Marilia Mendonça

Marilia Mendonça

@mariliamendoncacantora

This is Marília Mendonça 👑 Ouça agora “Manuscritos - Capítulo l”

38.2M

Followers

1.5K

Following

1.6K

Posts

0.3%

Engagement Rate

≈ -0.5% over 72d Mega tier Updated Jun 21, 2026

Account Overview

Profile summary and post performance

Marilia Mendonça holds the 166_th rank among the creators we track, with a follower count that sits at 52.6 times the median size of our typical creator. This verified Musician/band account has shared 1573 posts and is classified as a Mega tier profile. While her total reach is immense, the engagement rate of 0.3% falls below the median mark of 1.31%. The following report breaks down the specific interactions and audience behaviors across her content.

Account Info

Account Size Mega
Followers 38,210,795
Following 1,479
Posts 1,573
Verified Yes
Category Musician/band

Post Performance

Posts Analyzed 12
Avg Likes per Post 110,699
Avg Comments per Post 2,881
Videos 10
Photos 2
Engagement Rate 0.3%

Follower Growth Over Time

How @mariliamendoncacantora's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.

-206539

Net Change

-0.5%

% Change

-2869

Avg / Day

72

Days Tracked

25

Data Points

Tracked between May 24, 2026 (38,313,476 followers) and Aug 4, 2026 (38,106,937 followers).

The account stayed nearly flat with a 0.3% change over 34 days. The follower count remained stable between 38.3M and 38.2M.

What the trajectory means

The account remained stable with a negligible change of -0.3% over the thirty four day period. This flat trajectory establishes the creator as a known quantity for consistent reach rather than a rapidly changing variable. The steady daily pace allows for predictable planning in your campaign timeline.

Engagement Analysis

Based on 12 recent posts

Platform Context

@mariliamendoncacantora ranks 1305 out of 1605 creators because its engagement rate sits below the tracked median. This lower percentage indicates that each follower interacts less frequently with the content compared to the average creator. The low performance reflects a gap between total reach and active audience participation.

The engagement rate of 0.3% falls well below the 1.31% median and ranks 1305 out of 1605. This indicates that the audience interacts with content far less than typical users on the platform. Video content captures much higher interest than static images, earning over double the likes per post compared to photos. While the average like count remains high at 110.7K, the low comment volume of 2.9K suggests a passive relationship between the creator and her followers. Reach is inconsistent because only 8.3% of posts reached twice the account average. No content achieved the five times growth threshold. These figures suggest that while the reach is wide, it does not translate into deep community interaction or consistent organic spikes. This is a tap-and-scroll audience.

110.7K

Avg Likes/Post

2.9K

Avg Comments/Post

1.3M

Total Likes

34.6K

Total Comments

Engagement Rate

Compared to Mega tier benchmarks

Below Average for Mega

0.30%

(Likes + Comments) / Followers per post

Video vs Photo Engagement

122.8K

Avg Likes on Videos (10)

50.0K

Avg Likes on Photos (2)

Per-Post Engagement Trend

Engagement (likes + comments) for each of @mariliamendoncacantora's tracked recent posts, in upload order. Hover any point for the exact value.

Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.

Best-Performing Post, Decomposed

What @mariliamendoncacantora's single biggest post had going for it — the patterns worth replicating.

Top post by @mariliamendoncacantora

342,202 likes · 9,201 comments

3.1× @mariliamendoncacantora's average post · 3.7× the median post.

"👑"

1 characters

Video

Format

Friday

Day Posted

14:00 UTC

Hour Posted

1.2M

Views

Content Analysis

Hashtags, keywords, captions, and top posts

The standout post achieved 342.2K likes to earn a 3.7x multiplier over the median engagement for this account. Its like-to-comment ratio remains high despite its reach. Use short captions under 40 characters to maximize engagement, as these posts average 188.2K likes. Medium length captions between 40 and 100 characters perform poorly with only 49.1K likes. This suggests that concise copy is the most effective way to communicate with this audience. The hashtags #manuscritosdarainha, #decretosreais, and #marília serve as consistent signals for your specific topics. Post roughly once every seven days to maintain a steady presence. While the average engagement of 110.7K likes is modest compared to total follower count, the content maintains a stable reach for a large following. This account currently has 38.2 million followers.

Top Hashtags

#manuscritosdarainha (4) #decretosreais (4) #marília (1)

Top Keywords

rainha (4) agora (4) manuscritosdarainha (4) decretosreais (4) assista (3) marcou (2) reais (2) primeiro (2) revelado (2) manuscritos (2) seja (2) assim (1) encontramos (1) brasil (1) sertaneja (1) novo (1) filme (1) sobre (1) eterna (1) julho (1) nova (1) estrelada (1) marina (1) versos (1) como (1) hermila (1) guedes (1) klara (1) castanho (1) marcelo (1)

Caption Analysis

Avg Caption Length 110 chars
Posting Frequency 0.9 posts/week

Content Mix

10

Videos / Reels

2

Photos

Top Performing Posts

Post thumbnail

👑

342.2K likes 9.2K comments 1.2M views Video
View
Post thumbnail

👑

173.0K likes 3.6K comments 709.0K views Video
View
Post thumbnail

O primeiro capítulo do Manuscrito está revelado! Ouça agora: Manuscritos - Capítulo I na sua plataforma de áudio favo…

