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685.9M
Followers
233
Following
8.5K
Posts
0.08%
Engagement Rate
Account Overview
Profile summary and post performance
This creator ranks second out of over sixteen hundred tracked accounts and holds a follower count that is 952.6 times the median size. This large scale places them in the highest tier of creators we monitor. The profile is verified and contains over eight thousand posts, establishing its presence as a core platform entity rather than a niche creator. While the total reach is enormous, the engagement rate falls well below the median mark. The following report breaks down the specific audience interactions and content performance metrics to help you evaluate partnership goals.
Account Info
| Account Size | Mega |
| Followers | 685,886,816 |
| Following | 233 |
| Posts | 8,501 |
| Verified | Yes |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 564,905 |
| Avg Comments per Post | 13,400 |
| Videos | 10 |
| Photos | 2 |
| Engagement Rate | 0.08% |
Follower Growth Over Time
How @instagram's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
-15020073
Net Change
-2.1%
% Change
-190128
Avg / Day
79
Days Tracked
24
Data Points
Tracked between Apr 29, 2026 (700,853,563 followers) and Jul 17, 2026 (685,833,490 followers).
The account lost 15.0M followers over 58 days. The downward trend is notable because the count dropped by 258.0K every day.
What the trajectory means
The account lost 15 million followers over the tracked period. This downward trend makes the profile a risk to time carefully. The loss of roughly 258,000 followers per day provides a clear pace for planning your campaign timeline.
Engagement Analysis
Based on 12 recent posts
Platform Context
This account ranks 729 of 774 because its engagement rate sits below the median. The performance falls short of the average benchmark by a wide margin. This gap indicates that the followers are less likely to interact with the content compared to other creators in the corpus.
The engagement rate of 0.08% falls well below the 0.93% median, placing the account at rank 729 of 774. This data confirms that the audience interacts with content much less than usual. While the raw like counts are high, they represent passive approval rather than active participation. The photo format earns more rewards from the audience than video content. Photos averaged 1.2 million likes while videos reached only 437.8K. The reach is unreliable and driven by outliers rather than consistent growth. Only 8.3% of posts beat twice the average engagement, and none reached five times the average. This indicates that most content fails to move the needle beyond a baseline level. High volume does not equate to deep connection here. This is a tap-and-scroll audience.
564.9K
Avg Likes/Post
13.4K
Avg Comments/Post
6.8M
Total Likes
160.8K
Total Comments
Engagement Rate
Compared to Mega tier benchmarks
0.08%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
437.8K
Avg Likes on Videos (10)
1.2M
Avg Likes on Photos (2)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @instagram's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @instagram's single biggest post had going for it — the patterns worth replicating.
2,250,037 likes · 17,142 comments
3.9× @instagram's average post · 5.0× the median post.
"Introducing @metaglasses by @kyliejenner. A new way to see and share your world."
80 characters
Photo
Format
Tuesday
Day Posted
14:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post reached a five fold multiplier over the median performance of this account. It achieved a high like to comment ratio of 132 to 1. This specific success occurred on a Tuesday at 14:00 UTC. Focus on medium length captions between 40 and 100 characters to capture the best engagement levels. Short captions under 40 characters perform poorly by comparison. Use the hashtag #inthemoment as your primary signal for content themes. Maintain a high frequency of seven posts per week to sustain reach. This account currently maintains an average of 564,900 likes per post. The brand manages over 685 million followers.
Top Hashtags
Top Keywords
Caption Analysis
| Avg Caption Length | 205 chars |
| Posting Frequency | 7.5 posts/week |
Content Mix
10
Videos / Reels
2
Photos
Top Performing Posts
Introducing @metaglasses by @kyliejenner. A new way to see and share your world.
always check your blind spot #InTheMoment Video by @ahmaddolisir
soft hills, softer vibes 😌 #InTheMoment Video by @imleera Music by @aisha__vaughan
hydration maxxing 🐌💧 #InTheMoment Video by @mariannademant
The tiniest seaside table setting 🐚🏖️ @maryinthefairyland (Mary) builds mini fairy worlds using materials like moss,…
@charu.beatbox (Charu) can play the flute while beatboxing 🤯 She taught herself both skills through online videos, t…
Anime, music production and fashion? @itsyoungmiko’s (Young Miko) algo has range 🙂↕️ The rapper talks creativity, c…
That reveal though 👀 @mileninhavt (Mileninhavt) is a visual artist who uses everyday materials for her pieces — like t…
serving handmade magic 🍓⭐🐞 #InTheMoment Video by @martwa.natura.ze.zlotem Music by @katebushmusic
Top Posts
Highest-liked recent posts from @instagram
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
Introducing @metaglasses by @kyliejenner. A new way to see and share your world.
