40.3M

Followers

592

Following

481

Posts

0.35%

Engagement Rate

↓ -0.6% over 72d Mega tier Updated Jun 21, 2026

Account Overview

Profile summary and post performance

This creator ranks 156 out of 1,606 tracked accounts and holds a follower count that is 55.6 times the median size. This indicates a large presence compared to the typical profile in our database. The account is verified and operates within the Board Game category with 481 total posts. While the audience size is enormous, the engagement rate of 0.35% falls below the 1.31% median. The following report explores specific audience interactions and content performance metrics.

Account Info

Account Size Mega
Followers 40,334,737
Following 592
Posts 481
Verified Yes
Category Board Game

Post Performance

Posts Analyzed 12
Avg Likes per Post 141,507
Avg Comments per Post 585
Videos 0
Photos 12
Engagement Rate 0.35%

Follower Growth Over Time

How @charlidamelio's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.

-230230

Net Change

-0.6%

% Change

-3198

Avg / Day

72

Days Tracked

22

Data Points

Tracked between May 24, 2026 (40,447,890 followers) and Aug 5, 2026 (40,217,660 followers).

The account stayed nearly flat with a -0.3% change over 34 days. The count moved from 40.4M to 40.3M followers.

What the trajectory means

The @charlidamelio account held steady with a flat trajectory over the thirty four day period. This stable performance makes the profile a known quantity for your marketing plans. The consistent daily pace allows for predictable campaign scheduling without the risks of rapid fluctuations.

Engagement Analysis

Based on 12 recent posts

Platform Context

@charlidamelio ranks 1272 out of 1605 because its engagement rate sits below the tracked median. This low percentage indicates that the account generates less interaction relative to its audience size than the average creator in the corpus. Such a gap suggests that the content fails to spark high levels of active participation from followers.

The engagement rate of 0.35% falls well below the 1.31% median, ranking 1272 out of 1605 accounts. This indicates that while the follower count is high, the audience interacts with content at a much lower frequency than typical peers. Each post earns an average of 141.5K likes but only generates 585 comments. This disparity suggests a passive consumption habit where users acknowledge content without starting conversations. The reach remains inconsistent and lacks reliable growth from viral spikes. Only 8.3% of recent posts doubled the account average, and no posts reached five times the typical engagement level. These figures point toward a stable but stagnant reach rather than an explosive growth pattern. This is a tap-and-scroll audience.

141.5K

Avg Likes/Post

585

Avg Comments/Post

1.7M

Total Likes

7.0K

Total Comments

Engagement Rate

Compared to Mega tier benchmarks

Below Average for Mega

0.35%

(Likes + Comments) / Followers per post

Per-Post Engagement Trend

Engagement (likes + comments) for each of @charlidamelio's tracked recent posts, in upload order. Hover any point for the exact value.

Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.

Best-Performing Post, Decomposed

What @charlidamelio's single biggest post had going for it — the patterns worth replicating.

Top post by @charlidamelio

380,500 likes · 1,193 comments

2.7Γ— @charlidamelio's average post Β· 2.4Γ— the median post.

"out here πŸŽ‚"

10 characters

Photo

Format

Saturday

Day Posted

1:00 UTC

Hour Posted

Content Analysis

Hashtags, keywords, captions, and top posts

The standout post achieved over 2.4 times the median engagement of this account. It reached a high like to comment ratio of 316.6 likes for every one comment. This peak performance occurred on a Saturday at 01:00 UTC. Short captions under forty characters drive the most interaction with an average of 176.1K likes. Conversely, long captions over one hundred characters perform poorly and yield only 24.3K likes. Focus your writing on brevity to maintain audience interest. The recurring hashtags signal a clear focus on high fashion and specific brand partnerships. Posting roughly twice weekly allows for consistent visibility without over-saturating the feed. While engagement is stable, it remains modest relative to the total follower count. This indicates that followers engage with specific content types rather than every post. The account currently maintains a following of 40.3 million people.

Top Hashtags

#instyle (1) #pradamode (1) #katespadenypartner (1)

Top Keywords

charlidamelio (4) prada (3) youtube (2) tiktok (2) full (2) story (2) creative (2) producer (2) director (2) grill (1) summer (1) born (1) girl (1) literally (1) written (1) stars (1) queen (1) gave (1) instyle (1) behind (1) scenes (1) look (1) ready (1) costarastrology (1) pradamode (1) read (1) link (1) meet (1) cover (1) star (1)

Caption Analysis

Avg Caption Length 77 chars
Posting Frequency 1.5 posts/week

Content Mix

0

Videos / Reels

12

Photos

Top Performing Posts

Post thumbnail

out here πŸŽ‚

380.5K likes 1.2K comments
View
Post thumbnail

http://YouTube.com/charlidamelio

209.2K likes 490 comments
View
Post thumbnail

i posted a vlog 🀎 @prada

182.4K likes 442 comments
View
Post thumbnail

22 !

