Richarlison
Atacante @spursofficial Assessor @winningcom Media: [email protected] @pillaragency_ @caabase 🇧🇷 Copa América🏆 Olimpíadas🥇
20.9M
Followers
2.0K
Following
1.4K
Posts
7.01%
Engagement Rate
Account Overview
Profile summary and post performance
Richarlison holds a high standing at rank 297 among the creators we track. With over twenty million followers, this account maintains a following that is 28.8 times the median size of our tracked creators. The verified profile operates in the Athlete category and contains 1427 total posts to establish its presence as a Mega tier creator. Engagement rates are exceptionally high at 7.01 percent, which far exceeds the 1.31 percent median for this group. This performance confirms that his content resonates deeply with a large audience. The rest of this report explores specific audience demographics and peak engagement windows.
Account Info
| Account Size | Mega |
| Followers | 20,907,332 |
| Following | 1,984 |
| Posts | 1,427 |
| Verified | Yes |
| Category | Athlete |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 1,450,106 |
| Avg Comments per Post | 16,410 |
| Videos | 4 |
| Photos | 8 |
| Engagement Rate | 7.01% |
Engagement Analysis
Based on 12 recent posts
Platform Context
The @richarlison account ranks 183 out of 1606 for its engagement rate. This performance sits well above the tracked median of 1.31%. Such a high percentage indicates that this creator generates much more interaction per follower than the average profile in the corpus.
The engagement rate of 7.01% beats the 1.31% median to rank 183 out of 1606 accounts. This performance proves the audience reacts much more than usual. Photos garner 2.0M likes while videos earn 342.5K, showing that this audience rewards still imagery over motion content. While millions of people offer passive approval through likes, the 16.4K average comments indicate a steady level of participation. Reach is not consistently explosive because only 8.3% of posts doubled the account average and only 8.3% hit the fivefold mark. This low hit rate suggests that while the base numbers are high, growth relies on steady performance rather than frequent viral spikes. The audience is a tap-and-scroll one.
1.5M
Avg Likes/Post
16.4K
Avg Comments/Post
17.4M
Total Likes
196.9K
Total Comments
Engagement Rate
Compared to Mega tier benchmarks
7.01%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
342.5K
Avg Likes on Videos (4)
2.0M
Avg Likes on Photos (8)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @richarlison's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @richarlison's single biggest post had going for it — the patterns worth replicating.
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post achieved a multiplier of 13.6 over the median performance to reach 9.0M likes and 191.4K comments. This high like-to-comment ratio indicates that the content resonates widely with a broad audience. Short captions under 40 characters drive the highest engagement at 1.6M likes, while long descriptions of over 100 characters perform poorly at just 103.6K. You should prioritize brief copy to keep the focus on the visual content. The recurring hashtags #pru, #animay, and #crunchyrollpartner serve as clear signals for the target niche. Given the low posting frequency of 0.1 times per week, the account prioritizes high quality over constant presence. This profile maintains a large reach with an average of 1.5M likes per post. Richarlison has 20.9M followers.
Top Hashtags
Top Keywords
Caption Analysis
| Avg Caption Length | 41 chars |
| Posting Frequency | 0.1 posts/week |
Content Mix
4
Videos / Reels
8
Photos
Top Performing Posts
Top Posts
Highest-liked recent posts from @richarlison
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
É o pombo, a tropa do pombo🎶 #pru 🐦
|
9.0M | 191.4K | view |
| 2 |
❤️ @amandinha.ad
|
2.4M | 3.0K | view |
| 3 |
Feliz aniversário Mozão ❤️
|
1.8M | 25 | view |
| 4 |
❤️
|
916.4K | 15 | view |
| 5 |
Ué 🤷🏽👶🏼 @richardandradefoto
|
714.9K | 28 | view |
| 6 |
2 anos com Mozão da minha vida!!! ❤️
|
673.0K | 19 | view |
| 7 |
férias ❤️
|
549.2K | 2.3K | view |
| 8 |
O pombo venceu!!! 🙌🏽😍
|
471.9K | 29 | view |
| 9 |
🫡
|
464.8K | 20 | view |
Posting Patterns & Optimal Timing
When @richarlison posts on Instagram
This creator follows a sparse high-effort pace. The post frequency falls well below the median of 0.6 per week. This low volume places them at rank 297 out of 1606 based on posting frequency alone. A consistency score of 0 indicates an erratic rhythm with no predictable pattern between uploads. Content appears in bursts, such as a four-day streak, followed by long periods of silence. Fresh content lands most often on Friday and Saturday. The busiest upload hour is 18:00 UTC. Marketers should not expect a steady stream of new material for a continuous campaign. Instead, plan your tie-ins around these sporadic windows. Because the rhythm is unpredictable, you must monitor the account closely to catch the infrequent moments when they do post. A coordinated campaign requires careful timing since content does not land on a clockwork schedule. You cannot rely on a daily or weekly presence to maintain constant visibility for a brand.
