Simone Mendes

Simone Mendes

@simonemendes

• Singer • Casada • Mãe @henrydinizof @zayadiniz • Publi: [email protected] • Shows: [email protected]

40.1M

Followers

1.4K

Following

5.9K

Posts

0.15%

Engagement Rate

≈ -0.1% over 70d Mega tier Updated Jun 19, 2026

Account Overview

Profile summary and post performance

This creator ranks 157 out of over 1600 tracked accounts, with a follower count that is 54.9 times the median size. This verified account operates in the Song category and has shared 5883 posts to date. It is classified as a Mega tier profile based on its large reach. The engagement rate of 0.15% falls well below the 0.93% median for this group. The following report examines audience interaction patterns and content performance.

Account Info

Account Size Mega
Followers 40,063,010
Following 1,367
Posts 5,883
Verified Yes
Category Song

Post Performance

Posts Analyzed 12
Avg Likes per Post 56,695
Avg Comments per Post 3,091
Videos 9
Photos 3
Engagement Rate 0.15%

Follower Growth Over Time

How @simonemendes's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.

-48965

Net Change

-0.1%

% Change

-700

Avg / Day

70

Days Tracked

16

Data Points

Tracked between May 7, 2026 (40,100,000 followers) and Jul 17, 2026 (40,051,035 followers).

The account remained at 40.1M followers with a -0.1% change over 50 days. The trend is flat.

What the trajectory means

The account held steady at 40.1M followers over the 50 day period with a flat change of -0.1%. This stability marks @simonemendes as a known quantity rather than a volatile emerging profile. The consistent pace allows for stable planning without risk of rapid fluctuation during a campaign.

Engagement Analysis

Based on 12 recent posts

Platform Context

The @simonemendes account ranks 675 out of 777 for engagement because its rate sits well below the tracked median. This low percentage indicates that followers interact with the content at a much lower frequency than average creators. The performance suggests a struggle to capture audience attention compared to the broader peer group.

The engagement rate of 0.15% falls well below the median of 0.93%, ranking 675 out of 777 and indicating that this audience interacts less than average. While the account generates high raw volume, the low percentage suggests a passive relationship with the content. The data reveals a clear preference for video, as those posts earn nearly four times the likes of static images. This split confirms that the audience rewards movement over still photography. Reach is inconsistent and lacks stability because only 8.3% of recent posts doubled the account average. Furthermore, only 8.3% of posts reached five times the average engagement. These figures suggest that growth relies on sporadic hits rather than a steady, reliable baseline of interaction. The low comment count relative to high like totals points toward a passive viewing habit. This is a tap-and-scroll audience.

56.7K

Avg Likes/Post

3.1K

Avg Comments/Post

680.3K

Total Likes

37.1K

Total Comments

Engagement Rate

Compared to Mega tier benchmarks

Below Average for Mega

0.15%

(Likes + Comments) / Followers per post

Video vs Photo Engagement

69.6K

Avg Likes on Videos (9)

17.9K

Avg Likes on Photos (3)

Per-Post Engagement Trend

Engagement (likes + comments) for each of @simonemendes's tracked recent posts, in upload order. Hover any point for the exact value.

Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.

Best-Performing Post, Decomposed

What @simonemendes's single biggest post had going for it — the patterns worth replicating.

Top post by @simonemendes

409,692 likes · 30,443 comments

7.4× @simonemendes's average post · 18.0× the median post.

"A dor de barriga as vezes não escolhe dia, lugar e hora… ela é terriveeeeel 😂"

77 characters

Video

Format

Saturday

Day Posted

4:00 UTC

Hour Posted

2.8M

Views

Content Analysis

Hashtags, keywords, captions, and top posts

The standout post achieved a like count of 409.7K. This performance represents an 18.0x multiplier over the median engagement for this account. The ratio of 30.4K comments to its likes shows high active participation from the audience. To replicate this reach, focus on content that resonates with the community during weekend mornings. Medium length captions between 40 and 100 characters perform best as they generate an average of 103.7K likes. Long captions exceeding 100 characters underperform at only 10.2K likes, suggesting that concise copy is more effective for this audience. Use the hashtags #tupperware and #publi to signal your primary topics clearly. Maintain a steady posting cadence of roughly three and a half times per week to build consistent presence. This account maintains a large following of 40.1 million people.

