Luan Santana

Luan Santana

@luansantana

Álbum e Turnê Registro Histórico 2026

BANDS_MUSICIANS Business http://registrohistorico.com.br

36.8M

Followers

3.5K

Following

2.6K

Posts

0.47%

Engagement Rate

≈ +0.1% over 72d Mega tier Updated Jun 21, 2026

Account Overview

Profile summary and post performance

Luan Santana holds a prominent position as rank 168 out of over 1,600 tracked creators. This account carries a following that is 50.7 times larger than the median creator size. The verified profile operates in the bands and musicians category with a history of 2579 posts. This established presence defines it as a mega tier account within its niche. While the follower count is high, the engagement rate of 0.47% falls below the 1.31% median for this group. The rest of this report analyzes audience interaction patterns and content performance metrics.

Account Info

Account Size Mega
Followers 36,829,318
Following 3,489
Posts 2,579
Verified Yes
Business Account Yes
Category BANDS_MUSICIANS

Post Performance

Posts Analyzed 12
Avg Likes per Post 170,408
Avg Comments per Post 3,920
Videos 3
Photos 9
Engagement Rate 0.47%

Follower Growth Over Time

How @luansantana's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.

+48.2K

Net Change

+0.1%

% Change

+669

Avg / Day

72

Days Tracked

24

Data Points

Tracked between May 24, 2026 (36,762,074 followers) and Aug 5, 2026 (36,810,250 followers).

The account stayed at 36.8M followers over 34 days. The count remained flat with a 0.2% change.

What the trajectory means

The @luansantana account remained flat with a 0.2% change over the 34 day period. This steady trajectory identifies the creator as a known quantity for your campaign. The consistent pace allows for stable planning without the volatility of rapid growth or decline.

Engagement Analysis

Based on 12 recent posts

Platform Context

@luansantana ranks 1193 out of 1605 because its engagement rate sits below the tracked median. This lower performance indicates a weaker connection with the audience compared to average creators. The low percentage means fewer followers interact with the content on a per follower basis.

The engagement rate of 0.47% falls below the 1.31% median and ranks 1193 out of 1605. This indicates that the audience interacts with content less than usual for this platform. Static images garner much higher engagement than video content, as photos average 208.7K likes compared to 55.6K for videos. This preference suggests the audience rewards visual stills over moving clips. Reliability of reach remains low because only 8.3% of posts doubled the account average. No posts reached the five times growth threshold. These figures suggest that while high volume exists, it is driven by passive actions rather than consistent organic spikes. The data points toward a tap-and-scroll audience.

170.4K

Avg Likes/Post

3.9K

Avg Comments/Post

2.0M

Total Likes

47.0K

Total Comments

Engagement Rate

Compared to Mega tier benchmarks

Below Average for Mega

0.47%

(Likes + Comments) / Followers per post

Video vs Photo Engagement

55.6K

Avg Likes on Videos (3)

208.7K

Avg Likes on Photos (9)

Per-Post Engagement Trend

Engagement (likes + comments) for each of @luansantana's tracked recent posts, in upload order. Hover any point for the exact value.

Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.

Best-Performing Post, Decomposed

What @luansantana's single biggest post had going for it — the patterns worth replicating.

Top post by @luansantana

438,031 likes · 12,361 comments

2.6× @luansantana's average post · 2.4× the median post.

"Hoje tamo começando mais um São João. O nordeste mais uma vez me recebendo de coração aberto..já são 18 anos de uma relacao que transcende, que é incomparável ❤️ O São João do nordeste brasileiro é um patrimônio histórico, mágico e deve ser roteiro de todo brasileiro que tenha a "

364 characters

Photo

Format

Friday

Day Posted

22:00 UTC

Hour Posted

Content Analysis

Hashtags, keywords, captions, and top posts

The standout post outperformed the median engagement by a factor of 2.4. This specific post achieved a high like to comment ratio of roughly 35 to 1. Use this as a blueprint for peak reach. Medium length captions between 40 and 100 characters drive the highest engagement levels. Long captions exceeding 100 characters perform poorly by comparison. This suggests that concise, punchy copy is more effective than long-form storytelling. The account maintains a steady presence with four posts per week. This consistent cadence builds a stable connection with the large follower base despite moderate average likes relative to total reach. While engagement is not explosive on every post, the volume remains high. The content strategy relies on brevity and consistency rather than complex captions. Luana Santana has 36.8 million followers.

