hailee steinfeld
@sinnersmovie @beausociety @angelmargarita
20.5M
Followers
332
Following
1.7K
Posts
5.43%
Engagement Rate
Account Overview
Profile summary and post performance
This creator ranks 307 out of 1606 tracked accounts and holds a follower count that is 28.0 times the median size of our typical creators. As a verified Mega tier account with 1,677 posts, this profile maintains a high level of activity despite not having a specific category assigned. The engagement rate of 5.43% sits well above the 0.93% median, confirming that the audience is highly active and responsive to every post. The following report breaks down the specific audience demographics and content performance metrics to help inform your strategy.
Account Info
| Account Size | Mega |
| Followers | 20,454,692 |
| Following | 332 |
| Posts | 1,677 |
| Verified | Yes |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 1,104,818 |
| Avg Comments per Post | 6,189 |
| Videos | 6 |
| Photos | 6 |
| Engagement Rate | 5.43% |
Follower Growth Over Time
How @haileesteinfeld's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
-175357
Net Change
-0.9%
% Change
-2617
Avg / Day
67
Days Tracked
15
Data Points
Tracked between May 7, 2026 (20,600,000 followers) and Jul 14, 2026 (20,424,643 followers).
The account lost 145.3K followers over 50 days. The downward trend shows a decrease of approximately 2.9K followers every day.
What the trajectory means
The account lost 145.3K followers over the tracked period of 50 days. This downward trend means the profile is a risk to time and requires careful consideration before investment. The daily pace of roughly 2.9K fewer followers per day allows for precise planning regarding the current reach.
Engagement Analysis
Based on 12 recent posts
Platform Context
@haileesteinfeld ranks 80 out of 778 for engagement rate because its performance sits well above the tracked median. This high percentage means the account generates more interaction per follower than most others in the corpus. The creator effectively captures attention from their audience compared to the average peer.
The engagement rate of 5.43% beats the 0.93% median to rank 80 out of 778, proving this audience reacts far more than the average user. While likes provide a baseline of approval, the volume of comments indicates a level of interaction that exceeds standard passive scrolling. Photos earn nearly double the engagement of videos, showing that the audience rewards still imagery over moving content. This preference suggests a preference for high impact visuals that stop the thumb. The reach from viral hits is inconsistent because only 16.7% of posts doubled the average while none reached five times the expected reach. This data points to a stable core following rather than erratic spikes from unpredictable trends. The audience is an active one.
1.1M
Avg Likes/Post
6.2K
Avg Comments/Post
13.3M
Total Likes
74.3K
Total Comments
Engagement Rate
Compared to Mega tier benchmarks
5.43%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
832.7K
Avg Likes on Videos (6)
1.4M
Avg Likes on Photos (6)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @haileesteinfeld's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @haileesteinfeld's single biggest post had going for it — the patterns worth replicating.
3,489,638 likes · 39,602 comments
3.2× @haileesteinfeld's average post · 5.1× the median post.
"❤️"
2 characters
Video
Format
Friday
Day Posted
22:00 UTC
Hour Posted
14.0M
Views
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post reached over 3 million likes and represents a 5.1x multiplier over the median performance of this account. This high engagement level pairs with a healthy comment volume to indicate strong community interaction on top-performing content. Short captions under forty characters drive the highest engagement at 2 million average likes. Long captions exceeding one hundred characters perform poorly, suggesting that brief copy is more effective for this audience. The recurring hashtags including #ashleyluxe and #statefarmpartner signal specific brand affiliations to the followers. Posting roughly every two weeks suggests a strategy of high quality over high frequency. While the total follower count is large, the average engagement per post remains modest relative to the scale. This indicates that consistent, well-timed posts are more valuable than rapid posting for this niche. The account maintains an active presence through specific brand partnerships and steady output. Hailee Steinfeld has 20.5 million followers.
Top Hashtags
Top Keywords
Caption Analysis
| Avg Caption Length | 96 chars |
| Posting Frequency | 0.4 posts/week |
Content Mix
6
Videos / Reels
6
Photos
Top Performing Posts
What a night at the Golden Globes ✨ A night out with my newest plus one—presenting with Ayo, in a room built on years …
Welcome to Hexe, the world of witches Disney’s #Hexed is only in theaters November 25
Ashley Luxe is here ❤️ Swipe for a glimpse behind the scenes of this incredibly special launch and shoutout to the team…
A meeting of the most stylish minds. Say hello to Ashley Luxe with Hailee Steinfeld. #AshleyLuxe #AshleyPartner
Top Posts
Highest-liked recent posts from @haileesteinfeld
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
❤️
|
3.5M | 39.6K | view |
| 2 |
Life lately… @beausociety 💌
|
2.4M | 7.1K | view |
| 3 |
A day late but simply obsessed with this 💗
|
1.8M | 4.7K | view |
| 4 |
Oh to relive this day over and over…
|
1.6M | 3.1K | view |
| 5 |
What a night at the Golden Globes ✨
A night out with my newest plus one—presen…
|
1.6M | 6.2K | view |
| 6 |
Welcome to Hexe, the world of witches
Disney’s #Hexed is only in theaters Novem…
|
686.8K | 5.2K | view |
| 7 |
Ashley Luxe is here ❤️ Swipe for a glimpse behind the scenes of this incredibly…
|
545.4K | 1.3K | view |
| 8 |
Governor’s Awards 🩶
|
341.7K | 1.5K | view |
| 9 |
A meeting of the most stylish minds. Say hello to Ashley Luxe with Hailee Stein…
|
322.7K | 1.5K | view |
Posting Patterns & Optimal Timing
When @haileesteinfeld posts on Instagram
The account follows a sparse high-effort pace. This creator posts roughly once every three weeks which falls well below the median frequency of 1.1 posts per week. Despite this low volume, the creator maintains a respectable follower rank of 307 out of 1606 for their niche. The consistency score of 52 indicates an erratic rhythm rather than a predictable cycle. Long gaps between posts are common as evidenced by the maximum posting streak of only one day. Fresh content typically lands on Monday and Tuesday. These uploads often appear around 16:00 UTC. Marketers should treat these dates as specific windows where new material enters the feed. Because the posting cadence is so infrequent, a campaign must be planned well in advance to align with these rare appearances. You cannot rely on a steady stream of content for daily engagement. Instead, plan your tie-in around the specific days when the creator chooses to break their silence. The low frequency means each post carries more weight for the audience.
