Fendi

Fendi

@fendi

Roma, 1925

ORG_GENERAL Business https://www.fendi.com

20.8M

Followers

0

Following

200

Posts

0.57%

Engagement Rate

≈ -0.2% over 71d Mega tier Updated Jun 19, 2026

Account Overview

Profile summary and post performance

This creator ranks 300 out of 1606 tracked accounts and holds more than twenty times the follower count of the median profile. This large scale places them among the largest entities in our database. The verified status and general organization category combined with two hundred total posts define this as a mega account. While the following is substantial, the engagement rate of 0.57% falls below the median of 0.93%. The rest of this report examines the specific audience interactions and content performance metrics.

Account Info

Account Size Mega
Followers 20,761,691
Following 0
Posts 200
Verified Yes
Business Account Yes
Category ORG_GENERAL

Post Performance

Posts Analyzed 12
Avg Likes per Post 116,362
Avg Comments per Post 1,413
Videos 6
Photos 6
Engagement Rate 0.57%

Follower Growth Over Time

How @fendi's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.

-41548

Net Change

-0.2%

% Change

-585

Avg / Day

71

Days Tracked

16

Data Points

Tracked between May 7, 2026 (20,800,000 followers) and Jul 17, 2026 (20,758,452 followers).

The account maintained a steady count of 20.8M followers over 50 days. The chart shows a flat trend with a change of only -0.2%.

What the trajectory means

The account maintained a flat trajectory of 20.8M followers over the tracked period. This stable trend identifies the profile as a known quantity for consistent reach. The steady daily pace allows for predictable campaign planning without fluctuations in audience size.

Engagement Analysis

Based on 12 recent posts

Platform Context

@fendi ranks 479 out of 777 for engagement because its rate sits below the tracked median. This performance indicates a lower level of interaction relative to the average creator in the corpus. Each follower is less likely to engage with content compared to the benchmark.

The engagement rate of 0.57% falls below the 0.93% median, ranking 479 out of 777. This indicates that the audience reacts less than the typical user for an account of this size. Video content earns more than double the likes of static photos with a 164.3K average compared to 68.4K. This split confirms that viewers reward motion over still imagery. Only 8.3% of posts reached twice the average engagement, while another 8.3% hit the fivefold mark. These low figures suggest that reach is inconsistent and rarely spikes beyond standard expectations. Most interactions are passive rather than conversational given the wide gap between the high like counts and the modest comment volume. This is a tap-and-scroll audience.

116.4K

Avg Likes/Post

1.4K

Avg Comments/Post

1.4M

Total Likes

17.0K

Total Comments

Engagement Rate

Compared to Mega tier benchmarks

Below Average for Mega

0.57%

(Likes + Comments) / Followers per post

Video vs Photo Engagement

164.3K

Avg Likes on Videos (6)

68.4K

Avg Likes on Photos (6)

Per-Post Engagement Trend

Engagement (likes + comments) for each of @fendi's tracked recent posts, in upload order. Hover any point for the exact value.

Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.

Best-Performing Post, Decomposed

What @fendi's single biggest post had going for it — the patterns worth replicating.

Top post by @fendi

792,831 likes · 9,011 comments

6.8× @fendi's average post · 23.1× the median post.

"FENDI Ambassador Bang Chan celebrates the new Baguette® 26424 by Maria Grazia Chiuri ©️ Bibi Borthwick"

103 characters

Video

Format

Saturday

Day Posted

13:00 UTC

Hour Posted

1.4M

Views

Content Analysis

Hashtags, keywords, captions, and top posts

The standout post achieved a multiplier of 23.1 over the median performance to reach nearly 800K likes. Its high like to comment ratio suggests its content resonates as visual inspiration rather than conversation starters. You should prioritize long captions exceeding 100 characters to maximize engagement, as these outperform medium length options by more than fourfold. This indicates that detailed copy helps build a deeper connection with the audience. Use the recurring hashtags as specific topic signals to categorize your aesthetic goals for the algorithm. Maintain a steady posting cadence of about five posts per week to stay relevant in the feed. Fendi maintains a large and active following of over 20 million people.

Top Keywords

maria (11) grazia (11) chiuri (11) celebrates (9) baguette (9) bibi (8) borthwick (8) fendi (7) emma (3) arcy (3) ambassador (3) bang (3) chan (3) sarah (3) jessica (3) parker (3) cruise (3) histoire (2) oltre (2) specchio (2) present (2) wear (2) house (2) story (1) young (1) woman (1) exploring (1) eternal (1) city (1) radically (1)

Caption Analysis

Avg Caption Length 141 chars
Posting Frequency 5.6 posts/week

Content Mix

6

Videos / Reels

6

Photos

Top Performing Posts

Post thumbnail

FENDI Ambassador Bang Chan celebrates the new Baguette® 26424 by Maria Grazia Chiuri ©️ Bibi Borthwick

792.8K likes 9.0K comments 1.4M views Video
View
Post thumbnail

FENDI Ambassador Bang Chan celebrates the new Baguette® 26424 by Maria Grazia Chiuri ©️ Bibi Borthwick