Top Keywords

mais (6) registro (4) parte (4) amor (4) especial (4) para (3) muito (3) nordeste (3) agora (2) todas (2) plataformas (2) digitais (2) voar (2) lugar (2) conta (2) sempre (2) nosso (2) dessa (2) aonde (2) tudo (2) nunca (2) nossa (2) cultura (2) linda (2) demais (2) momentos (2) especiais (2) oficialmente (2) dizer (2) aberto (2)

Caption Analysis

Avg Caption Length 272 chars
Posting Frequency 0.4 posts/week

Content Mix

3

Videos / Reels

9

Photos

Top Performing Posts

Post thumbnail

Hoje tamo começando mais um São João. O nordeste mais uma vez me recebendo de coração aberto..já são 18 anos de uma rel…

438.0K likes 12.4K comments
View
Post thumbnail

Lisboa, que emoção finalmente poder dizer que vamos nos ver mais uma vez. Vai ser MUITO especial e simbólico, viu?! 🇵🇹❤…

254.0K likes 3.2K comments
View
Post thumbnail

Chegou uma das melhores épocas do ano!!! Aonde eu encontro vcs do meu Nordeste maravilhoso? ❤️✨

209.8K likes 4.3K comments
View
Post thumbnail

Ouça agora Registro Histórico Parte 01 Disponível em todas as plataformas digitais 🔥 Boa Memória Mesmo Sem Estar Amar…

208.2K likes 4.9K comments
View
Post thumbnail

Foi um prazer encontrar com vcs, Serrinha, nosso São João é realmente especial 😮‍💨🔥 📸 @porangaba_

186.0K likes 3.0K comments
View
Post thumbnail

Aracaju, não tinha lugar melhor pra oficialmente dizer que o São João de 2026 está aberto! Que festa linda @arraiadopov…

182.1K likes 4.0K comments
View
Post thumbnail

Ouça Agora: Registro Histórico Parte 02 Todas as Plataformas digitais ✨ Te Vivo + Introdução Meteoro Adrenalina Nega …

178.1K likes 6.6K comments
View
Post thumbnail

Caruaru é parada obrigatório do São João, e eu já tô com saudade, viu? 😍 Mais uma noite inesquecível pra conta, vcs são…

116.3K likes 2.9K comments
View
Post thumbnail

Ja revivendo os momentos especiais que tivemos juntos em Conceição do Jacuípe enquanto preparamos tudo pra Bananeiras 😍…

105.6K likes 1.9K comments
View

Top Posts

Highest-liked recent posts from @luansantana

# Caption Likes Comments Link
1
Hoje tamo começando mais um São João. O nordeste mais uma vez me recebendo de c…
438.0K 12.4K view
2
Lisboa, que emoção finalmente poder dizer que vamos nos ver mais uma vez. Vai s…
254.0K 3.2K view
3
Chegou uma das melhores épocas do ano!!! Aonde eu encontro vcs do meu Nordeste …
209.8K 4.3K view
4
Ouça agora Registro Histórico Parte 01 Disponível em todas as plataformas digit…
208.2K 4.9K view
5
Foi um prazer encontrar com vcs, Serrinha, nosso São João é realmente especial …
186.0K 3.0K view
6
Aracaju, não tinha lugar melhor pra oficialmente dizer que o São João de 2026 e…
182.1K 4.0K view
7
Ouça Agora: Registro Histórico Parte 02 Todas as Plataformas digitais ✨ Te Viv…
178.1K 6.6K view
8
Caruaru é parada obrigatório do São João, e eu já tô com saudade, viu? 😍 Mais u…
116.3K 2.9K view
9
Ja revivendo os momentos especiais que tivemos juntos em Conceição do Jacuípe e…
105.6K 1.9K view