0.4
Posts / week
457.5h
Avg gap between posts
Monday, Tuesday, Friday
Peak posting days
16:00, 23:00, 22:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @haileesteinfeld publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
This account posts most often on Monday and Tuesday at 16:00 UTC. The posting frequency is low at 0.4 times per week.
Most Common Words
Frequent caption words across @haileesteinfeld's recent posts (excludes stopwords)
Best Day of the Week to Post
@haileesteinfeld's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 4 | 1,302,189 | 5,208,757 |
| Tuesday | 3 | 453,120 | 1,359,359 |
| Wednesday | 2 | 1,317,210 | 2,634,421 |
| Thursday | 1 | 53,593 | 53,593 |
| Friday | 2 | 2,037,980 | 4,075,960 |
Posting Consistency & Streaks
How steadily @haileesteinfeld maintains output
1
Longest streak (days)
52/100
Consistency score
Inverse of posting-gap variance
5.7%
Active days
Posted at least once
457.5h
Avg gap
Between posts
Caption Length & Performance
How @haileesteinfeld's caption length correlates with engagement
100.0%
Posts with Caption
96
Avg Caption Chars
85
Median Chars
343
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Short (<40 chars) | 4 | 2.0M |
| Medium (40-100) | 4 | 734.2K |
| Long (100+) | 4 | 623.4K |
The audience rewards short captions with an average of 2.0M engagements compared to 623.4K for long ones. Short captions under 40 characters perform best.
Who This Audience Is
What @haileesteinfeld's reach and engagement mean for a brand.
The follower count places this creator well above average with a volume nearly thirty times larger than the typical tracked profile. This scale indicates a reach that operates at a broadcast level rather than a niche community level. The verified status confirms high authority despite the absence of a specific category tag. Engagement rates are notably higher than the median, suggesting that brand messages land more effectively here than on most accounts of this size. While many large profiles see diluted interaction, the data indicates a concentration of activity above the standard baseline. This audience scale and engagement profile fit the sports and fitness category.
Compare & Discover Similar Creators
Stack @haileesteinfeld against any other Instagram creator we track, or jump to similar accounts.
Compare @haileesteinfeld to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @haileesteinfeld
Estimated Earnings
Revenue estimates based on follower count and engagement
Haileesteinfeld generates revenue primarily through brand partnerships and sponsored posts. A single post for this account carries a projected value between $102.3K and $245.5K based on her 20.5M followers. Her rank of 307 puts her in the top tier where high placement commands a premium price over the median. This specific ranking justifies a premium because she sits well above the average creator. The engagement rate of 5.43% is much higher than the 0.93% median, justifying the upper end of the projected cost for reach. High interaction levels suggest her audience remains active and attentive to content. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 20.5M followers (Mega)
$102,273 – $245,456
Industry rate for mega Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 20.5M followers
- + 5.43% engagement rate beats the 0.93% tracked median
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ Only 16.7% of recent posts clear 2x the account average, a low hit-rate
- ~ Sparse cadence of about 0.4 posts a week limits fresh reach
Summary
This analysis of @haileesteinfeld reveals a mega Instagram presence with 20,454,692 followers. The account demonstrates an engagement rate of 5.43%, averaging 1.1M likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @haileesteinfeld
How many followers does @haileesteinfeld have on Instagram?
@haileesteinfeld has 20,454,692 followers on Instagram, placing them in the mega creator tier.
What is @haileesteinfeld's Instagram engagement rate?
@haileesteinfeld has an engagement rate of 5.43% based on 12 recent posts, averaging 1.1M likes per post.
How much does @haileesteinfeld earn on Instagram?
Based on industry benchmarks, @haileesteinfeld's estimated sponsorship value is $102,273 - $245,456 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @haileesteinfeld published on Instagram?
@haileesteinfeld has published 1,677 posts on Instagram.
What is @haileesteinfeld's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 3,489,638 likes and 39,602 comments.
How often does @haileesteinfeld post on Instagram?
@haileesteinfeld posts approximately 0.4 times per week, with an average gap of 457.5 hours between posts. Peak posting days are Monday, Tuesday, Friday.
How does @haileesteinfeld compare to other Instagram creators?
@haileesteinfeld sits in the Mega creator tier alongside accounts like @blakelively, @netflixbrasil, @charlidamelio.
Is @haileesteinfeld verified on Instagram?
Yes, @haileesteinfeld is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @haileesteinfeld's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: Jun 19, 2026