Blake Lively
Founder of @blakebrownbeauty 💇♀️ @bettybuzz 👼🏼 & @bettybooze 🍸
40.8M
Followers
786
Following
242
Posts
1.09%
Engagement Rate
Account Overview
Profile summary and post performance
This creator ranks 153 out of over 1600 accounts, with a follower count that is 55.9 times the median size for our tracked creators. This verified account holds 242 posts and sits within the Mega tier despite no specific category being set. The engagement rate of 1.09% clears the 0.93% median mark. Her bio highlights her roles as a founder of Blake Brown Beauty, Betty Buzz, and Betty Booze. The rest of this report breaks down the specific audience demographics and content performance metrics.
Account Info
| Account Size | Mega |
| Followers | 40,775,372 |
| Following | 786 |
| Posts | 242 |
| Verified | Yes |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 445,296 |
| Avg Comments per Post | 16 |
| Videos | 4 |
| Photos | 8 |
| Engagement Rate | 1.09% |
Engagement Analysis
Based on 12 recent posts
Platform Context
@blakelively ranks 359 out of 777 accounts because its engagement rate sits above the tracked median. This means the creator generates more interaction per follower than the average profile in the database. The performance indicates a higher level of audience connection relative to typical peers.
The engagement rate of 1.09% exceeds the median and ranks 359 out of 777, proving this audience reacts more than average. While the like counts are high, the low comment volume suggests a passive interaction style. This audience rewards photos over videos as they garner higher average likes. The lack of hits exceeding five times the account average indicates that reach is consistent rather than driven by sporadic spikes. Only 8.3% of posts doubled the usual engagement level. These figures point to an audience that provides steady support but rarely engages in deep conversation. This is a tap-and-scroll audience.
445.3K
Avg Likes/Post
16
Avg Comments/Post
5.3M
Total Likes
194
Total Comments
Engagement Rate
Compared to Mega tier benchmarks
1.09%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
414.6K
Avg Likes on Videos (4)
460.6K
Avg Likes on Photos (8)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @blakelively's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @blakelively's single biggest post had going for it — the patterns worth replicating.
1,625,552 likes · 36 comments
3.7× @blakelively's average post · 6.7× the median post.
"🇬🇧 🤍 🏴 so grateful for the best week with my loved ones. Thank you @wrexham_afc and all the players and everyone who works at that stadium for the performance of a lifetime. 🤯♥️🤩 The greatest 10,000 people to share an emotional roller coaster with is in Wrexham 🥰 *shou"
419 characters
Photo
Format
Saturday
Day Posted
14:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post outperformed the median like count by a factor of 6.7. This peak occurred on a Saturday at 14:00 UTC with a low comment to like ratio. You should prioritize long captions exceeding one hundred characters to maximize engagement. These longer posts average 476.7K likes while no caption posts perform poorly at under 200K. This gap suggests that detailed copy builds deeper connection than minimal text. The content strategy relies on a very low posting cadence of about 0.2 posts per week. This pace prioritizes high quality moments over frequent updates. Use the specific hashtags provided in your feed to signal topics clearly to the audience. With an average of 445.3K likes, this account maintains a consistent and stable reach despite its infrequent posting schedule. Blake Lively has 40.8 million followers.
Top Keywords
Caption Analysis
| Avg Caption Length | 791 chars |
| Posting Frequency | 0.2 posts/week |
Content Mix
4
Videos / Reels
8
Photos
Top Performing Posts
🇬🇧 🤍 🏴 so grateful for the best week with my loved ones. Thank you @wrexham_afc and all the players and every…
🎈🏠Halloween by @blakebrownbeauty & ALL the baby powder. *Child’s sock to wipe the excess powder off your face not incl…
🙏 to @wwd for having me to talk @blakebrownbeauty And thank you @sergiohudson for the beautiful outfit. When the @wwd…
I’m an old school devotee to hot rollers and mousse like my mama. When we were developing all our products for 🤎@blak…
I saw a beautiful quote along with a well loved child stuffy that said “to be loved, is to be changed forever”. This bu…
8 min deep wave curls with @blakebrownbeauty 🤎✨for when you’re in a hurry but want a quick glam look for a special occa…
Thank you @abcfinewinespirits , Shawn, David, Jess, Jacob and the ENTIRE team for hosting @bettybuzz & @bettybooze for …
Top Posts
Highest-liked recent posts from @blakelively
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
🇬🇧 🤍 🏴
so grateful for the best week with my loved ones.
Thank you @w…
|
1.6M | 36 | view |
| 2 |
🎈🏠Halloween by
@blakebrownbeauty & ALL the baby powder. *Child’s sock to wipe …
|
886.8K | 17 | view |
| 3 |
Father of all of my favorite children
|
723.6K | 17 | view |
| 4 |
🙏 to @wwd for having me to talk @blakebrownbeauty And thank you @sergiohudson f…
|
551.0K | 19 | view |
| 5 |
I’m an old school devotee to hot rollers and mousse like my mama.
