300.0M
Followers
1
Following
2.4K
Posts
0.51%
Engagement Rate
Account Overview
Profile summary and post performance
Ranking at number 10 out of 1620 tracked creators, this account holds a following that is 416.7 times the median size of our typical creator. This verified profile sits in the Mega tier and maintains a catalog of 2442 posts despite having no specific category assigned. The engagement rate of 0.51% falls below the median benchmark of 0.93%. The rest of this report examines audience demographics and content performance.
Account Info
| Account Size | Mega |
| Followers | 300,000,000 |
| Following | 1 |
| Posts | 2,442 |
| Verified | Yes |
| Business Account | Yes |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 1,503,780 |
| Avg Comments per Post | 32,435 |
| Videos | 3 |
| Photos | 9 |
| Engagement Rate | 0.51% |
Follower Growth Over Time
How @beyonce's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
-2831355
Net Change
-0.9%
% Change
-40448
Avg / Day
70
Days Tracked
17
Data Points
Tracked between May 7, 2026 (302,762,687 followers) and Jul 17, 2026 (299,931,332 followers).
The account lost about 2.8M followers over 49 days. The steady downward trend shows a decrease of roughly 56.4K followers every day.
What the trajectory means
The account lost 2.8 million followers over the 49 day period. This downward trend makes the profile a risk to time carefully. The daily decline of 56.4K followers means the audience is shrinking at a steady pace.
Engagement Analysis
Based on 12 recent posts
Platform Context
@beyonce ranks 505 out of 774 because its engagement rate sits below the tracked median. This lower percentage means the account generates less interaction per follower than the average creator in the corpus. The gap between the actual rate and the median highlights a lower level of active participation from its audience relative to peers.
The engagement rate of 0.51% falls below the 0.93% median and ranks 505 of 774, proving this audience reacts less than typical for a profile of this scale. While the total volume remains high, the interaction depth is shallow compared to peer benchmarks. Photos garner higher engagement with 1.7 million likes per post compared to the 857.4K average for video content. This indicates the audience rewards still imagery more than moving clips. Consistency defines the reach as none of the recent posts exceeded twice or five times the account average. This lack of variance suggests a stable but passive follower base that consumes content steadily without explosive spikes in interaction. The data points to a tap-and-scroll audience.
1.5M
Avg Likes/Post
32.4K
Avg Comments/Post
18.0M
Total Likes
389.2K
Total Comments
Engagement Rate
Compared to Mega tier benchmarks
0.51%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
857.4K
Avg Likes on Videos (3)
1.7M
Avg Likes on Photos (9)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @beyonce's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @beyonce's single biggest post had going for it — the patterns worth replicating.
2,234,912 likes · 59,955 comments
1.5× @beyonce's average post · 1.4× the median post.
Photo
Format
Friday
Day Posted
1:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post earned over one million more likes than the median performance of this account. This peak outperformed average engagement by a factor of 1.4. Its high comment count relative to likes suggests it sparked active discussion among the audience. Long captions over 100 characters drive higher engagement compared to short fragments under 40 characters. Use long-form copy to build depth rather than brief updates. The hashtags #relationshipgoals and #44 act as primary signals for the core topics. Posting roughly once every two days allows for a deliberate pace that maintains interest without over-saturation. While engagement is high, it remains stable relative to the large follower count. This account reached 300 million followers.
Top Hashtags
Top Keywords
Caption Analysis
| Avg Caption Length | 50 chars |
| Posting Frequency | 0.5 posts/week |
Content Mix
3
Videos / Reels
9
Photos
Top Performing Posts
Today celebrates the 25th Anniversary of Destiny’s Child‘s third album, Survivor ❤️🙏🏽 To my soul sisters I thank God …
Top Posts
Highest-liked recent posts from @beyonce
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
No caption
|
2.2M | 60.0K | view |
| 2 |
Cheers to ten years! With love and deep gratitude 🙏🏽🍋🐝
|
2.2M | 35.9K | view |
| 3 |
No caption
|
2.0M | 70.1K | view |
| 4 |
Love and gratitude to the best to ever do it! Lewis Hamilton #44!
|
1.7M | 28.8K | view |
| 5 |
Today celebrates the 25th Anniversary of Destiny’s Child‘s third album, Survivo…
|
1.7M | 21.2K | view |
| 6 |
#RelationshipGoals
Happy Birthday Kelly ❤️
|
1.7M | 16.4K | view |
| 7 |
No caption
|
1.5M | 35.3K | view |
| 8 |
No caption
|
1.5M | 31.6K | view |
| 9 |
Give it to Mama!
|
1.1M | 25.3K | view |
Posting Patterns & Optimal Timing
When @beyonce posts on Instagram
The account follows a sparse high-effort pace. This low frequency puts the creator well below the median of 1.1 posts per week. Despite this rarity, the profile maintains an elite follower rank of 10 out of 1620. The consistency score of 0 indicates a highly erratic rhythm with no predictable pattern. Gaps between posts are unpredictable and the longest streak is only two days. New content lands most often on Friday and Sunday. The busiest hour for new uploads occurs at 18:00 UTC. Marketers must plan around these specific windows rather than expecting regular updates. Because the posting cadence is so infrequent and inconsistent, a campaign cannot rely on a steady stream of content to maintain momentum. You should treat every post as a major event. A tie-in requires precise timing because there is no reliable daily presence to sustain a multi-day narrative. You must coordinate your assets to align with these rare windows when the creator chooses to appear.
