Instagram

Instagram

@instagram

Discover what's new on Instagram 🔎✨

700.9M

Followers

253

Following

8.4K

Posts

0.07%

Engagement Rate

≈ 0.0% over 32d Mega tier Updated May 25, 2026

Account Overview

Profile summary and post performance

Account Info

Account Size Mega
Followers 700,854,369
Following 253
Posts 8,420
Verified Yes

Post Performance

Posts Analyzed 12
Avg Likes per Post 504,447
Avg Comments per Post 6,913
Videos 11
Photos 1
Engagement Rate 0.07%

Follower Growth Over Time

How @instagram's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.

+806

Net Change

0.0%

% Change

+25

Avg / Day

32

Days Tracked

8

Data Points

Tracked between Apr 29, 2026 (700,853,563 followers) and May 31, 2026 (700,854,369 followers).

Engagement Analysis

Based on 12 recent posts

504.4K

Avg Likes/Post

6.9K

Avg Comments/Post

6.1M

Total Likes

83.0K

Total Comments

Engagement Rate

Compared to Mega tier benchmarks

Below Average for Mega

0.07%

(Likes + Comments) / Followers per post

Video vs Photo Engagement

545.0K

Avg Likes on Videos (11)

58.8K

Avg Likes on Photos (1)

Content Analysis

Hashtags, keywords, captions, and top posts

Top Hashtags

#inthemoment (5)

Top Keywords

video (8) music (6) inthemoment (5) studio (4) behind (3) capture (3) people (3) feel (3) scenes (2) cortis (2) creative (2) around (2) sometimes (2) camera (2) myeonghoseo (2)

Caption Analysis

Avg Caption Length 259 chars
Posting Frequency 7.1 posts/week

Content Mix

11

Videos / Reels

1

Photos

Top Performing Posts

Post thumbnail

The little waddle up to the camera 🐧🥹 @myeonghoseo (Myeongho Seo) is a polar field safety coordinator, photographer an…

1.5M likes 16.2K comments 21.8M views Video
View
Post thumbnail

Lesson of the day from @cortis (CORTIS)? Stay silly 🤪 The boy band — who just released their new song REDRED — takes u…

972.8K likes 5.3K comments 11.4M views Video
View
Post thumbnail

shredding in Peruvian sand ⛷️⁣ ⁣ #InTheMoment⁣ ⁣ Video by @mahuuuuuski ⁣ Music by @djsnake

720.3K likes 7.0K comments 16.9M views Video
View
Post thumbnail

in a flow state 🏄🌊 #InTheMoment Video by @kai_lenny 
Music by @talkingheadsofficial

574.2K likes 8.0K comments 15.5M views Video
View
Post thumbnail

pov: you’re watching the story literally unfold⁣ ⁣ #InTheMoment⁣ ⁣ Video by @mmarti_nao ⁣ Music by @charli_xcx

507.4K likes 5.3K comments 16.7M views Video
View
Post thumbnail

she’s her own muse ✍️ #InTheMoment Video by @sayisthatseleste

500.3K likes 7.0K comments 29.6M views Video
View
Post thumbnail

Who would we switch Instagram accounts with? Why, @lalalalisa_m (Lisa) and @anyma (Anyma), of course ❤️‍🔥 We met up wi…

462.2K likes 11.7K comments 15.5M views Video
View
Post thumbnail

save some aura for the rest of us 🔥⁣ ⁣ #InTheMoment⁣ ⁣ Video by @jacob_acrobat

250.8K likes 7.0K comments 11.6M views Video
View
Post thumbnail

Waterfallmaxxing 🪨🌊 @william_coolio634 (William Roylance) started filming dance videos while traveling, propping his p…

