chrissy teigen
🍪 head of delicious things @cravingsbychrissyteigen 🐶 co-founder of doggy delectables @kismet 🎙️my podcast SELF CONSCIOUS is on @audible now!
39.5M
Followers
1.9K
Following
6.0K
Posts
0.09%
Engagement Rate
Account Overview
Profile summary and post performance
Ranking 161 out of over sixteen hundred tracked creators, this account holds a following that is 54.5 times the median size. This large scale places it in the top tier of our database. The verified Personal blog profile features more than six thousand posts to establish its presence as an established public figure. While the follower count is high, the engagement rate of 0.09% falls well below the 1.31% median. The following report examines the specific audience interactions and content performance across her various platforms.
Account Info
| Account Size | Mega |
| Followers | 39,546,864 |
| Following | 1,877 |
| Posts | 6,044 |
| Verified | Yes |
| Business Account | Yes |
| Category | Personal blog |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 33,718 |
| Avg Comments per Post | 440 |
| Videos | 6 |
| Photos | 6 |
| Engagement Rate | 0.09% |
Engagement Analysis
Based on 12 recent posts
Platform Context
@chrissyteigen ranks 1523 out of 1605 accounts because its engagement rate sits below the tracked median. This low performance means the account generates minimal interaction relative to the average creator. The audience is less active compared to the broader Instagram landscape.
The engagement rate of 0.09% falls well below the 1.31% median and ranks 1523 out of 1605, indicating that this audience reacts much less than usual. While the average likes sit at 33.7K, the comment volume remains low at just 440 per post. The split between video and photo content shows nearly identical performance levels as photos slightly edge out videos in total likes. This parity suggests the audience treats both formats with the same level of passive interest. Reliability metrics for reach are weak since only 25% of posts doubled the average engagement while none reached five times the average. These figures point to a consistent but low-intensity interaction style across all content types. The data points toward a tap-and-scroll audience.
33.7K
Avg Likes/Post
440
Avg Comments/Post
404.6K
Total Likes
5.3K
Total Comments
Engagement Rate
Compared to Mega tier benchmarks
0.09%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
33.1K
Avg Likes on Videos (6)
34.3K
Avg Likes on Photos (6)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @chrissyteigen's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @chrissyteigen's single biggest post had going for it — the patterns worth replicating.
134,926 likes · 3,225 comments
4.0× @chrissyteigen's average post · 10.5× the median post.
"We’re in TWO aisles at @target!!(baking + breakfast) and you can get our Carrot Cake + Key Lime Cake Kits AND both mochi pancake mixes in-store or online at target.com"
167 characters
Video
Format
Monday
Day Posted
16:00 UTC
Hour Posted
2.9M
Views
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post performed at a multiplier of 10.5 over the median average. This specific post achieved a high like to comment ratio that suggests strong visual appeal despite its heavy promotional text. Long captions exceeding one hundred characters drive much higher engagement than short snippets under forty characters. You should prioritize detailed storytelling or instructional copy rather than brief teasers to capture interest. Use the hashtag #pizzahut_partner as your primary topic signal for brand collaborations. The posting cadence remains consistent at three times per week. While the average engagement is modest relative to the total follower count, steady output maintains presence. This account reaches a large audience of 39.5 million followers.
Top Hashtags
Top Keywords
Caption Analysis
| Avg Caption Length | 240 chars |
| Posting Frequency | 3.2 posts/week |
Content Mix
6
Videos / Reels
6
Photos
Top Performing Posts
We’re in TWO aisles at @target!!(baking + breakfast) and you can get our Carrot Cake + Key Lime Cake Kits AND both moch…
a beautiful day in Chicago celebrating the opening of the @obamafoundation Obama Presidential Center. I’ve truly never …
laughs and tears and legos and birthdays and concerts and a life that, I guess, just goes on ❤️
when your dad dies but there’s still another dad around 🤍🕊️☁️
A blindfold never stopped me from recognizing my pups’ kisses 🐶💋
listen I don’t understand this dress either but it zipped and it’s comfortable
CANNES LIONS at the PUBITY X CHALKBOARD X BOARDROOM X CHALK AI X BOARD CHALK X DODO X APC X CHASE SAPPHIRE X SPOTIFY WR…
Anyone else feeling nostalgic? BOOK IT! kid then & now... and now passing my love for reading and pizza down to my kids…
Top Posts
Highest-liked recent posts from @chrissyteigen
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
We’re in TWO aisles at @target!!(baking + breakfast) and you can get our Carrot…
|
134.9K | 3.2K | view |
| 2 |
a beautiful day in Chicago celebrating the opening of the @obamafoundation Obam…
|
99.3K | 477 | view |
| 3 |
laughs and tears and legos and birthdays and concerts and a life that, I guess,…
|
72.2K | 358 | view |
| 4 |
when your dad dies but there’s still another dad around 🤍🕊️☁️
|
20.7K | 203 | view |
| 5 |
get in losers
|
13.3K | 139 | view |
| 6 |
A blindfold never stopped me from recognizing my pups’ kisses 🐶💋
|
13.1K | 100 | view |
| 7 |
listen I don’t understand this dress either but it zipped and it’s comfortable
|
13.0K | 200 | view |
| 8 |
CANNES LIONS at the PUBITY X CHALKBOARD X BOARDROOM X CHALK AI X BOARD CHALK X …
|
9.8K | 133 | view |
| 9 |
Anyone else feeling nostalgic? BOOK IT! kid then & now... and now passing my lo…
|
9.5K | 217 | view |
Posting Patterns & Optimal Timing
When @chrissyteigen posts on Instagram
This creator maintains a steady grind by posting 3.2 times per week. This frequency places her in the top 10 percent of creators relative to her follower rank. While she posts far more often than the median, her consistency score of 0 indicates a highly erratic rhythm. She favors bursts of content rather than a predictable schedule, and her longest streak is only three days. Content lands most frequently on Wednesday and Friday. The busiest hour for new uploads is 16:00 UTC. Marketers should expect irregular gaps between posts despite the high weekly volume. You cannot rely on a clockwork cycle to time a specific campaign launch. Instead, you must plan for a high-volume presence that lacks a predictable cadence. A tie-in will land in clusters rather than at scheduled intervals. Plan your outreach around these frequent bursts of activity rather than expecting daily updates.
