Mari Maria
✨Beauty and Makeup✨ 🌟 Founder @marimariamakeup & @marimariahair 🧡 YT www.youtube.com/MariMaria
20.9M
Followers
2.0K
Following
4.4K
Posts
0.29%
Engagement Rate
Account Overview
Profile summary and post performance
This creator ranks 297 out of over 1600 tracked accounts and holds a follower count that is 28.7 times larger than the median. As a verified Artist with over 4,000 total posts, this profile operates as a high volume presence within the beauty and makeup space. The engagement rate falls below the median mark for its category. The following report examines audience interaction patterns and content performance across her various platforms.
Account Info
| Account Size | Mega |
| Followers | 20,936,920 |
| Following | 1,997 |
| Posts | 4,430 |
| Verified | Yes |
| Category | Artist |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 61,251 |
| Avg Comments per Post | 437 |
| Videos | 7 |
| Photos | 5 |
| Engagement Rate | 0.29% |
Follower Growth Over Time
How @marimaria's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
-211938
Net Change
-1.0%
% Change
-2944
Avg / Day
72
Days Tracked
16
Data Points
Tracked between May 6, 2026 (21,100,000 followers) and Jul 17, 2026 (20,888,062 followers).
The account lost 163.1K followers over 51 days. This represents a downward trend of about 3.2K fewer followers each day.
What the trajectory means
The @marimaria account lost approximately 163.1K followers during the tracked period. This downward trend of roughly 3.2K fewer followers per day indicates a risk to time. A declining audience size suggests this profile requires careful consideration before committing resources.
Engagement Analysis
Based on 12 recent posts
Platform Context
@marimaria ranks 581 out of 777 because its engagement rate sits below the tracked median. This lower performance means fewer followers interact with each post compared to the average creator in the corpus. The gap between the 0.29% rate and the 0.93% median highlights a lower level of audience involvement.
The engagement rate of 0.29% falls well below the 0.93% median and ranks 581 out of 777, indicating this audience interacts less than average. While the account generates high raw numbers, the low percentage suggests a passive relationship with the content. Video posts garner more likes than photos by an average of over 11,000 units. This preference shows that moving images are the format this audience rewards most. The reliability of reach is hampered by a lack of explosive growth. Only 16.7% of recent posts doubled the account's average engagement, and no posts reached five times the average. These figures suggest consistent visibility without frequent viral spikes. This is a tap-and-scroll audience.
61.3K
Avg Likes/Post
437
Avg Comments/Post
735.0K
Total Likes
5.2K
Total Comments
Engagement Rate
Compared to Mega tier benchmarks
0.29%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
66.0K
Avg Likes on Videos (7)
54.6K
Avg Likes on Photos (5)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @marimaria's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @marimaria's single biggest post had going for it — the patterns worth replicating.
152,107 likes · 1,037 comments
2.5× @marimaria's average post · 2.8× the median post.
"Nem acredito que ele quis fazer esse vídeo! Obrigada @brookemonk"
65 characters
Video
Format
Tuesday
Day Posted
15:00 UTC
Hour Posted
1.3M
Views
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post achieved a multiplier of 2.8x over the median engagement for this account. It reached its peak performance with a high like-to-comment ratio to drive broad visibility. Medium length captions between 40 and 100 characters provide the best engagement results. Long captions exceeding 100 characters perform poorly, suggesting that concise copy is more effective for this audience. The posting schedule remains consistent at about one post every seven days. This steady cadence builds a stable presence rather than chasing rapid growth through high frequency. The account maintains an average of 61.3K likes per post despite the large follower count. This indicates a modest engagement rate relative to total reach. Focus on concise captions and a weekly rhythm to maintain steady audience interest. @marimaria has 20.9M followers.
Top Keywords
Caption Analysis
| Avg Caption Length | 188 chars |
| Posting Frequency | 1.1 posts/week |
Content Mix
7
Videos / Reels
5
Photos
Top Performing Posts
Nem acredito que ele quis fazer esse vídeo! Obrigada @brookemonk
Um pouco sobre como está sendo meu processo com os seringomas, realmente esse protocolo esta sendo o mais eficaz na min…
Aquele processo de recuperação do cabelo 🫶🏻 A primeira foto era como meu cabelo sempre foi… A segunda é o pós corte in…
Dia após dia de cuidados…. E vem o resultado Lembrando que aplicação de óleo é 4 vezes ao dia 🧡 @marimariahair
Mais um momento muito especial juntos, foi incrível poder compartilhar a nossa história dessa parceria há mais de 10 an…
Top Posts
Highest-liked recent posts from @marimaria
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
Nem acredito que ele quis fazer esse vídeo!