174.7K likes 1.2K comments
View
Post thumbnail

hot grill summer

169.4K likes 555 comments
View
Post thumbnail

big heart bigger boobs

161.5K likes 564 comments
View
Post thumbnail

happy monday

109.5K likes 643 comments
View
Post thumbnail

no caption?

108.9K likes 565 comments
View
Post thumbnail

youtube.com/charlidamelio 🀍

82.3K likes 648 comments
View

Top Posts

Highest-liked recent posts from @charlidamelio

# Caption Likes Comments Link
1
out here πŸŽ‚
380.5K 1.2K view
2
http://YouTube.com/charlidamelio
209.2K 490 view
3
i posted a vlog 🀎 @prada
182.4K 442 view
4
22 !
174.7K 1.2K view
5
hot grill summer
169.4K 555 view
6
big heart bigger boobs
161.5K 564 view
7
happy monday
109.5K 643 view
8
no caption?
108.9K 565 view
9
youtube.com/charlidamelio 🀍
82.3K 648 view

Posting Patterns & Optimal Timing

When @charlidamelio posts on Instagram

This creator maintains a steady grind with a cadence that far exceeds the median for this category. Posting roughly every three days places them in the top 10 percent of creators by volume. While they outpace the average, their low consistency score reveals an irregular rhythm rather than a clockwork schedule. The gaps between posts vary wildly, and the four day maximum streak suggests content drops are sporadic rather than predictable. You can expect fresh content primarily on Thursday and Saturday. These days serve as primary upload windows for new material. New content typically lands at 21:00 UTC. A marketer must plan around these specific windows to align with fresh uploads. Because of the low consistency score, do not assume a post will land every other day. You should target the identified days for your campaign. The high volume relative to the median makes them a reliable source of content despite the inconsistent timing between posts. Planning around Thursday and Saturday provides the best chance to catch new material.

1.5

Posts / week

122.8h

Avg gap between posts

Thursday, Saturday, Friday

Peak posting days

21:00, 0:00, 23:00 UTC

Peak posting hours

Posting Activity by Hour (UTC)

Night (10pm-5am) Morning Afternoon Evening Peak hour

How often @charlidamelio publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.

2

0

1

1

2

3

1

4

5

6

7

8

9

10

11

12

13

14

1

15

1

16

17

18

19

20

3

21

1

22

2

23

Hour of day (UTC) — 0 is midnight, 12 is noon

Reading this chart: Taller bars are hours when @charlidamelio publishes more often. Their busiest hours are 21:00, 0:00, 23:00 UTC — highlighted with bold pink bars. Times are in UTC; subtract 5h for US Eastern, 8h for US Pacific, or add 1h for UK BST. Empty hours don't necessarily mean a bad time to post; they're simply hours @charlidamelio hasn't been active in our tracked sample.

This account posts about 1.5 times per week with the best engagement on Thursday and Saturday. The busiest hour is 21:00 UTC.

Most Common Words

Frequent caption words across @charlidamelio's recent posts (excludes stopwords)

charlidamelio (4) prada (3) youtube (2) tiktok (2) full (2) story (2) creative (2) producer (2) director (2) grill (1) summer (1) born (1) girl (1) literally (1) written (1) stars (1) queen (1) gave (1) instyle (1) behind (1) scenes (1) look (1) ready (1) costarastrology (1) pradamode (1) read (1) link (1) meet (1) cover (1) star (1)

Best Day of the Week to Post

@charlidamelio's engagement broken down by day of the week

Day Posts Avg Engagement Total Engagement
Tuesday 1 110,098 110,098
Wednesday 1 71,699 71,699
Thursday 3 101,206 303,617
Friday 2 100,218 200,436
Saturday 3 258,081 774,244
Sunday 2 122,509 245,018

Posting Consistency & Streaks

How steadily @charlidamelio maintains output

4

Longest streak (days)

0/100

Consistency score

Inverse of posting-gap variance

21.3%

Active days

Posted at least once

122.8h

Avg gap

Between posts

Caption Length & Performance

How @charlidamelio's caption length correlates with engagement

100.0%

Posts with Caption

77

Avg Caption Chars

26

Median Chars

475

Longest Caption

Caption Length Posts Avg Engagement
Short (<40 chars) 9 176.1K
Medium (40-100) 1 71.7K
Long (100+) 2 24.3K

The audience rewards short captions of under 40 characters with 176.1K average engagement. These posts perform much better than long captions, which only reach 24.3K average engagement.

Who This Audience Is

What @charlidamelio's reach and engagement mean for a brand.

The audience size is large compared to the typical creator and sits in the top tier of tracked accounts. The verified status and board game category indicate a broad reach that likely encompasses a general interest demographic rather than a niche hobbyist group. Engagement rates fall well below the median, meaning brand messages land much softer than usual across this high follower count. High volume does not translate to active interaction for this profile. This gap suggests a passive viewer base where content is consumed in passing. The scale is primary, but the lack of interaction indicates a low conversion probability for targeted messaging. This audience fits broad consumer goods or mass market entertainment.

