Netflix Brasil

Netflix Brasil

@netflixbrasil

Eu e minha casa servimos a Toph. 🪨

MEDIA_NEWS_COMPANY Business http://netflix.com

40.5M

Followers

822

Following

11.1K

Posts

0.2%

Engagement Rate

↑ +1.2% over 70d Mega tier Updated Jun 19, 2026

Account Overview

Profile summary and post performance

This account ranks 153 out of 1606 tracked creators and holds over fifty times the follower count of the median profile. It is a verified media news company with over eleven thousand posts on its feed. The engagement rate falls below the median mark for this category. The rest of this report breaks down audience interaction and content performance.

Account Info

Account Size Mega
Followers 40,507,708
Following 822
Posts 11,070
Verified Yes
Business Account Yes
Category MEDIA_NEWS_COMPANY

Post Performance

Posts Analyzed 12
Avg Likes per Post 80,091
Avg Comments per Post 1,094
Videos 4
Photos 8
Engagement Rate 0.2%

Follower Growth Over Time

How @netflixbrasil's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.

+468.4K

Net Change

+1.2%

% Change

+6.7K

Avg / Day

70

Days Tracked

16

Data Points

Tracked between May 7, 2026 (40,100,000 followers) and Jul 17, 2026 (40,568,432 followers).

The account grew from 40.1M to 40.5M followers over 50 days. The count increased by 407.7K followers, which is an upward trend of 1.0%.

What the trajectory means

@netflixbrasil gained 407.7K followers over the tracking period. This upward trend makes the account worth getting in on early as it builds steady momentum. The pace of 8.2K new followers per day provides a reliable metric for planning campaign timelines.

Engagement Analysis

Based on 12 recent posts

Platform Context

The @netflixbrasil account ranks 643 of 777 for engagement because its rate sits below the tracked median. This lower performance means the audience interacts less with content relative to the size of their following. The low percentage reflects a gap between reach and active participation compared to other creators in the corpus.

The engagement rate of 0.2% falls well below the 0.93% median and ranks 643 out of 777. This data indicates that the audience interacts with content far less than the average user on the platform. While the account generates high volume, the ratio of interactions to reach remains low. Video content earns substantially more likes than photos, suggesting a preference for motion over still images. The video format captures nearly double the engagement of static posts. Reach reliability is inconsistent across recent posts. Only 16.7% of posts exceeded twice the account average, while no posts reached five times that mark. This lack of high-performing outliers suggests a stable but passive reach rather than sporadic viral spikes. A tap-and-scroll audience.

80.1K

Avg Likes/Post

1.1K

Avg Comments/Post

961.1K

Total Likes

13.1K

Total Comments

Engagement Rate

Compared to Mega tier benchmarks

Below Average for Mega

0.20%

(Likes + Comments) / Followers per post

Video vs Photo Engagement

110.0K

Avg Likes on Videos (4)

65.1K

Avg Likes on Photos (8)

Per-Post Engagement Trend

Engagement (likes + comments) for each of @netflixbrasil's tracked recent posts, in upload order. Hover any point for the exact value.

Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.

Best-Performing Post, Decomposed

What @netflixbrasil's single biggest post had going for it — the patterns worth replicating.

Top post by @netflixbrasil

329,247 likes · 3,292 comments

4.1× @netflixbrasil's average post · 5.7× the median post.

"A SENSAÇÃO DE NOSTALGIA QUE ESSA ABERTURA DEU. A 2ª temporada de Avatar: O Último Mestre do Ar está disponível. 🌊⛰️🔥💨"

117 characters

Video

Format

Thursday

Day Posted

12:00 UTC

Hour Posted

2.8M

Views

Content Analysis

Hashtags, keywords, captions, and top posts

The standout post performed at a 5.7x multiplier over the median engagement of this account. It achieved a high like-to-comment ratio to drive reach while maintaining community interest. You should prioritize long captions exceeding 100 characters to capture the highest engagement tier. Medium length captions perform poorly and suggest that shorter copy fails to build the necessary context for this audience. Use the recurring hashtags as clear signals of your primary topics to train the algorithm. Post three times per week to maintain a consistent presence without over-saturating the feed. This account maintains an average of 80.1K likes per post across its 40.5 million followers.

Top Keywords

temporada (4) avatar (3) mestre (3) mensagens (3) para (3) isabelle (3) nova (3) coreana (2) sobre (2) como (2) todos (2) dublados (2) mais (2) filme (2) filha (2) chegamos (1) metade (1) quase (1) esse (1) junho (1) ainda (1) tetra (1) acreditar (1) novo (1) agenda (1) nostalgia (1) essa (1) abertura (1) esses (1) alunos (1)

Caption Analysis

Avg Caption Length 141 chars
Posting Frequency 3.3 posts/week

Content Mix

4

Videos / Reels

8

Photos

Top Performing Posts

Post thumbnail

A SENSAÇÃO DE NOSTALGIA QUE ESSA ABERTURA DEU. A 2ª temporada de Avatar: O Último Mestre do Ar está disponível. 🌊⛰️🔥💨

329.2K likes 3.3K comments 2.8M views Video
View
Post thumbnail

Millie Bobby Brown e David Harbour como PAI E FILHA em uma nova série? TEMOS. De Jack Thorne (co-criador de Adolescênci…

165.8K likes 1.7K comments
View
Post thumbnail

Nick Robinson desperta sentimentos muito intensos em mim.

