Cardi B

Cardi B

@iamcardib

My album ‘AM I THE DRAMA?’ is OUT NOW 🐦‍⬛

161.4M

Followers

3.5K

Following

1.9K

Posts

0.85%

Engagement Rate

≈ -0.4% over 71d Mega tier Updated Jun 19, 2026

Account Overview

Profile summary and post performance

Ranked 26 out of over 1,600 tracked creators, this account holds a follower count that is 224.1 times the median. This puts the profile in a different tier than the average creator we monitor. As a verified Artist with nearly two thousand posts, the account maintains a consistent presence as a mega tier creator. The engagement rate of 0.85% falls just below the 0.93% median for this group. The rest of this report breaks down the specific audience interactions and content performance metrics.

Account Info

Account Size Mega
Followers 161,373,433
Following 3,469
Posts 1,908
Verified Yes
Category Artist

Post Performance

Posts Analyzed 12
Avg Likes per Post 1,342,540
Avg Comments per Post 32,476
Videos 4
Photos 8
Engagement Rate 0.85%

Follower Growth Over Time

How @iamcardib's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.

-627596

Net Change

-0.4%

% Change

-8839

Avg / Day

71

Days Tracked

16

Data Points

Tracked between May 6, 2026 (162,000,000 followers) and Jul 17, 2026 (161,372,404 followers).

The account remained nearly flat with a 0.4% change over 50 days. The count stayed stable between 162.0M and 161.4M followers.

What the trajectory means

The account maintained a flat follower count of approximately 161 million over the 50 day period. This stability identifies @iamcardib as a known quantity rather than a rising or falling risk. The steady pace allows for stable campaign planning without the volatility of rapid fluctuations.

Engagement Analysis

Based on 12 recent posts

Platform Context

@iamcardib ranks 398 out of 774 because its engagement rate sits below the tracked median. This lower performance means it generates less interaction per follower than many other creators in the corpus. The 0.85% rate indicates a lower level of audience involvement compared to the average of 0.93%.

The engagement rate of 0.85% sits below the median and places the account at rank 398 of 774. This indicates that the audience reacts less than typical for a profile of this size. While the average reach is high, the interaction depth remains low relative to total followers. The data shows a clear preference for still imagery over motion content. Photos earn 1.7M likes while videos average only 709.1K likes. This split proves the audience rewards static visuals more than video clips. Reliability of reach is hindered by inconsistent performance across the feed. Only 8.3% of posts doubled the account average, and no content reached five times the typical engagement level. These figures suggest that most growth comes from baseline popularity rather than frequent breakout successes. The lack of high-performing outliers indicates a stable but passive following. This is a tap-and-scroll audience.

1.3M

Avg Likes/Post

32.5K

Avg Comments/Post

16.1M

Total Likes

389.7K

Total Comments

Engagement Rate

Compared to Mega tier benchmarks

Below Average for Mega

0.85%

(Likes + Comments) / Followers per post

Video vs Photo Engagement

709.1K

Avg Likes on Videos (4)

1.7M

Avg Likes on Photos (8)

Per-Post Engagement Trend

Engagement (likes + comments) for each of @iamcardib's tracked recent posts, in upload order. Hover any point for the exact value.

Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.

Best-Performing Post, Decomposed

What @iamcardib's single biggest post had going for it — the patterns worth replicating.

Top post by @iamcardib

3,129,636 likes · 21,294 comments

2.3× @iamcardib's average post · 2.0× the median post.

