291.9M
Followers
264
Following
1.7K
Posts
0.21%
Engagement Rate
Account Overview
Profile summary and post performance
This creator ranks 12th out of 1606 tracked accounts and holds a follower count that is 402.1 times the median size. As a verified sportswear store with over 1,600 posts, this account sits in the mega tier. The engagement rate of 0.21% falls below the 1.31% median for the category. The following report analyzes specific audience interactions and content performance.
Account Info
| Account Size | Mega |
| Followers | 291,917,957 |
| Following | 264 |
| Posts | 1,657 |
| Verified | Yes |
| Business Account | Yes |
| Category | SPORTSWEAR_STORE |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 593,364 |
| Avg Comments per Post | 7,800 |
| Videos | 7 |
| Photos | 5 |
| Engagement Rate | 0.21% |
Follower Growth Over Time
How @nike's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
-224860
Net Change
-0.1%
% Change
-4088
Avg / Day
55
Days Tracked
16
Data Points
Tracked between May 23, 2026 (292,000,000 followers) and Jul 17, 2026 (291,775,140 followers).
The account stayed at approximately 292 million followers over the 34 day period. The count remained flat with a -0.0% change throughout the timeframe.
What the trajectory means
The account maintained a flat trajectory of -0.0% over the tracked window. This stability establishes @nike as a known quantity for your campaign goals. The consistent daily pace allows for stable planning without risk of rapid fluctuation.
Engagement Analysis
Based on 12 recent posts
Platform Context
@nike ranks 1396 of 1605 for engagement because its rate sits below the tracked median. This lower percentage means each follower interacts with content less frequently than the average creator in the dataset. The low engagement level indicates a smaller proportion of the total audience is active per post.
The engagement rate of 0.21% falls well below the 1.31% median, ranking 1396 out of 1605 accounts. This indicates that the audience reacts much less than usual despite high raw numbers. Video content earns roughly 229,700 more likes per post than photos. The community rewards motion and dynamic visuals over static imagery. Engagement is largely passive as the volume of comments remains low compared to the total like count. Reach lacks consistency because only 8.3% of posts doubled the average engagement while zero posts reached five times the average. This pattern suggests that most content reaches a broad but non-interactive audience. The lack of high-performing outliers points to a stable but stagnant reach profile. Most interactions are fleeting rather than deep. This is a tap-and-scroll audience.
593.4K
Avg Likes/Post
7.8K
Avg Comments/Post
7.1M
Total Likes
93.6K
Total Comments
Engagement Rate
Compared to Mega tier benchmarks
0.21%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
689.1K
Avg Likes on Videos (7)
459.4K
Avg Likes on Photos (5)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @nike's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @nike's single biggest post had going for it — the patterns worth replicating.
2,531,519 likes · 55,582 comments
4.3× @nike's average post · 7.8× the median post.
"It was all going to plan until instincts took over… Rip The Script"
67 characters
Video
Format
Thursday
Day Posted
15:00 UTC
Hour Posted
14.6M
Views
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post achieved a 7.8x multiplier over the median like count for this account. This specific post maintained a high engagement ratio with 55.6K comments against its 2.5 million likes. To replicate this success, use medium length captions between 40 and 100 characters to capture the best engagement levels. Long captions over 100 characters perform poorly and suggest that concise copy is more effective for this audience. Use recurring hashtags as a clear signal of your primary topics to the algorithm. Maintain a consistent posting cadence of approximately 2.5 times per week. This account maintains a very high average engagement rate despite its large scale. Nike has 291.9 million followers.
Top Keywords
Caption Analysis
| Avg Caption Length | 71 chars |
| Posting Frequency | 2.5 posts/week |
Content Mix
7
Videos / Reels
5
Photos
Top Performing Posts
It was all going to plan until instincts took over… Rip The Script
Nobody ever dreams of doing what they’re told. Rip The Script. June 4th.
There’s only one @cristiano. Goals on the biggest stage in ‘06, ‘10, ‘14, ‘18, ‘22 and now ‘26.
NBA Champion. Finals MVP. @jalenbrunson1 we just have one question: What’s next?
Nike Atelier for Désiré Doué explores innovation, design, and football culture through a one-of-one expression crafted …
Top Posts
Highest-liked recent posts from @nike
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
It was all going to plan until instincts took over…
Rip The Script
|
2.5M | 55.6K | view |
| 2 |
Nobody ever dreams of doing what they’re told.
Rip The Script. June 4th.
|
1.1M | 8.7K | view |
| 3 |
Time to go off script.
|
985.9K | 7.1K | view |
| 4 |
Sleep well, NY.
|
749.9K | 8.4K | view |
| 5 |
There’s only one @cristiano.
Goals on the biggest stage in ‘06, ‘10, ‘14, ‘18,…
|
470.6K | 2.9K | view |
| 6 |
NBA Champion. Finals MVP.
