Richarlison

Richarlison

@richarlison

Atacante @spursofficial Assessor @winningcom Media: [email protected] @pillaragency_ @caabase 🇧🇷 Copa América🏆 Olimpíadas🥇

Athlete

20.9M

Followers

2.0K

Following

1.4K

Posts

7.01%

Engagement Rate

Mega tier Updated Jun 26, 2026

Account Overview

Profile summary and post performance

Richarlison holds a high standing at rank 297 among the creators we track. With over twenty million followers, this account maintains a following that is 28.8 times the median size of our tracked creators. The verified profile operates in the Athlete category and contains 1427 total posts to establish its presence as a Mega tier creator. Engagement rates are exceptionally high at 7.01 percent, which far exceeds the 1.31 percent median for this group. This performance confirms that his content resonates deeply with a large audience. The rest of this report explores specific audience demographics and peak engagement windows.

Account Info

Account Size Mega
Followers 20,907,332
Following 1,984
Posts 1,427
Verified Yes
Category Athlete

Post Performance

Posts Analyzed 12
Avg Likes per Post 1,450,106
Avg Comments per Post 16,410
Videos 4
Photos 8
Engagement Rate 7.01%

Engagement Analysis

Based on 12 recent posts

Platform Context

The @richarlison account ranks 183 out of 1606 for its engagement rate. This performance sits well above the tracked median of 1.31%. Such a high percentage indicates that this creator generates much more interaction per follower than the average profile in the corpus.

The engagement rate of 7.01% beats the 1.31% median to rank 183 out of 1606 accounts. This performance proves the audience reacts much more than usual. Photos garner 2.0M likes while videos earn 342.5K, showing that this audience rewards still imagery over motion content. While millions of people offer passive approval through likes, the 16.4K average comments indicate a steady level of participation. Reach is not consistently explosive because only 8.3% of posts doubled the account average and only 8.3% hit the fivefold mark. This low hit rate suggests that while the base numbers are high, growth relies on steady performance rather than frequent viral spikes. The audience is a tap-and-scroll one.

1.5M

Avg Likes/Post

16.4K

Avg Comments/Post

17.4M

Total Likes

196.9K

Total Comments

Engagement Rate

Compared to Mega tier benchmarks

Excellent for Mega

7.01%

(Likes + Comments) / Followers per post

Video vs Photo Engagement

342.5K

Avg Likes on Videos (4)

2.0M

Avg Likes on Photos (8)

Per-Post Engagement Trend

Engagement (likes + comments) for each of @richarlison's tracked recent posts, in upload order. Hover any point for the exact value.

Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.

Best-Performing Post, Decomposed

What @richarlison's single biggest post had going for it — the patterns worth replicating.

Top post by @richarlison

8,988,104 likes · 191,407 comments

6.3× @richarlison's average post · 13.6× the median post.

"É o pombo, a tropa do pombo🎶 #pru 🐦"

35 characters

Photo

Format

Thursday

Day Posted

22:00 UTC

Hour Posted

Hashtags: #pru

Content Analysis

Hashtags, keywords, captions, and top posts

The standout post achieved a multiplier of 13.6 over the median performance to reach 9.0M likes and 191.4K comments. This high like-to-comment ratio indicates that the content resonates widely with a broad audience. Short captions under 40 characters drive the highest engagement at 1.6M likes, while long descriptions of over 100 characters perform poorly at just 103.6K. You should prioritize brief copy to keep the focus on the visual content. The recurring hashtags #pru, #animay, and #crunchyrollpartner serve as clear signals for the target niche. Given the low posting frequency of 0.1 times per week, the account prioritizes high quality over constant presence. This profile maintains a large reach with an average of 1.5M likes per post. Richarlison has 20.9M followers.

Top Hashtags

#pru (1) #animay (1) #crunchyrollpartner (1)

Top Keywords

pombo (3) minha (3) vida (2) anime (2) amandinha (1) tropa (1) richardandradefoto (1) feliz (1) anos (1) venceu (1) animes (1) marcaram (1) muito (1) hoje (1) fazem (1) parte (1) sobre (1) celebrar (1) orgulho (1) todas (1) acompanham (1) gente (1) longo (1) nossa (1) qual (1) mais (1) marcou (1) animay (1) crunchyrollpartner (1)