Top Hashtags

#tupperware (1) #publi (1)

Top Keywords

brasil (5) muito (5) obrigada (4) onde (3) para (3) essa (3) simone (3) encontro (2) gente (2) organiza (2) tudo (2) melhor (2) tupperware (2) especiais (2) florada (2) projeto (2) pela (2) sabor (2) noite (2) billboard (2) pecado (2) mais (2) desde (2) minha (2) degrau (2) nesse (1) esse (1) iurycostaoficial (1) vida (1) agenda (1)

Caption Analysis

Avg Caption Length 214 chars
Posting Frequency 3.5 posts/week

Content Mix

9

Videos / Reels

3

Photos

Top Performing Posts

Post thumbnail

A dor de barriga as vezes não escolhe dia, lugar e hora… ela é terriveeeeel 😂

409.7K likes 30.4K comments 2.8M views Video
View
Post thumbnail

Te amo meu irmão @gusttavolima, obrigada por tudo! ❤️

69.0K likes 1.8K comments 553.0K views Video
View
Post thumbnail

Onde encontro vocês nesse São João? 🔥✨

43.1K likes 1.2K comments 673.5K views Video
View
Post thumbnail

Onde encontro vocês esse fds? 🔥 👗 @iurycostaoficial

41.5K likes 1.0K comments
View
Post thumbnail

P do Pecado tocando no Lincoln Financial Field, direto da Copa do Mundo, em um dia de vitória do nosso BRASIL! Tô muito…

34.1K likes 299 comments 1.4M views Video
View
Post thumbnail

Obrigada pela noite incrível que tivemos Mossoró/RN ❤️

24.0K likes 508 comments 419.8K views Video
View
Post thumbnail

Obrigada por essa noite incrível Natal/RN ❤️

22.4K likes 682 comments 172.3K views Video
View
Post thumbnail

Foi lindo demais Maceió/AL, obrigada! ❤️

20.4K likes 447 comments 279.7K views Video
View
Post thumbnail

Simone Mendes é a estrela da capa da 23ª edição da Billboard Brasil. Em 2025, “P do Pecado” foi a música mais ouvida do…

7.9K likes 323 comments
View

Top Posts

Highest-liked recent posts from @simonemendes

# Caption Likes Comments Link
1
A dor de barriga as vezes não escolhe dia, lugar e hora… ela é terriveeeeel 😂
409.7K 30.4K view
2
Te amo meu irmão @gusttavolima, obrigada por tudo! ❤️
69.0K 1.8K view
3
Onde encontro vocês nesse São João? 🔥✨
43.1K 1.2K view
4
Onde encontro vocês esse fds? 🔥 👗 @iurycostaoficial
41.5K 1.0K view
5
P do Pecado tocando no Lincoln Financial Field, direto da Copa do Mundo, em um …
34.1K 299 view
6
Obrigada pela noite incrível que tivemos Mossoró/RN ❤️
24.0K 508 view
7
Obrigada por essa noite incrível Natal/RN ❤️
22.4K 682 view
8
Foi lindo demais Maceió/AL, obrigada! ❤️
20.4K 447 view
9
Simone Mendes é a estrela da capa da 23ª edição da Billboard Brasil. Em 2025, “…
7.9K 323 view

Posting Patterns & Optimal Timing

When @simonemendes posts on Instagram

The creator maintains a steady grind with three and a half posts every week. This frequency places them in the top 10 percent of creators regarding volume compared to the median. Such high output suggests a highly active presence that keeps content fresh for followers. However, the consistency score of zero indicates an erratic rhythm behind these numbers. The creator often posts in short bursts followed by long periods of silence rather than maintaining a predictable schedule. You can expect content most frequently on Tuesday and Saturday. New content typically lands at 15:00 UTC. Marketers should note that while the volume is high, the lack of regularity makes precise scheduling difficult. A campaign would need to be flexible enough to accommodate these inconsistent gaps between posts. The high frequency ensures constant visibility but requires a brand to be ready whenever the creator decides to post rather than relying on a predictable weekly slot.

3.5

Posts / week

52.5h

Avg gap between posts

Tuesday, Saturday, Monday

Peak posting days

15:00, 17:00, 0:00 UTC

Peak posting hours

Posting Activity by Hour (UTC)

Night (10pm-5am) Morning Afternoon Evening Peak hour

How often @simonemendes publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.

1

0

1

1

2

1

3

1

4

5

6

7

8

9

10

11

12

13

14

3

15

16

2

17

18

19

1

20

1

21

1

22

23

Hour of day (UTC) — 0 is midnight, 12 is noon

Reading this chart: Taller bars are hours when @simonemendes publishes more often. Their busiest hours are 15:00, 17:00, 0:00 UTC — highlighted with bold pink bars. Times are in UTC; subtract 5h for US Eastern, 8h for US Pacific, or add 1h for UK BST. Empty hours don't necessarily mean a bad time to post; they're simply hours @simonemendes hasn't been active in our tracked sample.

The account posts 3.5 times per week with the highest activity on Tuesday and Saturday. The most frequent posting time is at 15:00 UTC.