|
2.3M | 17.1K | view |
| 2 |
always check your blind spot
#InTheMoment
Video by @ahmaddolisir
|
739.7K | 21.4K | view |
| 3 |
soft hills, softer vibes 😌
#InTheMoment
Video by @imleera
Music by @aisha__v…
|
712.0K | 11.6K | view |
| 4 |
hydration maxxing 🐌💧
#InTheMoment
Video by @mariannademant
|
613.4K | 7.2K | view |
| 5 |
The tiniest seaside table setting 🐚🏖️
@maryinthefairyland (Mary) builds mini…
|
454.4K | 13.4K | view |
| 6 |
@charu.beatbox (Charu) can play the flute while beatboxing 🤯
She taught hers…
|
446.9K | 9.8K | view |
| 7 |
Anime, music production and fashion? @itsyoungmiko’s (Young Miko) algo has rang…
|
390.6K | 36.4K | view |
| 8 |
That reveal though 👀
@mileninhavt (Mileninhavt) is a visual artist who uses ev…
|
300.1K | 13.6K | view |
| 9 |
serving handmade magic 🍓⭐🐞
#InTheMoment
Video by @martwa.natura.ze.zlotem…
|
285.6K | 9.9K | view |
Posting Patterns & Optimal Timing
When @instagram posts on Instagram
This creator maintains a steady grind with a high volume of content. They post roughly 7.5 times per week. This frequency places them at rank 2 out of 1620 for their peer group. The median creator only posts 1.1 times per week. Their consistency score is 0 out of 100 because the gaps between posts are unpredictable. A five day streak is their longest recorded period of consecutive posting. New content lands most often on Tuesday and Wednesday. The busiest hour for fresh uploads is 19:00 UTC. Marketers can rely on a high volume of new assets to fuel ongoing campaigns. However, the low consistency score means you cannot predict exactly when a specific post will land during a week. You should plan your tie-in around their heavy production volume rather than expecting a clockwork schedule. The sheer amount of content ensures constant visibility for a brand partner.
7.5
Posts / week
24.3h
Avg gap between posts
Tuesday, Wednesday, Monday
Peak posting days
19:00, 16:00, 15:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @instagram publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
The account posts 7.5 times per week with a peak at 19:00 UTC. Tuesday and Wednesday are the top posting days.
Most Common Words
Frequent caption words across @instagram's recent posts (excludes stopwords)
Best Day of the Week to Post
@instagram's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 2 | 614,414 | 1,228,828 |
| Tuesday | 3 | 940,849 | 2,822,546 |
| Wednesday | 3 | 320,279 | 960,836 |
| Thursday | 2 | 575,308 | 1,150,615 |
| Friday | 2 | 388,421 | 776,842 |
Posting Consistency & Streaks
How steadily @instagram maintains output
5
Longest streak (days)
0/100
Consistency score
Inverse of posting-gap variance
80.8%
Active days
Posted at least once
24.3h
Avg gap
Between posts
Caption Length & Performance
How @instagram's caption length correlates with engagement
100.0%
Posts with Caption
205
Avg Caption Chars
201
Median Chars
434
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Short (<40 chars) | 1 | 156.2K |
| Medium (40-100) | 4 | 1.1M |
| Long (100+) | 7 | 344.4K |
The audience rewards medium captions of 40 to 100 characters with 1.1M average engagement. Short captions perform worst at 156.2K average engagement.
Who This Audience Is
What @instagram's reach and engagement mean for a brand.
The sheer scale of this audience puts it in a different tier than standard influencer accounts. With a follower count nearly one thousand times the median, the reach is broad but diluted. The verified status confirms official standing despite the lack of a specific category tag. Engagement rates fall well below the median, suggesting that messages land much softer here than on typical creator profiles. This disparity indicates a passive audience where high visibility does not translate into active interaction. Most users are observers rather than participants in a niche community. The large scale makes individual brand messaging difficult to track at a granular level. Because of these metrics, this audience fits few specific brand categories.
Compare & Discover Similar Creators
Stack @instagram against any other Instagram creator we track, or jump to similar accounts.
Compare @instagram to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @instagram
Estimated Earnings
Revenue estimates based on follower count and engagement
This account generates revenue through large reach and brand partnerships. A sponsored post is estimated between $3.4M and $8.2M based on the follower count. Their rank of 2 out of 1620 puts them in a tier where they command a premium for every placement. Because the engagement rate of 0.08% falls well below the 0.93% median, the high price point is driven by scale rather than active interaction. The reach alone justifies the top bracket despite lower relative engagement. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 685.9M followers (Mega)
$3,429,434 – $8,230,642
Industry rate for mega Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 685.9M followers
- + Active cadence of about 7.5 posts a week
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ 0.08% engagement rate trails the 0.93% median, the clearest area to improve
- ~ Only 8.3% of recent posts clear 2x the account average, a low hit-rate
Summary
This analysis of @instagram reveals a mega Instagram presence with 685,886,816 followers. The account demonstrates an engagement rate of 0.08%, averaging 564.9K likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @instagram
How many followers does @instagram have on Instagram?
@instagram has 685,886,816 followers on Instagram, placing them in the mega creator tier.
What is @instagram's Instagram engagement rate?
@instagram has an engagement rate of 0.08% based on 12 recent posts, averaging 564.9K likes per post.
How much does @instagram earn on Instagram?
Based on industry benchmarks, @instagram's estimated sponsorship value is $3,429,434 - $8,230,642 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @instagram published on Instagram?
@instagram has published 8,501 posts on Instagram.
What is @instagram's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 2,250,037 likes and 17,142 comments.
How often does @instagram post on Instagram?
@instagram posts approximately 7.5 times per week, with an average gap of 24.3 hours between posts. Peak posting days are Tuesday, Wednesday, Monday.
How does @instagram compare to other Instagram creators?
@instagram sits in the Mega creator tier alongside accounts like @cristiano, @leomessi, @selenagomez.
Is @instagram verified on Instagram?
Yes, @instagram is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @instagram's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: Jun 19, 2026