20.6M
Followers
4.0K
Following
3.5K
Posts
0.64%
Engagement Rate
Account Overview
Profile summary and post performance
This creator ranks at number 306 out of over 1,600 tracked accounts and holds a follower count that is 28.2 times the median size. As a verified Artist with nearly 3,500 posts, this profile sits firmly in the Mega tier. The engagement rate of 0.64% falls below the 0.93% median for creators in our network. The following report breaks down the specific audience interactions and content performance metrics.
Account Info
| Account Size | Mega |
| Followers | 20,571,019 |
| Following | 3,994 |
| Posts | 3,496 |
| Verified | Yes |
| Category | Artist |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 129,575 |
| Avg Comments per Post | 1,411 |
| Videos | 6 |
| Photos | 6 |
| Engagement Rate | 0.64% |
Engagement Analysis
Based on 12 recent posts
Platform Context
@iza ranks 463 out of 777 and sits below the median engagement rate. This performance indicates that interaction levels are lower than those of most creators in the IGDataHub corpus. The account fails to reach the average benchmark for audience involvement.
The engagement rate of 0.64% falls below the 0.93% median and ranks 463 out of 777, indicating this audience reacts less than average. High volume counts for likes do not translate into deeper interaction. The content split reveals that video posts earn more likes than photos by a margin of over 10k per post. This preference suggests the audience rewards moving visuals over static imagery. Reliability metrics indicate a stable reach with very low volatility. Only 16.7% of recent posts doubled the account average, and no posts reached five times the mean. This lack of extreme outliers points to a consistent but predictable flow of views. The community remains passive because comments are rare compared to the total like count. It is a tap-and-scroll audience.
129.6K
Avg Likes/Post
1.4K
Avg Comments/Post
1.6M
Total Likes
16.9K
Total Comments
Engagement Rate
Compared to Mega tier benchmarks
0.64%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
134.7K
Avg Likes on Videos (6)
124.5K
Avg Likes on Photos (6)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @iza's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @iza's single biggest post had going for it — the patterns worth replicating.
417,546 likes · 7,459 comments
3.2× @iza's average post · 8.4× the median post.
"Já foi ouvir “SALTO 15”? @budah 💙"
33 characters
Video
Format
Tuesday
Day Posted
21:00 UTC
Hour Posted
3.0M
Views
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post achieved a multiplier of over eight times the median like count to reach 417.5K likes. This specific piece maintains an efficient ratio of roughly one comment for every fifty_six likes. To replicate this success, focus on short captions under forty characters. These brief posts earn more than triple the engagement of medium length copy. Long descriptions do not drive interaction here. Use #globalcitizenlive, #ludmilla, and #iza as consistent markers to signal your core topics to the algorithm. Post about four times per week to maintain steady visibility. With over twenty million followers, this account maintains high volume rather than seeking occasional spikes. The audience prefers direct visual content without heavy text blocks.
Top Hashtags
Top Keywords
Caption Analysis
| Avg Caption Length | 110 chars |
| Posting Frequency | 3.8 posts/week |
Content Mix
6
Videos / Reels
6
Photos
Top Performing Posts
Eu amo essa eu amo essa ❤️ @iza @ludmilla #LUDMILLA #IZA
Toda vez que a música me permite realizar um sonho, eu lembro por que tudo começou. E lembro, acima de tudo, da Isabela…
me chamaram de “dona de minis” e eu amei, então voltei pra mostrar mais
Top Posts
Highest-liked recent posts from @iza
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
as coisas boas pelo caminho 🦋
|
420.7K | 2.2K | view |
| 2 |
Já foi ouvir “SALTO 15”? @budah 💙
|
417.5K | 7.5K | view |
| 3 |
Eu amo essa eu amo essa ❤️ @iza @ludmilla
#LUDMILLA #IZA
|
252.4K | 2.3K | view |
| 4 |
Toda vez que a música me permite realizar um sonho, eu lembro por que tudo come…
|
153.3K | 1.4K | view |
| 5 |
🥂
|
71.8K | 518 | view |
| 6 |
quem viu a minha participação em Deixa Acontecer? 💙
|
50.1K | 342 | view |
| 7 |
Feliz aniversário @ivetesangalo 💙 Te amo!
|
45.6K | 537 | view |
| 8 |
me chamaram de “dona de minis” e eu amei, então voltei pra mostrar mais
|
35.7K | 642 | view |
| 9 |
nosso arraiá em Barueri 💘👢
📸 @eduardojorg
|
32.5K | 482 | view |
Posting Patterns & Optimal Timing
When @iza posts on Instagram
@iza maintains a steady grind with an output that far exceeds the creator median. Her frequency places her in the top 20 percent of creators by volume compared to peers. This high volume suggests a highly active presence but the low consistency score reveals an unpredictable pattern. She often posts in bursts followed by quiet periods rather than following a clockwork schedule. Content lands most frequently on Tuesday and Friday. The busiest upload window occurs at 15:00 UTC. Marketers should expect clusters of content instead of a predictable daily feed. Because her output is high but irregular, plan campaigns around these active windows rather than specific dates. You can rely on the volume of fresh material to maintain brand presence even if the exact timing varies week to week. The lack of a steady rhythm means you must remain agile to catch her bursts. This account offers frequent opportunities for placement despite its inconsistent gaps.
