175.0M
Followers
0
Following
3.5K
Posts
2.56%
Engagement Rate
Account Overview
Profile summary and post performance
This creator ranks at number 23 out of 1620 tracked accounts, holding a follower count that is 243.1 times the median size of our typical creators. This verified account holds over three thousand posts and sits within the Mega tier despite having no specific category assigned. The engagement rate of 2.56% easily clears the 0.93% median for this group. The rest of this report details the specific audience interactions and content performance metrics.
Account Info
| Account Size | Mega |
| Followers | 175,006,353 |
| Following | 0 |
| Posts | 3,510 |
| Verified | Yes |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 4,473,068 |
| Avg Comments per Post | 13,574 |
| Videos | 6 |
| Photos | 6 |
| Engagement Rate | 2.56% |
Engagement Analysis
Based on 12 recent posts
Platform Context
@zendaya ranks 198 out of 774 for engagement rate because her 2.56% rate sits well above the 0.93% median. This high performance means she captures more attention from her audience than most creators in the corpus. Her engagement outperforms the average standard by a wide margin.
The engagement rate of 2.56% outperforms the median of 0.93%, placing @zendaya at rank 198 of 774. This indicates an audience that interacts with content more frequently than the typical user. Photos receive 5.9M likes while videos average 3.0M, proving this audience rewards still imagery over motion. While total volume is high, only 8.3% of posts doubled the account average. No posts reached the fivefold growth threshold. This suggests that while the follower base is large, their behavior remains consistent and predictable rather than erratic. The lack of extreme outliers indicates a stable community that responds to her specific brand rather than random algorithmic spikes. This is an active audience.
4.5M
Avg Likes/Post
13.6K
Avg Comments/Post
53.7M
Total Likes
162.9K
Total Comments
Engagement Rate
Compared to Mega tier benchmarks
2.56%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
3.0M
Avg Likes on Videos (6)
5.9M
Avg Likes on Photos (6)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @zendaya's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @zendaya's single biggest post had going for it — the patterns worth replicating.
11,206,030 likes · 31,953 comments
2.5× @zendaya's average post · 2.9× the median post.
"Just jumping on to say hi from our stop in Rome♥️ @spidermanmovie"
66 characters
Photo
Format
Tuesday
Day Posted
12:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post achieved over 11 million likes to outperform the median post by a factor of 2.9. This specific content maintains an excellent like-to-comment ratio despite its high reach. Use long captions exceeding 100 characters to maximize engagement, as these earn roughly 3.7 million more likes than short snippets under 40 characters. Short captions appear to fail at building deep connection with the audience. The account uses a very low posting cadence of about 0.4 times per week. This strategy prioritizes quality and high-impact moments over daily volume. High engagement numbers suggest a large reach that rewards deliberate, infrequent updates. Zendaya has 175 million followers.
Top Keywords
Caption Analysis
| Avg Caption Length | 40 chars |
| Posting Frequency | 0.4 posts/week |
Content Mix
6
Videos / Reels
6
Photos
Top Performing Posts
A Brand New Day starts now. Hope you all enjoy the official trailer!! Exclusively in theatres July 31.
Top Posts
Highest-liked recent posts from @zendaya
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
Just jumping on to say hi from our stop in Rome♥️
@spidermanmovie
|
11.2M | 32.0K | view |
| 2 |
The Drama is officially out…hope you all enjoy the chaos♥️
|
7.4M | 7.9K | view |
| 3 |
A Brand New Day starts now. Hope you all enjoy the official trailer!! Exclusive…
|
6.6M | 20.0K | view |
| 4 |
No caption
|
5.0M | 23.0K | view |
| 5 |
THE DRAMA. Formal invitation to follow.
|
4.5M | 14.8K | view |
| 6 |
You are cordially invited to THE DRAMA.
Official trailer tomorrow.
|
3.9M | 6.2K | view |
| 7 |
@voguebrasil
|
3.7M | 18.7K | view |
| 8 |
Tickets on sale now! 🕷️♥️
|
2.8M | 7.7K | view |
| 9 |
Save the date.
|
2.8M | 9.4K | view |
Posting Patterns & Optimal Timing
When @zendaya posts on Instagram
The account follows a sparse high-effort pace. While the median creator posts over once a week, this profile averages only 0.4 posts per week. This low frequency results in a follower rank of 23 out of 1620 because content is rare rather than frequent. The consistency score of 0 indicates an erratic schedule with no predictable pattern between uploads. Longest posting streaks last only two days, suggesting content drops are isolated events rather than part of a steady grind. New content lands most often on Tuesday and Wednesday around 14:00 UTC. Marketers should not expect regular updates or easy timing for recurring engagement. A campaign must be planned around these rare windows because the creator does not provide a reliable rhythm for consistent brand placement. You cannot rely on a predictable schedule to time your tie-in. Each post is a standalone moment rather than part of a scheduled content cycle.