Obrigada @brookemonk
|
152.1K | 1.0K | view |
| 2 |
Eternal love
@rudylloures
|
142.7K | 576 | view |
| 3 |
Um pouco sobre como está sendo meu processo com os seringomas, realmente esse p…
|
93.3K | 414 | view |
| 4 |
Se arrume com a gente 💛💚
|
84.9K | 1.0K | view |
| 5 |
Aquele processo de recuperação do cabelo 🫶🏻
A primeira foto era como meu cabel…
|
82.9K | 146 | view |
| 6 |
No caption
|
53.1K | 1.2K | view |
| 7 |
Dia após dia de cuidados…. E vem o resultado
Lembrando que aplicação de óleo é…
|
42.4K | 324 | view |
| 8 |
Mais um momento muito especial juntos, foi incrível poder compartilhar a nossa …
|
23.1K | 103 | view |
| 9 |
Minha história com meu cabelo 🤯
|
19.5K | 103 | view |
Posting Patterns & Optimal Timing
When @marimaria posts on Instagram
The creator follows a sparse high-effort pace. While her output matches the median of 1.1 posts per week, her low follower rank suggests she prioritizes quality over volume. Her consistency score is 0 out of 100 because her posting gaps are unpredictable and irregular. The longest streak of four days confirms that content does not land on a reliable cycle. New content typically lands on Thursday and Sunday. The busiest hour for new uploads is 22:00 UTC. Marketers should treat this account as a slow burn rather than a high-frequency channel. Because she lacks a clockwork rhythm, you cannot rely on a fixed schedule to time your tie-in exactly. You must monitor her active windows on the weekend and Thursday to catch fresh posts. A campaign requires flexible planning because content drops are sporadic. Do not expect a steady stream of content to support a rapid multi-day activation.
1.1
Posts / week
170.1h
Avg gap between posts
Thursday, Sunday, Tuesday
Peak posting days
22:00, 13:00, 16:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @marimaria publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
The account posts on Thursdays and Sundays with a peak at 22:00 UTC. The frequency is low since it only posts about 1.1 times per week.
Most Common Words
Frequent caption words across @marimaria's recent posts (excludes stopwords)
Best Day of the Week to Post
@marimaria's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 1 | 54,228 | 54,228 |
| Tuesday | 2 | 79,674 | 159,347 |
| Wednesday | 1 | 93,741 | 93,741 |
| Thursday | 3 | 39,382 | 118,146 |
| Friday | 2 | 81,432 | 162,863 |
| Saturday | 1 | 85,978 | 85,978 |
| Sunday | 2 | 32,975 | 65,950 |
Posting Consistency & Streaks
How steadily @marimaria maintains output
4
Longest streak (days)
0/100
Consistency score
Inverse of posting-gap variance
15.4%
Active days
Posted at least once
170.1h
Avg gap
Between posts
Caption Length & Performance
How @marimaria's caption length correlates with engagement
91.7%
Posts with Caption
205
Avg Caption Chars
111
Median Chars
1101
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| No caption | 1 | 54.2K |
| Short (<40 chars) | 4 | 66.8K |
| Medium (40-100) | 1 | 153.1K |
| Long (100+) | 6 | 44.3K |
The audience rewards medium captions with 153.1K average engagement. Long captions perform poorly at 44.3K average engagement.
Who This Audience Is
What @marimaria's reach and engagement mean for a brand.
The follower count places this creator in a high tier of reach that far exceeds the average tracked profile. The scale is nearly thirty times larger than the median account, indicating an audience size capable of broad distribution. Verified status and the artist classification confirm a professional standing within the creative space. While the total reach is substantial, the engagement rate sits well below the median. This discrepancy suggests that while the volume of followers is high, the interaction with brand content lands softer than it would on smaller, more niche accounts. The audience functions primarily as a large and passive viewership rather than an active community of high-frequency interactors. Because the engagement is lower than expected for this scale, the primary value lies in reach and visibility rather than deep peer influence. This profile fits the beauty and cosmetics category.
Compare & Discover Similar Creators
Stack @marimaria against any other Instagram creator we track, or jump to similar accounts.
Compare @marimaria to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @marimaria
Estimated Earnings
Revenue estimates based on follower count and engagement
The primary revenue stream for @marimaria is sponsored posts, which are estimated to fall between $104.7K and $251.2K per post based on her follower count. Her ranking in the top 300 places her in a position where she commands a premium over average creators. This high rank justifies the upper end of the pricing bracket for brand partners seeking scale. However, her engagement rate of 0.29% sits well below the 0.93% median. This gap suggests that while reach is high, the interaction level does not necessarily justify the top end of the quoted band. Brands may find more value in negotiating toward the lower end of the range given the lower relative engagement. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 20.9M followers (Mega)
$104,685 – $251,243
Industry rate for mega Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 20.9M followers
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ 0.29% engagement rate trails the 0.93% median, the clearest area to improve
- ~ Only 16.7% of recent posts clear 2x the account average, a low hit-rate
- ~ Sparse cadence of about 1.1 posts a week limits fresh reach
Summary
This analysis of @marimaria reveals a mega Instagram presence with 20,936,920 followers. The account demonstrates an engagement rate of 0.29%, averaging 61.3K likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @marimaria
How many followers does @marimaria have on Instagram?
@marimaria has 20,936,920 followers on Instagram, placing them in the mega creator tier.
What is @marimaria's Instagram engagement rate?
@marimaria has an engagement rate of 0.29% based on 12 recent posts, averaging 61.3K likes per post.
How much does @marimaria earn on Instagram?
Based on industry benchmarks, @marimaria's estimated sponsorship value is $104,685 - $251,243 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @marimaria published on Instagram?
@marimaria has published 4,430 posts on Instagram.
What is @marimaria's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 152,107 likes and 1,037 comments.
How often does @marimaria post on Instagram?
@marimaria posts approximately 1.1 times per week, with an average gap of 170.1 hours between posts. Peak posting days are Thursday, Sunday, Tuesday.
How does @marimaria compare to other Instagram creators?
@marimaria sits in the Mega creator tier alongside accounts like @gururandhawa, @zefelipe, @danialves.
Is @marimaria verified on Instagram?
Yes, @marimaria is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @marimaria's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: Jun 19, 2026