Miley Cyrus
See Instagram photos and videos from Miley Cyrus (@mileycyrus)
205.9M
Followers
0
Following
1.5K
Posts
0.46%
Engagement Rate
Account Overview
Profile summary and post performance
This creator sits at rank 21 out of 1606 tracked accounts, with a follower count that is 283.6 times the median. This account is verified and holds over one thousand posts to establish its presence as a mega tier profile. While the total reach is high, the engagement rate of 0.46% falls below the 1.27% median for accounts of this scale. The following report breaks down specific audience interactions and content performance metrics.
Account Info
| Account Size | Mega |
| Followers | 205,880,058 |
| Following | 0 |
| Posts | 1,520 |
| Verified | Yes |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 937,612 |
| Avg Comments per Post | 9,163 |
| Videos | 5 |
| Photos | 7 |
| Engagement Rate | 0.46% |
Follower Growth Over Time
How @mileycyrus's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
-300636
Net Change
-0.1%
% Change
-5466
Avg / Day
55
Days Tracked
16
Data Points
Tracked between May 23, 2026 (206,000,000 followers) and Jul 17, 2026 (205,699,364 followers).
The account remained stable with a 0.1% change over 34 days. The follower count stayed flat from 206.0M to 205.9M.
What the trajectory means
The @mileycyrus account remained stable with only a minor decrease of 0.1% over the 34 day window. This flat trajectory identifies the profile as a known quantity rather than an emerging or declining asset. The steady daily pace allows for predictable campaign planning without the volatility of rapid growth or loss.
Engagement Analysis
Based on 12 recent posts
Platform Context
@mileycyrus ranks 1142 out of 1541 because its engagement rate sits below the tracked median. This lower performance means the account generates less interaction per follower than the average creator in the dataset. The gap between its 0.46% rate and the 1.27% median highlights a lower level of audience involvement relative to peers.
The engagement rate of 0.46% falls well below the 1.27% median, ranking 1142 out of 1541 and indicating a much lower level of interaction than typical for this scale. This audience reacts less than usual despite the high volume of total interactions. Video content earns more favor with the community as it pulls in an average of 1.1 million likes compared to the 803.1K average for photos. The disparity between likes and comments suggests a passive experience where fans view content rather than start conversations. Reach is inconsistent because only 16.7% of posts doubled the account average while zero posts reached five times that mark. This lack of high-performing outliers suggests a stable but largely passive reach rather than frequent viral spikes. The data confirms a tap-and-scroll audience.
937.6K
Avg Likes/Post
9.2K
Avg Comments/Post
11.3M
Total Likes
110.0K
Total Comments
Engagement Rate
Compared to Mega tier benchmarks
0.46%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
1.1M
Avg Likes on Videos (5)
803.1K
Avg Likes on Photos (7)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @mileycyrus's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @mileycyrus's single biggest post had going for it — the patterns worth replicating.
2,959,106 likes · 21,593 comments
3.1× @mileycyrus's average post · 4.1× the median post.
"Younger me has loved celebrating 20 years of Hannah Montana with you. This song is yours as a thank you for the life we’ve grown through together. I love you always. “Younger You (from The Hannah Montana 20th Anniversary Special)” out now."
240 characters
Video
Format
Friday
Day Posted
4:00 UTC
Hour Posted
12.8M
Views
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post achieved 3.0M likes and 21.6K comments. This performance represents a 4.1x multiplier over the median engagement of this account. The like to comment ratio remains high on this peak post. Long captions of over 100 characters drive the highest engagement at 1.4M average likes. Medium length captions between 40 and 100 characters perform worst with only 393.8K average likes. This suggests a preference for long form storytelling or deep connection in the copy. Use #dragrace as a consistent signal to define your niche topics. The posting cadence is steady at 0.9 times per week. While reach is high, the engagement rate remains modest relative to the total follower count. Focus on consistent quality over high frequency. Miley Cyrus has 205.9M followers and averages 937.6K likes per post.
Top Hashtags
Top Keywords
Caption Analysis
| Avg Caption Length | 135 chars |
| Posting Frequency | 0.9 posts/week |
Content Mix
5
Videos / Reels
7
Photos
Top Performing Posts
Younger me has loved celebrating 20 years of Hannah Montana with you. This song is yours as a thank you for the life we…
WALK OF FAME ⭐️ Surrounded by my fans, who I owe it all to & @donatella_versace in Versace of course (same) and @anyat…
From me to younger you. “Younger You (from The Hannah Montana 20th Anniversary Special)” out tonight.
Younger You is the most-added song on U.S. Pop Radio & Hot AC this week. So grateful for you. I love you. 🤍
Younger me is so honored to share this moment with you. Thank you for the Innovator award at the @iHeartRadio Music Awa…
If I go back and tell myself one thing it’d be…”Hey younger you, you’re gonna impersonate Hannah Montana all throughout…
Top Posts
Highest-liked recent posts from @mileycyrus
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
Younger me has loved celebrating 20 years of Hannah Montana with you. This song…
|
3.0M | 21.6K | view |
| 2 |
WALK OF FAME ⭐️
Surrounded by my fans, who I owe it all to & @donatella_versac…
|
1.9M | 16.8K | view |
| 3 |
From me to younger you.
“Younger You (from The Hannah Montana 20th Anniversar…
|
1.3M | 17.1K | view |
| 4 |
Thank you, Dior 🩶
|
777.7K | 10.2K | view |
| 5 |
Younger You is the most-added song on U.S. Pop Radio & Hot AC this week. So gra…
|
746.2K | 5.9K | view |
| 6 |
Younger me is so honored to share this moment with you.
