38.1M
Followers
181
Following
583
Posts
0.04%
Engagement Rate
Account Overview
Profile summary and post performance
H&M (@hm) has 38,072,118 Instagram followers as of October 15, 2026 and 583 posts; the account is verified. Across the 12 recent posts we analysed for this report on June 19, 2026, a post got 14.1K likes and 405 comments on average (median 3.9K likes), an engagement rate of 0.04% of followers, an average its biggest posts pull up (the median post reached 0.01%). Over the 118 days we have tracked it, the account gained 103,463 followers (+0.3%).
Where these numbers come from: public Instagram profile data and @hm's recent posts, collected by IGDataHub. Follower history comes from our own repeated readings of the profile. How we calculate these numbers.
Account Info
| Account Size | Mega |
| Followers | 38,072,118 |
| Following | 181 |
| Posts | 583 |
| Verified | Yes |
| Business Account | Yes |
| Category | PRODUCT_SERVICE |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 14,062 |
| Avg Comments per Post | 405 |
| Videos | 5 |
| Photos & carousels | 7 |
| Engagement Rate | 0.04% |
Follower Growth Over Time
How @hm's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
+103.5K
Net Change
+0.3%
% Change
+877
Avg / Day
118
Days Tracked
74
Data Points
Tracked between Jun 19, 2026 (37,968,655 followers) and Oct 15, 2026 (38,072,118 followers).
| Date | Followers | Change |
|---|---|---|
| 38,072,118 | +28,858 | |
| 38,043,260 | +27,999 | |
| 38,015,261 | +24,438 | |
| 37,990,823 | +9,260 | |
| 37,981,563 | +12,908 | |
| 37,968,655 | first reading |
Engagement Analysis
Based on 12 recent posts
14.1K
Avg Likes/Post
405
Avg Comments/Post
168.7K
Total Likes
4.9K
Total Comments
Engagement Rate
Compared with the 877 Mega-tier reports with an engagement rate (median 0.94%, middle half 0.3% to 2.58%)
0.04%
(Likes + Comments) / Followers per post
An average its biggest posts pull up: the median post reached 0.01%.
Video vs Photo Engagement
14.8K
Avg Likes on Videos (5)
13.5K
Avg Likes on Photos & carousels (7)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @hm's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. The median post got 4,036 likes and comments; 3 of the 12 reached twice that (8,072 or more).
Best-Performing Post, Decomposed
What @hm's single biggest recent post had going for it, measured against the account's other posts.
73,053 likes · 2,098 comments
5.1× @hm's average post · 18.6× the median post.
"About last night. @anitta wore a custom H&M Studio look as she took the global stage in LA. Designed to be unmistakably Anitta, the all-monochrome silhouette pairs an airy hooded cape with a sport-influenced top and chaps, finished with rhinestone chains."
257 characters
Photo or carousel
Format
Saturday
Day Posted
7:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
Top Keywords
Words used at least twice in the captions we analysed, with how often.
Caption Analysis
| Avg Caption Length | 66 chars |
| Posting Frequency | 4.2 posts/week |
Content Mix
5
Videos / Reels
7
Photos & carousels
Top Posts
Highest-liked recent posts from @hm
| # | Caption | Likes | Comments | Views | Link |
|---|---|---|---|---|---|
| 1 |
About last night. @anitta wore a custom H&M Studio look as she took the global …
|
73.1K | 2.1K | — | view |
| 2 |
An exclusive look into the process of bringing @anitta H&M Studio look to life.
|
59.1K | 1.8K | 848.6K | view |
| 3 |
The art of seasonal behavior.
|
8.4K | 184 | 508.0K | view |
| 4 |
Ode to monochrome.
