Real Madrid C.F.
⚽️ Official profile of Real Madrid C.F. 🏆 15 times European Champions 🌍 FIFA Best Club of the 20th Century 🏟️ Follow @Bernabeu
181.2M
Followers
66
Following
22.0K
Posts
0.28%
Engagement Rate
Account Overview
Profile summary and post performance
Real Madrid C.F. (@realmadrid) has 181,213,507 Instagram followers as of October 16, 2026 and 22,000 posts; the account is verified. Across the 12 recent posts we analysed for this report on August 24, 2026, a post got 494.9K likes and 3K comments on average (median 489.8K likes), an engagement rate of 0.28% of followers. Over the 143 days we have tracked it, the account gained 2,477,781 followers (+1.4%).
Where these numbers come from: public Instagram profile data and @realmadrid's recent posts, collected by IGDataHub. Follower history comes from our own repeated readings of the profile. How we calculate these numbers.
Account Info
| Account Size | Mega |
| Followers | 181,213,507 |
| Following | 66 |
| Posts | 22,000 |
| Verified | Yes |
| Business Account | Yes |
| Category | SPORTS_TEAM |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 494,877 |
| Avg Comments per Post | 2,956 |
| Videos | 1 |
| Photos & carousels | 11 |
| Engagement Rate | 0.28% |
Follower Growth Over Time
How @realmadrid's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
+2.5M
Net Change
+1.4%
% Change
+17.3K
Avg / Day
143
Days Tracked
75
Data Points
Tracked between May 26, 2026 (178,735,726 followers) and Oct 16, 2026 (181,213,507 followers).
| Date | Followers | Change |
|---|---|---|
| 181,213,507 | +42,934 | |
| 181,170,573 | +303,430 | |
| 180,867,143 | +739,495 | |
| 180,127,648 | +1,138,777 | |
| 178,988,871 | +253,145 | |
| 178,735,726 | first reading |
Engagement Analysis
Based on 12 recent posts
494.9K
Avg Likes/Post
3.0K
Avg Comments/Post
5.9M
Total Likes
35.5K
Total Comments
Engagement Rate
Compared with the 877 Mega-tier reports with an engagement rate (median 0.94%, middle half 0.3% to 2.58%)
0.28%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
122.2K
Avg Likes on Videos (1)
528.8K
Avg Likes on Photos & carousels (11)
Only 1 of the 12 posts we analysed is a video: too few to say which format does better.
Per-Post Engagement Trend
Engagement (likes + comments) for each of @realmadrid's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. The median post got 492,148 likes and comments; 0 of the 12 reached twice that (984,296 or more).
Best-Performing Post, Decomposed
What @realmadrid's single biggest recent post had going for it, measured against the account's other posts.
788,688 likes · 7,717 comments
1.5× @realmadrid's average post · 1.6× the median post.
"🤔 Guess the Real Madrid LEGEND... 🔍 Adivina la LEYENDA del Real Madrid..."
73 characters
Photo or carousel
Format
Thursday
Day Posted
12:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
Top Hashtags
Top Keywords
Words used at least twice in the captions we analysed, with how often.
Caption Analysis
| Avg Caption Length | 131 chars |
| Posting Frequency | 49.0 posts/week |
Content Mix
1
Videos / Reels
11
Photos & carousels
Top Posts
Highest-liked recent posts from @realmadrid
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
🤔 Guess the Real Madrid LEGEND...
🔍 Adivina la LEYENDA del Real Madrid...
