chrissy teigen

chrissy teigen

@chrissyteigen

🍪 head of delicious things @cravingsbychrissyteigen 🐶 co-founder of doggy delectables @kismet 🎙️my podcast SELF CONSCIOUS is on @audible now!

Personal blog Business https://osg.ca.gov/one-small-thing/

39.5M

Followers

1.9K

Following

6.0K

Posts

0.09%

Engagement Rate

Mega tier Updated Jun 21, 2026

Account Overview

Profile summary and post performance

Ranking 161 out of over sixteen hundred tracked creators, this account holds a following that is 54.5 times the median size. This large scale places it in the top tier of our database. The verified Personal blog profile features more than six thousand posts to establish its presence as an established public figure. While the follower count is high, the engagement rate of 0.09% falls well below the 1.31% median. The following report examines the specific audience interactions and content performance across her various platforms.

Account Info

Account Size Mega
Followers 39,546,864
Following 1,877
Posts 6,044
Verified Yes
Business Account Yes
Category Personal blog

Post Performance

Posts Analyzed 12
Avg Likes per Post 33,718
Avg Comments per Post 440
Videos 6
Photos 6
Engagement Rate 0.09%

Engagement Analysis

Based on 12 recent posts

Platform Context

@chrissyteigen ranks 1523 out of 1605 accounts because its engagement rate sits below the tracked median. This low performance means the account generates minimal interaction relative to the average creator. The audience is less active compared to the broader Instagram landscape.

The engagement rate of 0.09% falls well below the 1.31% median and ranks 1523 out of 1605, indicating that this audience reacts much less than usual. While the average likes sit at 33.7K, the comment volume remains low at just 440 per post. The split between video and photo content shows nearly identical performance levels as photos slightly edge out videos in total likes. This parity suggests the audience treats both formats with the same level of passive interest. Reliability metrics for reach are weak since only 25% of posts doubled the average engagement while none reached five times the average. These figures point to a consistent but low-intensity interaction style across all content types. The data points toward a tap-and-scroll audience.

33.7K

Avg Likes/Post

440

Avg Comments/Post

404.6K

Total Likes

5.3K

Total Comments

Engagement Rate

Compared to Mega tier benchmarks

Below Average for Mega

0.09%

(Likes + Comments) / Followers per post

Video vs Photo Engagement

33.1K

Avg Likes on Videos (6)

34.3K

Avg Likes on Photos (6)

Per-Post Engagement Trend

Engagement (likes + comments) for each of @chrissyteigen's tracked recent posts, in upload order. Hover any point for the exact value.

Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.

Best-Performing Post, Decomposed

What @chrissyteigen's single biggest post had going for it — the patterns worth replicating.

Top post by @chrissyteigen

134,926 likes · 3,225 comments

4.0× @chrissyteigen's average post · 10.5× the median post.

"We’re in TWO aisles at @target!!(baking + breakfast) and you can get our Carrot Cake + Key Lime Cake Kits AND both mochi pancake mixes in-store or online at target.com"

167 characters

Video

Format

Monday

Day Posted

16:00 UTC

Hour Posted

2.9M

Views

Content Analysis

Hashtags, keywords, captions, and top posts

The standout post performed at a multiplier of 10.5 over the median average. This specific post achieved a high like to comment ratio that suggests strong visual appeal despite its heavy promotional text. Long captions exceeding one hundred characters drive much higher engagement than short snippets under forty characters. You should prioritize detailed storytelling or instructional copy rather than brief teasers to capture interest. Use the hashtag #pizzahut_partner as your primary topic signal for brand collaborations. The posting cadence remains consistent at three times per week. While the average engagement is modest relative to the total follower count, steady output maintains presence. This account reaches a large audience of 39.5 million followers.

Top Hashtags

#pizzahut_partner (1)

Top Keywords

target (4) always (3) thank (3) kids (3) such (3) play (3) never (2) chalk (2) real (2) here (2) love (2) years (2) cravings (2) times (2) book (2) around (2) beautiful (2) make (2) little (2) again (2) incredible (2) even (2) cake (2) chicken (2) family (2) caytonchildrensmuseum (2) children (2) support (2) kismet (2) blindfold (1)

Caption Analysis

Avg Caption Length 240 chars
Posting Frequency 3.2 posts/week

Content Mix

6

Videos / Reels

6

Photos

Top Performing Posts

Post thumbnail

We’re in TWO aisles at @target!!(baking + breakfast) and you can get our Carrot Cake + Key Lime Cake Kits AND both moch…

134.9K likes 3.2K comments 2.9M views Video
View
Post thumbnail

a beautiful day in Chicago celebrating the opening of the @obamafoundation Obama Presidential Center. I’ve truly never …

99.3K likes 477 comments
View
Post thumbnail

laughs and tears and legos and birthdays and concerts and a life that, I guess, just goes on ❤️

