40.3M
Followers
592
Following
481
Posts
0.35%
Engagement Rate
Account Overview
Profile summary and post performance
This creator ranks 156 out of 1,606 tracked accounts and holds a follower count that is 55.6 times the median size. This indicates a large presence compared to the typical profile in our database. The account is verified and operates within the Board Game category with 481 total posts. While the audience size is enormous, the engagement rate of 0.35% falls below the 1.31% median. The following report explores specific audience interactions and content performance metrics.
Account Info
| Account Size | Mega |
| Followers | 40,334,737 |
| Following | 592 |
| Posts | 481 |
| Verified | Yes |
| Category | Board Game |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 141,507 |
| Avg Comments per Post | 585 |
| Videos | 0 |
| Photos | 12 |
| Engagement Rate | 0.35% |
Follower Growth Over Time
How @charlidamelio's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
-230230
Net Change
-0.6%
% Change
-3198
Avg / Day
72
Days Tracked
22
Data Points
Tracked between May 24, 2026 (40,447,890 followers) and Aug 5, 2026 (40,217,660 followers).
The account stayed nearly flat with a -0.3% change over 34 days. The count moved from 40.4M to 40.3M followers.
What the trajectory means
The @charlidamelio account held steady with a flat trajectory over the thirty four day period. This stable performance makes the profile a known quantity for your marketing plans. The consistent daily pace allows for predictable campaign scheduling without the risks of rapid fluctuations.
Engagement Analysis
Based on 12 recent posts
Platform Context
@charlidamelio ranks 1272 out of 1605 because its engagement rate sits below the tracked median. This low percentage indicates that the account generates less interaction relative to its audience size than the average creator in the corpus. Such a gap suggests that the content fails to spark high levels of active participation from followers.
The engagement rate of 0.35% falls well below the 1.31% median, ranking 1272 out of 1605 accounts. This indicates that while the follower count is high, the audience interacts with content at a much lower frequency than typical peers. Each post earns an average of 141.5K likes but only generates 585 comments. This disparity suggests a passive consumption habit where users acknowledge content without starting conversations. The reach remains inconsistent and lacks reliable growth from viral spikes. Only 8.3% of recent posts doubled the account average, and no posts reached five times the typical engagement level. These figures point toward a stable but stagnant reach rather than an explosive growth pattern. This is a tap-and-scroll audience.
141.5K
Avg Likes/Post
585
Avg Comments/Post
1.7M
Total Likes
7.0K
Total Comments
Engagement Rate
Compared to Mega tier benchmarks
0.35%
(Likes + Comments) / Followers per post
Per-Post Engagement Trend
Engagement (likes + comments) for each of @charlidamelio's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @charlidamelio's single biggest post had going for it — the patterns worth replicating.
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post achieved over 2.4 times the median engagement of this account. It reached a high like to comment ratio of 316.6 likes for every one comment. This peak performance occurred on a Saturday at 01:00 UTC. Short captions under forty characters drive the most interaction with an average of 176.1K likes. Conversely, long captions over one hundred characters perform poorly and yield only 24.3K likes. Focus your writing on brevity to maintain audience interest. The recurring hashtags signal a clear focus on high fashion and specific brand partnerships. Posting roughly twice weekly allows for consistent visibility without over-saturating the feed. While engagement is stable, it remains modest relative to the total follower count. This indicates that followers engage with specific content types rather than every post. The account currently maintains a following of 40.3 million people.
Top Hashtags
Top Keywords
Caption Analysis
| Avg Caption Length | 77 chars |
| Posting Frequency | 1.5 posts/week |
Content Mix
0
Videos / Reels
12
Photos
Top Performing Posts
Top Posts
Highest-liked recent posts from @charlidamelio
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
out here π
|
380.5K | 1.2K | view |
| 2 |
http://YouTube.com/charlidamelio
|
209.2K | 490 | view |
| 3 |
i posted a vlog π€
@prada
|
182.4K | 442 | view |
| 4 |
22 !
|
174.7K | 1.2K | view |
| 5 |
hot grill summer
|
169.4K | 555 | view |
| 6 |
big heart bigger boobs
|
161.5K | 564 | view |
| 7 |
happy monday
|
109.5K | 643 | view |
| 8 |
no caption?
|
108.9K | 565 | view |
| 9 |
youtube.com/charlidamelio π€
|
82.3K | 648 | view |
Posting Patterns & Optimal Timing
When @charlidamelio posts on Instagram
This creator maintains a steady grind with a cadence that far exceeds the median for this category. Posting roughly every three days places them in the top 10 percent of creators by volume. While they outpace the average, their low consistency score reveals an irregular rhythm rather than a clockwork schedule. The gaps between posts vary wildly, and the four day maximum streak suggests content drops are sporadic rather than predictable. You can expect fresh content primarily on Thursday and Saturday. These days serve as primary upload windows for new material. New content typically lands at 21:00 UTC. A marketer must plan around these specific windows to align with fresh uploads. Because of the low consistency score, do not assume a post will land every other day. You should target the identified days for your campaign. The high volume relative to the median makes them a reliable source of content despite the inconsistent timing between posts. Planning around Thursday and Saturday provides the best chance to catch new material.