180.7K likes 2.8K comments
View
Post thumbnail

FENDI Ambassador Bang Chan celebrates the new Baguette® 26424 by Maria Grazia Chiuri ©️ Bibi Borthwick

148.3K likes 1.6K comments
View
Post thumbnail

Sarah Jessica Parker celebrates the new Baguette® 26424 by Maria Grazia Chiuri

100.1K likes 1.6K comments 767.8K views Video
View
Post thumbnail

Emma D’Arcy celebrates the new Baguette® 26424 by Maria Grazia Chiuri   ©️ Bibi Borthwick

73.9K likes 852 comments 208.1K views Video
View
Post thumbnail

Emma D’Arcy celebrates the new Baguette® 26424 by Maria Grazia Chiuri   ©️ Bibi Borthwick

34.5K likes 209 comments
View
Post thumbnail

Sarah Jessica Parker celebrates the new Baguette® 26424 by Maria Grazia Chiuri ©️ Bibi Borthwick

29.7K likes 304 comments
View
Post thumbnail

Sarah Jessica Parker celebrates the new Baguette® 26424 by Maria Grazia Chiuri ©️ Bibi Borthwick

14.6K likes 199 comments
View
Post thumbnail

The House’s historic relationship with cinema is drawn upon in FENDI Cruise 2027 by Maria Grazia Chiuri

10.3K likes 200 comments 155.0K views Video
View

Top Posts

Highest-liked recent posts from @fendi

# Caption Likes Comments Link
1
FENDI Ambassador Bang Chan celebrates the new Baguette® 26424 by Maria Grazia C…
792.8K 9.0K view
2
FENDI Ambassador Bang Chan celebrates the new Baguette® 26424 by Maria Grazia C…
180.7K 2.8K view
3
FENDI Ambassador Bang Chan celebrates the new Baguette® 26424 by Maria Grazia C…
148.3K 1.6K view
4
Sarah Jessica Parker celebrates the new Baguette® 26424 by Maria Grazia Chiuri
100.1K 1.6K view
5
Emma D’Arcy celebrates the new Baguette® 26424 by Maria Grazia Chiuri   ©️ Bibi…
73.9K 852 view
6
Emma D’Arcy celebrates the new Baguette® 26424 by Maria Grazia Chiuri   ©️ Bibi…
34.5K 209 view
7
Sarah Jessica Parker celebrates the new Baguette® 26424 by Maria Grazia Chiuri …
29.7K 304 view
8
Sarah Jessica Parker celebrates the new Baguette® 26424 by Maria Grazia Chiuri …
14.6K 199 view
9
The House’s historic relationship with cinema is drawn upon in FENDI Cruise 202…
10.3K 200 view

Posting Patterns & Optimal Timing

When @fendi posts on Instagram

The account follows a steady grind with high frequency. Posting over five times weekly puts this creator well above the median of one post per week. This volume places them in the top 300 out of 1606 creators based on their posting cadence. The consistency score of 48 indicates an erratic rhythm rather than clockwork regularity. Frequent bursts are followed by quiet periods, and the three day streak shows a preference for short clusters. Content lands most often on Tuesday and Wednesday. The peak upload window occurs at 12:00 UTC. Marketers can expect a high volume of fresh content to plan around. However, the low consistency score means they must monitor the feed closely to catch active windows. They cannot rely on a guaranteed daily slot for a campaign tie-in. Timing your partnership around their heavy posting days provides the best chance for visibility. The high frequency offers many opportunities for placement even if the schedule fluctuates.

5.6

Posts / week

32.5h

Avg gap between posts

Wednesday, Tuesday, Thursday

Peak posting days

12:00, 8:00, 14:00 UTC

Peak posting hours

Posting Activity by Hour (UTC)

Night (10pm-5am) Morning Afternoon Evening Peak hour

How often @fendi publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.

0

1

2

3

4

5

6

7

2

8

9

10

11

8

12

1

13

1

14

15

16

17

18

19

20

21

22

23

Hour of day (UTC) — 0 is midnight, 12 is noon

Reading this chart: Taller bars are hours when @fendi publishes more often. Their busiest hours are 12:00, 8:00, 14:00 UTC — highlighted with bold pink bars. Times are in UTC; subtract 5h for US Eastern, 8h for US Pacific, or add 1h for UK BST. Empty hours don't necessarily mean a bad time to post; they're simply hours @fendi hasn't been active in our tracked sample.

The account posts 5.6 times per week with a peak at 12:00 UTC. Tuesday and Wednesday are the top posting days.