3.2
Posts / week
57.0h
Avg gap between posts
Wednesday, Friday, Sunday
Peak posting days
16:00, 17:00, 1:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @chrissyteigen publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
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12
13
14
15
16
17
18
19
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21
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23
Hour of day (UTC) — 0 is midnight, 12 is noon
This account posts 3.2 times per week with the highest volume on Wednesday and Friday. The most active hour is 16:00 UTC.
Most Common Words
Frequent caption words across @chrissyteigen's recent posts (excludes stopwords)
Best Day of the Week to Post
@chrissyteigen's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 1 | 138,151 | 138,151 |
| Wednesday | 5 | 21,976 | 109,879 |
| Thursday | 1 | 13,217 | 13,217 |
| Friday | 3 | 40,171 | 120,512 |
| Sunday | 2 | 14,070 | 28,141 |
Posting Consistency & Streaks
How steadily @chrissyteigen maintains output
3
Longest streak (days)
0/100
Consistency score
Inverse of posting-gap variance
38.3%
Active days
Posted at least once
57.0h
Avg gap
Between posts
Caption Length & Performance
How @chrissyteigen's caption length correlates with engagement
100.0%
Posts with Caption
240
Avg Caption Chars
170
Median Chars
711
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Short (<40 chars) | 1 | 13.4K |
| Medium (40-100) | 4 | 30.0K |
| Long (100+) | 7 | 39.5K |
The audience rewards long captions with over 100 characters because they earn 39.5K average engagement. Short captions under 40 characters perform worst with only 13.4K average engagement.
Who This Audience Is
What @chrissyteigen's reach and engagement mean for a brand.
The follower count sits at a high multiple of the median, placing this account in a scale far beyond typical creators. This volume indicates a broad reach that functions more like a traditional media outlet than a niche community. The verified status and personal blog categorization suggest an audience that follows a public figure rather than specific content pillars. Engagement rates are remarkably low compared to the median, suggesting that brand messages may land with less impact or resonance among this large group. Most interactions appear passive given the disparity between total followers and active engagement. Because of these dynamics, the scale is high but the concentration is thin. The audience fits best within the celebrity and entertainment category.
Compare & Discover Similar Creators
Stack @chrissyteigen against any other Instagram creator we track, or jump to similar accounts.
Compare @chrissyteigen to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @chrissyteigen
Estimated Earnings
Revenue estimates based on follower count and engagement
@chrissyteigen generates revenue primarily through high volume brand partnerships and sponsored posts. A single post commands a quoted band of $197.7K to $474.6K based on her follower count. Her ranking in the top 10 percent allows for a premium price point compared to average accounts. This rank justifies a higher starting point for negotiations. However, the engagement rate of 0.09% falls well below the 1.31% median. This disparity suggests that while reach is high, the active interaction per view is low. The quoted band represents the ceiling for broad awareness rather than deep community conversion. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 39.5M followers (Mega)
$197,734 – $474,562
Industry rate for mega Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 39.5M followers
- + 25.0% of recent posts beat 2x the account's own average
- + Active cadence of about 3.2 posts a week
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ 0.09% engagement rate trails the 1.31% median, the clearest area to improve
Summary
This analysis of @chrissyteigen reveals a mega Instagram presence with 39,546,864 followers. The account demonstrates an engagement rate of 0.09%, averaging 33.7K likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @chrissyteigen
How many followers does @chrissyteigen have on Instagram?
@chrissyteigen has 39,546,864 followers on Instagram, placing them in the mega creator tier.
What is @chrissyteigen's Instagram engagement rate?
@chrissyteigen has an engagement rate of 0.09% based on 12 recent posts, averaging 33.7K likes per post.
How much does @chrissyteigen earn on Instagram?
Based on industry benchmarks, @chrissyteigen's estimated sponsorship value is $197,734 - $474,562 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @chrissyteigen published on Instagram?
@chrissyteigen has published 6,044 posts on Instagram.
What is @chrissyteigen's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 134,926 likes and 3,225 comments.
How often does @chrissyteigen post on Instagram?
@chrissyteigen posts approximately 3.2 times per week, with an average gap of 57.0 hours between posts. Peak posting days are Wednesday, Friday, Sunday.
How does @chrissyteigen compare to other Instagram creators?
@chrissyteigen sits in the Mega creator tier alongside accounts like @vanessahudgens, @katrinakaif, @deepikapadukone.
Is @chrissyteigen verified on Instagram?
Yes, @chrissyteigen is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @chrissyteigen's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: Jun 21, 2026