42.8M
Followers
10
Following
1.3K
Posts
0.77%
Engagement Rate
Account Overview
Profile summary and post performance
Barack Obama (@barackobama) has 42,818,801 Instagram followers as of October 17, 2026 and 1,280 posts; the account is verified. Across the 12 recent posts we analysed for this report on June 19, 2026, a post got 322.8K likes and 4.1K comments on average (median 188.6K likes), an engagement rate of 0.77% of followers. Over the 120 days we have tracked it, the account gained 468,477 followers (+1.1%).
Where these numbers come from: public Instagram profile data and @barackobama's recent posts, collected by IGDataHub. Follower history comes from our own repeated readings of the profile. How we calculate these numbers.
Account Info
| Account Size | Mega |
| Followers | 42,818,801 |
| Following | 10 |
| Posts | 1,280 |
| Verified | Yes |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 322,828 |
| Avg Comments per Post | 4,113 |
| Videos | 9 |
| Photos & carousels | 3 |
| Engagement Rate | 0.77% |
Follower Growth Over Time
How @barackobama's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
+468.5K
Net Change
+1.1%
% Change
+3.9K
Avg / Day
120
Days Tracked
77
Data Points
Tracked between Jun 19, 2026 (42,350,324 followers) and Oct 17, 2026 (42,818,801 followers).
| Date | Followers | Change |
|---|---|---|
| 42,818,801 | +78,440 | |
| 42,740,361 | +51,261 | |
| 42,689,100 | +82,558 | |
| 42,606,542 | +138,194 | |
| 42,468,348 | +118,024 | |
| 42,350,324 | first reading |
Engagement Analysis
Based on 12 recent posts
322.8K
Avg Likes/Post
4.1K
Avg Comments/Post
3.9M
Total Likes
49.4K
Total Comments
Engagement Rate
Compared with the 877 Mega-tier reports with an engagement rate (median 0.94%, middle half 0.3% to 2.58%)
0.77%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
248.8K
Avg Likes on Videos (9)
544.9K
Avg Likes on Photos & carousels (3)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @barackobama's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. The median post got 190,255 likes and comments; 3 of the 12 reached twice that (380,510 or more).
Best-Performing Post, Decomposed
What @barackobama's single biggest recent post had going for it, measured against the account's other posts.
1,193,911 likes · 14,809 comments
3.6× @barackobama's average post · 6.3× the median post.
"So much of my story—and Barack’s—runs through the South Side of Chicago. We had so much fun going down memory lane with @People, sharing moments from the decades we’ve spent together, the opening of the Obama Presidential Center, and the work we still have left to do in our…"
352 characters
Photo or carousel
Format
Wednesday
Day Posted
21:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
Top Keywords
Words used at least twice in the captions we analysed, with how often.
Caption Analysis
| Avg Caption Length | 241 chars |
| Posting Frequency | 13.8 posts/week |
Content Mix
9
Videos / Reels
3
Photos & carousels
Top Posts
Highest-liked recent posts from @barackobama
| # | Caption | Likes | Comments | Views | Link |
|---|---|---|---|---|---|
| 1 |
So much of my story—and Barack’s—runs through the South Side of Chicago. We had…
|
1.2M | 14.8K | — | view |
| 2 |
It was such a joy getting to spend time with Joe and Jill, George and Laura, an…
|
776.7K | 16.3K | 4.4M | view |
| 3 |
Michelle and I had fun surprising the first group of visitors to the Obama Pres…
|
456.5K | 4.5K | 2.7M | view |
| 4 |
To all the dads out there – Happy Father’s Day!