"I am sooooo excited you guys 🥺 This all started with a home made recipe and a vision… now I get to share it with the rest of the world! Today’s the day, let’s repair our hair, nourish our hair, and GROW it GOOD!! Get your @GrowGoodbeauty at 12PM EST TODAY!! 💚"

259 characters

Photo

Format

Wednesday

Day Posted

15:00 UTC

Hour Posted

Content Analysis

Hashtags, keywords, captions, and top posts

The standout post achieved 3.1M likes and outperformed the median engagement by a factor of two. Its high like-to-comment ratio suggests it resonated with a wide audience while maintaining a controlled conversation. To replicate this success, focus on short captions under 40 characters for peak interaction. Medium length captions perform poorly at 1.1M average likes, indicating that concise copy is the more effective lever. Use the recurring hashtags to signal specific themes like design and behindthescenes content. These tags act as a clear anchor for the core audience. The posting cadence is low, with updates occurring roughly 0.2 times per week. This infrequent schedule suggests a strategy of high quality over volume for a large following. This account maintains an average of 1.3M likes per post across its large base.

Top Hashtags

#yahoopartner (1) #cardib (1) #behindthescenes (1) #design (1) #littlemissdramatour (1) #costumedesign (1)

Top Keywords

hair (4) kollincarter (2) today (2) grow (2) good (2) growgoodbeauty (2) drama (1) album (1) september (1) preorder (1) link (1) proud (1) pretty (1) petty (1) fashionnova (1) ladies (1) gentlemen (1) doll (1) baby (1) marcjacobs (1) styling (1) tokyostylez (1) makeup (1) makeupbythynna (1) nails (1) cocamichelle (1) daniiellealexis (1) letter (1) enough (1) yall (1)

Caption Analysis

Avg Caption Length 110 chars
Posting Frequency 0.2 posts/week

Content Mix

4

Videos / Reels

8

Photos

Top Performing Posts

Post thumbnail

I am sooooo excited you guys 🥺 This all started with a home made recipe and a vision… now I get to share it with the re…

3.1M likes 21.3K comments
View
Post thumbnail

Proud of my son 💙

2.3M likes 11.7K comments
View
Post thumbnail

AM I THE DRAMA? 🐦‍⬛ My new album is out September 19th! Preorder LINK IN BIO

1.6M likes 243.6K comments
View
Post thumbnail

Ladies and gentlemen THE DOLL…With my baby @marcjacobs Styling: @Kollincarter Hair: @Tokyostylez Makeup: @makeupbythyn…

1.6M likes 16.4K comments
View
Post thumbnail

Just a mom

1.6M likes 11.1K comments
View
Post thumbnail

Ready for my hair care line… Let’s GROW GOOD together! 💚 omggggg my dreams are coming true guyssss!! @wwd @growgoodbea…

1.5M likes 13.9K comments
View
Post thumbnail

A LETTER IS NOT ENOUGH ..Yall gotta hear it from my mouth ❤️❤️❤️….Thank You my friends🥺

1.5M likes 38.6K comments 9.4M views Video
View
Post thumbnail

Pretty & Petty in my @fashionnova 💕

988.0K likes 7.5K comments
View
Post thumbnail

Yahoo Mail now with Planner. For when things B busy. #yahoopartner

633.8K likes 9.8K comments 5.5M views Video
View

Top Posts

Highest-liked recent posts from @iamcardib

# Caption Likes Comments Link
1
I am sooooo excited you guys 🥺 This all started with a home made recipe and a v…
3.1M 21.3K view
2
Proud of my son 💙
2.3M 11.7K view
3
AM I THE DRAMA? 🐦‍⬛ My new album is out September 19th! Preorder LINK IN BIO
1.6M 243.6K view
4
Ladies and gentlemen THE DOLL…With my baby @marcjacobs Styling: @Kollincarter …
1.6M 16.4K view
5
Just a mom
1.6M 11.1K view
6
Ready for my hair care line… Let’s GROW GOOD together! 💚 omggggg my dreams are …
1.5M 13.9K view
7
A LETTER IS NOT ENOUGH ..Yall gotta hear it from my mouth ❤️❤️❤️….Thank You my …
1.5M 38.6K view
8
Pretty & Petty in my @fashionnova 💕
988.0K 7.5K view
9
Yahoo Mail now with Planner. For when things B busy. #yahoopartner
633.8K 9.8K view