191.7K likes 6.2K comments 11.2M views Video
View

Top Posts

Highest-liked recent posts from @instagram

# Caption Likes Comments Link
1 The little waddle up to the camera 🐧🥹 @myeonghoseo (Myeongho Seo) is a polar f… 1.5M 16.2K view
2 Lesson of the day from @cortis (CORTIS)? Stay silly 🤪 The boy band — who just … 972.8K 5.3K view
3 shredding in Peruvian sand ⛷️⁣ ⁣ #InTheMoment⁣ ⁣ Video by @mahuuuuuski ⁣ Music… 720.3K 7.0K view
4 in a flow state 🏄🌊 #InTheMoment Video by @kai_lenny 
Music by @talkingheads… 574.2K 8.0K view
5 pov: you’re watching the story literally unfold⁣ ⁣ #InTheMoment⁣ ⁣ Video by @m… 507.4K 5.3K view
6 she’s her own muse ✍️ #InTheMoment Video by @sayisthatseleste 500.3K 7.0K view
7 Who would we switch Instagram accounts with? Why, @lalalalisa_m (Lisa) and @any… 462.2K 11.7K view
8 save some aura for the rest of us 🔥⁣ ⁣ #InTheMoment⁣ ⁣ Video by @jacob_acrobat 250.8K 7.0K view
9 Waterfallmaxxing 🪨🌊 @william_coolio634 (William Roylance) started filming danc… 191.7K 6.2K view

Posting Patterns & Optimal Timing

When @instagram posts on Instagram

7.1

Posts / week

25.9h

Avg gap between posts

Friday, Wednesday, Monday

Peak posting days

16:00, 19:00, 15:00 UTC

Peak posting hours

Posting Activity by Hour (UTC)

Night (10pm-5am) Morning Afternoon Evening Peak hour

How often @instagram publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.

1

0

1

2

3

4

5

6

7

8

9

10

11

12

13

14

1

15

8

16

17

1

18

1

19

20

21

22

23

Hour of day (UTC) — 0 is midnight, 12 is noon

Reading this chart: Taller bars are hours when @instagram publishes more often. Their busiest hours are 16:00, 19:00, 15:00 UTC — highlighted with bold pink bars. Times are in UTC; subtract 5h for US Eastern, 8h for US Pacific, or add 1h for UK BST. Empty hours don't necessarily mean a bad time to post; they're simply hours @instagram hasn't been active in our tracked sample.

Most Common Words

Frequent caption words across @instagram's recent posts (excludes stopwords)

video (8) music (6) inthemoment (5) studio (4) behind (3) capture (3) people (3) feel (3) scenes (2) cortis (2) creative (2) around (2) sometimes (2) camera (2) myeonghoseo (2)

Posting Consistency & Streaks

How steadily @instagram maintains output

0

Longest streak (days)

0/100

Consistency score

Inverse of posting-gap variance

0%

Active days

Posted at least once

25.9h

Avg gap

Between posts

Estimated Earnings

Revenue estimates based on follower count and engagement

Sponsorship Value (Est. Per Post)

Based on 700.9M followers (Mega)

$3,504,272 – $8,410,252

Industry rate for mega Instagram creators

Disclaimer: These are rough estimates based on publicly available industry benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. Instagram sponsored post rates fluctuate and are not guaranteed.

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Frequently Asked Questions About @instagram

How many followers does @instagram have on Instagram?

@instagram has 700,854,369 followers on Instagram, placing them in the mega creator tier.

What is @instagram's Instagram engagement rate?

@instagram has an engagement rate of 0.07% based on 12 recent posts, averaging 504.4K likes per post.

How much does @instagram earn on Instagram?

Based on industry benchmarks, @instagram's estimated sponsorship value is $3,504,272 - $8,410,252 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.

How many posts has @instagram published on Instagram?

@instagram has published 8,420 posts on Instagram.

What is @instagram's most-liked recent post?

Of the 12 recent posts analyzed, the top post received 1,535,532 likes and 16,205 comments.

How often does @instagram post on Instagram?

@instagram posts approximately 7.1 times per week, with an average gap of 25.9 hours between posts. Peak posting days are Friday, Wednesday, Monday.

Is @instagram verified on Instagram?

Yes, @instagram is a verified Instagram account.

About This Analysis: This analysis is based on a snapshot of @instagram's Instagram profile and 12 recent posts.

Data collected and analyzed by IGDataHub | Analysis date: May 25, 2026