Thank you for the Innov…
|
709.1K | 10.6K | view |
| 7 |
If I go back and tell myself one thing it’d be…”Hey younger you, you’re gonna i…
|
666.1K | 2.4K | view |
| 8 |
Never forget your silhouette 🖤 thank you Hermès
|
588.1K | 5.9K | view |
| 9 |
June 30
|
513.2K | 5.3K | view |
Posting Patterns & Optimal Timing
When @mileycyrus posts on Instagram
The creator maintains a sparse high-effort pace. Her frequency of 0.9 posts per week sits above the median rate of 0.7. This elevated output earns her a high follower rank of 21 out of 1606. A consistency score of 0 indicates an erratic posting rhythm with no predictable pattern between uploads. She often goes through long periods of silence before posting for just two days at a time. New content primarily lands on Friday and Saturday. The most active upload window occurs at 04:00 UTC. Marketers should not expect frequent updates or reliable timing for planned campaigns. Because her presence is unpredictable, you cannot rely on a regular schedule to synchronize your messaging. Plan your tie-ins around specific milestones rather than a recurring weekly cycle.
0.9
Posts / week
193.7h
Avg gap between posts
Saturday, Friday, Thursday
Peak posting days
4:00, 18:00, 21:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @mileycyrus publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
The account posts most on Friday and Saturday with a peak at 04:00 UTC. The frequency is low at 0.9 posts per week.
Most Common Words
Frequent caption words across @mileycyrus's recent posts (excludes stopwords)
Best Day of the Week to Post
@mileycyrus's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Tuesday | 1 | 518,495 | 518,495 |
| Thursday | 2 | 1,033,236 | 2,066,473 |
| Friday | 4 | 1,280,259 | 5,121,036 |
| Saturday | 5 | 731,059 | 3,655,295 |
Posting Consistency & Streaks
How steadily @mileycyrus maintains output
2
Longest streak (days)
0/100
Consistency score
Inverse of posting-gap variance
10.1%
Active days
Posted at least once
193.7h
Avg gap
Between posts
Caption Length & Performance
How @mileycyrus's caption length correlates with engagement
100.0%
Posts with Caption
135
Avg Caption Chars
103
Median Chars
452
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Short (<40 chars) | 4 | 552.0K |
| Medium (40-100) | 2 | 393.8K |
| Long (100+) | 6 | 1.4M |
The audience rewards long captions with 1.4M average engagement. These perform better than medium captions, which get 393.8K average engagement.
Who This Audience Is
What @mileycyrus's reach and engagement mean for a brand.
This audience is exceptionally large compared to typical creators. The follower count sits at several hundred times the median size of tracked accounts. This scale places the profile in a tier that reaches broad demographics rather than niche segments. While the account holds verified status, the absence of a specific category suggests a generalist reach. Engagement rates fall well below the median for this platform. This indicates that while the reach is expansive, the interaction rate with brand content is lower than average. The sheer volume of followers means visibility is high but the conversion density per impression is thin. A brand message will be seen by millions but will not generate a high percentage of active interactions from those viewers. The audience size suggests utility for broad awareness campaigns rather than targeted community engagement. This profile fits the category of global entertainment and mass market lifestyle brands.
Compare & Discover Similar Creators
Stack @mileycyrus against any other Instagram creator we track, or jump to similar accounts.
Compare @mileycyrus to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @mileycyrus
Estimated Earnings
Revenue estimates based on follower count and engagement
@mileycyrus commands a high premium as one of the top ranked creators on the platform. Her position at rank 21 puts her in a tier where brand safety and reach command a large price floor. A sponsored post sits in the $1.0M to $2.5M range based on her follower count. While her engagement rate of 0.46% falls below the 1.27% median, her rank justifies the top end of the pricing scale. The sheer scale of her audience provides a reach that outweighs typical engagement metrics for standard accounts. Her position makes her a premium choice for broad awareness campaigns. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 205.9M followers (Mega)
$1,029,400 – $2,470,561
Industry rate for mega Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 205.9M followers
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ 0.46% engagement rate trails the 1.27% median, the clearest area to improve
- ~ Only 16.7% of recent posts clear 2x the account average, a low hit-rate
- ~ Sparse cadence of about 0.9 posts a week limits fresh reach
Summary
This analysis of @mileycyrus reveals a mega Instagram presence with 205,880,058 followers. The account demonstrates an engagement rate of 0.46%, averaging 937.6K likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @mileycyrus
How many followers does @mileycyrus have on Instagram?
@mileycyrus has 205,880,058 followers on Instagram, placing them in the mega creator tier.
What is @mileycyrus's Instagram engagement rate?
@mileycyrus has an engagement rate of 0.46% based on 12 recent posts, averaging 937.6K likes per post.
How much does @mileycyrus earn on Instagram?
Based on industry benchmarks, @mileycyrus's estimated sponsorship value is $1,029,400 - $2,470,561 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @mileycyrus published on Instagram?
@mileycyrus has published 1,520 posts on Instagram.
What is @mileycyrus's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 2,959,106 likes and 21,593 comments.
How often does @mileycyrus post on Instagram?
@mileycyrus posts approximately 0.9 times per week, with an average gap of 193.7 hours between posts. Peak posting days are Saturday, Friday, Thursday.
How does @mileycyrus compare to other Instagram creators?
@mileycyrus sits in the Mega creator tier alongside accounts like @selenagomez, @kyliejenner, @therock.
Is @mileycyrus verified on Instagram?
Yes, @mileycyrus is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @mileycyrus's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: May 29, 2026