Blake Lively
Founder of @blakebrownbeauty 💇♀️ @bettybuzz 👼🏼 & @bettybooze 🍸
40.3M
Followers
857
Following
246
Posts
1.09%
Engagement Rate
Account Overview
Profile summary and post performance
Blake Lively (@blakelively) has 40,298,557 Instagram followers as of October 15, 2026 and 246 posts; the account is verified. Across the 12 recent posts we analysed for this report on June 19, 2026, a post got 445.3K likes and 16 comments on average (median 221.7K likes), an engagement rate of 1.09% of followers, an average its biggest posts pull up (the median post reached 0.54%). Over the 142 days we have tracked it, the account lost 622,860 followers (-1.5%).
Where these numbers come from: public Instagram profile data and @blakelively's recent posts, collected by IGDataHub. Follower history comes from our own repeated readings of the profile. How we calculate these numbers.
Account Info
| Account Size | Mega |
| Followers | 40,298,557 |
| Following | 857 |
| Posts | 246 |
| Verified | Yes |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 445,296 |
| Avg Comments per Post | 16 |
| Videos | 4 |
| Photos & carousels | 8 |
| Engagement Rate | 1.09% |
Follower Growth Over Time
How @blakelively's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
-622.9K
Net Change
-1.5%
% Change
-4.4K
Avg / Day
142
Days Tracked
72
Data Points
Tracked between May 26, 2026 (40,921,417 followers) and Oct 15, 2026 (40,298,557 followers).
| Date | Followers | Change |
|---|---|---|
| 40,298,557 | -73,202 | |
| 40,371,759 | -118,186 | |
| 40,489,945 | -155,306 | |
| 40,645,251 | -133,449 | |
| 40,778,700 | -142,717 | |
| 40,921,417 | first reading |
Engagement Analysis
Based on 12 recent posts
445.3K
Avg Likes/Post
16
Avg Comments/Post
5.3M
Total Likes
194
Total Comments
Engagement Rate
Compared with the 877 Mega-tier reports with an engagement rate (median 0.94%, middle half 0.3% to 2.58%)
1.09%
(Likes + Comments) / Followers per post
An average its biggest posts pull up: the median post reached 0.54%.
Video vs Photo Engagement
414.6K
Avg Likes on Videos (4)
460.6K
Avg Likes on Photos & carousels (8)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @blakelively's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. The median post got 221,704 likes and comments; 5 of the 12 reached twice that (443,408 or more).
Best-Performing Post, Decomposed
What @blakelively's single biggest recent post had going for it, measured against the account's other posts.
1,625,552 likes · 36 comments
3.6× @blakelively's average post · 7.3× the median post.
"🇬🇧 🤍 🏴 so grateful for the best week with my loved ones. Thank you @wrexham_afc and all the players and everyone who works at that stadium for the performance of a lifetime. 🤯♥️🤩 The greatest 10,000 people to share an emotional roller coaster with is in Wrexham…"
419 characters
Photo or carousel
Format
Saturday
Day Posted
14:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
Top Keywords
Words used at least twice in the captions we analysed, with how often.
Caption Analysis
| Avg Caption Length (posts with a caption) | 863 chars |
| Posting Frequency | not shown |
Content Mix
4
Videos / Reels
8
Photos & carousels
Top Posts
Highest-liked recent posts from @blakelively
| # | Caption | Likes | Comments | Views | Link |
|---|---|---|---|---|---|
| 1 |
🇬🇧 🤍 🏴
so grateful for the best week with my loved ones.
Thank you @w…
|
1.6M | 36 | — | view |
| 2 |
🎈🏠Halloween by
@blakebrownbeauty & ALL the baby powder. *Child’s sock to wipe …
|
886.8K | 17 | 11.6M | view |
| 3 |
Father of all of my favorite children
|
723.6K | 17 | — | view |
| 4 |
🙏 to @wwd for having me to talk @blakebrownbeauty And thank you @sergiohudson f…
|
551.0K | 19 | — | view |
| 5 |
I’m an old school devotee to hot rollers and mousse like my mama.