Posting Patterns & Optimal Timing

When @luansantana posts on Instagram

This creator maintains a sparse high-effort pace. The frequency falls below the median of 0.6 posts per week. This low output places the account at rank 168 out of 1606 based on posting volume. A consistency score of 0 indicates an erratic rhythm without predictable patterns. Long gaps between uploads are punctuated by brief streaks lasting only 7 days. Content lands primarily on Thursday and Friday. The busiest hour for new posts is 19:00 UTC. Marketers should avoid planning time-sensitive campaigns based on a regular schedule. The lack of predictability means you cannot rely on a recurring weekly slot for your brand. You must coordinate directly with the creator to align on specific dates. Spontaneous engagement windows are unlikely given the inconsistent posting behavior. Your strategy should focus on high-impact placements rather than frequency. Planning requires manual coordination because the account does not follow a steady grind.

0.4

Posts / week

460.6h

Avg gap between posts

Friday, Thursday, Wednesday

Peak posting days

19:00, 22:00, 20:00 UTC

Peak posting hours

Posting Activity by Hour (UTC)

Night (10pm-5am) Morning Afternoon Evening Peak hour

How often @luansantana publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.

0

1

1

2

3

4

5

6

7

8

9

10

11

12

1

13

14

15

1

16

17

1

18

2

19

2

20

1

21

2

22

1

23

Hour of day (UTC) — 0 is midnight, 12 is noon

Reading this chart: Taller bars are hours when @luansantana publishes more often. Their busiest hours are 19:00, 22:00, 20:00 UTC — highlighted with bold pink bars. Times are in UTC; subtract 5h for US Eastern, 8h for US Pacific, or add 1h for UK BST. Empty hours don't necessarily mean a bad time to post; they're simply hours @luansantana hasn't been active in our tracked sample.

The account posts most often on Thursday and Friday at 19:00 UTC. The posting frequency is low at 0.4 times per week.

Most Common Words

Frequent caption words across @luansantana's recent posts (excludes stopwords)

mais (6) registro (4) parte (4) amor (4) especial (4) para (3) muito (3) nordeste (3) agora (2) todas (2) plataformas (2) digitais (2) voar (2) lugar (2) conta (2) sempre (2) nosso (2) dessa (2) aonde (2) tudo (2) nunca (2) nossa (2) cultura (2) linda (2) demais (2) momentos (2) especiais (2) oficialmente (2) dizer (2) aberto (2)

Best Day of the Week to Post

@luansantana's engagement broken down by day of the week

Day Posts Avg Engagement Total Engagement
Monday 1 119,110 119,110
Tuesday 1 107,538 107,538
Wednesday 1 214,094 214,094
Thursday 2 148,182 296,364
Friday 5 195,966 979,829
Saturday 1 186,028 186,028
Sunday 1 188,977 188,977

Posting Consistency & Streaks

How steadily @luansantana maintains output

7

Longest streak (days)

0/100

Consistency score

Inverse of posting-gap variance

4.7%

Active days

Posted at least once

460.6h

Avg gap

Between posts

Caption Length & Performance

How @luansantana's caption length correlates with engagement

100.0%

Posts with Caption

272

Avg Caption Chars

220

Median Chars

778

Longest Caption

Caption Length Posts Avg Engagement
Medium (40-100) 2 201.5K
Long (100+) 10 168.9K

The audience rewards medium captions with an average of 201.5K engagement. These posts perform better than long captions which average 168.9K.

Who This Audience Is

What @luansantana's reach and engagement mean for a brand.

The large scale of this following puts it in the top tier of reach for the music category. The follower count is over fifty times the typical creator size. This indicates a broad reach that far exceeds standard influencer scopes. While the verified status confirms professional standing, the engagement rate falls well below the median. This disparity suggests a passive audience where the sheer volume of followers does not translate into high interaction rates per post. A brand message will reach a large number of people but will land softer than it would with a smaller, more engaged niche account. The data points toward a broad top-of-funnel awareness play rather than a high conversion environment. This audience fits the music category and large scale entertainment brands.

Compare & Discover Similar Creators

Stack @luansantana against any other Instagram creator we track, or jump to similar accounts.