|
788.7K | 7.7K | view |
| 2 |
🫲 Hey Jude 🤝 Hey Vini 🫱
#FIFAWorldCup
|
746.4K | 1.5K | view |
| 3 |
🏴 0-3 🇧🇷
⚽⚽ @ViniJr
👏 @Endrick
🏆 Group stage | Fase de grupos
#FIFAWorldC…
|
721.6K | 2.0K | view |
| 4 |
😉 Nueva necesidad desbloqueada
The emojis we have 🆚 The emojis we deserve
|
681.2K | 2.6K | view |
| 5 |
COMUNICADO OFICIAL
El Real Madrid C. F., su presidente y su Junta Directiva mue…
|
598.8K | 10.8K | view |
| 6 |
🛸 @ViniJr 🛸
#FIFAWorldCup
|
576.1K | 2.7K | view |
| 7 |
🇹🇷 🆚 🇺🇸
👉 @ArdaGuler
⏰ 26/06 | 04:00 CEST
🏆 Group stage | Fase de grupos
#FIFAW…
|
403.4K | 2.0K | view |
| 8 |
🇹🇷 3-2 🇺🇸
⚽ @ArdaGuler
🏆 Group stage | Fase de grupos
#FIFAWorldCup
|
374.4K | 1.8K | view |
| 9 |
🇲🇦 🆚 🇭🇹
👉 @Brahim
⏰ 25/06 | 00:00 CEST
🏆 Group stage | Fase de grupos
#FIFAWorl…
|
363.2K | 2.1K | view |
Posting Patterns & Optimal Timing
When @realmadrid posts on Instagram
49.0
Posts / week
3.7h
Avg gap between posts
Thursday, Friday
Peak posting days
9:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @realmadrid publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC): 0 is midnight, 12 is noon
Engagement by Day of the Week
@realmadrid's recent posts grouped by the day they went out.
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Wednesday | 1 | 365,268 | 365,268 |
| Thursday | 8 | 553,273 | 4,426,183 |
| Friday | 3 | 394,183 | 1,182,550 |
Posting Consistency & Streaks
How steadily @realmadrid maintains output
3
Longest streak (days)
0/100
Consistency score: irregular gaps
100 = evenly spaced posts; 0 = the gaps vary as much as their average or more
100.0%
Active days
Posted at least once
3.7h
Avg gap
Between posts
Caption Length & Performance
How @realmadrid's caption length correlates with engagement
100.0%
Posts with Caption
131
Avg Caption Chars
73
Median Chars
894
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Short (<40 chars) | 3 | 483.1K |
| Medium (40-100) | 8 | 489.4K |
| Long (100+) | 1 | 609.6K |
Compare & Discover Similar Creators
Stack @realmadrid against any other Instagram creator we track, or jump to similar accounts.
Compare @realmadrid to another creator
Get a side-by-side stats breakdown.
Creators closest in size to @realmadrid
Estimated Earnings
Revenue estimates based on follower count only
Sponsorship Value (Est. Per Post)
Based on 181.2M followers (Mega)
$906,068 to $2,174,562
Our per-follower range for accounts this size (see methodology)
Download @realmadrid's data
Everything below is derived from this account, priced on the counts shown. Delivered as CSV by emailed link.
You only pay for rows we deliver. Counts are the maximum available today; if an export comes back smaller, the difference is refunded automatically. Counts as last collected 26 minutes ago.
Tracking
What we have recorded about @realmadrid over time, and ongoing alerts.
Other reports
Not downloads of this account: they take their own inputs.
Download @realmadrid's data
Followers, following and full post history as CSV, priced on the exact record counts above.
See export optionsFrequently Asked Questions About @realmadrid
How many followers does @realmadrid have on Instagram?
@realmadrid has 181,213,507 followers on Instagram, placing them in the Mega-tier group (1M+ followers).
What is @realmadrid's Instagram engagement rate?
@realmadrid has an engagement rate of 0.28% based on 12 recent posts, averaging 494.9K likes per post.
How much does @realmadrid earn on Instagram?
From follower count only, we estimate @realmadrid's sponsorship value at $906,068 to $2,174,562 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @realmadrid published on Instagram?
@realmadrid has published 22,000 posts on Instagram.
What is @realmadrid's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 788,688 likes and 7,717 comments.
How often does @realmadrid post on Instagram?
@realmadrid posts approximately 49.0 times per week, with an average gap of 3.7h between posts. Peak posting days are Thursday, Friday.
How does @realmadrid compare to other Instagram creators?
@realmadrid sits in the Mega-tier group alongside accounts like @zendaya, @kevinhart4real, @katyperry.
Is @realmadrid verified on Instagram?
Yes, @realmadrid is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @realmadrid's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Follower count as of Oct 16, 2026 | Posts analysed Aug 24, 2026
Cite this page
IGDataHub (2026). @realmadrid Instagram stats and analytics, follower count as of 16 October 2026, posts analysed 24 August 2026. https://igdatahub.com/blog/realmadrid-instagram-profile-stats/