0.5
Posts / week
355.7h
Avg gap between posts
Friday, Sunday, Tuesday
Peak posting days
18:00, 1:00, 2:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @beyonce publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
The account posts on Fridays and Sundays with the busiest hour at 18:00 UTC. The frequency is low at 0.5 times per week.
Most Common Words
Frequent caption words across @beyonce's recent posts (excludes stopwords)
Best Day of the Week to Post
@beyonce's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 2 | 1,549,391 | 3,098,782 |
| Tuesday | 2 | 1,930,336 | 3,860,671 |
| Wednesday | 1 | 1,684,359 | 1,684,359 |
| Friday | 3 | 1,851,163 | 5,553,490 |
| Saturday | 2 | 1,300,598 | 2,601,196 |
| Sunday | 2 | 818,044 | 1,636,088 |
Posting Consistency & Streaks
How steadily @beyonce maintains output
2
Longest streak (days)
0/100
Consistency score
Inverse of posting-gap variance
7.4%
Active days
Posted at least once
355.7h
Avg gap
Between posts
Caption Length & Performance
How @beyonce's caption length correlates with engagement
58.3%
Posts with Caption
86
Avg Caption Chars
56
Median Chars
302
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| No caption | 5 | 1.7M |
| Short (<40 chars) | 1 | 1.1M |
| Medium (40-100) | 5 | 1.4M |
| Long (100+) | 1 | 1.7M |
The audience rewards longer captions of 100 or more characters with 1.7M average engagement. Short captions under 40 characters receive the lowest engagement at 1.1M.
Who This Audience Is
What @beyonce's reach and engagement mean for a brand.
The large scale of this audience puts it in the top one percent of tracked creators. This volume exceeds typical influencer reach by several hundred times. While the account is verified, the lack of a specific category suggests a broad public profile rather than a niche community. The engagement rate falls below the median for the platform. This lower percentage indicates that brand messages land softer here compared to smaller, more concentrated accounts. High follower counts often dilute interaction rates as the audience becomes more passive. The scale makes this account suitable for global awareness campaigns but less effective for high-conversion niche targeting. This audience fits the entertainment and music category.
Compare & Discover Similar Creators
Stack @beyonce against any other Instagram creator we track, or jump to similar accounts.
Compare @beyonce to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @beyonce
Estimated Earnings
Revenue estimates based on follower count and engagement
The primary revenue stream for @beyonce is high-tier brand partnerships and media integrations. A single sponsored post carries a quoted band of $1.5M to $3.6M based on her follower count. Her rank of 10 out of 1620 places her in the top tier where she commands a premium price for reach. This premium is justified by her large scale despite an engagement rate of 0.51% which sits below the 0.93% median. While the interaction rate is lower than average, her status as a top-ranked creator ensures the high end of the pricing bracket remains accessible to major brands seeking global visibility. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 300.0M followers (Mega)
$1,500,000 – $3,600,000
Industry rate for mega Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 300.0M followers
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ 0.51% engagement rate trails the 0.93% median, the clearest area to improve
- ~ Sparse cadence of about 0.5 posts a week limits fresh reach
Summary
This analysis of @beyonce reveals a mega Instagram presence with 300,000,000 followers. The account demonstrates an engagement rate of 0.51%, averaging 1.5M likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @beyonce
How many followers does @beyonce have on Instagram?
@beyonce has 300,000,000 followers on Instagram, placing them in the mega creator tier.
What is @beyonce's Instagram engagement rate?
@beyonce has an engagement rate of 0.51% based on 12 recent posts, averaging 1.5M likes per post.
How much does @beyonce earn on Instagram?
Based on industry benchmarks, @beyonce's estimated sponsorship value is $1,500,000 - $3,600,000 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @beyonce published on Instagram?
@beyonce has published 2,442 posts on Instagram.
What is @beyonce's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 2,234,912 likes and 59,955 comments.
How often does @beyonce post on Instagram?
@beyonce posts approximately 0.5 times per week, with an average gap of 355.7 hours between posts. Peak posting days are Friday, Sunday, Tuesday.
How does @beyonce compare to other Instagram creators?
@beyonce sits in the Mega creator tier alongside accounts like @leomessi, @selenagomez, @kyliejenner.
Is @beyonce verified on Instagram?
Yes, @beyonce is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @beyonce's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: Jun 19, 2026