Most Common Words

Frequent caption words across @fendi's recent posts (excludes stopwords)

maria (11) grazia (11) chiuri (11) celebrates (9) baguette (9) bibi (8) borthwick (8) fendi (7) emma (3) arcy (3) ambassador (3) bang (3) chan (3) sarah (3) jessica (3) parker (3) cruise (3) histoire (2) oltre (2) specchio (2) present (2) wear (2) house (2) story (1) young (1) woman (1) exploring (1) eternal (1) city (1) radically (1)

Best Day of the Week to Post

@fendi's engagement broken down by day of the week

Day Posts Avg Engagement Total Engagement
Tuesday 3 55,457 166,372
Wednesday 3 33,321 99,963
Thursday 2 3,183 6,366
Friday 1 183,478 183,478
Saturday 2 403,603 807,206
Sunday 1 149,915 149,915

Posting Consistency & Streaks

How steadily @fendi maintains output

3

Longest streak (days)

48/100

Consistency score

Inverse of posting-gap variance

73.7%

Active days

Posted at least once

32.5h

Avg gap

Between posts

Caption Length & Performance

How @fendi's caption length correlates with engagement

100.0%

Posts with Caption

141

Avg Caption Chars

103

Median Chars

508

Longest Caption

Caption Length Posts Avg Engagement
Medium (40-100) 6 43.1K
Long (100+) 6 192.4K

The account audience rewards long captions with 192.4K average engagement. Medium captions perform the worst at 43.1K.

Who This Audience Is

What @fendi's reach and engagement mean for a brand.

The follower count ranks in the top tier of tracked creators. This scale is nearly thirty times larger than the typical creator profile. The verified status and general organization category confirm a global reach rather than a niche community. Engagement rates fall below the median, which suggests a passive consumption model among the followers. A message from this account will land softer than it would on a standard influencer profile due to the sheer volume of non-interacting observers. The audience is broad and dispersed across various demographics. This scale indicates a brand that functions as a primary source of information rather than an interactive community hub. High follower counts paired with lower engagement rates typically characterize established global entities where reach is the primary objective. The account fits the luxury fashion category.

Compare & Discover Similar Creators

Stack @fendi against any other Instagram creator we track, or jump to similar accounts.

Compare @fendi to another creator

Get a side-by-side stats breakdown.

@fendi vs

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Estimated Earnings

Revenue estimates based on follower count and engagement

This account generates revenue through high volume brand partnerships and luxury licensing. A single sponsored post is estimated to command between $103.8K and $249.1K based on the 20.8M follower count. Their rank of 300 places them in a premium bracket where top positioning allows for a higher price floor. However, the engagement rate of 0.57% falls below the 0.93% median, suggesting the reach is broad but less active than average peers. This lower interaction level means the upper end of the quoted band represents a peak for maximum visibility rather than guaranteed conversion. These are modelled estimates from public metrics, not disclosed earnings.

Sponsorship Value (Est. Per Post)

Based on 20.8M followers (Mega)

$103,808 – $249,140

Industry rate for mega Instagram creators

Disclaimer: These are rough estimates based on publicly available industry benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. Instagram sponsored post rates fluctuate and are not guaranteed.

Key Insights & Takeaways

Key Takeaways

Reach. Ranking in the top 20% of peers with a following over 28 times the median, the account holds a dominant market position. Engagement. The rate falls below the median, suggesting the large follower base is less active than smaller accounts. Cadence. A high frequency of 5.6 posts per week keeps the brand at the top of the feed. Hit-rate. Less than 10% of posts double the average engagement, indicating a lack of frequent breakout content. Trajectory. The follower count remained flat over the tracked period, showing a stable but stagnant growth path.

Strengths

  • + Verified account with 20.8M followers
  • + Active cadence of about 5.6 posts a week
  • + Above the 10K threshold where sponsorship deals become viable

Opportunities

  • ~ 0.57% engagement rate trails the 0.93% median, the clearest area to improve
  • ~ Only 8.3% of recent posts clear 2x the account average, a low hit-rate

Summary

This analysis of @fendi reveals a mega Instagram presence with 20,761,691 followers. The account demonstrates an engagement rate of 0.57%, averaging 116.4K likes per post across 12 analyzed posts. The account holds verified status.

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Frequently Asked Questions About @fendi

How many followers does @fendi have on Instagram?

@fendi has 20,761,691 followers on Instagram, placing them in the mega creator tier.

What is @fendi's Instagram engagement rate?

@fendi has an engagement rate of 0.57% based on 12 recent posts, averaging 116.4K likes per post.

How much does @fendi earn on Instagram?

Based on industry benchmarks, @fendi's estimated sponsorship value is $103,808 - $249,140 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.

How many posts has @fendi published on Instagram?

@fendi has published 200 posts on Instagram.

What is @fendi's most-liked recent post?

Of the 12 recent posts analyzed, the top post received 792,831 likes and 9,011 comments.

How often does @fendi post on Instagram?

@fendi posts approximately 5.6 times per week, with an average gap of 32.5 hours between posts. Peak posting days are Wednesday, Tuesday, Thursday.

How does @fendi compare to other Instagram creators?

@fendi sits in the Mega creator tier alongside accounts like @blakelively, @netflixbrasil, @charlidamelio.

Is @fendi verified on Instagram?

Yes, @fendi is a verified Instagram account.

About This Analysis: This analysis is based on a snapshot of @fendi's Instagram profile and 12 recent posts.

Data collected and analyzed by IGDataHub | Analysis date: Jun 19, 2026