@hildasandstrom for Worn by, a format where selected talent…
|
4.7K | 107 | — | view |
| 5 |
On swim: high-impact layers beyond the dip.
|
4.4K | 56 | — | view |
| 6 |
Summer notes: pool-to-night dressing.
|
4.2K | 126 | — | view |
| 7 |
3x looks for the summer wishlist.
|
3.6K | 127 | — | view |
| 8 |
Select your off-duty self.
|
3.0K | 53 | 152.0K | view |
| 9 |
Next in line: summer.
|
2.5K | 102 | 154.2K | view |
Posting Patterns & Optimal Timing
When @hm posts on Instagram
4.2
Posts / week
43.7h
Avg gap between posts
Saturday
Peak posting days
9:00, 8:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @hm publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC): 0 is midnight, 12 is noon
Engagement by Day of the Week
@hm's recent posts grouped by the day they went out. Most days here have one or two posts, so one strong post can set a day's average. Read it as a record of these posts, not as the best day to post.
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 2 | 3,720 | 7,440 |
| Tuesday | 2 | 5,574 | 11,148 |
| Wednesday | 1 | 2,575 | 2,575 |
| Thursday | 2 | 4,099 | 8,198 |
| Friday | 1 | 2,208 | 2,208 |
| Saturday | 3 | 45,727 | 137,182 |
| Sunday | 1 | 4,849 | 4,849 |
Posting Consistency & Streaks
How steadily @hm maintains output
4
Longest streak (days)
21/100
Consistency score: irregular gaps
100 = evenly spaced posts; 0 = the gaps vary as much as their average or more
54.9%
Active days
Posted at least once
43.7h
Avg gap
Between posts
Caption Length & Performance
How @hm's caption length correlates with engagement
100.0%
Posts with Caption
66
Avg Caption Chars
43
Median Chars
257
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Short (<40 chars) | 6 | 3.9K |
| Medium (40-100) | 4 | 17.5K |
| Long (100+) | 2 | 40.0K |
Compare & Discover Similar Creators
Stack @hm against any other Instagram creator we track, or jump to similar accounts.
Compare @hm to another creator
Get a side-by-side stats breakdown.
Creators closest in size to @hm
Estimated Earnings
Revenue estimates based on follower count only
Sponsorship Value (Est. Per Post)
Based on 38.1M followers (Mega)
$190,361 to $456,865
Our per-follower range for accounts this size (see methodology)
Download @hm's data
Everything below is derived from this account, priced on the counts shown. Delivered as CSV by emailed link.
You only pay for rows we deliver. Counts are the maximum available today; if an export comes back smaller, the difference is refunded automatically. Counts as last collected 8 hours, 49 minutes ago.
Tracking
What we have recorded about @hm over time, and ongoing alerts.
Other reports
Not downloads of this account: they take their own inputs.
Download @hm's data
Followers, following and full post history as CSV, priced on the exact record counts above.
See export optionsFrequently Asked Questions About @hm
How many followers does @hm have on Instagram?
@hm has 38,072,118 followers on Instagram, placing them in the Mega-tier group (1M+ followers).
What is @hm's Instagram engagement rate?
@hm has an engagement rate of 0.04% based on 12 recent posts, averaging 14.1K likes per post. That average is pulled up by its biggest posts: the median post reached 0.01%.
How much does @hm earn on Instagram?
From follower count only, we estimate @hm's sponsorship value at $190,361 to $456,865 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @hm published on Instagram?
@hm has published 583 posts on Instagram.
What is @hm's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 73,053 likes and 2,098 comments.
How often does @hm post on Instagram?
@hm posts approximately 4.2 times per week, with an average gap of 43.7h between posts. Peak posting days are Saturday.
How does @hm compare to other Instagram creators?
@hm sits in the Mega-tier group alongside accounts like @caradelevingne, @mariliamendoncacantora, @paollaoliveirareal.
Is @hm verified on Instagram?
Yes, @hm is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @hm's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Follower count as of Oct 15, 2026 | Posts analysed Jun 19, 2026
Cite this page
IGDataHub (2026). @hm Instagram stats and analytics, follower count as of 15 October 2026, posts analysed 19 June 2026. https://igdatahub.com/blog/hm-instagram-profile-stats/