0.4
Posts / week
434.0h
Avg gap between posts
Tuesday, Wednesday, Monday
Peak posting days
14:00, 16:00, 12:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @zendaya publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
The account posts most often on Tuesday and Wednesday at 14:00 UTC. The frequency is low at 0.4 posts per week.
Most Common Words
Frequent caption words across @zendaya's recent posts (excludes stopwords)
Best Day of the Week to Post
@zendaya's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 2 | 2,975,866 | 5,951,731 |
| Tuesday | 4 | 4,897,405 | 19,589,619 |
| Wednesday | 4 | 3,975,634 | 15,902,534 |
| Friday | 2 | 6,197,907 | 12,395,814 |
Posting Consistency & Streaks
How steadily @zendaya maintains output
2
Longest streak (days)
0/100
Consistency score
Inverse of posting-gap variance
6.0%
Active days
Posted at least once
434.0h
Avg gap
Between posts
Caption Length & Performance
How @zendaya's caption length correlates with engagement
91.7%
Posts with Caption
43
Avg Caption Chars
39
Median Chars
102
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| No caption | 1 | 5.0M |
| Short (<40 chars) | 6 | 3.0M |
| Medium (40-100) | 4 | 6.0M |
| Long (100+) | 1 | 6.7M |
The audience rewards long captions of over 100 characters with 6.7M average engagement. Short captions under 40 characters receive the lowest engagement at 3.0M.
Who This Audience Is
What @zendaya's reach and engagement mean for a brand.
The follower count ranks in the top one percent of tracked accounts and sits at over two hundred times the median size. This scale indicates a global reach that exceeds standard influencer boundaries to reach broadcast levels. The verified status confirms her position as a public figure rather than a niche content creator. While the total following is large, the engagement rate is nearly triple the typical average for creators of this scale. This higher rate suggests that brand messages land with more impact than they would on a standard high-follower account where interaction often thins out. The lack of a specific category suggests a broad appeal across multiple industries rather than a single niche interest. This audience fits the fashion and entertainment categories perfectly.
Compare & Discover Similar Creators
Stack @zendaya against any other Instagram creator we track, or jump to similar accounts.
Compare @zendaya to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @zendaya
Estimated Earnings
Revenue estimates based on follower count and engagement
Zendaya generates revenue primarily through high-impact brand partnerships and endorsements. A single sponsored post carries an estimated value between $875,000 and $2,100,000. Her top ranking puts her in a bracket where she commands a premium over standard market rates. While most accounts see lower costs, her status as one of the highest ranked creators ensures she can command the top end of any quoted range. The engagement rate of 2.56% is nearly triple the 0.93% median, confirming that her audience remains active and attentive. This high interaction level justifies a premium price for the reach provided. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 175.0M followers (Mega)
$875,032 – $2,100,076
Industry rate for mega Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 175.0M followers
- + 2.56% engagement rate beats the 0.93% tracked median
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ Only 8.3% of recent posts clear 2x the account average, a low hit-rate
- ~ Sparse cadence of about 0.4 posts a week limits fresh reach
Summary
This analysis of @zendaya reveals a mega Instagram presence with 175,006,353 followers. The account demonstrates an engagement rate of 2.56%, averaging 4.5M likes per post across 12 analyzed posts. The account holds verified status.
Want Instagram Analytics for Your Research?
Search profiles, discover hashtags, and explore Instagram data for analysis.
Start SearchingFrequently Asked Questions About @zendaya
How many followers does @zendaya have on Instagram?
@zendaya has 175,006,353 followers on Instagram, placing them in the mega creator tier.
What is @zendaya's Instagram engagement rate?
@zendaya has an engagement rate of 2.56% based on 12 recent posts, averaging 4.5M likes per post.
How much does @zendaya earn on Instagram?
Based on industry benchmarks, @zendaya's estimated sponsorship value is $875,032 - $2,100,076 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @zendaya published on Instagram?
@zendaya has published 3,510 posts on Instagram.
What is @zendaya's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 11,206,030 likes and 31,953 comments.
How often does @zendaya post on Instagram?
@zendaya posts approximately 0.4 times per week, with an average gap of 434.0 hours between posts. Peak posting days are Tuesday, Wednesday, Monday.
How does @zendaya compare to other Instagram creators?
@zendaya sits in the Mega creator tier alongside accounts like @kimkardashian, @beyonce, @khloekardashian.
Is @zendaya verified on Instagram?
Yes, @zendaya is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @zendaya's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: Jun 19, 2026