When we wer…
|
468.0K | 20 | 2.8M | view |
| 6 |
I saw a beautiful quote along with a well loved child stuffy that said “to be l…
|
244.1K | 12 | — | view |
| 7 |
No caption
|
199.3K | 20 | — | view |
| 8 |
8 min deep wave curls with @blakebrownbeauty 🤎✨for when you’re in a hurry but w…
|
172.9K | 10 | 5.6M | view |
| 9 |
Thank you @abcfinewinespirits , Shawn, David, Jess, Jacob and the ENTIRE team f…
|
140.8K | 11 | — | view |
Posting Patterns & Optimal Timing
When @blakelively posts on Instagram
Monday, Tuesday, Thursday
Peak posting days
—
Peak posting hours
Posts per week, the average gap, active days and the consistency score are not shown for this account. The posts we analysed include pinned posts, which Instagram keeps at the top of a profile however old they are, so counting them stretches the date range and understates how often the account posts. Peak days and hours count the same posts.
Posting Activity by Hour (UTC)
How often @blakelively publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC): 0 is midnight, 12 is noon
Engagement by Day of the Week
@blakelively's recent posts grouped by the day they went out.
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 3 | 385,399 | 1,156,197 |
| Tuesday | 3 | 331,651 | 994,953 |
| Wednesday | 1 | 130,956 | 130,956 |
| Thursday | 3 | 322,683 | 968,050 |
| Friday | 1 | 468,006 | 468,006 |
| Saturday | 1 | 1,625,588 | 1,625,588 |
Caption Length & Performance
How @blakelively's caption length correlates with engagement
91.7%
Posts with Caption
863
Avg Caption Chars (captioned)
434
Median Chars
2195
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| No caption | 1 | 199.3K |
| Short (<40 chars) | 2 | 427.1K |
| Long (100+) | 9 | 476.7K |
Compare & Discover Similar Creators
Stack @blakelively against any other Instagram creator we track, or jump to similar accounts.
Compare @blakelively to another creator
Get a side-by-side stats breakdown.
Creators closest in size to @blakelively
Estimated Earnings
Revenue estimates based on follower count only
Sponsorship Value (Est. Per Post)
Based on 40.3M followers (Mega)
$201,493 to $483,583
Our per-follower range for accounts this size (see methodology)
Download @blakelively's data
Everything below is derived from this account, priced on the counts shown. Delivered as CSV by emailed link.
You only pay for rows we deliver. Counts are the maximum available today; if an export comes back smaller, the difference is refunded automatically. Counts as last collected 12 hours, 15 minutes ago.
Tracking
What we have recorded about @blakelively over time, and ongoing alerts.
Other reports
Not downloads of this account: they take their own inputs.
Download @blakelively's data
Followers, following and full post history as CSV, priced on the exact record counts above.
See export optionsFrequently Asked Questions About @blakelively
How many followers does @blakelively have on Instagram?
@blakelively has 40,298,557 followers on Instagram, placing them in the Mega-tier group (1M+ followers).
What is @blakelively's Instagram engagement rate?
@blakelively has an engagement rate of 1.09% based on 12 recent posts, averaging 445.3K likes per post. That average is pulled up by its biggest posts: the median post reached 0.54%.
How much does @blakelively earn on Instagram?
From follower count only, we estimate @blakelively's sponsorship value at $201,493 to $483,583 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @blakelively published on Instagram?
@blakelively has published 246 posts on Instagram.
What is @blakelively's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 1,625,552 likes and 36 comments.
How often does @blakelively post on Instagram?
We don't show a weekly rate for @blakelively: the posts we analysed include pinned posts, which Instagram keeps at the top of a profile however old they are, so a rate from them would understate how often the account posts. Peak posting days are Monday, Tuesday, Thursday.
How does @blakelively compare to other Instagram creators?
@blakelively sits in the Mega-tier group alongside accounts like @simonemendes, @charlidamelio, @marinaruybarbosa.
Is @blakelively verified on Instagram?
Yes, @blakelively is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @blakelively's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Follower count as of Oct 15, 2026 | Posts analysed Jun 19, 2026
Cite this page
IGDataHub (2026). @blakelively Instagram stats and analytics, follower count as of 15 October 2026, posts analysed 19 June 2026. https://igdatahub.com/blog/blakelively-instagram-profile-stats/