@hm vs @paollaoliveirareal: Instagram Profiles Compared
A side-by-side comparison of the Instagram profiles of H&M (@hm) and Paolla Oliveira (@paollaoliveirareal) on 7 figures. @hm has 38.1M followers and @paollaoliveirareal has 38.2M. Over the 11 and 10 recent posts with like counts, @hm averages 5.2K likes and 151 comments a post, @paollaoliveirareal 473.6K and 18.5K. Measured against followers, that is an engagement rate of 0.01% against 1.29%. Figures for both accounts were collected on October 15, 2026. How we calculate these numbers.
H&M
@hm ✓
Thanks, it’s H&M
Full stats report →Its averages come from the posts we analysed on Jun 19, 2026, so they can differ from these.
Paolla Oliveira
@paollaoliveirareal ✓
Atriz
Full stats report →Its averages come from the posts we analysed on Jun 19, 2026, so they can differ from these.| @hm | Metric | @paollaoliveirareal |
|---|---|---|
| 38.1M | Followers | 38.2M |
| 583 | Total Posts | 5.8K |
| 12 | Recent Posts Analyzed | 12 |
| 5.2K | Avg Likes / Post | 473.6K |
| 151 | Avg Comments / Post | 18.5K |
| 5.3K | Avg Engagement / Post | 492.2K |
| 17.0K | Best Post Likes | 893.3K |
| 0.01% | Engagement Rate (%) | 1.29% |
| 65.3K | Followers per Post | 6.6K |
Get this comparison as data
@hm and @paollaoliveirareal side by side as a CSV: followers, posts, engagement and 30-day growth. Add up to 25 accounts.
Download @hm in full
38.1M followers, 583 posts. Followers, following and post history as CSV.
See export options →Download @paollaoliveirareal in full
38.2M followers, 5.8K posts. Followers, following and post history as CSV.
See export options →Frequently Asked Questions
Who has more Instagram followers, @hm or @paollaoliveirareal?
@paollaoliveirareal has more Instagram followers than @hm: 38,240,312 vs 38,072,118.
Which account has higher engagement, @hm or @paollaoliveirareal?
@paollaoliveirareal has a higher Instagram engagement rate (1.29%) than @hm (0.01%).
How is this comparison calculated?
Follower count, post count, and verification status come directly from each Instagram profile. Engagement metrics (likes, comments, engagement rate) are computed from a sample of each account's most recent posts captured by IGDataHub. Engagement rate = (likes + comments) / followers per post × 100.