Compare @luansantana to another creator

Get a side-by-side stats breakdown.

@luansantana vs

Creators in the same tier as @luansantana

Salman Khan

Salman Khan

@beingsalmankhan

72.0M followers

Millie Bobby Brown

Millie Bobby Brown

@milliebobbybrown

70.6M followers

KAROL G

KAROL G

@karolg

70.4M followers

Will Smith

Will Smith

@willsmith

68.2M followers

Urvashi Rautela

Urvashi Rautela

@urvashirautela

68.1M followers

AnushkaSharma1588

AnushkaSharma1588

@anushkasharma

67.9M followers

Estimated Earnings

Revenue estimates based on follower count and engagement

This creator earns primarily through brand partnerships and sponsored posts, where their 36.8 million followers place them in a high-value bracket of $184.1K to $442.0K per post. Their ranking puts them well above the median, meaning they command a premium for their reach and established presence. However, the engagement rate of 0.47% falls below the 1.31% average seen across the platform. This disparity suggests that while the audience size is large, the active interaction per post is lower than typical norms for this scale. The high quoted price reflects total reach rather than intimate engagement, making the upper end of the band a premium for visibility alone. These are modelled estimates from public metrics, not disclosed earnings.

Sponsorship Value (Est. Per Post)

Based on 36.8M followers (Mega)

$184,147 – $441,952

Industry rate for mega Instagram creators

Disclaimer: These are rough estimates based on publicly available industry benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. Instagram sponsored post rates fluctuate and are not guaranteed.

Key Insights & Takeaways

Key Takeaways

Reach. Ranking 168 out of 1,606 creators with a following over 50 times the median establishes a dominant market presence. Engagement. The 0.47% rate falls well below the 1.31% median, indicating that the audience is less active relative to the follower count. Hit-rate. Only 8.3% of recent posts exceed double the average engagement, showing a low frequency of standout content. Trajectory. The account maintained a flat follower count over the last 34 days, indicating stable but stagnant growth.

Strengths

  • + Verified account with 36.8M followers
  • + Above the 10K threshold where sponsorship deals become viable

Opportunities

  • ~ 0.47% engagement rate trails the 1.31% median, the clearest area to improve
  • ~ Only 8.3% of recent posts clear 2x the account average, a low hit-rate
  • ~ Sparse cadence of about 0.4 posts a week limits fresh reach

Summary

This analysis of @luansantana reveals a mega Instagram presence with 36,829,318 followers. The account demonstrates an engagement rate of 0.47%, averaging 170.4K likes per post across 12 analyzed posts. The account holds verified status.

Want Instagram Analytics for Your Research?

Search profiles, discover hashtags, and explore Instagram data for analysis.

Start Searching

Frequently Asked Questions About @luansantana

How many followers does @luansantana have on Instagram?

@luansantana has 36,829,318 followers on Instagram, placing them in the mega creator tier.

What is @luansantana's Instagram engagement rate?

@luansantana has an engagement rate of 0.47% based on 12 recent posts, averaging 170.4K likes per post.

How much does @luansantana earn on Instagram?

Based on industry benchmarks, @luansantana's estimated sponsorship value is $184,147 - $441,952 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.

How many posts has @luansantana published on Instagram?

@luansantana has published 2,579 posts on Instagram.

What is @luansantana's most-liked recent post?

Of the 12 recent posts analyzed, the top post received 438,031 likes and 12,361 comments.

How often does @luansantana post on Instagram?

@luansantana posts approximately 0.4 times per week, with an average gap of 460.6 hours between posts. Peak posting days are Friday, Thursday, Wednesday.

How does @luansantana compare to other Instagram creators?

@luansantana sits in the Mega creator tier alongside accounts like @beingsalmankhan, @milliebobbybrown, @karolg.

Is @luansantana verified on Instagram?

Yes, @luansantana is a verified Instagram account.

About This Analysis: This analysis is based on a snapshot of @luansantana's Instagram profile and 12 recent posts.

Data collected and analyzed by IGDataHub | Analysis date: Jun 21, 2026