0.1
Posts / week
2858.4h
Avg gap between posts
Friday, Saturday, Tuesday
Peak posting days
18:00, 20:00, 23:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @richarlison publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
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3
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7
8
9
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23
Hour of day (UTC) — 0 is midnight, 12 is noon
The account posts most often on Friday and Saturday. The peak activity occurs at 18:00 UTC.
Most Common Words
Frequent caption words across @richarlison's recent posts (excludes stopwords)
Best Day of the Week to Post
@richarlison's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 1 | 130,605 | 130,605 |
| Tuesday | 2 | 694,148 | 1,388,297 |
| Wednesday | 1 | 1,765,510 | 1,765,510 |
| Thursday | 1 | 9,179,511 | 9,179,511 |
| Friday | 3 | 1,172,995 | 3,518,985 |
| Saturday | 3 | 354,577 | 1,063,731 |
| Sunday | 1 | 551,549 | 551,549 |
Posting Consistency & Streaks
How steadily @richarlison maintains output
4
Longest streak (days)
0/100
Consistency score
Inverse of posting-gap variance
0.8%
Active days
Posted at least once
2858.4h
Avg gap
Between posts
Caption Length & Performance
How @richarlison's caption length correlates with engagement
100.0%
Posts with Caption
41
Avg Caption Chars
21
Median Chars
295
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Short (<40 chars) | 11 | 1.6M |
| Long (100+) | 1 | 103.6K |
The audience rewards short captions with 1.6M average engagement. Long captions perform poorly at only 103.6K.
Who This Audience Is
What @richarlison's reach and engagement mean for a brand.
The follower count ranks in the top percentiles of tracked accounts and sits nearly thirty times larger than the typical creator profile. This scale indicates a reach that operates at a broadcast level rather than a niche community level. The verified status confirms professional standing within the athlete category. Engagement rates are more than five times higher than the median, which means a brand message will land much harder here than on standard sports accounts. High interaction relative to such a large following suggests the content maintains relevance despite the scale of the platform. This audience is built around athletic performance and high-profile sports figures. The data points toward fitness and sports apparel as the most compatible category.
Compare & Discover Similar Creators
Stack @richarlison against any other Instagram creator we track, or jump to similar accounts.
Compare @richarlison to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @richarlison
Estimated Earnings
Revenue estimates based on follower count and engagement
@richarlison generates primary revenue through high volume brand deals and sponsorships. The estimated band for a single sponsored post sits between $104.5K and $250.9K based on their follower count. Their rank of 297 places them in the upper echelon of the platform, where top positions command a premium over the median. This high ranking justifies a premium price point rather than a budget entry. A 7.01% engagement rate far exceeds the 1.31% average for accounts of this size. This active participation makes the higher end of the quoted range a fair price for the reach provided. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 20.9M followers (Mega)
$104,537 – $250,888
Industry rate for mega Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 20.9M followers
- + 7.01% engagement rate beats the 1.31% tracked median
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ Only 8.3% of recent posts clear 2x the account average, a low hit-rate
- ~ Sparse cadence of about 0.1 posts a week limits fresh reach
Summary
This analysis of @richarlison reveals a mega Instagram presence with 20,907,332 followers. The account demonstrates an engagement rate of 7.01%, averaging 1.5M likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @richarlison
How many followers does @richarlison have on Instagram?
@richarlison has 20,907,332 followers on Instagram, placing them in the mega creator tier.
What is @richarlison's Instagram engagement rate?
@richarlison has an engagement rate of 7.01% based on 12 recent posts, averaging 1.5M likes per post.
How much does @richarlison earn on Instagram?
Based on industry benchmarks, @richarlison's estimated sponsorship value is $104,537 - $250,888 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @richarlison published on Instagram?
@richarlison has published 1,427 posts on Instagram.
What is @richarlison's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 8,988,104 likes and 191,407 comments.
How often does @richarlison post on Instagram?
@richarlison posts approximately 0.1 times per week, with an average gap of 2858.4 hours between posts. Peak posting days are Friday, Saturday, Tuesday.
How does @richarlison compare to other Instagram creators?
@richarlison sits in the Mega creator tier alongside accounts like @antogriezmann, @shaq, @rodrygogoes.
Is @richarlison verified on Instagram?
Yes, @richarlison is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @richarlison's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: Jun 26, 2026