Taylor Swift
Original song "I Knew It, I Knew You," for Toy Story 5, out now! ☁️
272.6M
Followers
0
Following
713
Posts
1.36%
Engagement Rate
Account Overview
Profile summary and post performance
Taylor Swift (@taylorswift) has 272,575,604 Instagram followers as of October 16, 2026 and 713 posts; the account is verified. Across the 12 recent posts we analysed for this report on August 24, 2026, a post got 3.7M likes and 0 comments on average (median 3.8M likes), an engagement rate of 1.36% of followers. Over the 143 days we have tracked it, the account lost 1,319,399 followers (-0.5%).
Where these numbers come from: public Instagram profile data and @taylorswift's recent posts, collected by IGDataHub. Follower history comes from our own repeated readings of the profile. How we calculate these numbers.
Account Info
| Account Size | Mega |
| Followers | 272,575,604 |
| Following | 0 |
| Posts | 713 |
| Verified | Yes |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 3,713,021 |
| Avg Comments per Post | 0 |
| Videos | 5 |
| Photos & carousels | 7 |
| Engagement Rate | 1.36% |
Follower Growth Over Time
How @taylorswift's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
-1.3M
Net Change
-0.5%
% Change
-9.2K
Avg / Day
143
Days Tracked
73
Data Points
Tracked between May 26, 2026 (273,895,003 followers) and Oct 16, 2026 (272,575,604 followers).
| Date | Followers | Change |
|---|---|---|
| 272,575,604 | -172,573 | |
| 272,748,177 | -369,738 | |
| 273,117,915 | -429,191 | |
| 273,547,106 | +18,448 | |
| 273,528,658 | -366,345 | |
| 273,895,003 | first reading |
Engagement Analysis
Based on 12 recent posts
3.7M
Avg Likes/Post
0
Avg Comments/Post
44.6M
Total Likes
0
Total Comments
Engagement Rate
Compared with the 877 Mega-tier reports with an engagement rate (median 0.94%, middle half 0.3% to 2.58%)
1.36%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
3.1M
Avg Likes on Videos (5)
4.2M
Avg Likes on Photos & carousels (7)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @taylorswift's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. The median post got 3,781,943 likes and comments; 0 of the 12 reached twice that (7,563,886 or more).
Best-Performing Post, Decomposed
What @taylorswift's single biggest recent post had going for it, measured against the account's other posts.
6,814,442 likes · 0 comments
1.8× @taylorswift's average post · 1.8× the median post.
"It’s a *Toy* Story 🤠 You knew it! My new original song “I Knew It, I Knew You” for Disney and @pixar’s @toystory 5 will be yours on June 5th. I’ve always dreamed of getting to write for these characters who I’ve adored since I was a 5 year old kid watching the first Toy Story…"
597 characters
Photo or carousel
Format
Monday
Day Posted
18:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
Hashtags in the analysed posts
It appears in one post, so it is not a regular tag.
Top Keywords
Words used at least twice in the captions we analysed, with how often.
Caption Analysis
| Avg Caption Length | 562 chars |
| Posting Frequency | 0.3 posts/week |
Content Mix
5
Videos / Reels
7
Photos & carousels
Top Posts
Highest-liked recent posts from @taylorswift
| # | Caption | Likes | Comments | Views | Link |
|---|---|---|---|---|---|
| 1 |
It’s a *Toy* Story 🤠
You knew it! My new original song “I Knew It, I Knew You” …
|
6.8M | 0 | — | view |
| 2 |
Just a few Opalite memories to celebrate the Hot 100 #1 you guys just got this …
|
4.8M | 0 | — | view |
| 3 |
My favorite part about writing is that first spark of an idea. It can happen at…
|
4.6M | 0 | — | view |
| 4 |
It was the End of an Era and we knew it. We wanted to remember every moment lea…
|
4.2M | 0 | 18.0M | view |
| 5 |
I’ll never forget how excited I was in 2006 when my first album sold 40,000 cop…
|
3.8M | 0 | — | view |
| 6 |
TOMORROW WE GET TS5. Oh how I love this phenomenal movie. Disney and @pixar’s @…
|
3.8M | 0 | — | view |
| 7 |
Writing this song felt like a musical departure and coming home at the same tim…
|
3.8M | 0 | 18.4M | view |
| 8 |
Honestly can’t think of a better way to celebrate my (almost) birthday than to …
|
3.4M | 0 | 21.2M | view |
| 9 |
I never want to forget a single detail of this hysterical shoot, and now I don’…
|
2.8M | 0 | — | view |
Posting Patterns & Optimal Timing
When @taylorswift posts on Instagram
0.3
Posts / week
23 days
Avg gap between posts
—
Peak posting days
—
Peak posting hours
Posting Activity by Hour (UTC)
How often @taylorswift publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC): 0 is midnight, 12 is noon
Engagement by Day of the Week
@taylorswift's recent posts grouped by the day they went out.