112.2K likes 742 comments
View
Post thumbnail

Esses alunos vão precisar aprender o que é respeito. Aprendendo a Lição é uma nova série coreana sobre uma unidade espe…

78.7K likes 2.9K comments
View
Post thumbnail

Toph Beifong, a Bandida Cega. A 2ª temporada de Avatar: O Último Mestre do Ar está disponível.

68.4K likes 645 comments 425.3K views Video
View
Post thumbnail

Mensagens para Isabelle mexeu com toda a química do meu cérebro. 😭❤

57.5K likes 583 comments
View
Post thumbnail

Já assisto esperando uma reviravolta absurda.

46.1K likes 705 comments
View
Post thumbnail

Quero ser amada em voz alta igual a Jill foi. 😭💗 Filme: Mensagens para Isabelle

31.8K likes 192 comments 232.6K views Video
View
Post thumbnail

CHEGAMOS NA METADE DO ANO? QUASE LÁ. Só esse mês de junho ainda tem a 2ª temporada de Avatar: O Último Mestre do Ar, o …

31.7K likes 1.9K comments
View

Top Posts

Highest-liked recent posts from @netflixbrasil

# Caption Likes Comments Link
1
A SENSAÇÃO DE NOSTALGIA QUE ESSA ABERTURA DEU. A 2ª temporada de Avatar: O Últi…
329.2K 3.3K view
2
Millie Bobby Brown e David Harbour como PAI E FILHA em uma nova série? TEMOS. D…
165.8K 1.7K view
3
Nick Robinson desperta sentimentos muito intensos em mim.
112.2K 742 view
4
Esses alunos vão precisar aprender o que é respeito. Aprendendo a Lição é uma n…
78.7K 2.9K view
5
Toph Beifong, a Bandida Cega. A 2ª temporada de Avatar: O Último Mestre do Ar …
68.4K 645 view
6
Mensagens para Isabelle mexeu com toda a química do meu cérebro. 😭❤
57.5K 583 view
7
Já assisto esperando uma reviravolta absurda.
46.1K 705 view
8
Quero ser amada em voz alta igual a Jill foi. 😭💗 Filme: Mensagens para Isabelle
31.8K 192 view
9
CHEGAMOS NA METADE DO ANO? QUASE LÁ. Só esse mês de junho ainda tem a 2ª tempor…
31.7K 1.9K view

Posting Patterns & Optimal Timing

When @netflixbrasil posts on Instagram

The account maintains a steady grind with three posts per week. This frequency places the profile in the top 10 percent of creators by volume compared to the median. The rank shows they are highly active relative to their peers. A consistency score of zero indicates an erratic rhythm rather than a predictable cycle. Gaps between posts vary wildly, and the longest streak is only three days. Marketers should note that content does not land on a clockwork schedule. New material frequently appears on Thursday and Friday. The peak upload window occurs at 22:00 UTC. Because the cadence is unpredictable despite high volume, you cannot rely on a fixed calendar to time your campaign. You must monitor the feed in real time to catch new posts as they land. A partnership would require agile execution rather than pre-planned dates. Plan for sudden bursts of activity rather than steady weekly intervals.

3.3

Posts / week

55.9h

Avg gap between posts

Friday, Thursday, Saturday

Peak posting days

22:00, 12:00, 17:00 UTC

Peak posting hours

Posting Activity by Hour (UTC)

Night (10pm-5am) Morning Afternoon Evening Peak hour

How often @netflixbrasil publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.

0

1

2

3

4

5

6

7

8

9

10

11

2

12

1

13

1

14

15

1

16

1

17

1

18

19

1

20

21

3

22

1

23

Hour of day (UTC) — 0 is midnight, 12 is noon

Reading this chart: Taller bars are hours when @netflixbrasil publishes more often. Their busiest hours are 22:00, 12:00, 17:00 UTC — highlighted with bold pink bars. Times are in UTC; subtract 5h for US Eastern, 8h for US Pacific, or add 1h for UK BST. Empty hours don't necessarily mean a bad time to post; they're simply hours @netflixbrasil hasn't been active in our tracked sample.

The account posts 3.3 times per week with the best engagement on Thursday and Friday. The busiest hour for these posts is 22:00 UTC.

