Hailey Rhode Bieber
Founder, Chief Creative Officer, and Head Of Innovation @rhode 🤍
58.1M
Followers
933
Following
748
Posts
7.25%
Engagement Rate
Account Overview
Profile summary and post performance
This creator sits at rank 88 out of 1620 tracked accounts and holds a follower count that is 80.6 times the median size. This profile is a verified mega account with 748 posts and no specific category assigned to its identity. The engagement rate of 7.25% far exceeds the 0.93% median for typical creators in our network. Her bio highlights her leadership roles as founder and chief creative officer at rhode. The following report breaks down her audience demographics and historical performance trends.
Account Info
| Account Size | Mega |
| Followers | 58,062,523 |
| Following | 933 |
| Posts | 748 |
| Verified | Yes |
| Business Account | Yes |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 4,188,418 |
| Avg Comments per Post | 20,065 |
| Videos | 0 |
| Photos | 12 |
| Engagement Rate | 7.25% |
Follower Growth Over Time
How @haileybieber's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
+433.7K
Net Change
+0.8%
% Change
+6.1K
Avg / Day
71
Days Tracked
16
Data Points
Tracked between May 6, 2026 (57,700,000 followers) and Jul 16, 2026 (58,133,679 followers).
The account gained 362.5K followers over 51 days to reach 58.1M. The steady upward trend shows an average gain of about 7.1K followers every day.
What the trajectory means
The account gained 362.5K followers during the tracked period, moving from 57.7M to 58.1M. This upward trend identifies @haileybieber as an account worth getting in early on. A steady pace of 7.1K new followers per day allows for consistent campaign planning around a stable growth rate.
Engagement Analysis
Based on 12 recent posts
Platform Context
@haileybieber ranks 61 out of 774 because her engagement rate sits well above the tracked median. This high percentage means she generates more interaction per follower than the average creator in the dataset. Her performance places her among the top performers for audience connection.
The engagement rate of 7.25% stands well above the 0.93% median and ranks at 61 out of 774. This indicates that the audience reacts far more than the average user. A high volume of likes compared to a lower comment count suggests that followers prioritize visual appreciation over public dialogue. The content rewards aesthetic consumption rather than conversation. Regarding reach reliability, only 16.7% of recent posts doubled the account average. No posts reached five times the typical engagement level. This lack of extreme outliers suggests consistent performance but limited explosive growth from individual pieces. Consistency is high while erratic spikes are low. These figures point toward a stable and loyal following rather than a volatile one. The audience prefers to observe content in passing rather than engage deeply with every post. This is a tap-and-scroll audience.
4.2M
Avg Likes/Post
20.1K
Avg Comments/Post
50.3M
Total Likes
240.8K
Total Comments
Engagement Rate
Compared to Mega tier benchmarks
7.25%
(Likes + Comments) / Followers per post
Per-Post Engagement Trend
Engagement (likes + comments) for each of @haileybieber's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @haileybieber's single biggest post had going for it — the patterns worth replicating.
12,403,303 likes · 63,229 comments
3.0× @haileybieber's average post · 6.2× the median post.
"such a special weekend. nobody will ever know even an ounce of what it’s taken to get here. so grateful for this beautiful life. SO proud. let’s do it all again!!!!"
164 characters
Photo
Format
Monday
Day Posted
20:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post earned 6.2 times more likes than the median post on this account. This high performance correlates with a strong like to comment ratio of 197. Selecting longer captions of over 100 characters drives much higher engagement than medium length options. The poor performance of the 40 to 100 character range suggests that brief copy fails to capture the audience. Use long-form text when you want to build a deeper connection with followers. Recurring hashtags are not present in the data to serve as a topic signal. Maintain a steady cadence of roughly one post every two days to mirror this profile. While the average engagement is high, it remains consistent rather than erratic. The account currently reaches 58.1 million followers.
Top Keywords
Caption Analysis
| Avg Caption Length | 58 chars |
| Posting Frequency | 1.3 posts/week |
Content Mix
0
Videos / Reels
12
Photos
Top Performing Posts
such a special weekend. nobody will ever know even an ounce of what it’s taken to get here. so grateful for this beauti…
hello spotwear!!!! 🌸🤍 @rhode pimple patches designed in collaboration with my loveeee @lilbieber 🙂↔️🩷 launching 4/13 a…
Top Posts
Highest-liked recent posts from @haileybieber
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
such a special weekend. nobody will ever know even an ounce of what it’s taken …
|
12.4M | 63.2K | view |
| 2 |
personal snack machine
|
8.9M | 53.5K | view |
| 3 |
🤞🏼
|
8.2M | 46.0K | view |
| 4 |
hello spotwear!!!! 🌸🤍 @rhode pimple patches designed in collaboration with my l…
|
8.0M | 22.8K | view |
| 5 |
the last month from my camera roll
|
2.7M | 8.4K | view |
| 6 |
🇰🇷🤍
|
2.0M | 7.3K | view |
| 7 |
💜
|
1.9M | 10.1K | view |
| 8 |
@rhode island 🤎 rhode summer in full swing.
