291.0M
Followers
266
Following
1.7K
Posts
0.21%
Engagement Rate
Account Overview
Profile summary and post performance
@nike has 290,964,023 Instagram followers as of October 17, 2026 and 1,672 posts; the account is verified. Across the 12 recent posts we analysed for this report on June 19, 2026, a post got 593.4K likes and 7.8K comments on average (median 294.2K likes), an engagement rate of 0.21% of followers, an average its biggest posts pull up (the median post reached 0.1%). Over the 146 days we have tracked it, the account lost 1,062,659 followers (-0.4%).
Where these numbers come from: public Instagram profile data and @nike's recent posts, collected by IGDataHub. Follower history comes from our own repeated readings of the profile. How we calculate these numbers.
Account Info
| Account Size | Mega |
| Followers | 290,964,023 |
| Following | 266 |
| Posts | 1,672 |
| Verified | Yes |
| Business Account | Yes |
| Category | SPORTSWEAR_STORE |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 593,364 |
| Avg Comments per Post | 7,800 |
| Videos | 7 |
| Photos & carousels | 5 |
| Engagement Rate | 0.21% |
Follower Growth Over Time
How @nike's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
-1.1M
Net Change
-0.4%
% Change
-7.3K
Avg / Day
146
Days Tracked
73
Data Points
Tracked between May 24, 2026 (292,026,682 followers) and Oct 17, 2026 (290,964,023 followers).
| Date | Followers | Change |
|---|---|---|
| 290,964,023 | -119,979 | |
| 291,084,002 | -280,170 | |
| 291,364,172 | -301,014 | |
| 291,665,186 | -232,026 | |
| 291,897,212 | -129,470 | |
| 292,026,682 | first reading |
Engagement Analysis
Based on 12 recent posts
593.4K
Avg Likes/Post
7.8K
Avg Comments/Post
7.1M
Total Likes
93.6K
Total Comments
Engagement Rate
Compared with the 877 Mega-tier reports with an engagement rate (median 0.94%, middle half 0.3% to 2.58%)
0.21%
(Likes + Comments) / Followers per post
An average its biggest posts pull up: the median post reached 0.10%.
Video vs Photo Engagement
689.1K
Avg Likes on Videos (7)
459.4K
Avg Likes on Photos & carousels (5)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @nike's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. The median post got 295,523 likes and comments; 4 of the 12 reached twice that (591,046 or more).
Best-Performing Post, Decomposed
What @nike's single biggest recent post had going for it, measured against the account's other posts.
2,531,519 likes · 55,582 comments
4.3× @nike's average post · 8.7× the median post.
"It was all going to plan until instincts took over… Rip The Script"
67 characters
Video
Format
Thursday
Day Posted
15:00 UTC
Hour Posted
14.6M
Views
Content Analysis
Hashtags, keywords, captions, and top posts
Top Keywords
Words used at least twice in the captions we analysed, with how often.
Caption Analysis
| Avg Caption Length | 71 chars |
| Posting Frequency | 2.5 posts/week |
Content Mix
7
Videos / Reels
5
Photos & carousels
Top Posts
Highest-liked recent posts from @nike
| # | Caption | Likes | Comments | Views | Link |
|---|---|---|---|---|---|
| 1 |
It was all going to plan until instincts took over…
Rip The Script
|
2.5M | 55.6K | 14.6M | view |
| 2 |
Nobody ever dreams of doing what they’re told.
Rip The Script. June 4th.
|
1.1M | 8.7K | 27.4M | view |
| 3 |
Time to go off script.
|
985.9K | 7.1K | — | view |
| 4 |
Sleep well, NY.
|
749.9K | 8.4K | 4.2M | view |
| 5 |
There’s only one @cristiano.
Goals on the biggest stage in ‘06, ‘10, ‘14, ‘18,…
|
470.6K | 2.9K | — | view |
| 6 |
NBA Champion. Finals MVP.