Caption Analysis

Avg Caption Length 41 chars
Posting Frequency 0.1 posts/week

Content Mix

4

Videos / Reels

8

Photos

Top Performing Posts

Post thumbnail

É o pombo, a tropa do pombo🎶 #pru 🐦

9.0M likes 191.4K comments
View
Post thumbnail

❤️ @amandinha.ad

2.4M likes 3.0K comments
View
Post thumbnail

Feliz aniversário Mozão ❤️

1.8M likes 25 comments
View
Post thumbnail

❤️

916.4K likes 15 comments
View
Post thumbnail

Ué 🤷🏽👶🏼 @richardandradefoto

714.9K likes 28 comments
View
Post thumbnail

2 anos com Mozão da minha vida!!! ❤️

673.0K likes 19 comments
View
Post thumbnail

férias ❤️

549.2K likes 2.3K comments 3.4M views Video
View
Post thumbnail

O pombo venceu!!! 🙌🏽😍

471.9K likes 29 comments 1.9M views Video
View
Post thumbnail

🫡

464.8K likes 20 comments
View

Top Posts

Highest-liked recent posts from @richarlison

# Caption Likes Comments Link
1
É o pombo, a tropa do pombo🎶 #pru 🐦
9.0M 191.4K view
2
❤️ @amandinha.ad
2.4M 3.0K view
3
Feliz aniversário Mozão ❤️
1.8M 25 view
4
❤️
916.4K 15 view
5
Ué 🤷🏽👶🏼 @richardandradefoto
714.9K 28 view
6
2 anos com Mozão da minha vida!!! ❤️
673.0K 19 view
7
férias ❤️
549.2K 2.3K view
8
O pombo venceu!!! 🙌🏽😍
471.9K 29 view
9
🫡
464.8K 20 view

Posting Patterns & Optimal Timing

When @richarlison posts on Instagram

This creator follows a sparse high-effort pace. The post frequency falls well below the median of 0.6 per week. This low volume places them at rank 297 out of 1606 based on posting frequency alone. A consistency score of 0 indicates an erratic rhythm with no predictable pattern between uploads. Content appears in bursts, such as a four-day streak, followed by long periods of silence. Fresh content lands most often on Friday and Saturday. The busiest upload hour is 18:00 UTC. Marketers should not expect a steady stream of new material for a continuous campaign. Instead, plan your tie-ins around these sporadic windows. Because the rhythm is unpredictable, you must monitor the account closely to catch the infrequent moments when they do post. A coordinated campaign requires careful timing since content does not land on a clockwork schedule. You cannot rely on a daily or weekly presence to maintain constant visibility for a brand.

0.1

Posts / week

2858.4h

Avg gap between posts

Friday, Saturday, Tuesday

Peak posting days

18:00, 20:00, 23:00 UTC

Peak posting hours

Posting Activity by Hour (UTC)

Night (10pm-5am) Morning Afternoon Evening Peak hour

How often @richarlison publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.

2

0

1

2

3

4

5

6

7

8

9

10

1

11

12

13

14

15

16

17

2

18

1

19

2

20

1

21

1

22

2

23

Hour of day (UTC) — 0 is midnight, 12 is noon

Reading this chart: Taller bars are hours when @richarlison publishes more often. Their busiest hours are 18:00, 20:00, 23:00 UTC — highlighted with bold pink bars. Times are in UTC; subtract 5h for US Eastern, 8h for US Pacific, or add 1h for UK BST. Empty hours don't necessarily mean a bad time to post; they're simply hours @richarlison hasn't been active in our tracked sample.

The account posts most often on Friday and Saturday. The peak activity occurs at 18:00 UTC.

Most Common Words

Frequent caption words across @richarlison's recent posts (excludes stopwords)

pombo (3) minha (3) vida (2) anime (2) amandinha (1) tropa (1) richardandradefoto (1) feliz (1) anos (1) venceu (1) animes (1) marcaram (1) muito (1) hoje (1) fazem (1) parte (1) sobre (1) celebrar (1) orgulho (1) todas (1) acompanham (1) gente (1) longo (1) nossa (1) qual (1) mais (1) marcou (1) animay (1) crunchyrollpartner (1)

Best Day of the Week to Post

@richarlison's engagement broken down by day of the week

Day Posts Avg Engagement Total Engagement
Monday 1 130,605 130,605
Tuesday 2 694,148 1,388,297
Wednesday 1 1,765,510 1,765,510
Thursday 1 9,179,511 9,179,511
Friday 3 1,172,995 3,518,985
Saturday 3 354,577 1,063,731
Sunday 1 551,549 551,549

Posting Consistency & Streaks

How steadily @richarlison maintains output

4

Longest streak (days)

0/100

Consistency score

Inverse of posting-gap variance

0.8%

Active days

Posted at least once

2858.4h

Avg gap

Between posts

Caption Length & Performance

How @richarlison's caption length correlates with engagement

100.0%

Posts with Caption

41

Avg Caption Chars

21

Median Chars

295

Longest Caption

Caption Length Posts Avg Engagement
Short (<40 chars) 11 1.6M
Long (100+) 1 103.6K

The audience rewards short captions with 1.6M average engagement. Long captions perform poorly at only 103.6K.