72.2K likes 358 comments
View
Post thumbnail

when your dad dies but there’s still another dad around 🤍🕊️☁️

20.7K likes 203 comments 437.8K views Video
View
Post thumbnail

get in losers

13.3K likes 139 comments 214.3K views Video
View
Post thumbnail

A blindfold never stopped me from recognizing my pups’ kisses 🐶💋

13.1K likes 100 comments 793.6K views Video
View
Post thumbnail

listen I don’t understand this dress either but it zipped and it’s comfortable

13.0K likes 200 comments
View
Post thumbnail

CANNES LIONS at the PUBITY X CHALKBOARD X BOARDROOM X CHALK AI X BOARD CHALK X DODO X APC X CHASE SAPPHIRE X SPOTIFY WR…

9.8K likes 133 comments
View
Post thumbnail

Anyone else feeling nostalgic? BOOK IT! kid then & now... and now passing my love for reading and pizza down to my kids…

9.5K likes 217 comments 201.4K views Video
View

Top Posts

Highest-liked recent posts from @chrissyteigen

# Caption Likes Comments Link
1
We’re in TWO aisles at @target!!(baking + breakfast) and you can get our Carrot…
134.9K 3.2K view
2
a beautiful day in Chicago celebrating the opening of the @obamafoundation Obam…
99.3K 477 view
3
laughs and tears and legos and birthdays and concerts and a life that, I guess,…
72.2K 358 view
4
when your dad dies but there’s still another dad around 🤍🕊️☁️
20.7K 203 view
5
get in losers
13.3K 139 view
6
A blindfold never stopped me from recognizing my pups’ kisses 🐶💋
13.1K 100 view
7
listen I don’t understand this dress either but it zipped and it’s comfortable
13.0K 200 view
8
CANNES LIONS at the PUBITY X CHALKBOARD X BOARDROOM X CHALK AI X BOARD CHALK X …
9.8K 133 view
9
Anyone else feeling nostalgic? BOOK IT! kid then & now... and now passing my lo…
9.5K 217 view

Posting Patterns & Optimal Timing

When @chrissyteigen posts on Instagram

This creator maintains a steady grind by posting 3.2 times per week. This frequency places her in the top 10 percent of creators relative to her follower rank. While she posts far more often than the median, her consistency score of 0 indicates a highly erratic rhythm. She favors bursts of content rather than a predictable schedule, and her longest streak is only three days. Content lands most frequently on Wednesday and Friday. The busiest hour for new uploads is 16:00 UTC. Marketers should expect irregular gaps between posts despite the high weekly volume. You cannot rely on a clockwork cycle to time a specific campaign launch. Instead, you must plan for a high-volume presence that lacks a predictable cadence. A tie-in will land in clusters rather than at scheduled intervals. Plan your outreach around these frequent bursts of activity rather than expecting daily updates.

3.2

Posts / week

57.0h

Avg gap between posts

Wednesday, Friday, Sunday

Peak posting days

16:00, 17:00, 1:00 UTC

Peak posting hours

Posting Activity by Hour (UTC)

Night (10pm-5am) Morning Afternoon Evening Peak hour

How often @chrissyteigen publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.

0

1

1

2

1

3

4

5

6

7

8

9

10

11

12

13

14

1

15

4

16

2

17

1

18

1

19

20

21

22

1

23

Hour of day (UTC) — 0 is midnight, 12 is noon

Reading this chart: Taller bars are hours when @chrissyteigen publishes more often. Their busiest hours are 16:00, 17:00, 1:00 UTC — highlighted with bold pink bars. Times are in UTC; subtract 5h for US Eastern, 8h for US Pacific, or add 1h for UK BST. Empty hours don't necessarily mean a bad time to post; they're simply hours @chrissyteigen hasn't been active in our tracked sample.

This account posts 3.2 times per week with the highest volume on Wednesday and Friday. The most active hour is 16:00 UTC.

Most Common Words

Frequent caption words across @chrissyteigen's recent posts (excludes stopwords)

target (4) always (3) thank (3) kids (3) such (3) play (3) never (2) chalk (2) real (2) here (2) love (2) years (2) cravings (2) times (2) book (2) around (2) beautiful (2) make (2) little (2) again (2) incredible (2) even (2) cake (2) chicken (2) family (2) caytonchildrensmuseum (2) children (2) support (2) kismet (2) blindfold (1)

Best Day of the Week to Post

@chrissyteigen's engagement broken down by day of the week

Day Posts Avg Engagement Total Engagement
Monday 1 138,151 138,151
Wednesday 5 21,976 109,879
Thursday 1 13,217 13,217
Friday 3 40,171 120,512
Sunday 2 14,070 28,141

Posting Consistency & Streaks

How steadily @chrissyteigen maintains output

3

Longest streak (days)

0/100

Consistency score

Inverse of posting-gap variance

38.3%

Active days

Posted at least once

57.0h

Avg gap

Between posts

Caption Length & Performance

How @chrissyteigen's caption length correlates with engagement

100.0%

Posts with Caption

240

Avg Caption Chars

170

Median Chars

711

Longest Caption

Caption Length Posts Avg Engagement
Short (<40 chars) 1 13.4K
Medium (40-100) 4 30.0K
Long (100+) 7 39.5K

The audience rewards long captions with over 100 characters because they earn 39.5K average engagement. Short captions under 40 characters perform worst with only 13.4K average engagement.