1.5
Posts / week
122.8h
Avg gap between posts
Thursday, Saturday, Friday
Peak posting days
21:00, 0:00, 23:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @charlidamelio publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
This account posts about 1.5 times per week with the best engagement on Thursday and Saturday. The busiest hour is 21:00 UTC.
Most Common Words
Frequent caption words across @charlidamelio's recent posts (excludes stopwords)
Best Day of the Week to Post
@charlidamelio's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Tuesday | 1 | 110,098 | 110,098 |
| Wednesday | 1 | 71,699 | 71,699 |
| Thursday | 3 | 101,206 | 303,617 |
| Friday | 2 | 100,218 | 200,436 |
| Saturday | 3 | 258,081 | 774,244 |
| Sunday | 2 | 122,509 | 245,018 |
Posting Consistency & Streaks
How steadily @charlidamelio maintains output
4
Longest streak (days)
0/100
Consistency score
Inverse of posting-gap variance
21.3%
Active days
Posted at least once
122.8h
Avg gap
Between posts
Caption Length & Performance
How @charlidamelio's caption length correlates with engagement
100.0%
Posts with Caption
77
Avg Caption Chars
26
Median Chars
475
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Short (<40 chars) | 9 | 176.1K |
| Medium (40-100) | 1 | 71.7K |
| Long (100+) | 2 | 24.3K |
The audience rewards short captions of under 40 characters with 176.1K average engagement. These posts perform much better than long captions, which only reach 24.3K average engagement.
Who This Audience Is
What @charlidamelio's reach and engagement mean for a brand.
The audience size is large compared to the typical creator and sits in the top tier of tracked accounts. The verified status and board game category indicate a broad reach that likely encompasses a general interest demographic rather than a niche hobbyist group. Engagement rates fall well below the median, meaning brand messages land much softer than usual across this high follower count. High volume does not translate to active interaction for this profile. This gap suggests a passive viewer base where content is consumed in passing. The scale is primary, but the lack of interaction indicates a low conversion probability for targeted messaging. This audience fits broad consumer goods or mass market entertainment.
Compare & Discover Similar Creators
Stack @charlidamelio against any other Instagram creator we track, or jump to similar accounts.
Compare @charlidamelio to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @charlidamelio
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@deepikapadukone
78.5M followers
Estimated Earnings
Revenue estimates based on follower count and engagement
@charlidamelio generates revenue primarily through sponsored posts where her large reach commands a premium. Her rank puts her in the top tier of creators, meaning she commands a high price point based on pure scale. The estimated band of $201.7K to $484.0K reflects this top-tier status. However, her 0.35% engagement rate falls well below the 1.31% median. This discrepancy suggests that while her reach is immense, the active interaction per follower is lower than average for her size. Brands paying at the top of her quoted range are paying for visibility rather than high-intensity engagement. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 40.3M followers (Mega)
$201,674 – $484,017
Industry rate for mega Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 40.3M followers
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ 0.35% engagement rate trails the 1.31% median, the clearest area to improve
- ~ Only 8.3% of recent posts clear 2x the account average, a low hit-rate
- ~ Sparse cadence of about 1.5 posts a week limits fresh reach
Summary
This analysis of @charlidamelio reveals a mega Instagram presence with 40,334,737 followers. The account demonstrates an engagement rate of 0.35%, averaging 141.5K likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @charlidamelio
How many followers does @charlidamelio have on Instagram?
@charlidamelio has 40,334,737 followers on Instagram, placing them in the mega creator tier.
What is @charlidamelio's Instagram engagement rate?
@charlidamelio has an engagement rate of 0.35% based on 12 recent posts, averaging 141.5K likes per post.
How much does @charlidamelio earn on Instagram?
Based on industry benchmarks, @charlidamelio's estimated sponsorship value is $201,674 - $484,017 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @charlidamelio published on Instagram?
@charlidamelio has published 481 posts on Instagram.
What is @charlidamelio's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 380,500 likes and 1,193 comments.
How often does @charlidamelio post on Instagram?
@charlidamelio posts approximately 1.5 times per week, with an average gap of 122.8 hours between posts. Peak posting days are Thursday, Saturday, Friday.
How does @charlidamelio compare to other Instagram creators?
@charlidamelio sits in the Mega creator tier alongside accounts like @sooyaaa__, @premierleague, @ronaldinho.
Is @charlidamelio verified on Instagram?
Yes, @charlidamelio is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @charlidamelio's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: Jun 21, 2026