Nothing we do is more fulfilli…
|
332.1K | 1.2K | — | view |
| 5 |
My sister Maya and I were profoundly shaped by the influence of our mom, Ann Du…
|
302.0K | 5.3K | 2.1M | view |
| 6 |
♥️
|
211.3K | 2.0K | 1.9M | view |
| 7 |
The Obama Presidential Center might be named for the Obamas, but it is built fo…
|
165.9K | 1.3K | 834.5K | view |
| 8 |
I had one rule this week: no one plays on Home Court until some old friends and…
|
158.7K | 1.7K | 905.2K | view |
| 9 |
Chicago, our hearts are so full! ♥️
Thank you so much to everyone who poured t…
|
108.8K | 554 | — | view |
Posting Patterns & Optimal Timing
When @barackobama posts on Instagram
13.8
Posts / week
13.3h
Avg gap between posts
Wednesday
Peak posting days
—
Peak posting hours
Posting Activity by Hour (UTC)
How often @barackobama publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC): 0 is midnight, 12 is noon
Engagement by Day of the Week
@barackobama's recent posts grouped by the day they went out. Most days here have one or two posts, so one strong post can set a day's average. Read it as a record of these posts, not as the best day to post.
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 1 | 167,240 | 167,240 |
| Tuesday | 1 | 792,948 | 792,948 |
| Wednesday | 4 | 344,624 | 1,378,495 |
| Thursday | 2 | 260,310 | 520,621 |
| Friday | 1 | 109,328 | 109,328 |
| Saturday | 1 | 461,012 | 461,012 |
| Sunday | 2 | 246,826 | 493,653 |
Posting Consistency & Streaks
How steadily @barackobama maintains output
7
Longest streak (days)
33/100
Consistency score: irregular gaps
100 = evenly spaced posts; 0 = the gaps vary as much as their average or more
100.0%
Active days
Posted at least once
13.3h
Avg gap
Between posts
Caption Length & Performance
How @barackobama's caption length correlates with engagement
100.0%
Posts with Caption
241
Avg Caption Chars
254
Median Chars
533
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Short (<40 chars) | 1 | 213.3K |
| Medium (40-100) | 1 | 333.3K |
| Long (100+) | 10 | 337.7K |
Compare & Discover Similar Creators
Stack @barackobama against any other Instagram creator we track, or jump to similar accounts.
Compare @barackobama to another creator
Get a side-by-side stats breakdown.
Creators closest in size to @barackobama
Estimated Earnings
Revenue estimates based on follower count only
Sponsorship Value (Est. Per Post)
Based on 42.8M followers (Mega)
$214,094 to $513,826
Our per-follower range for accounts this size (see methodology)
Download @barackobama's data
Everything below is derived from this account, priced on the counts shown. Delivered as CSV by emailed link.
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Tracking
What we have recorded about @barackobama over time, and ongoing alerts.
Other reports
Not downloads of this account: they take their own inputs.
Download @barackobama's data
Followers, following and full post history as CSV, priced on the exact record counts above.
See export optionsFrequently Asked Questions About @barackobama
How many followers does @barackobama have on Instagram?
@barackobama has 42,818,801 followers on Instagram, placing them in the Mega-tier group (1M+ followers).
What is @barackobama's Instagram engagement rate?
@barackobama has an engagement rate of 0.77% based on 12 recent posts, averaging 322.8K likes per post.
How much does @barackobama earn on Instagram?
From follower count only, we estimate @barackobama's sponsorship value at $214,094 to $513,826 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @barackobama published on Instagram?
@barackobama has published 1,280 posts on Instagram.
What is @barackobama's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 1,193,911 likes and 14,809 comments.
How often does @barackobama post on Instagram?
@barackobama posts approximately 13.8 times per week, with an average gap of 13.3h between posts. Peak posting days are Wednesday.
How does @barackobama compare to other Instagram creators?
@barackobama sits in the Mega-tier group alongside accounts like @brunamarquezine, @andresiniesta8, @pubity.
Is @barackobama verified on Instagram?
Yes, @barackobama is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @barackobama's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Follower count as of Oct 17, 2026 | Posts analysed Jun 19, 2026
Cite this page
IGDataHub (2026). @barackobama Instagram stats and analytics, follower count as of 17 October 2026, posts analysed 19 June 2026. https://igdatahub.com/blog/barackobama-instagram-profile-stats/