@jalenbrunson1 we just have one question: What’s nex…
|
332.4K | 1.4K | view |
| 7 |
Nike Atelier for Désiré Doué explores innovation, design, and football culture …
|
255.9K | 1.3K | view |
| 8 |
Coming to a logo near you. Introducing the Caitlin 1.
|
252.1K | 4.2K | view |
| 9 |
Still explosive. @cristiano
|
228.9K | 2.4K | view |
Posting Patterns & Optimal Timing
When @nike posts on Instagram
The account follows a steady grind with frequent content updates. Posting approximately 2.5 times per week puts this creator well above the median frequency of 0.6 posts. This high volume earns them a top rank of 12 out of 1606 based on posting frequency alone. However, the consistency score is 0 out of 100. This indicates an erratic rhythm where content arrives in clusters rather than at predictable intervals. The longest streak of only 4 days confirms that they do not maintain a clockwork schedule. New content lands most often on Tuesday and Wednesday. The busiest hour for new uploads is 14:00 UTC. Marketers should plan campaigns around these specific windows to catch fresh posts. Because the posting frequency is high but the consistency is low, you cannot rely on a daily rotation. You must instead target the peak days of the week to ensure your tie-in aligns with their active output periods.
2.5
Posts / week
72.1h
Avg gap between posts
Wednesday, Tuesday, Thursday
Peak posting days
14:00, 16:00, 15:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @nike publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
The account posts about 2.5 times per week with the most frequent activity on Tuesday and Wednesday. The busiest hour for these posts is 14:00 UTC.
Most Common Words
Frequent caption words across @nike's recent posts (excludes stopwords)
Best Day of the Week to Post
@nike's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 2 | 179,465 | 358,930 |
| Tuesday | 3 | 205,574 | 616,721 |
| Wednesday | 3 | 522,053 | 1,566,160 |
| Thursday | 2 | 1,790,052 | 3,580,104 |
| Sunday | 2 | 546,028 | 1,092,057 |
Posting Consistency & Streaks
How steadily @nike maintains output
4
Longest streak (days)
0/100
Consistency score
Inverse of posting-gap variance
27.2%
Active days
Posted at least once
72.1h
Avg gap
Between posts
Caption Length & Performance
How @nike's caption length correlates with engagement
100.0%
Posts with Caption
71
Avg Caption Chars
53
Median Chars
298
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Short (<40 chars) | 4 | 508.6K |
| Medium (40-100) | 7 | 703.2K |
| Long (100+) | 1 | 257.2K |
The audience prefers medium captions of 40 to 100 characters because they earn 703.2K average engagement. Long captions perform the worst with only 257.2K average engagement.
Who This Audience Is
What @nike's reach and engagement mean for a brand.
The follower count places this account at an extreme scale relative to the average creator. The reach is over four hundred times larger than the typical tracked profile. This volume indicates a global audience rather than a niche community. While the verified status and sportswear category confirm a primary focus on sports apparel, the engagement rate is well below the median. A brand message here lands much softer than it would with smaller creators because the sheer scale of the following dilutes individual interactions. The low percentage confirms that most followers are passive observers rather than active participants in the comment sections or shares. This audience functions as a broad top of funnel reach for mass market visibility. It fits the sports apparel category perfectly.
Compare & Discover Similar Creators
Stack @nike against any other Instagram creator we track, or jump to similar accounts.
Compare @nike to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @nike
Estimated Earnings
Revenue estimates based on follower count and engagement
The brand profile operates primarily through large reach and global recognition. A sponsored post for this account falls within a $1.5M to $3.5M range. Their high rank of 12 out of 1606 puts them in a position to command a premium price from advertisers seeking top tier visibility. However, the engagement rate of 0.21% sits well below the 1.31% median. This discrepancy suggests that while the reach is immense, the interaction level does not justify the highest end of the quoted band. The high ranking makes them a prestige play rather than a conversion engine. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 291.9M followers (Mega)
$1,459,590 – $3,503,015
Industry rate for mega Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 291.9M followers
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ 0.21% engagement rate trails the 1.31% median, the clearest area to improve
- ~ Only 8.3% of recent posts clear 2x the account average, a low hit-rate
- ~ Sparse cadence of about 2.5 posts a week limits fresh reach
Summary
This analysis of @nike reveals a mega Instagram presence with 291,917,957 followers. The account demonstrates an engagement rate of 0.21%, averaging 593.4K likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @nike
How many followers does @nike have on Instagram?
@nike has 291,917,957 followers on Instagram, placing them in the mega creator tier.
What is @nike's Instagram engagement rate?
@nike has an engagement rate of 0.21% based on 12 recent posts, averaging 593.4K likes per post.
How much does @nike earn on Instagram?
Based on industry benchmarks, @nike's estimated sponsorship value is $1,459,590 - $3,503,015 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @nike published on Instagram?
@nike has published 1,657 posts on Instagram.
What is @nike's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 2,531,519 likes and 55,582 comments.
How often does @nike post on Instagram?
@nike posts approximately 2.5 times per week, with an average gap of 72.1 hours between posts. Peak posting days are Wednesday, Tuesday, Thursday.
How does @nike compare to other Instagram creators?
@nike sits in the Mega creator tier alongside accounts like @leomessi, @selenagomez, @kyliejenner.
Is @nike verified on Instagram?
Yes, @nike is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @nike's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: Jun 19, 2026