Sofia Carson
See Instagram photos and videos from Sofia Carson (@sofiacarson)
20.4M
Followers
2.1K
Following
2.4K
Posts
2.03%
Engagement Rate
Account Overview
Profile summary and post performance
Sofia Carson holds the rank of 308 out of 1606 tracked creators. Her audience of 20.4 million followers is 28.2 times larger than the median account size. This verified Artist profile has shared 2,417 posts to date and sits within the Mega tier. The engagement rate of 2.03% surpasses the 1.31% median for this group. The following report analyzes her audience demographics and content performance.
Account Info
| Account Size | Mega |
| Followers | 20,439,909 |
| Following | 2,080 |
| Posts | 2,417 |
| Verified | Yes |
| Business Account | Yes |
| Category | Artist |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 414,222 |
| Avg Comments per Post | 613 |
| Videos | 3 |
| Photos | 9 |
| Engagement Rate | 2.03% |
Follower Growth Over Time
How @sofiacarson's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
-264674
Net Change
-1.3%
% Change
-3483
Avg / Day
76
Days Tracked
27
Data Points
Tracked between May 24, 2026 (20,264,674 followers) and Aug 9, 2026 (20,000,000 followers).
The account grew from 20.3M to 20.4M followers over 34 days. The trend is upward as the account gained about 175.2K followers.
What the trajectory means
@sofiacarson gained 175.2K followers over the tracked period. This upward trend makes the account worth getting in early on. The steady pace of 5.2K new followers per day allows for consistent campaign planning.
Engagement Analysis
Based on 12 recent posts
Platform Context
@sofiacarson ranks 631 out of 1606 for engagement because its rate sits above the tracked median. This means her audience interacts more frequently than the average creator in the IGDataHub corpus. Her performance outperforms many peers on a per-follower basis.
The engagement rate of 2.03% outperforms the 1.31% median to place this account in the top half of its peer group. This indicates that followers interact with content more frequently than the average user. High like counts paired with a steady volume of comments suggest that the audience is not just viewing, but participating in the community. Photos garner higher engagement than videos, proving that this audience rewards static imagery as their preferred format for interaction. The reach relies on consistent baseline performance rather than explosive outliers. With 25% of posts doubling the average and zero posts reaching five times the average, growth remains stable rather than volatile. This consistency means the content reaches a loyal base rather than relying on occasional viral spikes to maintain visibility. The audience is one that engages with the brand but prefers passive interaction over deep conversation. This is a tap-and-scroll audience.
414.2K
Avg Likes/Post
613
Avg Comments/Post
5.0M
Total Likes
7.4K
Total Comments
Engagement Rate
Compared to Mega tier benchmarks
2.03%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
275.6K
Avg Likes on Videos (3)
460.4K
Avg Likes on Photos (9)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @sofiacarson's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @sofiacarson's single biggest post had going for it — the patterns worth replicating.
952,739 likes · 1,569 comments
2.3× @sofiacarson's average post · 2.9× the median post.
"Happy heavenly birthday to our angel. You are sunshine, Forevermore."
68 characters
Photo
Format
Thursday
Day Posted
16:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post reached nearly one million likes and outperformed the account median by a factor of 2.9. This specific content achieved an excellent like to comment ratio of 601 to 1. To replicate this success, focus on high emotion during peak mid week hours. Medium length captions between 40 and 100 characters drive much higher engagement than short snippets. Short captions under 40 characters perform poorly, suggesting that a few extra words provide necessary context for the audience. Use the recurring hashtags to signal specific brand partnerships and themes. The posting cadence of roughly three times per week allows for consistent visibility without over-saturating the feed. While the average engagement is high, it relies on steady consistency rather than erratic spikes. This account currently has 20.4 million followers.
Top Hashtags
Top Keywords
Caption Analysis
| Avg Caption Length | 158 chars |
| Posting Frequency | 2.5 posts/week |
Content Mix
3
Videos / Reels
9
Photos
Top Performing Posts
Happy heavenly birthday to our angel. You are sunshine, Forevermore.
Because I’m worth it. Because you’re worth it. Because we’re worth it. Merci @lorealparis ♥️ For relentlessly celeb…
I am the luckiest in this lifetime and every lifetime to be yours. To our smiling moon and back again. To an infinite i…
The most beautifulll GRWM with my @lorealparis family and my dearest @allanface for the Cannes Film Festival 🤍🪄 I loved…
Because you’re worth it. Because we’re worth it. 🤍 Every minute of everyday. #lorealparispartner #LOrealParisMakeUp
Lights On Women. 🤍 A celebration of the female perspective in cinema. Because our perspective is unique and worthy of …
Our week of magic in the pink palace🌸 Grazie infinito infinito @mariellaavino & our @palazzoavino family 💗 Heaven is…
Top Posts
Highest-liked recent posts from @sofiacarson
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
Happy heavenly birthday to our angel.
You are sunshine,
Forevermore.
|
952.7K | 1.6K | view |
| 2 |
Because I’m worth it.
Because you’re worth it.
Because we’re worth it.
Merc…
|
903.2K | 857 | view |
| 3 |
I am the luckiest in this lifetime and every lifetime to be yours. To our smili…
|
897.1K | 528 | view |
| 4 |
eternal bliss
|
626.9K | 815 | view |
| 5 |
The most beautifulll GRWM with my @lorealparis family and my dearest @allanface…
|
487.4K | 1.1K | view |
| 6 |
Because you’re worth it. Because we’re worth it. 🤍
Every minute of everyday.