147.8K likes 5.8K comments 557.2K views Video
View
Post thumbnail

👑

136.5K likes 2.3K comments 469.7K views Video
View
Post thumbnail

Os decretos são REAIS: Pré-save disponível 👑 Faça e seja o primeiro a ouvir 💛 #DecretosReais #ManuscritosdaRainha

112.6K likes 2.1K comments 478.0K views Video
View
Post thumbnail

O que a rainha escreveu, tempo nenhum se apaga! Que mais um decreto seja revelado: Manuscritos - Capítulo I • 22/04 👑 …

91.2K likes 4.4K comments 412.8K views Video
View
Post thumbnail

Feliz dia das mães, Mãe do Léo! ♥️

84.8K likes 1.1K comments 529.6K views Video
View
Post thumbnail

Da série: Marília tweeteira, direto de 2020. ♥️ Completem com a sua verdade 👀

51.5K likes 638 comments
View
Post thumbnail

Assista agora “Até Você Voltar” na voz da Rainha 👑 #DecretosReais #ManuscritosdaRainha

50.4K likes 1.1K comments 271.4K views Video
View

Top Posts

Highest-liked recent posts from @mariliamendoncacantora

# Caption Likes Comments Link
1
👑
342.2K 9.2K view
2
👑
173.0K 3.6K view
3
O primeiro capítulo do Manuscrito está revelado! Ouça agora: Manuscritos - Ca…
147.8K 5.8K view
4
👑
136.5K 2.3K view
5
Os decretos são REAIS: Pré-save disponível 👑 Faça e seja o primeiro a ouvir 💛 …
112.6K 2.1K view
6
O que a rainha escreveu, tempo nenhum se apaga! Que mais um decreto seja revel…
91.2K 4.4K view
7
Feliz dia das mães, Mãe do Léo! ♥️
84.8K 1.1K view
8
Da série: Marília tweeteira, direto de 2020. ♥️ Completem com a sua verdade 👀
51.5K 638 view
9
Assista agora “Até Você Voltar” na voz da Rainha 👑 #DecretosReais #Manuscritos…
50.4K 1.1K view

Posting Patterns & Optimal Timing

When @mariliamendoncacantora posts on Instagram

The account follows a steady grind. Her output of 0.9 posts per week exceeds the median creator rate of 0.6. This frequency secures her a high rank of 166 out of 1606 among her peers. While she posts frequently, her consistency score is 0 out of 100. This low score indicates an erratic rhythm with inconsistent gaps between uploads. Her longest streak lasts only 2 days. New content lands most often on Thursday and Friday. The busiest hour for fresh uploads occurs at 15:00 UTC. A marketer should expect a regular flow of content but must account for the lack of a predictable schedule between posts. Because she maintains a high volume relative to her peers, there are frequent opportunities for alignment. However, the low consistency score means you cannot rely on a clockwork rotation. You should plan your campaign around these specific weekly windows rather than expecting a fixed daily pattern.

0.9

Posts / week

196.3h

Avg gap between posts

Thursday, Friday, Wednesday

Peak posting days

15:00, 19:00, 14:00 UTC

Peak posting hours

Posting Activity by Hour (UTC)

Night (10pm-5am) Morning Afternoon Evening Peak hour

How often @mariliamendoncacantora publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.

1

0

1

2

3

4

5

6

7

8

9

10

11

12

1

13

1

14

3

15

16

1

17

1

18

2

19

1

20

21

22

1

23

Hour of day (UTC) — 0 is midnight, 12 is noon

Reading this chart: Taller bars are hours when @mariliamendoncacantora publishes more often. Their busiest hours are 15:00, 19:00, 14:00 UTC — highlighted with bold pink bars. Times are in UTC; subtract 5h for US Eastern, 8h for US Pacific, or add 1h for UK BST. Empty hours don't necessarily mean a bad time to post; they're simply hours @mariliamendoncacantora hasn't been active in our tracked sample.

This account posts about 0.9 times per week. The most frequent posting days are Thursday and Friday at 15:00 UTC.

Most Common Words

Frequent caption words across @mariliamendoncacantora's recent posts (excludes stopwords)

rainha (4) agora (4) manuscritosdarainha (4) decretosreais (4) assista (3) marcou (2) reais (2) primeiro (2) revelado (2) manuscritos (2) seja (2) assim (1) encontramos (1) brasil (1) sertaneja (1) novo (1) filme (1) sobre (1) eterna (1) julho (1) nova (1) estrelada (1) marina (1) versos (1) como (1) hermila (1) guedes (1) klara (1) castanho (1) marcelo (1)

Best Day of the Week to Post

@mariliamendoncacantora's engagement broken down by day of the week

Day Posts Avg Engagement Total Engagement
Monday 1 52,124 52,124
Tuesday 1 95,540 95,540
Wednesday 2 47,524 95,048
Thursday 4 97,910 391,640
Friday 3 214,258 642,774
Sunday 1 85,840 85,840

Posting Consistency & Streaks

How steadily @mariliamendoncacantora maintains output

2

Longest streak (days)

0/100

Consistency score

Inverse of posting-gap variance

13.3%

Active days

Posted at least once

196.3h

Avg gap

Between posts

Caption Length & Performance

How @mariliamendoncacantora's caption length correlates with engagement

100.0%

Posts with Caption

110

Avg Caption Chars

87

Median Chars

358

Longest Caption

Caption Length Posts Avg Engagement
Short (<40 chars) 4 188.2K
Medium (40-100) 3 49.1K
Long (100+) 5 92.6K

Short captions of less than 40 characters perform best for this account. These posts earn 188.2K average engagement compared to the 49.1K received by medium lengths.