3.8
Posts / week
48.1h
Avg gap between posts
Friday, Tuesday, Wednesday
Peak posting days
15:00, 21:00, 20:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @iza publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
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17
18
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21
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23
Hour of day (UTC) — 0 is midnight, 12 is noon
The account posts approximately 3.8 times per week. The most frequent posting days are Friday and Tuesday with a peak at 15:00 UTC.
Most Common Words
Frequent caption words across @iza's recent posts (excludes stopwords)
Best Day of the Week to Post
@iza's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 1 | 36,347 | 36,347 |
| Tuesday | 2 | 423,962 | 847,923 |
| Wednesday | 2 | 38,649 | 77,298 |
| Thursday | 1 | 18,726 | 18,726 |
| Friday | 4 | 100,962 | 403,850 |
| Saturday | 1 | 33,001 | 33,001 |
| Sunday | 1 | 154,694 | 154,694 |
Posting Consistency & Streaks
How steadily @iza maintains output
3
Longest streak (days)
25/100
Consistency score
Inverse of posting-gap variance
45.4%
Active days
Posted at least once
48.1h
Avg gap
Between posts
Caption Length & Performance
How @iza's caption length correlates with engagement
100.0%
Posts with Caption
110
Avg Caption Chars
51
Median Chars
635
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Short (<40 chars) | 4 | 237.8K |
| Medium (40-100) | 6 | 74.5K |
| Long (100+) | 2 | 86.7K |
The audience rewards short captions of under 40 characters with 237.8K average engagement. These posts perform much better than medium length options.
Who This Audience Is
What @iza's reach and engagement mean for a brand.
The scale of this audience is substantial at over twenty million followers, placing it well above the typical creator profile in the database. This high multiple indicates a reach that operates at a broadcast level rather than a niche community. The verified artist status confirms a broad public profile rather than a specialized subculture. Engagement rates fall below the median, which suggests that while total reach is high, the individual interaction rate per post is lower than expected for this platform. A message from a brand will reach many people but may land with less intensity than it would on a smaller, more concentrated account. The volume of followers provides high visibility for awareness campaigns. This audience fits best within the entertainment and music industry category.
Compare & Discover Similar Creators
Stack @iza against any other Instagram creator we track, or jump to similar accounts.
Compare @iza to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @iza
Estimated Earnings
Revenue estimates based on follower count and engagement
@iza commands a sponsored post budget between $102.9K and $246.9K based on her follower count. Her rank places her well above the median, allowing for a premium price point compared to smaller accounts. However, an engagement rate of 0.64% falls below the 0.93% average for her peer group. This lower interaction level suggests that while reach is high, the audience may be less active than typical creators at this scale. The quoted band represents a ceiling for negotiations rather than a fixed salary. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 20.6M followers (Mega)
$102,855 – $246,852
Industry rate for mega Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 20.6M followers
- + Active cadence of about 3.8 posts a week
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ 0.64% engagement rate trails the 0.93% median, the clearest area to improve
- ~ Only 16.7% of recent posts clear 2x the account average, a low hit-rate
- ~ Low consistency score (25/100), posting rhythm is erratic
Summary
This analysis of @iza reveals a mega Instagram presence with 20,571,019 followers. The account demonstrates an engagement rate of 0.64%, averaging 129.6K likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @iza
How many followers does @iza have on Instagram?
@iza has 20,571,019 followers on Instagram, placing them in the mega creator tier.
What is @iza's Instagram engagement rate?
@iza has an engagement rate of 0.64% based on 12 recent posts, averaging 129.6K likes per post.
How much does @iza earn on Instagram?
Based on industry benchmarks, @iza's estimated sponsorship value is $102,855 - $246,852 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @iza published on Instagram?
@iza has published 3,496 posts on Instagram.
What is @iza's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 420,687 likes and 2,231 comments.
How often does @iza post on Instagram?
@iza posts approximately 3.8 times per week, with an average gap of 48.1 hours between posts. Peak posting days are Friday, Tuesday, Wednesday.
How does @iza compare to other Instagram creators?
@iza sits in the Mega creator tier alongside accounts like @gururandhawa, @zefelipe, @danialves.
Is @iza verified on Instagram?
Yes, @iza is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @iza's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: Jun 19, 2026