…
|
322.9K | 870 | view |
| 7 |
Lights On Women. 🤍
A celebration of the female perspective in cinema. Because …
|
235.5K | 394 | view |
| 8 |
Our week of magic in the pink palace🌸
Grazie infinito infinito @mariellaavino…
|
154.9K | 408 | view |
| 9 |
Un Film ♥️ Pt. 1.
|
140.6K | 306 | view |
Posting Patterns & Optimal Timing
When @sofiacarson posts on Instagram
The account maintains a steady grind with 2.5 posts per week. This volume exceeds the median creator rate of 0.6 posts per week and ranks it in the top 300 of its peer group. The consistency score of 0 indicates an erratic rhythm where content appears in unpredictable bursts rather than at regular intervals. Her longest posting streak is only four days. New content lands most frequently on Thursday and Saturday. The busiest hour for new uploads is 17:00 UTC. Marketers should expect a high volume of fresh material but must account for the lack of a predictable schedule. You cannot rely on a calendar to predict exactly when she will post next. A campaign should be planned around these specific peak days rather than a fixed weekly slot. The erratic nature means you may need to react quickly when content does appear. This creator provides frequent opportunities for placement even if the timing is not clockwork.
2.5
Posts / week
74.3h
Avg gap between posts
Thursday, Saturday, Sunday
Peak posting days
17:00, 13:00, 14:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @sofiacarson publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
The account posts about 2.5 times per week with a peak at 17:00 UTC. Thursday and Saturday are the best days for posting content.
Most Common Words
Frequent caption words across @sofiacarson's recent posts (excludes stopwords)
Best Day of the Week to Post
@sofiacarson's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 2 | 512,117 | 1,024,234 |
| Tuesday | 2 | 693,024 | 1,386,049 |
| Thursday | 3 | 431,578 | 1,294,734 |
| Friday | 1 | 155,284 | 155,284 |
| Saturday | 2 | 431,776 | 863,552 |
| Sunday | 2 | 127,088 | 254,175 |
Posting Consistency & Streaks
How steadily @sofiacarson maintains output
4
Longest streak (days)
0/100
Consistency score
Inverse of posting-gap variance
26.4%
Active days
Posted at least once
74.3h
Avg gap
Between posts
Caption Length & Performance
How @sofiacarson's caption length correlates with engagement
100.0%
Posts with Caption
158
Avg Caption Chars
160
Median Chars
670
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Short (<40 chars) | 4 | 250.5K |
| Medium (40-100) | 1 | 954.3K |
| Long (100+) | 7 | 431.7K |
The account performs best with medium captions of 40 to 100 characters. These posts reach 954.3K average engagement compared to only 250.5K for short captions.
Who This Audience Is
What @sofiacarson's reach and engagement mean for a brand.
The follower count sits at many times the typical creator average, placing this profile in a high volume tier far above the median. This scale suggests reach that exceeds standard influencer marketing and enters the territory of broad public figures. The verified status and artist classification indicate an audience built around professional celebrity rather than niche community interests. While the engagement rate is higher than the platform median, it remains low relative to the total follower count. This gap indicates a message will land with less intensity than on smaller accounts but reaches a much wider net of people. The disparity between high reach and modest interaction suggests a passive viewing audience. The scale makes this profile suitable for broad awareness campaigns in the entertainment or music sectors.
Compare & Discover Similar Creators
Stack @sofiacarson against any other Instagram creator we track, or jump to similar accounts.
Compare @sofiacarson to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @sofiacarson
Estimated Earnings
Revenue estimates based on follower count and engagement
@sofiacarson earns her income primarily through sponsored posts and brand partnerships. Her follower count places her in a bracket where a single post commands between $102.2K and $245.3K. Ranking at 308 out of 1606 puts her well above the median, allowing her to command a premium over average creators. Because her engagement rate of 2.03% exceeds the 1.31% median, the high end of her quoted band is justified by active audience participation. This performance confirms that her reach translates into effective attention for advertisers. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 20.4M followers (Mega)
$102,200 – $245,279
Industry rate for mega Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 20.4M followers
- + 2.03% engagement rate beats the 1.31% tracked median
- + 25.0% of recent posts beat 2x the account's own average
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ Sparse cadence of about 2.5 posts a week limits fresh reach
Summary
This analysis of @sofiacarson reveals a mega Instagram presence with 20,439,909 followers. The account demonstrates an engagement rate of 2.03%, averaging 414.2K likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @sofiacarson
How many followers does @sofiacarson have on Instagram?
@sofiacarson has 20,439,909 followers on Instagram, placing them in the mega creator tier.
What is @sofiacarson's Instagram engagement rate?
@sofiacarson has an engagement rate of 2.03% based on 12 recent posts, averaging 414.2K likes per post.
How much does @sofiacarson earn on Instagram?
Based on industry benchmarks, @sofiacarson's estimated sponsorship value is $102,200 - $245,279 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @sofiacarson published on Instagram?
@sofiacarson has published 2,417 posts on Instagram.
What is @sofiacarson's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 952,739 likes and 1,569 comments.
How often does @sofiacarson post on Instagram?
@sofiacarson posts approximately 2.5 times per week, with an average gap of 74.3 hours between posts. Peak posting days are Thursday, Saturday, Sunday.
How does @sofiacarson compare to other Instagram creators?
@sofiacarson sits in the Mega creator tier alongside accounts like @gururandhawa, @zefelipe, @danialves.
Is @sofiacarson verified on Instagram?
Yes, @sofiacarson is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @sofiacarson's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: Jun 26, 2026