Who This Audience Is

What @richarlison's reach and engagement mean for a brand.

The follower count ranks in the top percentiles of tracked accounts and sits nearly thirty times larger than the typical creator profile. This scale indicates a reach that operates at a broadcast level rather than a niche community level. The verified status confirms professional standing within the athlete category. Engagement rates are more than five times higher than the median, which means a brand message will land much harder here than on standard sports accounts. High interaction relative to such a large following suggests the content maintains relevance despite the scale of the platform. This audience is built around athletic performance and high-profile sports figures. The data points toward fitness and sports apparel as the most compatible category.

Compare & Discover Similar Creators

Stack @richarlison against any other Instagram creator we track, or jump to similar accounts.

Compare @richarlison to another creator

Get a side-by-side stats breakdown.

@richarlison vs

Creators in the same tier as @richarlison

Antoine Griezmann

Antoine Griezmann

@antogriezmann

39.0M followers

DR. SHAQUILLE O'NEAL Ed.D.

DR. SHAQUILLE O'NEAL Ed.D.

@shaq

35.2M followers

Rodrygo Goes  👐🏾⚡️🇧🇷

Rodrygo Goes 👐🏾⚡️🇧🇷

@rodrygogoes

23.4M followers

Pedri González

Pedri González

@pedri

23.0M followers

David Luiz

David Luiz

@davidluiz23

22.5M followers

Gabriel Jesus

Gabriel Jesus

@dejesusoficial

21.5M followers

Estimated Earnings

Revenue estimates based on follower count and engagement

@richarlison generates primary revenue through high volume brand deals and sponsorships. The estimated band for a single sponsored post sits between $104.5K and $250.9K based on their follower count. Their rank of 297 places them in the upper echelon of the platform, where top positions command a premium over the median. This high ranking justifies a premium price point rather than a budget entry. A 7.01% engagement rate far exceeds the 1.31% average for accounts of this size. This active participation makes the higher end of the quoted range a fair price for the reach provided. These are modelled estimates from public metrics, not disclosed earnings.

Sponsorship Value (Est. Per Post)

Based on 20.9M followers (Mega)

$104,537 – $250,888

Industry rate for mega Instagram creators

Disclaimer: These are rough estimates based on publicly available industry benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. Instagram sponsored post rates fluctuate and are not guaranteed.

Key Insights & Takeaways

Key Takeaways

Reach. Ranking in the top third of creators with a following nearly 29 times the median establishes a very large footprint. Engagement. A 7.01% rate far exceeds the 1.31% median, indicating high audience interaction. Hit-rate. Only 8.3% of recent posts beat double the average, suggesting most content performs at a consistent baseline rather than spiking frequently.

Strengths

  • + Verified account with 20.9M followers
  • + 7.01% engagement rate beats the 1.31% tracked median
  • + Above the 10K threshold where sponsorship deals become viable

Opportunities

  • ~ Only 8.3% of recent posts clear 2x the account average, a low hit-rate
  • ~ Sparse cadence of about 0.1 posts a week limits fresh reach

Summary

This analysis of @richarlison reveals a mega Instagram presence with 20,907,332 followers. The account demonstrates an engagement rate of 7.01%, averaging 1.5M likes per post across 12 analyzed posts. The account holds verified status.

Want Instagram Analytics for Your Research?

Search profiles, discover hashtags, and explore Instagram data for analysis.

Start Searching

Frequently Asked Questions About @richarlison

How many followers does @richarlison have on Instagram?

@richarlison has 20,907,332 followers on Instagram, placing them in the mega creator tier.

What is @richarlison's Instagram engagement rate?

@richarlison has an engagement rate of 7.01% based on 12 recent posts, averaging 1.5M likes per post.

How much does @richarlison earn on Instagram?

Based on industry benchmarks, @richarlison's estimated sponsorship value is $104,537 - $250,888 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.

How many posts has @richarlison published on Instagram?

@richarlison has published 1,427 posts on Instagram.

What is @richarlison's most-liked recent post?

Of the 12 recent posts analyzed, the top post received 8,988,104 likes and 191,407 comments.

How often does @richarlison post on Instagram?

@richarlison posts approximately 0.1 times per week, with an average gap of 2858.4 hours between posts. Peak posting days are Friday, Saturday, Tuesday.

How does @richarlison compare to other Instagram creators?

@richarlison sits in the Mega creator tier alongside accounts like @antogriezmann, @shaq, @rodrygogoes.

Is @richarlison verified on Instagram?

Yes, @richarlison is a verified Instagram account.

About This Analysis: This analysis is based on a snapshot of @richarlison's Instagram profile and 12 recent posts.

Data collected and analyzed by IGDataHub | Analysis date: Jun 26, 2026