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 3 | 4,953,354 | 14,860,062 |
| Tuesday | 3 | 3,262,346 | 9,787,039 |
| Thursday | 3 | 2,942,594 | 8,827,781 |
| Friday | 3 | 3,693,789 | 11,081,368 |
Posting Consistency & Streaks
How steadily @taylorswift maintains output
1
Longest streak (days)
9/100
Consistency score: irregular gaps
100 = evenly spaced posts; 0 = the gaps vary as much as their average or more
4.4%
Active days
Posted at least once
23 days
Avg gap
Between posts
Caption Length & Performance
How @taylorswift's caption length correlates with engagement
100.0%
Posts with Caption
562
Avg Caption Chars
528
Median Chars
1876
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Long (100+) | 12 | 3.7M |
Compare & Discover Similar Creators
Stack @taylorswift against any other Instagram creator we track, or jump to similar accounts.
Compare @taylorswift to another creator
Get a side-by-side stats breakdown.
Creators closest in size to @taylorswift
Estimated Earnings
Revenue estimates based on follower count only
Sponsorship Value (Est. Per Post)
Based on 272.6M followers (Mega)
$1,362,878 to $3,270,907
Our per-follower range for accounts this size (see methodology)
Download @taylorswift's data
Everything below is derived from this account, priced on the counts shown. Delivered as CSV by emailed link.
You only pay for rows we deliver. Counts are the maximum available today; if an export comes back smaller, the difference is refunded automatically. Counts as last collected 15 hours, 7 minutes ago.
Tracking
What we have recorded about @taylorswift over time, and ongoing alerts.
Other reports
Not downloads of this account: they take their own inputs.
Download @taylorswift's data
Followers, following and full post history as CSV, priced on the exact record counts above.
See export optionsFrequently Asked Questions About @taylorswift
How many followers does @taylorswift have on Instagram?
@taylorswift has 272,575,604 followers on Instagram, placing them in the Mega-tier group (1M+ followers).
What is @taylorswift's Instagram engagement rate?
@taylorswift has an engagement rate of 1.36% based on 12 recent posts, averaging 3.7M likes per post.
How much does @taylorswift earn on Instagram?
From follower count only, we estimate @taylorswift's sponsorship value at $1,362,878 to $3,270,907 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @taylorswift published on Instagram?
@taylorswift has published 713 posts on Instagram.
What is @taylorswift's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 6,814,442 likes and 0 comments.
How often does @taylorswift post on Instagram?
@taylorswift posts approximately 0.3 times per week, with an average gap of 23 days between posts.
How does @taylorswift compare to other Instagram creators?
@taylorswift sits in the Mega-tier group alongside accounts like @virat.kohli, @natgeo, @kendalljenner.
Is @taylorswift verified on Instagram?
Yes, @taylorswift is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @taylorswift's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Follower count as of Oct 16, 2026 | Posts analysed Aug 24, 2026
Cite this page
IGDataHub (2026). @taylorswift Instagram stats and analytics, follower count as of 16 October 2026, posts analysed 24 August 2026. https://igdatahub.com/blog/taylorswift-instagram-profile-stats/