178.5M
Followers
0
Following
3.5K
Posts
2.56%
Engagement Rate
Account Overview
Profile summary and post performance
@zendaya has 178,499,404 Instagram followers as of October 18, 2026 and 3,512 posts; the account is verified. Across the 12 recent posts we analysed for this report on August 24, 2026, a post got 4.5M likes and 13.6K comments on average (median 3.8M likes), an engagement rate of 2.56% of followers. Over the 144 days we have tracked it, the account gained 3,996,646 followers (+2.3%).
Where these numbers come from: public Instagram profile data and @zendaya's recent posts, collected by IGDataHub. Follower history comes from our own repeated readings of the profile. How we calculate these numbers.
Account Info
| Account Size | Mega |
| Followers | 178,499,404 |
| Following | 0 |
| Posts | 3,512 |
| Verified | Yes |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 4,473,068 |
| Avg Comments per Post | 13,574 |
| Videos | 6 |
| Photos & carousels | 6 |
| Engagement Rate | 2.56% |
Follower Growth Over Time
How @zendaya's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
+4.0M
Net Change
+2.3%
% Change
+27.8K
Avg / Day
144
Days Tracked
75
Data Points
Tracked between May 26, 2026 (174,502,758 followers) and Oct 18, 2026 (178,499,404 followers).
| Date | Followers | Change |
|---|---|---|
| 178,499,404 | -121,323 | |
| 178,620,727 | +649,303 | |
| 177,971,424 | +1,535,282 | |
| 176,436,142 | +1,185,005 | |
| 175,251,137 | +748,379 | |
| 174,502,758 | first reading |
Engagement Analysis
Based on 12 recent posts
4.5M
Avg Likes/Post
13.6K
Avg Comments/Post
53.7M
Total Likes
162.9K
Total Comments
Engagement Rate
Compared with the 877 Mega-tier reports with an engagement rate (median 0.94%, middle half 0.3% to 2.58%)
2.56%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
3.0M
Avg Likes on Videos (6)
5.9M
Avg Likes on Photos & carousels (6)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @zendaya's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. The median post got 3,793,682 likes and comments; 1 of the 12 reached twice that (7,587,364 or more).
Best-Performing Post, Decomposed
What @zendaya's single biggest recent post had going for it, measured against the account's other posts.
11,206,030 likes · 31,953 comments
2.5× @zendaya's average post · 2.9× the median post.
"Just jumping on to say hi from our stop in Rome♥️ @spidermanmovie"
66 characters
Photo or carousel
Format
Tuesday
Day Posted
12:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
Top Keywords
Words used at least twice in the captions we analysed, with how often.
Caption Analysis
| Avg Caption Length (posts with a caption) | 43 chars |
| Posting Frequency | 0.4 posts/week |
Content Mix
6
Videos / Reels
6
Photos & carousels
Top Posts
Highest-liked recent posts from @zendaya
| # | Caption | Likes | Comments | Views | Link |
|---|---|---|---|---|---|
| 1 |
Just jumping on to say hi from our stop in Rome♥️
@spidermanmovie
|
11.2M | 32.0K | — | view |
| 2 |
The Drama is officially out…hope you all enjoy the chaos♥️
|
7.4M | 7.9K | — | view |
| 3 |
A Brand New Day starts now. Hope you all enjoy the official trailer!! Exclusive…
|
6.6M | 20.0K | 17.3M | view |
| 4 |
No caption
|
5.0M | 23.0K | — | view |
| 5 |
THE DRAMA. Formal invitation to follow.
|
4.5M | 14.8K | — | view |
| 6 |
You are cordially invited to THE DRAMA.
Official trailer tomorrow.
|
3.9M | 6.2K | — | view |
| 7 |
@voguebrasil
|
3.7M | 18.7K | — | view |
| 8 |
Tickets on sale now! 🕷️♥️
|
2.8M | 7.7K | 7.5M | view |
| 9 |
Save the date.
|
2.8M | 9.4K | 6.9M | view |
Posting Patterns & Optimal Timing
When @zendaya posts on Instagram
0.4
Posts / week
18 days
Avg gap between posts
Tuesday, Wednesday
Peak posting days
14:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @zendaya publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC): 0 is midnight, 12 is noon
Engagement by Day of the Week
@zendaya's recent posts grouped by the day they went out.
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 2 | 2,975,866 | 5,951,731 |
| Tuesday | 4 | 4,897,405 | 19,589,619 |
| Wednesday | 4 | 3,975,634 | 15,902,534 |
| Friday | 2 | 6,197,907 | 12,395,814 |
Posting Consistency & Streaks
How steadily @zendaya maintains output
2
Longest streak (days)
0/100
Consistency score: irregular gaps
100 = evenly spaced posts; 0 = the gaps vary as much as their average or more
6.0%
Active days
Posted at least once
18 days
Avg gap
Between posts
Caption Length & Performance
How @zendaya's caption length correlates with engagement
91.7%
Posts with Caption
43
Avg Caption Chars (captioned)
39
Median Chars
102
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| No caption | 1 | 5.0M |
| Short (<40 chars) | 6 | 3.0M |
| Medium (40-100) | 4 | 6.0M |
| Long (100+) | 1 | 6.7M |
Compare & Discover Similar Creators
Stack @zendaya against any other Instagram creator we track, or jump to similar accounts.
Compare @zendaya to another creator
Get a side-by-side stats breakdown.
Creators closest in size to @zendaya
Estimated Earnings
Revenue estimates based on follower count only
Sponsorship Value (Est. Per Post)
Based on 178.5M followers (Mega)
$892,497 to $2,141,993
Our per-follower range for accounts this size (see methodology)
Download @zendaya's data
Everything below is derived from this account, priced on the counts shown. Delivered as CSV by emailed link.
You only pay for rows we deliver. Counts are the maximum available today; if an export comes back smaller, the difference is refunded automatically. Counts as last collected 2 hours, 42 minutes ago.
Tracking
What we have recorded about @zendaya over time, and ongoing alerts.
Other reports
Not downloads of this account: they take their own inputs.
Download @zendaya's data
Followers, following and full post history as CSV, priced on the exact record counts above.
See export optionsFrequently Asked Questions About @zendaya
How many followers does @zendaya have on Instagram?
@zendaya has 178,499,404 followers on Instagram, placing them in the Mega-tier group (1M+ followers).
What is @zendaya's Instagram engagement rate?
@zendaya has an engagement rate of 2.56% based on 12 recent posts, averaging 4.5M likes per post.
How much does @zendaya earn on Instagram?
From follower count only, we estimate @zendaya's sponsorship value at $892,497 to $2,141,993 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @zendaya published on Instagram?
@zendaya has published 3,512 posts on Instagram.
What is @zendaya's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 11,206,030 likes and 31,953 comments.
How often does @zendaya post on Instagram?
@zendaya posts approximately 0.4 times per week, with an average gap of 18 days between posts. Peak posting days are Tuesday, Wednesday.
How does @zendaya compare to other Instagram creators?
@zendaya sits in the Mega-tier group alongside accounts like @realmadrid, @kevinhart4real, @katyperry.
Is @zendaya verified on Instagram?
Yes, @zendaya is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @zendaya's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Follower count as of Oct 18, 2026 | Posts analysed Aug 24, 2026
Cite this page
IGDataHub (2026). @zendaya Instagram stats and analytics, follower count as of 18 October 2026, posts analysed 24 August 2026. https://igdatahub.com/blog/zendaya-instagram-profile-stats/