Posting Patterns & Optimal Timing

When @iamcardib posts on Instagram

This creator follows a sparse high-effort pace. The frequency of 0.2 posts per week falls well below the median of 1.1. Despite this low volume, the account ranks 26 out of 1620 in terms of follower rank. This indicates that while content is rare, it maintains high authority within its niche. A consistency score of 0 means the gaps between posts are erratic with no predictable pattern. The longest streak of only two days confirms a lack of clockwork rhythm. Fresh content lands most often on Friday and Monday. These updates typically appear around 00:00 UTC. Marketers should not expect a steady stream of assets to work with here. You must plan for long gaps between posts rather than daily placements. A campaign requires careful timing because the creator does not follow a standard schedule. You can target specific windows on Friday or Monday, but do not rely on frequent output to sustain a multi-week push. Every post is a rare event that demands high impact.

0.2

Posts / week

801.3h

Avg gap between posts

Friday, Monday, Thursday

Peak posting days

0:00, 14:00, 19:00 UTC

Peak posting hours

Posting Activity by Hour (UTC)

Night (10pm-5am) Morning Afternoon Evening Peak hour

How often @iamcardib publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.

3

0

1

1

2

3

1

4

5

6

7

1

8

9

10

11

1

12

13

2

14

1

15

16

17

1

18

1

19

20

21

22

23

Hour of day (UTC) — 0 is midnight, 12 is noon

Reading this chart: Taller bars are hours when @iamcardib publishes more often. Their busiest hours are 0:00, 14:00, 19:00 UTC — highlighted with bold pink bars. Times are in UTC; subtract 5h for US Eastern, 8h for US Pacific, or add 1h for UK BST. Empty hours don't necessarily mean a bad time to post; they're simply hours @iamcardib hasn't been active in our tracked sample.

The account posts most on Friday and Monday with a peak at 00:00 UTC. The posting frequency is low at 0.2 times per week.

Most Common Words

Frequent caption words across @iamcardib's recent posts (excludes stopwords)

hair (4) kollincarter (2) today (2) grow (2) good (2) growgoodbeauty (2) drama (1) album (1) september (1) preorder (1) link (1) proud (1) pretty (1) petty (1) fashionnova (1) ladies (1) gentlemen (1) doll (1) baby (1) marcjacobs (1) styling (1) tokyostylez (1) makeup (1) makeupbythynna (1) nails (1) cocamichelle (1) daniiellealexis (1) letter (1) enough (1) yall (1)

Best Day of the Week to Post

@iamcardib's engagement broken down by day of the week

Day Posts Avg Engagement Total Engagement
Monday 2 1,250,550 2,501,100
Tuesday 1 1,513,083 1,513,083
Wednesday 2 2,385,228 4,770,456
Thursday 2 544,732 1,089,463
Friday 4 1,272,114 5,088,458
Sunday 1 1,537,630 1,537,630

Posting Consistency & Streaks

How steadily @iamcardib maintains output

2

Longest streak (days)

0/100

Consistency score

Inverse of posting-gap variance

3.3%

Active days

Posted at least once

801.3h

Avg gap

Between posts

Caption Length & Performance

How @iamcardib's caption length correlates with engagement

100.0%

Posts with Caption

110

Avg Caption Chars

87

Median Chars

287

Longest Caption

Caption Length Posts Avg Engagement
Short (<40 chars) 3 1.6M
Medium (40-100) 4 1.1M
Long (100+) 5 1.5M

The audience rewards short captions under 40 characters with 1.6 million engagements. Medium lengths perform the worst with 1.1 million engagements.

Who This Audience Is

What @iamcardib's reach and engagement mean for a brand.

The scale of this audience is large at over 160 million followers. This rank places the account in the top tier of tracked creators, far exceeding the typical profile seen on the platform. The verified status and Artist category confirm a primary reach within the music and entertainment industry. Engagement rates fall slightly below the median for accounts of this scale. This suggests that while the total reach is extensive, the interaction rate per post is lower than average for the platform. Such a discrepancy often occurs when a broad audience size dilutes the density of active participation. The sheer volume of followers ensures high visibility but does not guarantee high engagement intensity. This profile fits the music and entertainment category.