When we wer…
|
468.0K | 20 | view |
| 6 |
I saw a beautiful quote along with a well loved child stuffy that said “to be l…
|
244.1K | 12 | view |
| 7 |
No caption
|
199.3K | 20 | view |
| 8 |
8 min deep wave curls with @blakebrownbeauty 🤎✨for when you’re in a hurry but w…
|
172.9K | 10 | view |
| 9 |
Thank you @abcfinewinespirits , Shawn, David, Jess, Jacob and the ENTIRE team f…
|
140.8K | 11 | view |
Posting Patterns & Optimal Timing
When @blakelively posts on Instagram
The account follows a sparse high-effort pace. This profile posts roughly every five weeks which falls well below the median frequency of 1.1 times per week. Such low volume places the creator in the bottom quintile for posting frequency relative to their follower rank. A consistency score of zero indicates an erratic rhythm with no predictable pattern between uploads. The single day streak confirms that content drops are isolated events rather than a steady stream. New posts land most often on Tuesday and Thursday around 22:00 UTC. Marketers should treat these occurrences as rare windows for visibility rather than daily touchpoints. Because the cadence is so infrequent, do not expect to time a campaign around a regular posting cycle. You must plan your tie-in around these specific, irregular dates. A partnership requires long lead times since content does not appear on a reliable schedule. Any activation should be planned as a one-off event rather than an ongoing series of posts.
0.2
Posts / week
740.3h
Avg gap between posts
Tuesday, Thursday, Monday
Peak posting days
22:00, 3:00, 5:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @blakelively publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
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12
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14
15
16
17
18
19
20
21
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23
Hour of day (UTC) — 0 is midnight, 12 is noon
This account posts most on Tuesday and Thursday at 22:00 UTC. The frequency is low at 0.2 posts per week.
Most Common Words
Frequent caption words across @blakelively's recent posts (excludes stopwords)
Best Day of the Week to Post
@blakelively's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 3 | 385,399 | 1,156,197 |
| Tuesday | 3 | 331,651 | 994,953 |
| Wednesday | 1 | 130,956 | 130,956 |
| Thursday | 3 | 322,683 | 968,050 |
| Friday | 1 | 468,006 | 468,006 |
| Saturday | 1 | 1,625,588 | 1,625,588 |
Posting Consistency & Streaks
How steadily @blakelively maintains output
1
Longest streak (days)
0/100
Consistency score
Inverse of posting-gap variance
3.5%
Active days
Posted at least once
740.3h
Avg gap
Between posts
Caption Length & Performance
How @blakelively's caption length correlates with engagement
91.7%
Posts with Caption
863
Avg Caption Chars
434
Median Chars
2195
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| No caption | 1 | 199.3K |
| Short (<40 chars) | 2 | 427.1K |
| Long (100+) | 9 | 476.7K |
The audience rewards long captions of 100+ characters with an average engagement of 476.7K. This type of content performs better than posts with no caption, which averages 199.3K.
Who This Audience Is
What @blakelively's reach and engagement mean for a brand.
The follower count puts this account in the top tier of reach, far exceeding the typical creator profile. This scale indicates an audience that is broad rather than niche. The verified status confirms a high level of public recognition even without a specific category tag. While the engagement rate is above the median, the gap is narrow. A message will land with standard frequency for a profile of this size. The sheer volume of followers means any campaign here prioritizes reach and broad visibility over intimate interaction. This audience fits the celebrity and entertainment category.
Compare & Discover Similar Creators
Stack @blakelively against any other Instagram creator we track, or jump to similar accounts.
Compare @blakelively to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @blakelively
Estimated Earnings
Revenue estimates based on follower count and engagement
@blakelively generates revenue through high volume brand partnerships and media appearances. A sponsored post for an audience of this scale carries a price band between $203.9K and $489.3K. Her rank near the top of the platform allows her to command a premium over the median. This position justifies a higher starting point for negotiations compared to average creators. The engagement rate of 1.09% exceeds the 0.93% median, suggesting that the audience remains active and attentive. This performance confirms that the upper end of the quoted band is a fair price for the reach provided. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 40.8M followers (Mega)
$203,877 – $489,304
Industry rate for mega Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 40.8M followers
- + 1.09% engagement rate beats the 0.93% tracked median
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ Only 8.3% of recent posts clear 2x the account average, a low hit-rate
- ~ Sparse cadence of about 0.2 posts a week limits fresh reach
Summary
This analysis of @blakelively reveals a mega Instagram presence with 40,775,372 followers. The account demonstrates an engagement rate of 1.09%, averaging 445.3K likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @blakelively
How many followers does @blakelively have on Instagram?
@blakelively has 40,775,372 followers on Instagram, placing them in the mega creator tier.
What is @blakelively's Instagram engagement rate?
@blakelively has an engagement rate of 1.09% based on 12 recent posts, averaging 445.3K likes per post.
How much does @blakelively earn on Instagram?
Based on industry benchmarks, @blakelively's estimated sponsorship value is $203,877 - $489,304 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @blakelively published on Instagram?
@blakelively has published 242 posts on Instagram.
What is @blakelively's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 1,625,552 likes and 36 comments.
How often does @blakelively post on Instagram?
@blakelively posts approximately 0.2 times per week, with an average gap of 740.3 hours between posts. Peak posting days are Tuesday, Thursday, Monday.
How does @blakelively compare to other Instagram creators?
@blakelively sits in the Mega creator tier alongside accounts like @bts.bighitofficial, @sooyaaa__, @premierleague.
Is @blakelively verified on Instagram?
Yes, @blakelively is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @blakelively's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: Jun 19, 2026