|
1.7M | 6.2K | view |
| 9 |
summer of @rhode
|
1.6M | 7.6K | view |
Posting Patterns & Optimal Timing
When @haileybieber posts on Instagram
The account maintains a steady grind with its current cadence. Posting roughly 1.3 times per week places the creator above the median frequency of 1.1. This consistent output earns it a high follower rank of 88 out of 1620. However, the consistency score of 42 indicates an erratic rhythm rather than a clockwork schedule. The short one day streak suggests that gaps between posts are irregular and unpredictable. Fresh content lands most often on Monday and Thursday. These updates typically land during the 20:00 UTC window. A marketer should plan for these specific windows to align with new uploads. Because the posting frequency is stable but the internal timing is erratic, a campaign should focus on the specific days rather than expecting a daily presence. The predictable weekly volume allows for long term planning while the low consistency score means you cannot rely on a precise daily schedule. You must monitor the account to catch these periodic bursts of content.
1.3
Posts / week
146.4h
Avg gap between posts
Monday, Thursday, Saturday
Peak posting days
20:00, 17:00, 16:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @haileybieber publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
The account posts about 1.3 times per week with the best engagement on Monday and Thursday. The most active hour is 20:00 UTC.
Most Common Words
Frequent caption words across @haileybieber's recent posts (excludes stopwords)
Best Day of the Week to Post
@haileybieber's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 5 | 6,612,129 | 33,060,645 |
| Wednesday | 1 | 1,198,913 | 1,198,913 |
| Thursday | 3 | 3,532,339 | 10,597,016 |
| Friday | 1 | 1,740,643 | 1,740,643 |
| Saturday | 1 | 1,909,566 | 1,909,566 |
| Sunday | 1 | 1,995,016 | 1,995,016 |
Posting Consistency & Streaks
How steadily @haileybieber maintains output
1
Longest streak (days)
42/100
Consistency score
Inverse of posting-gap variance
16.4%
Active days
Posted at least once
146.4h
Avg gap
Between posts
Caption Length & Performance
How @haileybieber's caption length correlates with engagement
100.0%
Posts with Caption
58
Avg Caption Chars
34
Median Chars
216
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Short (<40 chars) | 7 | 3.8M |
| Medium (40-100) | 2 | 1.3M |
| Long (100+) | 3 | 7.1M |
The audience rewards long captions with 7.1 million average engagement. Medium captions perform poorly at 1.3 million average engagement.
Who This Audience Is
What @haileybieber's reach and engagement mean for a brand.
The audience size sits at a high multiple of the median creator average, placing this account in a tier far above typical influencers. The verified status without a specific category suggests a broad public profile rather than a niche interest group. While large accounts often see diluted interaction, the engagement rate is over seven times higher than the platform median. This indicates that brand messaging lands with much more force here than it does on standard influencer profiles. High engagement at this scale points to an active and responsive base despite the sheer volume of followers. The data suggests a primary fit for high-end fashion or beauty brands seeking broad reach with high interaction density.
Compare & Discover Similar Creators
Stack @haileybieber against any other Instagram creator we track, or jump to similar accounts.
Compare @haileybieber to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @haileybieber
Estimated Earnings
Revenue estimates based on follower count and engagement
Hailey Bieber generates revenue through high-end fashion and beauty sponsorships. A single sponsored post carries an estimated value between $290.3K and $696.8K based on her follower count. Her rank of 88 places her in the top tier of creators where a premium is expected for brand prestige. This elite status justifies the high end of her price band. The engagement rate of 7.25% is much higher than the 0.93% median, confirming that her audience is active and attentive. This high interaction makes the suggested pricing a fair reflection of the reach she provides to brands. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 58.1M followers (Mega)
$290,313 – $696,750
Industry rate for mega Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 58.1M followers
- + 7.25% engagement rate beats the 0.93% tracked median
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ Only 16.7% of recent posts clear 2x the account average, a low hit-rate
- ~ Sparse cadence of about 1.3 posts a week limits fresh reach
Summary
This analysis of @haileybieber reveals a mega Instagram presence with 58,062,523 followers. The account demonstrates an engagement rate of 7.25%, averaging 4.2M likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @haileybieber
How many followers does @haileybieber have on Instagram?
@haileybieber has 58,062,523 followers on Instagram, placing them in the mega creator tier.
What is @haileybieber's Instagram engagement rate?
@haileybieber has an engagement rate of 7.25% based on 12 recent posts, averaging 4.2M likes per post.
How much does @haileybieber earn on Instagram?
Based on industry benchmarks, @haileybieber's estimated sponsorship value is $290,313 - $696,750 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @haileybieber published on Instagram?
@haileybieber has published 748 posts on Instagram.
What is @haileybieber's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 12,403,303 likes and 63,229 comments.
How often does @haileybieber post on Instagram?
@haileybieber posts approximately 1.3 times per week, with an average gap of 146.4 hours between posts. Peak posting days are Monday, Thursday, Saturday.
How does @haileybieber compare to other Instagram creators?
@haileybieber sits in the Mega creator tier alongside accounts like @lalalalisa_m, @nasa, @gal_gadot.
Is @haileybieber verified on Instagram?
Yes, @haileybieber is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @haileybieber's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: Jun 19, 2026