiar-looking primate is a critically endanger…
|
110.5K | 540 | — | view |
| 3 |
The A.D. 79 eruption of Mount Vesuvius that ravaged Pompeii also buried the nea…
|
75.8K | 1.1K | 4.4M | view |
| 4 |
From the moment they hatch, green sea turtles are on a race for survival, but t…
|
64.8K | 305 | 910.0K | view |
| 5 |
The journey of a real lion king begins. LION coming soon to National Geographic…
|
56.6K | 315 | 366.7K | view |
| 6 |
@antoni is on a quest to find the best sights, tastes, and experiences the worl…
|
56.0K | 800 | 906.5K | view |
| 7 |
Mozambique’s Niassa Special Reserve is home to more than 50,000 people and an e…
|
37.6K | 219 | 198.6K | view |
| 8 |
Time for a cuteness break. Red pandas, like this old male perched in a Himalaya…
|
36.5K | 143 | 122.0K | view |
| 9 |
More than a decade after Homo naledi fossils were discovered in a South African…
|
28.2K | 825 | — | view |
Posting Patterns & Optimal Timing
When @natgeo posts on Instagram
Tuesday, Wednesday, Thursday
Peak posting days
16:00, 13:00, 22:00 UTC
Peak posting hours
Posts per week, the average gap, active days and the consistency score are not shown for this account. The posts we analysed include pinned posts, which Instagram keeps at the top of a profile however old they are, so counting them stretches the date range and understates how often the account posts. Peak days and hours count the same posts.
Posting Activity by Hour (UTC)
How often @natgeo publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC): 0 is midnight, 12 is noon
Engagement by Day of the Week
@natgeo's recent posts grouped by the day they went out.
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Tuesday | 4 | 88,895 | 355,581 |
| Wednesday | 3 | 57,242 | 171,725 |
| Thursday | 3 | 19,493 | 58,478 |
| Friday | 2 | 20,844 | 41,687 |
Caption Length & Performance
How @natgeo's caption length correlates with engagement
100.0%
Posts with Caption
424
Avg Caption Chars
350
Median Chars
1019
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Long (100+) | 12 | 52.3K |
Compare & Discover Similar Creators
Stack @natgeo against any other Instagram creator we track, or jump to similar accounts.
Compare @natgeo to another creator
Get a side-by-side stats breakdown.
Creators closest in size to @natgeo
Estimated Earnings
Revenue estimates based on follower count only
Sponsorship Value (Est. Per Post)
Based on 268.4M followers (Mega)
$1,341,783 to $3,220,279
Our per-follower range for accounts this size (see methodology)
Download @natgeo's data
Everything below is derived from this account, priced on the counts shown. Delivered as CSV by emailed link.
You only pay for rows we deliver. Counts are the maximum available today; if an export comes back smaller, the difference is refunded automatically. Counts as last collected 21 hours, 18 minutes ago.
Tracking
What we have recorded about @natgeo over time, and ongoing alerts.
Other reports
Not downloads of this account: they take their own inputs.
Download @natgeo's data
Followers, following and full post history as CSV, priced on the exact record counts above.
See export optionsFrequently Asked Questions About @natgeo
How many followers does @natgeo have on Instagram?
@natgeo has 268,356,599 followers on Instagram, placing them in the Mega-tier group (1M+ followers).
What is @natgeo's Instagram engagement rate?
@natgeo has an engagement rate of 0.02% based on 12 recent posts, averaging 51.8K likes per post.
How much does @natgeo earn on Instagram?
From follower count only, we estimate @natgeo's sponsorship value at $1,341,783 to $3,220,279 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @natgeo published on Instagram?
@natgeo has published 32,000 posts on Instagram.
What is @natgeo's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 121,583 likes and 1,011 comments.
How often does @natgeo post on Instagram?
We don't show a weekly rate for @natgeo: the posts we analysed include pinned posts, which Instagram keeps at the top of a profile however old they are, so a rate from them would understate how often the account posts. Peak posting days are Tuesday, Wednesday, Thursday.
How does @natgeo compare to other Instagram creators?
@natgeo sits in the Mega-tier group alongside accounts like @virat.kohli, @taylorswift, @kendalljenner.
Is @natgeo verified on Instagram?
Yes, @natgeo is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @natgeo's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Follower count as of Oct 16, 2026 | Posts analysed Aug 24, 2026
Cite this page
IGDataHub (2026). @natgeo Instagram stats and analytics, follower count as of 16 October 2026, posts analysed 24 August 2026. https://igdatahub.com/blog/natgeo-instagram-profile-stats/