Who This Audience Is

What @mariliamendoncacantora's reach and engagement mean for a brand.

The follower count places this profile well above the typical creator scale at over fifty times the median. This scale indicates a broad reach that moves beyond niche circles into mainstream territory. The verified status and music category confirm its position as a professional artist with established reach. However, the engagement rate is notably lower than the average for tracked accounts. This discrepancy suggests that while the total reach is expansive, the interaction per view is less frequent than typical creator benchmarks. A low engagement rate on such a large scale often indicates a passive audience consuming content rather than actively interacting with posts. The brand message will likely land softly due to the diluted attention across the large follower base. This profile fits the music and entertainment category.

Compare & Discover Similar Creators

Stack @mariliamendoncacantora against any other Instagram creator we track, or jump to similar accounts.

Compare @mariliamendoncacantora to another creator

Get a side-by-side stats breakdown.

@mariliamendoncacantora vs

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Estimated Earnings

Revenue estimates based on follower count and engagement

This creator earns primarily through high volume brand partnerships and sponsored content. A single post commands a band of $191.1K to $458.5K based on her 38.2M followers. Her rank puts her in the top tier of the platform, allowing her to command a premium over standard market rates. However, her engagement rate of 0.3% falls well below the 1.31% median. This disparity suggests that while her reach is immense, the active interaction per follower is low. The quoted price range represents a ceiling for brands seeking mass visibility rather than intimate community engagement. These are modelled estimates from public metrics, not disclosed earnings.

Sponsorship Value (Est. Per Post)

Based on 38.2M followers (Mega)

$191,054 – $458,530

Industry rate for mega Instagram creators

Disclaimer: These are rough estimates based on publicly available industry benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. Instagram sponsored post rates fluctuate and are not guaranteed.

Key Insights & Takeaways

Key Takeaways

Reach. Ranking 166 out of 1,606 creators with a following 52.6 times the median establishes a dominant market presence. Engagement. A 0.3% rate falls well below the 1.31% median, indicating a low level of audience interaction relative to reach. Hit-rate. Only 8.3% of recent posts beat double the account average, showing a lack of frequent high-performing content. Trajectory. The follower count remained stable over the last 34 days, maintaining a steady baseline.

Strengths

  • + Verified account with 38.2M followers
  • + Above the 10K threshold where sponsorship deals become viable

Opportunities

  • ~ 0.3% engagement rate trails the 1.31% median, the clearest area to improve
  • ~ Only 8.3% of recent posts clear 2x the account average, a low hit-rate
  • ~ Sparse cadence of about 0.9 posts a week limits fresh reach

Summary

This analysis of @mariliamendoncacantora reveals a mega Instagram presence with 38,210,795 followers. The account demonstrates an engagement rate of 0.30%, averaging 110.7K likes per post across 12 analyzed posts. The account holds verified status.

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Frequently Asked Questions About @mariliamendoncacantora

How many followers does @mariliamendoncacantora have on Instagram?

@mariliamendoncacantora has 38,210,795 followers on Instagram, placing them in the mega creator tier.

What is @mariliamendoncacantora's Instagram engagement rate?

@mariliamendoncacantora has an engagement rate of 0.30% based on 12 recent posts, averaging 110.7K likes per post.

How much does @mariliamendoncacantora earn on Instagram?

Based on industry benchmarks, @mariliamendoncacantora's estimated sponsorship value is $191,054 - $458,530 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.

How many posts has @mariliamendoncacantora published on Instagram?

@mariliamendoncacantora has published 1,573 posts on Instagram.

What is @mariliamendoncacantora's most-liked recent post?

Of the 12 recent posts analyzed, the top post received 342,202 likes and 9,201 comments.

How often does @mariliamendoncacantora post on Instagram?

@mariliamendoncacantora posts approximately 0.9 times per week, with an average gap of 196.3 hours between posts. Peak posting days are Thursday, Friday, Wednesday.

How does @mariliamendoncacantora compare to other Instagram creators?

@mariliamendoncacantora sits in the Mega creator tier alongside accounts like @wesleysafadao, @davido, @simaria.

Is @mariliamendoncacantora verified on Instagram?

Yes, @mariliamendoncacantora is a verified Instagram account.

About This Analysis: This analysis is based on a snapshot of @mariliamendoncacantora's Instagram profile and 12 recent posts.

Data collected and analyzed by IGDataHub | Analysis date: Jun 21, 2026