Compare & Discover Similar Creators

Stack @iamcardib against any other Instagram creator we track, or jump to similar accounts.

Compare @iamcardib to another creator

Get a side-by-side stats breakdown.

@iamcardib vs

Creators in the same tier as @iamcardib

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BROWN

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300.0M followers

Khloé Kardashian

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@khloekardashian

292.6M followers

Nike

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@nike

291.9M followers

Justin Bieber

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287.1M followers

Estimated Earnings

Revenue estimates based on follower count and engagement

This creator earns primarily through high volume brand partnerships and direct sponsorship deals. A sponsored post falls within the $806.9K to $1.9M range based on their follower count. Their rank of 26 out of 1620 places them among the top performers where a premium is expected for every campaign. This elite standing allows for a high price point that reflects their status as a primary influencer. The engagement rate of 0.85% sits just below the 0.93% median but still supports the established reach of the account. At this scale, consistent visibility justifies the upper end of the estimated band. These are modelled estimates from public metrics, not disclosed earnings.

Sponsorship Value (Est. Per Post)

Based on 161.4M followers (Mega)

$806,867 – $1,936,481

Industry rate for mega Instagram creators

Disclaimer: These are rough estimates based on publicly available industry benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. Instagram sponsored post rates fluctuate and are not guaranteed.

Key Insights & Takeaways

Key Takeaways

Reach. Ranks 26th out of 1,620 creators with a following over 224 times the median size. Engagement. The 0.85% rate falls below the 0.93% median, indicating a lower level of interaction relative to average peers. Hit-rate. Only 8.3% of recent posts beat double the account average, showing few instances of standout performance. Trajectory. A flat trend over 50 days shows a stable audience base despite an extremely large following.

Strengths

  • + Verified account with 161.4M followers
  • + Above the 10K threshold where sponsorship deals become viable

Opportunities

  • ~ 0.85% engagement rate trails the 0.93% median, the clearest area to improve
  • ~ Only 8.3% of recent posts clear 2x the account average, a low hit-rate
  • ~ Sparse cadence of about 0.2 posts a week limits fresh reach

Summary

This analysis of @iamcardib reveals a mega Instagram presence with 161,373,433 followers. The account demonstrates an engagement rate of 0.85%, averaging 1.3M likes per post across 12 analyzed posts. The account holds verified status.

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Frequently Asked Questions About @iamcardib

How many followers does @iamcardib have on Instagram?

@iamcardib has 161,373,433 followers on Instagram, placing them in the mega creator tier.

What is @iamcardib's Instagram engagement rate?

@iamcardib has an engagement rate of 0.85% based on 12 recent posts, averaging 1.3M likes per post.

How much does @iamcardib earn on Instagram?

Based on industry benchmarks, @iamcardib's estimated sponsorship value is $806,867 - $1,936,481 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.

How many posts has @iamcardib published on Instagram?

@iamcardib has published 1,908 posts on Instagram.

What is @iamcardib's most-liked recent post?

Of the 12 recent posts analyzed, the top post received 3,129,636 likes and 21,294 comments.

How often does @iamcardib post on Instagram?

@iamcardib posts approximately 0.2 times per week, with an average gap of 801.3 hours between posts. Peak posting days are Friday, Monday, Thursday.

How does @iamcardib compare to other Instagram creators?

@iamcardib sits in the Mega creator tier alongside accounts like @jlo, @chrisbrownofficial, @beyonce.

Is @iamcardib verified on Instagram?

Yes, @iamcardib is a verified Instagram account.

About This Analysis: This analysis is based on a snapshot of @iamcardib's Instagram profile and 12 recent posts.

Data collected and analyzed by IGDataHub | Analysis date: Jun 19, 2026