Most Common Words

Frequent caption words across @netflixbrasil's recent posts (excludes stopwords)

temporada (4) avatar (3) mestre (3) mensagens (3) para (3) isabelle (3) nova (3) coreana (2) sobre (2) como (2) todos (2) dublados (2) mais (2) filme (2) filha (2) chegamos (1) metade (1) quase (1) esse (1) junho (1) ainda (1) tetra (1) acreditar (1) novo (1) agenda (1) nostalgia (1) essa (1) abertura (1) esses (1) alunos (1)

Best Day of the Week to Post

@netflixbrasil's engagement broken down by day of the week

Day Posts Avg Engagement Total Engagement
Monday 1 33,599 33,599
Thursday 2 222,726 445,453
Friday 7 68,778 481,449
Saturday 2 6,859 13,718

Posting Consistency & Streaks

How steadily @netflixbrasil maintains output

3

Longest streak (days)

0/100

Consistency score

Inverse of posting-gap variance

19.5%

Active days

Posted at least once

55.9h

Avg gap

Between posts

Caption Length & Performance

How @netflixbrasil's caption length correlates with engagement

100.0%

Posts with Caption

141

Avg Caption Chars

101

Median Chars

315

Longest Caption

Caption Length Posts Avg Engagement
Medium (40-100) 6 55.0K
Long (100+) 6 107.4K

The audience rewards long captions with an average of 107.4K engagement. Medium captions perform the worst at 55.0K.

Who This Audience Is

What @netflixbrasil's reach and engagement mean for a brand.

The audience size ranks in the top percentiles of the platform and sits at over fifty times the median creator size. This scale indicates a broad reach that transcends niche communities to reach a general population. The verified status and media news classification confirm this is an institutional account rather than an individual influencer. While the follower count is high, the engagement rate falls well below the median. This gap suggests that while the content reaches millions of people, the interaction rate per post is much lower than typical creator benchmarks. A brand message here will have wide visibility but will not land with the intensity found in smaller, more focused communities. The audience size provides reach, but the low engagement indicates a passive consumption model rather than an active dialogue. This profile fits the entertainment and mass media category.

Compare & Discover Similar Creators

Stack @netflixbrasil against any other Instagram creator we track, or jump to similar accounts.

Compare @netflixbrasil to another creator

Get a side-by-side stats breakdown.

@netflixbrasil vs

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Estimated Earnings

Revenue estimates based on follower count and engagement

Netflixbrasil operates primarily through brand partnerships and content licensing. A sponsored post for this account sits in the $202.5K to $486.1K range based on its follower count. The creator ranks 153 out of 1606, placing them well above the median. This high rank justifies a premium price over standard market rates. However, the engagement rate is only 0.2% compared to the 0.93% average. Such low interaction suggests that while reach is broad, the audience is less active. The quoted band represents a ceiling for the reach provided rather than a guaranteed return on interaction. These are modelled estimates from public metrics, not disclosed earnings.

Sponsorship Value (Est. Per Post)

Based on 40.5M followers (Mega)

$202,539 – $486,092

Industry rate for mega Instagram creators

Disclaimer: These are rough estimates based on publicly available industry benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. Instagram sponsored post rates fluctuate and are not guaranteed.

Key Insights & Takeaways

Key Takeaways

Reach. Ranking in the top 10% of creators with a following over 55 times the median gives this account a large footprint. Engagement. The 0.2% rate falls well below the 0.93% median, indicating that the large audience is less active than average. Hit-rate. Only 16.7% of posts beat double the account average, suggesting content rarely breaks through to reach a wider peak. Trajectory. Steady growth over the last 50 days shows an upward trend in total followers.

Strengths

  • + Verified account with 40.5M followers
  • + Active cadence of about 3.3 posts a week
  • + Above the 10K threshold where sponsorship deals become viable

Opportunities

  • ~ 0.2% engagement rate trails the 0.93% median, the clearest area to improve
  • ~ Only 16.7% of recent posts clear 2x the account average, a low hit-rate

Summary

This analysis of @netflixbrasil reveals a mega Instagram presence with 40,507,708 followers. The account demonstrates an engagement rate of 0.20%, averaging 80.1K likes per post across 12 analyzed posts. The account holds verified status.

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Frequently Asked Questions About @netflixbrasil

How many followers does @netflixbrasil have on Instagram?

@netflixbrasil has 40,507,708 followers on Instagram, placing them in the mega creator tier.

What is @netflixbrasil's Instagram engagement rate?

@netflixbrasil has an engagement rate of 0.20% based on 12 recent posts, averaging 80.1K likes per post.

How much does @netflixbrasil earn on Instagram?

Based on industry benchmarks, @netflixbrasil's estimated sponsorship value is $202,539 - $486,092 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.

How many posts has @netflixbrasil published on Instagram?

@netflixbrasil has published 11,070 posts on Instagram.

What is @netflixbrasil's most-liked recent post?

Of the 12 recent posts analyzed, the top post received 329,247 likes and 3,292 comments.

How often does @netflixbrasil post on Instagram?

@netflixbrasil posts approximately 3.3 times per week, with an average gap of 55.9 hours between posts. Peak posting days are Friday, Thursday, Saturday.

How does @netflixbrasil compare to other Instagram creators?

@netflixbrasil sits in the Mega creator tier alongside accounts like @bts.bighitofficial, @sooyaaa__, @premierleague.

Is @netflixbrasil verified on Instagram?

Yes, @netflixbrasil is a verified Instagram account.

About This Analysis: This analysis is based on a snapshot of @netflixbrasil's Instagram profile and 12 recent posts.

Data collected and analyzed by IGDataHub | Analysis date: Jun 19, 2026