298.7M
Followers
1
Following
2.4K
Posts
0.51%
Engagement Rate
Account Overview
Profile summary and post performance
Beyoncé (@beyonce) has 298,747,462 Instagram followers as of October 15, 2026 and 2,443 posts; the account is verified. Across the 12 recent posts we analysed for this report on August 24, 2026, a post got 1.5M likes and 32.4K comments on average (median 1.6M likes), an engagement rate of 0.51% of followers. Over the 161 days we have tracked it, the account lost 4,015,225 followers (-1.3%).
Where these numbers come from: public Instagram profile data and @beyonce's recent posts, collected by IGDataHub. Follower history comes from our own repeated readings of the profile. How we calculate these numbers.
Account Info
| Account Size | Mega |
| Followers | 298,747,462 |
| Following | 1 |
| Posts | 2,443 |
| Verified | Yes |
| Business Account | Yes |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 1,503,780 |
| Avg Comments per Post | 32,435 |
| Videos | 3 |
| Photos & carousels | 9 |
| Engagement Rate | 0.51% |
Follower Growth Over Time
How @beyonce's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
-4.0M
Net Change
-1.3%
% Change
-24.9K
Avg / Day
161
Days Tracked
53
Data Points
Tracked between May 7, 2026 (302,762,687 followers) and Oct 15, 2026 (298,747,462 followers).
| Date | Followers | Change |
|---|---|---|
| 298,747,462 | -214,717 | |
| 298,962,179 | -969,153 | |
| 299,931,332 | -217,222 | |
| 300,148,554 | -556,705 | |
| 300,705,259 | -2,057,428 | |
| 302,762,687 | first reading |
Engagement Analysis
Based on 12 recent posts
1.5M
Avg Likes/Post
32.4K
Avg Comments/Post
18.0M
Total Likes
389.2K
Total Comments
Engagement Rate
Compared with the 877 Mega-tier reports with an engagement rate (median 0.94%, middle half 0.3% to 2.58%)
0.51%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
857.4K
Avg Likes on Videos (3)
1.7M
Avg Likes on Photos & carousels (9)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @beyonce's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. The median post got 1,625,808 likes and comments; 0 of the 12 reached twice that (3,251,616 or more).
Best-Performing Post, Decomposed
What @beyonce's single biggest recent post had going for it, measured against the account's other posts.
2,234,912 likes · 59,955 comments
1.4× @beyonce's average post · 1.4× the median post.
Photo or carousel
Format
Friday
Day Posted
1:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
Hashtags in the analysed posts
It appears in one post, so it is not a regular tag.
Top Keywords
Words used at least twice in the captions we analysed, with how often.
Caption Analysis
| Avg Caption Length (posts with a caption) | 86 chars |
| Posting Frequency | 0.5 posts/week |
Content Mix
3
Videos / Reels
9
Photos & carousels
Top Posts
Highest-liked recent posts from @beyonce
| # | Caption | Likes | Comments | Views | Link |
|---|---|---|---|---|---|
| 1 |
No caption
|
2.2M | 60.0K | — | view |
| 2 |
Cheers to ten years! With love and deep gratitude 🙏🏽🍋🐝
|
2.2M | 35.9K | — | view |
| 3 |
No caption
|
2.0M | 70.1K | — | view |
| 4 |
Love and gratitude to the best to ever do it! Lewis Hamilton #44!
|
1.7M | 28.8K | — | view |
| 5 |
Today celebrates the 25th Anniversary of Destiny’s Child‘s third album, Survivo…
|
1.7M | 21.2K | — | view |
| 6 |
#RelationshipGoals
Happy Birthday Kelly ❤️
|
1.7M | 16.4K | — | view |
| 7 |
No caption
|
1.5M | 35.3K | — | view |
| 8 |
No caption
|
1.5M | 31.6K | — | view |
| 9 |
Give it to Mama!
|
1.1M | 25.3K | 5.7M | view |
Posting Patterns & Optimal Timing
When @beyonce posts on Instagram
0.5
Posts / week
15 days
Avg gap between posts
Friday
Peak posting days
18:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @beyonce publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC): 0 is midnight, 12 is noon
Engagement by Day of the Week
@beyonce's recent posts grouped by the day they went out. Most days here have one or two posts, so one strong post can set a day's average. Read it as a record of these posts, not as the best day to post.
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 2 | 1,549,391 | 3,098,782 |
| Tuesday | 2 | 1,930,336 | 3,860,671 |
| Wednesday | 1 | 1,684,359 | 1,684,359 |
| Friday | 3 | 1,851,163 | 5,553,490 |
| Saturday | 2 | 1,300,598 | 2,601,196 |
| Sunday | 2 | 818,044 | 1,636,088 |
Posting Consistency & Streaks
How steadily @beyonce maintains output
2
Longest streak (days)
0/100
Consistency score: irregular gaps
100 = evenly spaced posts; 0 = the gaps vary as much as their average or more
7.4%
Active days
Posted at least once
15 days
Avg gap
Between posts
Caption Length & Performance
How @beyonce's caption length correlates with engagement
58.3%
Posts with Caption
86
Avg Caption Chars (captioned)
56
Median Chars
302
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| No caption | 5 | 1.7M |
| Short (<40 chars) | 1 | 1.1M |
| Medium (40-100) | 5 | 1.4M |
| Long (100+) | 1 | 1.7M |
Compare & Discover Similar Creators
Stack @beyonce against any other Instagram creator we track, or jump to similar accounts.
Compare @beyonce to another creator
Get a side-by-side stats breakdown.
Creators closest in size to @beyonce
Estimated Earnings
Revenue estimates based on follower count only
Sponsorship Value (Est. Per Post)
Based on 298.7M followers (Mega)
$1,493,737 to $3,584,970
Our per-follower range for accounts this size (see methodology)
Download @beyonce's data
Everything below is derived from this account, priced on the counts shown. Delivered as CSV by emailed link.
You only pay for rows we deliver. Counts are the maximum available today; if an export comes back smaller, the difference is refunded automatically. Counts as last collected 14 hours, 28 minutes ago.
Tracking
What we have recorded about @beyonce over time, and ongoing alerts.
Other reports
Not downloads of this account: they take their own inputs.
Download @beyonce's data
Followers, following and full post history as CSV, priced on the exact record counts above.
See export optionsFrequently Asked Questions About @beyonce
How many followers does @beyonce have on Instagram?
@beyonce has 298,747,462 followers on Instagram, placing them in the Mega-tier group (1M+ followers).
What is @beyonce's Instagram engagement rate?
@beyonce has an engagement rate of 0.51% based on 12 recent posts, averaging 1.5M likes per post.
How much does @beyonce earn on Instagram?
From follower count only, we estimate @beyonce's sponsorship value at $1,493,737 to $3,584,970 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @beyonce published on Instagram?
@beyonce has published 2,443 posts on Instagram.
What is @beyonce's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 2,234,912 likes and 59,955 comments.
How often does @beyonce post on Instagram?
@beyonce posts approximately 0.5 times per week, with an average gap of 15 days between posts. Peak posting days are Friday.
How does @beyonce compare to other Instagram creators?
@beyonce sits in the Mega-tier group alongside accounts like @khloekardashian, @nike, @lilbieber.
Is @beyonce verified on Instagram?
Yes, @beyonce is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @beyonce's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Follower count as of Oct 15, 2026 | Posts analysed Aug 24, 2026
Cite this page
IGDataHub (2026). @beyonce Instagram stats and analytics, follower count as of 15 October 2026, posts analysed 24 August 2026. https://igdatahub.com/blog/beyonce-instagram-profile-stats/