42.5M
Followers
10
Following
1.2K
Posts
0.77%
Engagement Rate
Account Overview
Profile summary and post performance
This account ranks 147 out of 1606 tracked creators and holds over fifty times the follower count of the median profile. As a verified Mega tier creator with over one thousand posts, this account maintains a large presence despite not having a specific category assigned. The engagement rate falls below the median mark of zero point nine three percent. The rest of this report breaks down audience demographics and peak interaction periods to help inform your strategy.
Account Info
| Account Size | Mega |
| Followers | 42,459,421 |
| Following | 10 |
| Posts | 1,238 |
| Verified | Yes |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 322,828 |
| Avg Comments per Post | 4,113 |
| Videos | 9 |
| Photos | 3 |
| Engagement Rate | 0.77% |
Follower Growth Over Time
How @barackobama's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
+362.0K
Net Change
+0.9%
% Change
+5.2K
Avg / Day
70
Days Tracked
16
Data Points
Tracked between May 7, 2026 (42,200,000 followers) and Jul 16, 2026 (42,562,039 followers).
The account gained 259.4K followers over 50 days. The steady upward trend reached a total of 42.5M followers.
What the trajectory means
The @barackobama account gained 259.4K followers over the tracked period. This upward trend makes the profile worth getting in on early as an expanding platform. A daily pace of approximately 5.2K new followers allows for stable planning within a campaign brief.
Engagement Analysis
Based on 12 recent posts
Platform Context
@barackobama ranks 421 out of 777 for engagement because its rate sits below the tracked median. This lower performance means each follower interacts less frequently compared to the average creator in the corpus. The gap between its rate and the median indicates a lower level of active participation relative to peers.
The engagement rate of 0.77% falls below the median of 0.93% and ranks 421 out of 777, indicating this audience reacts less than usual. While likes reach hundreds of thousands, the low comment volume suggests a passive relationship with the content. This audience rewards photos over videos, as images earned nearly double the average likes of video clips. The data reveals that photo posts are the primary driver of high engagement figures. Reliability from viral hits is low because 16.7% of posts reached twice the account average while zero posts hit five times the average. These numbers suggest a stable but largely passive reach rather than explosive growth from individual spikes. This is a tap-and-scroll audience.
322.8K
Avg Likes/Post
4.1K
Avg Comments/Post
3.9M
Total Likes
49.4K
Total Comments
Engagement Rate
Compared to Mega tier benchmarks
0.77%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
248.8K
Avg Likes on Videos (9)
544.9K
Avg Likes on Photos (3)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @barackobama's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @barackobama's single biggest post had going for it — the patterns worth replicating.
1,193,911 likes · 14,809 comments
3.7× @barackobama's average post · 5.7× the median post.
"So much of my story—and Barack’s—runs through the South Side of Chicago. We had so much fun going down memory lane with @People, sharing moments from the decades we’ve spent together, the opening of the Obama Presidential Center, and the work we still have left to do in our next "
352 characters
Photo
Format
Wednesday
Day Posted
21:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post achieved over five times the median engagement of other posts on this account. This peak performance occurred on a Wednesday evening and maintained a steady ratio between likes and comments. Long captions exceeding one hundred characters perform best as they earn an average of 337.7K likes. Conversely, short captions under forty characters result in the lowest engagement levels. These results suggest that detailed storytelling resonates more with this audience than brief updates. The account maintains a high posting frequency of nearly fourteen times per week. This volume supports consistent reach rather than relying on sporadic spikes. This specific account reaches an audience of 42.5 million followers.
Top Keywords
Caption Analysis
| Avg Caption Length | 241 chars |
| Posting Frequency | 13.8 posts/week |
Content Mix
9
Videos / Reels
3
Photos
Top Performing Posts
So much of my story—and Barack’s—runs through the South Side of Chicago. We had so much fun going down memory lane with…
It was such a joy getting to spend time with Joe and Jill, George and Laura, and Bill and Hillary last week. Barack and…
Michelle and I had fun surprising the first group of visitors to the Obama Presidential Center on Juneteenth. Come chec…
To all the dads out there – Happy Father’s Day! Nothing we do is more fulfilling!
My sister Maya and I were profoundly shaped by the influence of our mom, Ann Dunham. Giving Maya a preview of the Obama…
The Obama Presidential Center might be named for the Obamas, but it is built for you. It’s a vibrant, living celebratio…
I had one rule this week: no one plays on Home Court until some old friends and I get some shots up. Who’s got next? 🏀
Chicago, our hearts are so full! ♥️ Thank you so much to everyone who poured their heart into creating the Obama Presi…
Top Posts
Highest-liked recent posts from @barackobama
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
So much of my story—and Barack’s—runs through the South Side of Chicago. We had…
|
1.2M | 14.8K | view |
| 2 |
It was such a joy getting to spend time with Joe and Jill, George and Laura, an…
|
776.7K | 16.3K | view |
| 3 |
Michelle and I had fun surprising the first group of visitors to the Obama Pres…
|
456.5K | 4.5K | view |
| 4 |
To all the dads out there – Happy Father’s Day!