@jalenbrunson1 we just have one question: What’s nex…
|
332.4K | 1.4K | — | view |
| 7 |
Nike Atelier for Désiré Doué explores innovation, design, and football culture …
|
255.9K | 1.3K | — | view |
| 8 |
Coming to a logo near you. Introducing the Caitlin 1.
|
252.1K | 4.2K | — | view |
| 9 |
Still explosive. @cristiano
|
228.9K | 2.4K | 801.5K | view |
Posting Patterns & Optimal Timing
When @nike posts on Instagram
2.5
Posts / week
3.0 days
Avg gap between posts
Tuesday, Wednesday
Peak posting days
14:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @nike publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC): 0 is midnight, 12 is noon
Engagement by Day of the Week
@nike's recent posts grouped by the day they went out. Most days here have one or two posts, so one strong post can set a day's average. Read it as a record of these posts, not as the best day to post.
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 2 | 179,465 | 358,930 |
| Tuesday | 3 | 205,574 | 616,721 |
| Wednesday | 3 | 522,053 | 1,566,160 |
| Thursday | 2 | 1,790,052 | 3,580,104 |
| Sunday | 2 | 546,028 | 1,092,057 |
Posting Consistency & Streaks
How steadily @nike maintains output
4
Longest streak (days)
0/100
Consistency score: irregular gaps
100 = evenly spaced posts; 0 = the gaps vary as much as their average or more
27.2%
Active days
Posted at least once
3.0 days
Avg gap
Between posts
Caption Length & Performance
How @nike's caption length correlates with engagement
100.0%
Posts with Caption
71
Avg Caption Chars
53
Median Chars
298
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Short (<40 chars) | 4 | 508.6K |
| Medium (40-100) | 7 | 703.2K |
| Long (100+) | 1 | 257.2K |
Compare & Discover Similar Creators
Stack @nike against any other Instagram creator we track, or jump to similar accounts.
Compare @nike to another creator
Get a side-by-side stats breakdown.
Creators closest in size to @nike
Estimated Earnings
Revenue estimates based on follower count only
Sponsorship Value (Est. Per Post)
Based on 291.0M followers (Mega)
$1,454,820 to $3,491,568
Our per-follower range for accounts this size (see methodology)
Download @nike's data
Everything below is derived from this account, priced on the counts shown. Delivered as CSV by emailed link.
You only pay for rows we deliver. Counts are the maximum available today; if an export comes back smaller, the difference is refunded automatically. Counts as last collected 2 hours, 39 minutes ago.
Tracking
What we have recorded about @nike over time, and ongoing alerts.
Other reports
Not downloads of this account: they take their own inputs.
Download @nike's data
Followers, following and full post history as CSV, priced on the exact record counts above.
See export optionsFrequently Asked Questions About @nike
How many followers does @nike have on Instagram?
@nike has 290,964,023 followers on Instagram, placing them in the Mega-tier group (1M+ followers).
What is @nike's Instagram engagement rate?
@nike has an engagement rate of 0.21% based on 12 recent posts, averaging 593.4K likes per post. That average is pulled up by its biggest posts: the median post reached 0.10%.
How much does @nike earn on Instagram?
From follower count only, we estimate @nike's sponsorship value at $1,454,820 to $3,491,568 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @nike published on Instagram?
@nike has published 1,672 posts on Instagram.
What is @nike's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 2,531,519 likes and 55,582 comments.
How often does @nike post on Instagram?
@nike posts approximately 2.5 times per week, with an average gap of 3.0 days between posts. Peak posting days are Tuesday, Wednesday.
How does @nike compare to other Instagram creators?
@nike sits in the Mega-tier group alongside accounts like @khloekardashian, @lilbieber, @beyonce.
Is @nike verified on Instagram?
Yes, @nike is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @nike's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Follower count as of Oct 17, 2026 | Posts analysed Jun 19, 2026
Cite this page
IGDataHub (2026). @nike Instagram stats and analytics, follower count as of 17 October 2026, posts analysed 19 June 2026. https://igdatahub.com/blog/nike-instagram-profile-stats/