Who This Audience Is

What @chrissyteigen's reach and engagement mean for a brand.

The follower count sits at a high multiple of the median, placing this account in a scale far beyond typical creators. This volume indicates a broad reach that functions more like a traditional media outlet than a niche community. The verified status and personal blog categorization suggest an audience that follows a public figure rather than specific content pillars. Engagement rates are remarkably low compared to the median, suggesting that brand messages may land with less impact or resonance among this large group. Most interactions appear passive given the disparity between total followers and active engagement. Because of these dynamics, the scale is high but the concentration is thin. The audience fits best within the celebrity and entertainment category.

Compare & Discover Similar Creators

Stack @chrissyteigen against any other Instagram creator we track, or jump to similar accounts.

Compare @chrissyteigen to another creator

Get a side-by-side stats breakdown.

@chrissyteigen vs

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Estimated Earnings

Revenue estimates based on follower count and engagement

@chrissyteigen generates revenue primarily through high volume brand partnerships and sponsored posts. A single post commands a quoted band of $197.7K to $474.6K based on her follower count. Her ranking in the top 10 percent allows for a premium price point compared to average accounts. This rank justifies a higher starting point for negotiations. However, the engagement rate of 0.09% falls well below the 1.31% median. This disparity suggests that while reach is high, the active interaction per view is low. The quoted band represents the ceiling for broad awareness rather than deep community conversion. These are modelled estimates from public metrics, not disclosed earnings.

Sponsorship Value (Est. Per Post)

Based on 39.5M followers (Mega)

$197,734 – $474,562

Industry rate for mega Instagram creators

Disclaimer: These are rough estimates based on publicly available industry benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. Instagram sponsored post rates fluctuate and are not guaranteed.

Key Insights & Takeaways

Key Takeaways

Reach. Ranking 161 out of 1,606 with a following 54.5 times the median puts this account in the top tier of market reach. Engagement. The 0.09% rate falls well below the 1.31% median, indicating a struggle to drive active participation from the large audience. Hit-rate. One quarter of recent posts outperform the average by double, showing consistent ability to create standout content.

Strengths

  • + Verified account with 39.5M followers
  • + 25.0% of recent posts beat 2x the account's own average
  • + Active cadence of about 3.2 posts a week
  • + Above the 10K threshold where sponsorship deals become viable

Opportunities

  • ~ 0.09% engagement rate trails the 1.31% median, the clearest area to improve

Summary

This analysis of @chrissyteigen reveals a mega Instagram presence with 39,546,864 followers. The account demonstrates an engagement rate of 0.09%, averaging 33.7K likes per post across 12 analyzed posts. The account holds verified status.

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Frequently Asked Questions About @chrissyteigen

How many followers does @chrissyteigen have on Instagram?

@chrissyteigen has 39,546,864 followers on Instagram, placing them in the mega creator tier.

What is @chrissyteigen's Instagram engagement rate?

@chrissyteigen has an engagement rate of 0.09% based on 12 recent posts, averaging 33.7K likes per post.

How much does @chrissyteigen earn on Instagram?

Based on industry benchmarks, @chrissyteigen's estimated sponsorship value is $197,734 - $474,562 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.

How many posts has @chrissyteigen published on Instagram?

@chrissyteigen has published 6,044 posts on Instagram.

What is @chrissyteigen's most-liked recent post?

Of the 12 recent posts analyzed, the top post received 134,926 likes and 3,225 comments.

How often does @chrissyteigen post on Instagram?

@chrissyteigen posts approximately 3.2 times per week, with an average gap of 57.0 hours between posts. Peak posting days are Wednesday, Friday, Sunday.

How does @chrissyteigen compare to other Instagram creators?

@chrissyteigen sits in the Mega creator tier alongside accounts like @vanessahudgens, @katrinakaif, @deepikapadukone.

Is @chrissyteigen verified on Instagram?

Yes, @chrissyteigen is a verified Instagram account.

About This Analysis: This analysis is based on a snapshot of @chrissyteigen's Instagram profile and 12 recent posts.

Data collected and analyzed by IGDataHub | Analysis date: Jun 21, 2026