Nothing we do is more fulfilli…
|
332.1K | 1.2K | view |
| 5 |
My sister Maya and I were profoundly shaped by the influence of our mom, Ann Du…
|
302.0K | 5.3K | view |
| 6 |
♥️
|
211.3K | 2.0K | view |
| 7 |
The Obama Presidential Center might be named for the Obamas, but it is built fo…
|
165.9K | 1.3K | view |
| 8 |
I had one rule this week: no one plays on Home Court until some old friends and…
|
158.7K | 1.7K | view |
| 9 |
Chicago, our hearts are so full! ♥️
Thank you so much to everyone who poured t…
|
108.8K | 554 | view |
Posting Patterns & Optimal Timing
When @barackobama posts on Instagram
The account follows a steady grind with an exceptionally high volume of content compared to the median creator. Posting nearly 14 times per week places this profile in a top tier for frequency among its peers. This relentless output ensures a constant presence in the feed but creates less room for organic discovery between posts. The consistency score of 33 indicates an erratic rhythm rather than clockwork regularity. Long gaps often precede bursts of activity, making it harder to predict exactly when a new post will land. Content drops most frequently on Wednesday and Sunday. New posts typically land around 20:00 UTC. For a marketer, this high volume means the account is always active but requires careful timing for a specific tie-in. Because the cadence is erratic, you should monitor the feed daily rather than relying on a set schedule. A campaign must be prepared to slot into any available window since the creator produces content so rapidly. You can rely on constant visibility even if the exact gaps between posts vary.
13.8
Posts / week
13.3h
Avg gap between posts
Wednesday, Sunday, Thursday
Peak posting days
20:00, 15:00, 14:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @barackobama publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
The account posts 13.8 times a week with peaks on Wednesday and Sunday. The busiest hour is 20:00 UTC.
Most Common Words
Frequent caption words across @barackobama's recent posts (excludes stopwords)
Best Day of the Week to Post
@barackobama's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 1 | 167,240 | 167,240 |
| Tuesday | 1 | 792,948 | 792,948 |
| Wednesday | 4 | 344,624 | 1,378,495 |
| Thursday | 2 | 260,310 | 520,621 |
| Friday | 1 | 109,328 | 109,328 |
| Saturday | 1 | 461,012 | 461,012 |
| Sunday | 2 | 246,826 | 493,653 |
Posting Consistency & Streaks
How steadily @barackobama maintains output
7
Longest streak (days)
33/100
Consistency score
Inverse of posting-gap variance
100.0%
Active days
Posted at least once
13.3h
Avg gap
Between posts
Caption Length & Performance
How @barackobama's caption length correlates with engagement
100.0%
Posts with Caption
241
Avg Caption Chars
254
Median Chars
533
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Short (<40 chars) | 1 | 213.3K |
| Medium (40-100) | 1 | 333.3K |
| Long (100+) | 10 | 337.7K |
The audience favors long captions of 100+ characters with an average of 337.7K. Short captions under 40 characters perform worst at 213.3K.
Who This Audience Is
What @barackobama's reach and engagement mean for a brand.
The large scale of this audience is confirmed by its ranking in the top 10 percent of tracked accounts. The follower count is over fifty times the typical creator size. This indicates a broad reach that operates at a broadcast level rather than a niche community level. Verification status confirms high authority, though the lack of a specific category suggests a general public profile. Engagement rates fall below the median for this platform. A lower percentage means a brand message will land softer here compared to smaller creators. The low engagement relative to the total reach suggests most followers are passive observers rather than active participants. This audience fits political consulting or national awareness campaigns.
Compare & Discover Similar Creators
Stack @barackobama against any other Instagram creator we track, or jump to similar accounts.
Compare @barackobama to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @barackobama
Estimated Earnings
Revenue estimates based on follower count and engagement
The primary revenue stream for @barackobama stems from high-level brand partnerships and public appearances. A sponsored post carries an estimated value between $212.3K and $509.5K based on the follower count. This account ranks in the top 10 percent of the platform, which commands a premium price for its reach. Because the rank is high, the quoted band represents a strong market floor rather than a ceiling for negotiation. The engagement rate of 0.77% sits below the 0.93% median, suggesting the audience is passive but remains valuable for broad awareness. This lower interaction rate means the premium pricing is driven by scale and authority rather than active community participation. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 42.5M followers (Mega)
$212,297 – $509,513
Industry rate for mega Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 42.5M followers
- + Active cadence of about 13.8 posts a week
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ 0.77% engagement rate trails the 0.93% median, the clearest area to improve
- ~ Only 16.7% of recent posts clear 2x the account average, a low hit-rate
- ~ Low consistency score (33/100), posting rhythm is erratic
Summary
This analysis of @barackobama reveals a mega Instagram presence with 42,459,421 followers. The account demonstrates an engagement rate of 0.77%, averaging 322.8K likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @barackobama
How many followers does @barackobama have on Instagram?
@barackobama has 42,459,421 followers on Instagram, placing them in the mega creator tier.
What is @barackobama's Instagram engagement rate?
@barackobama has an engagement rate of 0.77% based on 12 recent posts, averaging 322.8K likes per post.
How much does @barackobama earn on Instagram?
Based on industry benchmarks, @barackobama's estimated sponsorship value is $212,297 - $509,513 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @barackobama published on Instagram?
@barackobama has published 1,238 posts on Instagram.
What is @barackobama's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 1,193,911 likes and 14,809 comments.
How often does @barackobama post on Instagram?
@barackobama posts approximately 13.8 times per week, with an average gap of 13.3 hours between posts. Peak posting days are Wednesday, Sunday, Thursday.
How does @barackobama compare to other Instagram creators?
@barackobama sits in the Mega creator tier alongside accounts like @roses_are_rosie, @bts.bighitofficial, @sooyaaa__.
Is @barackobama verified on Instagram?
Yes, @barackobama is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @barackobama's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: Jun 19, 2026