Discover what's new on Instagram 🔎✨
686.6M
Followers
308
Following
8.6K
Posts
0.08%
Engagement Rate
Account Overview
Profile summary and post performance
@instagram has 686,575,390 Instagram followers as of October 16, 2026 and 8,620 posts; the account is verified. Across the 12 recent posts we analysed for this report on August 24, 2026, a post got 564.9K likes and 13.4K comments on average (median 418.7K likes), an engagement rate of 0.08% of followers. Over the 169 days we have tracked it, the account lost 14,278,173 followers (-2.0%).
Where these numbers come from: public Instagram profile data and @instagram's recent posts, collected by IGDataHub. Follower history comes from our own repeated readings of the profile. How we calculate these numbers.
Account Info
| Account Size | Mega |
| Followers | 686,575,390 |
| Following | 308 |
| Posts | 8,620 |
| Verified | Yes |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 564,905 |
| Avg Comments per Post | 13,400 |
| Videos | 10 |
| Photos & carousels | 2 |
| Engagement Rate | 0.08% |
Follower Growth Over Time
How @instagram's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
-14.3M
Net Change
-2.0%
% Change
-84.5K
Avg / Day
169
Days Tracked
87
Data Points
Tracked between Apr 29, 2026 (700,853,563 followers) and Oct 16, 2026 (686,575,390 followers).
| Date | Followers | Change |
|---|---|---|
| 686,575,390 | -20,562 | |
| 686,595,952 | +237,857 | |
| 686,358,095 | +502,940 | |
| 685,855,155 | -14,667 | |
| 685,869,822 | -14,983,741 | |
| 700,853,563 | first reading |
Engagement Analysis
Based on 12 recent posts
564.9K
Avg Likes/Post
13.4K
Avg Comments/Post
6.8M
Total Likes
160.8K
Total Comments
Engagement Rate
Compared with the 877 Mega-tier reports with an engagement rate (median 0.94%, middle half 0.3% to 2.58%)
0.08%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
437.8K
Avg Likes on Videos (10)
1.2M
Avg Likes on Photos & carousels (2)
Only 2 of the 12 posts we analysed are photos or carousels: too few to say which format does better.
Per-Post Engagement Trend
Engagement (likes + comments) for each of @instagram's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. The median post got 441,813 likes and comments; 1 of the 12 reached twice that (883,626 or more).
Best-Performing Post, Decomposed
What @instagram's single biggest recent post had going for it, measured against the account's other posts.
2,250,037 likes · 17,142 comments
3.9× @instagram's average post · 5.1× the median post.
"Introducing @metaglasses by @kyliejenner. A new way to see and share your world."
80 characters
Photo or carousel
Format
Tuesday
Day Posted
14:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
Top Hashtags
Top Keywords
Words used at least twice in the captions we analysed, with how often.
Caption Analysis
| Avg Caption Length | 205 chars |
| Posting Frequency | 7.5 posts/week |
Content Mix
10
Videos / Reels
2
Photos & carousels
Top Posts
Highest-liked recent posts from @instagram
| # | Caption | Likes | Comments | Views | Link |
|---|---|---|---|---|---|
| 1 |
Introducing @metaglasses by @kyliejenner. A new way to see and share your world.