Most Common Words

Frequent caption words across @simonemendes's recent posts (excludes stopwords)

brasil (5) muito (5) obrigada (4) onde (3) para (3) essa (3) simone (3) encontro (2) gente (2) organiza (2) tudo (2) melhor (2) tupperware (2) especiais (2) florada (2) projeto (2) pela (2) sabor (2) noite (2) billboard (2) pecado (2) mais (2) desde (2) minha (2) degrau (2) nesse (1) esse (1) iurycostaoficial (1) vida (1) agenda (1)

Best Day of the Week to Post

@simonemendes's engagement broken down by day of the week

Day Posts Avg Engagement Total Engagement
Monday 2 15,652 31,305
Tuesday 4 35,093 140,372
Wednesday 1 937 937
Thursday 1 3,293 3,293
Friday 1 42,531 42,531
Saturday 3 166,334 499,002

Posting Consistency & Streaks

How steadily @simonemendes maintains output

5

Longest streak (days)

0/100

Consistency score

Inverse of posting-gap variance

29.1%

Active days

Posted at least once

52.5h

Avg gap

Between posts

Caption Length & Performance

How @simonemendes's caption length correlates with engagement

100.0%

Posts with Caption

214

Avg Caption Chars

77

Median Chars

935

Longest Caption

Caption Length Posts Avg Engagement
Short (<40 chars) 1 44.4K
Medium (40-100) 6 103.7K
Long (100+) 5 10.2K

The audience rewards medium captions with an average of 103.7K engagements. Long captions perform poorly at only 10.2K engagement.

Who This Audience Is

What @simonemendes's reach and engagement mean for a brand.

The large scale of this follower base places it in the top tier of tracked accounts, far exceeding the typical creator profile. This high rank suggests a reach that is broad rather than intimate. The verified status and music category confirm her position as a professional artist with mainstream visibility. However, the engagement rate falls well below the median for the platform. This discrepancy indicates that while the total reach is large, the interaction frequency per post is lower than expected for this niche. A brand message will reach a wide volume of people but may lack the high intensity typical of smaller communities. The sheer scale suggests the audience functions as a passive listener base rather than an active community of participants. This profile fits the music industry category specifically for large scale awareness campaigns.

Compare & Discover Similar Creators

Stack @simonemendes against any other Instagram creator we track, or jump to similar accounts.

Compare @simonemendes to another creator

Get a side-by-side stats breakdown.

@simonemendes vs

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Estimated Earnings

Revenue estimates based on follower count and engagement

@simonemendes commands a premium for sponsored posts because of their high rank among peers. The estimated band reaches up to $480.8K based on their large follower count. This top position allows the creator to command a higher price point than most others in the network. However, the engagement rate of 0.15% falls well below the 0.93% median. This discrepancy suggests the high price is tied almost exclusively to reach rather than active interaction. Brands seeking deep community connection may find this cost less efficient for their goals. These are modelled estimates from public metrics, not disclosed earnings.

Sponsorship Value (Est. Per Post)

Based on 40.1M followers (Mega)

$200,315 – $480,756

Industry rate for mega Instagram creators

Disclaimer: These are rough estimates based on publicly available industry benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. Instagram sponsored post rates fluctuate and are not guaranteed.

Key Insights & Takeaways

Key Takeaways

Reach. Ranking in the upper portion of the field with a following 54.9 times the median, this account has a very large footprint. Engagement. A 0.15% rate falls well below the 0.93% median, indicating an audience that is less active relative to the total follower count. Hit-rate. Only 8.3% of recent posts beat double the average engagement, showing a lack of frequent standout content. Trajectory. The account held its follower count flat over the last period, showing no growth or loss in reach.

Strengths

  • + Verified account with 40.1M followers
  • + Active cadence of about 3.5 posts a week
  • + Above the 10K threshold where sponsorship deals become viable

Opportunities

  • ~ 0.15% engagement rate trails the 0.93% median, the clearest area to improve
  • ~ Only 8.3% of recent posts clear 2x the account average, a low hit-rate

Summary

This analysis of @simonemendes reveals a mega Instagram presence with 40,063,010 followers. The account demonstrates an engagement rate of 0.15%, averaging 56.7K likes per post across 12 analyzed posts. The account holds verified status.

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Frequently Asked Questions About @simonemendes

How many followers does @simonemendes have on Instagram?

@simonemendes has 40,063,010 followers on Instagram, placing them in the mega creator tier.

What is @simonemendes's Instagram engagement rate?

@simonemendes has an engagement rate of 0.15% based on 12 recent posts, averaging 56.7K likes per post.

How much does @simonemendes earn on Instagram?

Based on industry benchmarks, @simonemendes's estimated sponsorship value is $200,315 - $480,756 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.

How many posts has @simonemendes published on Instagram?

@simonemendes has published 5,883 posts on Instagram.

What is @simonemendes's most-liked recent post?

Of the 12 recent posts analyzed, the top post received 409,692 likes and 30,443 comments.

How often does @simonemendes post on Instagram?

@simonemendes posts approximately 3.5 times per week, with an average gap of 52.5 hours between posts. Peak posting days are Tuesday, Saturday, Monday.

How does @simonemendes compare to other Instagram creators?

@simonemendes sits in the Mega creator tier alongside accounts like @ivetesangalo, @sooyaaa__, @premierleague.

Is @simonemendes verified on Instagram?

Yes, @simonemendes is a verified Instagram account.

About This Analysis: This analysis is based on a snapshot of @simonemendes's Instagram profile and 12 recent posts.

Data collected and analyzed by IGDataHub | Analysis date: Jun 19, 2026