Compare & Discover Similar Creators

Stack @charlidamelio against any other Instagram creator we track, or jump to similar accounts.

Compare @charlidamelio to another creator

Get a side-by-side stats breakdown.

@charlidamelio vs

Creators in the same tier as @charlidamelio

JISOOπŸͺ

JISOOπŸͺ βœ“

@sooyaaa__

80.1M followers

Premier League

Premier League βœ“

@premierleague

79.5M followers

Ronaldo de Assis Moreira

Ronaldo de Assis Moreira βœ“

@ronaldinho

79.3M followers

Katrina Kaif

Katrina Kaif βœ“

@katrinakaif

79.1M followers

ΰ€¦ΰ₯€ΰ€ͺΰ€Ώΰ€•ΰ€Ύ ΰ€ͺΰ€Ύΰ€¦ΰ₯ΰ€•ΰ₯‹ΰ€£

ΰ€¦ΰ₯€ΰ€ͺΰ€Ώΰ€•ΰ€Ύ ΰ€ͺΰ€Ύΰ€¦ΰ₯ΰ€•ΰ₯‹ΰ€£ βœ“

@deepikapadukone

78.5M followers

Khabane Lame

Khabane Lame βœ“

@khaby00

78.0M followers

Estimated Earnings

Revenue estimates based on follower count and engagement

@charlidamelio generates revenue primarily through sponsored posts where her large reach commands a premium. Her rank puts her in the top tier of creators, meaning she commands a high price point based on pure scale. The estimated band of $201.7K to $484.0K reflects this top-tier status. However, her 0.35% engagement rate falls well below the 1.31% median. This discrepancy suggests that while her reach is immense, the active interaction per follower is lower than average for her size. Brands paying at the top of her quoted range are paying for visibility rather than high-intensity engagement. These are modelled estimates from public metrics, not disclosed earnings.

Sponsorship Value (Est. Per Post)

Based on 40.3M followers (Mega)

$201,674 – $484,017

Industry rate for mega Instagram creators

Disclaimer: These are rough estimates based on publicly available industry benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. Instagram sponsored post rates fluctuate and are not guaranteed.

Key Insights & Takeaways

Key Takeaways

Reach. Ranking 156 out of 1,606 creators with a following 55.6 times the median indicates an elite level of visibility. Engagement. The 0.35% rate falls well below the 1.31% median, showing a struggle to spark active interaction from the large audience. Hit-rate. Only 8.3% of posts beat double the account average, indicating a lack of frequent standout content. Trajectory. A flat trend over the last 34 days shows the follower count remains stable.

Strengths

  • + Verified account with 40.3M followers
  • + Above the 10K threshold where sponsorship deals become viable

Opportunities

  • ~ 0.35% engagement rate trails the 1.31% median, the clearest area to improve
  • ~ Only 8.3% of recent posts clear 2x the account average, a low hit-rate
  • ~ Sparse cadence of about 1.5 posts a week limits fresh reach

Summary

This analysis of @charlidamelio reveals a mega Instagram presence with 40,334,737 followers. The account demonstrates an engagement rate of 0.35%, averaging 141.5K likes per post across 12 analyzed posts. The account holds verified status.

Want Instagram Analytics for Your Research?

Search profiles, discover hashtags, and explore Instagram data for analysis.

Start Searching

Frequently Asked Questions About @charlidamelio

How many followers does @charlidamelio have on Instagram?

@charlidamelio has 40,334,737 followers on Instagram, placing them in the mega creator tier.

What is @charlidamelio's Instagram engagement rate?

@charlidamelio has an engagement rate of 0.35% based on 12 recent posts, averaging 141.5K likes per post.

How much does @charlidamelio earn on Instagram?

Based on industry benchmarks, @charlidamelio's estimated sponsorship value is $201,674 - $484,017 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.

How many posts has @charlidamelio published on Instagram?

@charlidamelio has published 481 posts on Instagram.

What is @charlidamelio's most-liked recent post?

Of the 12 recent posts analyzed, the top post received 380,500 likes and 1,193 comments.

How often does @charlidamelio post on Instagram?

@charlidamelio posts approximately 1.5 times per week, with an average gap of 122.8 hours between posts. Peak posting days are Thursday, Saturday, Friday.

How does @charlidamelio compare to other Instagram creators?

@charlidamelio sits in the Mega creator tier alongside accounts like @sooyaaa__, @premierleague, @ronaldinho.

Is @charlidamelio verified on Instagram?

Yes, @charlidamelio is a verified Instagram account.

About This Analysis: This analysis is based on a snapshot of @charlidamelio's Instagram profile and 12 recent posts.

Data collected and analyzed by IGDataHub | Analysis date: Jun 21, 2026