|
2.3M | 17.1K | — | view |
| 2 |
always check your blind spot
#InTheMoment
Video by @ahmaddolisir
|
739.7K | 21.4K | 44.0M | view |
| 3 |
soft hills, softer vibes 😌
#InTheMoment
Video by @imleera
Music by @aisha__v…
|
712.0K | 11.6K | 18.0M | view |
| 4 |
hydration maxxing 🐌💧
#InTheMoment
Video by @mariannademant
|
613.4K | 7.2K | 26.8M | view |
| 5 |
The tiniest seaside table setting 🐚🏖️
@maryinthefairyland (Mary) builds mini…
|
454.4K | 13.4K | 16.7M | view |
| 6 |
@charu.beatbox (Charu) can play the flute while beatboxing 🤯
She taught hers…
|
446.9K | 9.8K | 12.9M | view |
| 7 |
Anime, music production and fashion? @itsyoungmiko’s (Young Miko) algo has rang…
|
390.6K | 36.4K | 9.9M | view |
| 8 |
That reveal though 👀
@mileninhavt (Mileninhavt) is a visual artist who uses ev…
|
300.1K | 13.6K | 23.9M | view |
| 9 |
serving handmade magic 🍓⭐🐞
#InTheMoment
Video by @martwa.natura.ze.zlotem…
|
285.6K | 9.9K | 13.7M | view |
Posting Patterns & Optimal Timing
When @instagram posts on Instagram
7.5
Posts / week
24.3h
Avg gap between posts
Tuesday, Wednesday
Peak posting days
19:00, 16:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @instagram publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC): 0 is midnight, 12 is noon
Engagement by Day of the Week
@instagram's recent posts grouped by the day they went out. Most days here have one or two posts, so one strong post can set a day's average. Read it as a record of these posts, not as the best day to post.
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 2 | 614,414 | 1,228,828 |
| Tuesday | 3 | 940,849 | 2,822,546 |
| Wednesday | 3 | 320,279 | 960,836 |
| Thursday | 2 | 575,308 | 1,150,615 |
| Friday | 2 | 388,421 | 776,842 |
Posting Consistency & Streaks
How steadily @instagram maintains output
5
Longest streak (days)
0/100
Consistency score: irregular gaps
100 = evenly spaced posts; 0 = the gaps vary as much as their average or more
80.8%
Active days
Posted at least once
24.3h
Avg gap
Between posts
Caption Length & Performance
How @instagram's caption length correlates with engagement
100.0%
Posts with Caption
205
Avg Caption Chars
201
Median Chars
434
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Short (<40 chars) | 1 | 156.2K |
| Medium (40-100) | 4 | 1.1M |
| Long (100+) | 7 | 344.4K |
Compare & Discover Similar Creators
Stack @instagram against any other Instagram creator we track, or jump to similar accounts.
Compare @instagram to another creator
Get a side-by-side stats breakdown.
Creators closest in size to @instagram
Estimated Earnings
Revenue estimates based on follower count only
Sponsorship Value (Est. Per Post)
Based on 686.6M followers (Mega)
$3,432,877 to $8,238,905
Our per-follower range for accounts this size (see methodology)
Download @instagram's data
Everything below is derived from this account, priced on the counts shown. Delivered as CSV by emailed link.
You only pay for rows we deliver. Counts are the maximum available today; if an export comes back smaller, the difference is refunded automatically. Counts as last collected 1 hour, 53 minutes ago.
Tracking
What we have recorded about @instagram over time, and ongoing alerts.
Other reports
Not downloads of this account: they take their own inputs.
Download @instagram's data
Followers, following and full post history as CSV, priced on the exact record counts above.
See export optionsFrequently Asked Questions About @instagram
How many followers does @instagram have on Instagram?
@instagram has 686,575,390 followers on Instagram, placing them in the Mega-tier group (1M+ followers).
What is @instagram's Instagram engagement rate?
@instagram has an engagement rate of 0.08% based on 12 recent posts, averaging 564.9K likes per post.
How much does @instagram earn on Instagram?
From follower count only, we estimate @instagram's sponsorship value at $3,432,877 to $8,238,905 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @instagram published on Instagram?
@instagram has published 8,620 posts on Instagram.
What is @instagram's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 2,250,037 likes and 17,142 comments.
How often does @instagram post on Instagram?
@instagram posts approximately 7.5 times per week, with an average gap of 24.3h between posts. Peak posting days are Tuesday, Wednesday.
How does @instagram compare to other Instagram creators?
@instagram sits in the Mega-tier group alongside accounts like @cristiano, @leomessi, @selenagomez.
Is @instagram verified on Instagram?
Yes, @instagram is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @instagram's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Follower count as of Oct 16, 2026 | Posts analysed Aug 24, 2026
Cite this page
IGDataHub (2026). @instagram Instagram stats and analytics, follower count as of 16 October 2026, posts analysed 24 August 2026. https://igdatahub.com/blog/instagram-instagram-profile-stats/