HUDA BEAUTY
BEAUTY IS SELF MADE 🩷 By Makeup Artist & Blogger @huda Products tested on Huda, NOT animals Tune into @hudahotline 📞
56.1M
Followers
1.9K
Following
3.3K
Posts
0.06%
Engagement Rate
Account Overview
Profile summary and post performance
HUDA BEAUTY holds a rank of 94 among the 1620 creators we track. This account maintains 56.1 million followers, which is 77.9 times the median count of 720,000. The verified status and three thousand plus posts identify this as a mega tier account within the beauty space. While the follower count is high, the engagement rate of 0.06 percent falls below the 0.93% median. The following report breaks down audience interaction and content performance metrics.
Account Info
| Account Size | Mega |
| Followers | 56,092,735 |
| Following | 1,868 |
| Posts | 3,332 |
| Verified | Yes |
| Business Account | Yes |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 33,737 |
| Avg Comments per Post | 363 |
| Videos | 10 |
| Photos | 2 |
| Engagement Rate | 0.06% |
Follower Growth Over Time
How @hudabeauty's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
-307441
Net Change
-0.5%
% Change
-4330
Avg / Day
71
Days Tracked
16
Data Points
Tracked between May 6, 2026 (56,400,000 followers) and Jul 17, 2026 (56,092,559 followers).
The account remained stable with a -0.5% change over 50 days. The follower count stayed roughly flat from 56.4M to 56.1M.
What the trajectory means
The @hudabeauty account maintained a flat trajectory with a -0.5% change over the tracked period. This stable count identifies the profile as a known quantity for your campaign. The steady daily pace allows for consistent planning without the volatility of a rapidly changing audience.
Engagement Analysis
Based on 12 recent posts
Platform Context
@hudabeauty ranks 743 of 774 for its engagement rate, which sits well below the tracked median. This low percentage means the account fails to generate consistent interaction from its audience compared to typical creators. The performance indicates a disconnect between follower reach and active participation.
The engagement rate of 0.06% falls well below the 0.93% median and ranks 743 of 774, proving this audience reacts much less than typical users. While the account maintains a high volume of likes, these figures represent passive approval rather than deep interaction. The preference for video content is clear because videos earned 37.7K likes while photos averaged only 13.7K. This gap confirms that followers reward moving content over static images. Reach reliability remains low as only 16.7% of posts doubled the average engagement rate. No posts reached the five times average threshold, indicating a lack of consistent breakout success beyond standard expectations. The discrepancy between likes and comments suggests a large gulf between viewers who see the post and those who choose to participate in a conversation. This is a tap-and-scroll audience.
33.7K
Avg Likes/Post
363
Avg Comments/Post
404.8K
Total Likes
4.4K
Total Comments
Engagement Rate
Compared to Mega tier benchmarks
0.06%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
37.7K
Avg Likes on Videos (10)
13.7K
Avg Likes on Photos (2)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @hudabeauty's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @hudabeauty's single biggest post had going for it — the patterns worth replicating.
109,162 likes · 1,202 comments
3.2× @hudabeauty's average post · 4.1× the median post.
"If it fits in our palm, it’s already in our basket 🤚 🎥: @bbgirl__510"
68 characters
Video
Format
Friday
Day Posted
16:00 UTC
Hour Posted
2.0M
Views
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post performed at a 4.1x multiplier over the median like count for this account. This specific post achieved a high like to comment ratio of roughly 90 to 1. To replicate this success, prioritize content posted on Friday afternoons. Medium length captions between 40 and 100 characters generate the highest engagement at 37.3K likes. Long captions exceeding 100 characters perform poorly and suggest that brief, punchy copy is more effective for this audience. The account maintains a high posting cadence of over nine times per week to keep the large following engaged. Despite the large follower count, average engagement remains modest relative to total reach. This indicates a strategy built on consistent visibility rather than occasional viral spikes. Huda Beauty has 56.1 million followers.
Top Keywords
Caption Analysis
| Avg Caption Length | 126 chars |
| Posting Frequency | 9.3 posts/week |
Content Mix
10
Videos / Reels
2
Photos
Top Performing Posts
If it fits in our palm, it’s already in our basket 🤚 🎥: @bbgirl__510
the prettiest upgrade 🩷 something deeply therapeutic about watching @byazriya work her magic with pink henna on an Easy…
Beauty is better when it's shared 💌 @this.is.mjay passed on some goodies to @rosalyn_hassan55 at @cabincrewemirates, an…
a behind the scenes look into how @freen made the Easy Bake vending machine!! so talented 😍😍
BRB trying @magdalena.stfnc’s lip combo RN: 🤎 Lip Contour Stain: Warm Brown 🧡 FAUX FILLER Jelly Oil: Juicy Peach Soft…
Cherry on the top 🍒 Swipe through some of our favorite moments from the Easy Bake Intense celebrations happening acros…
it do be like that sometimes 😔 🩷@_baeleia uses Easy Bake Loose to lock her beautiful base in.
@itsbabykelz asks: Loose or Pressed? 🤔 We're team both: Use Loose first, then Pressed to brighten 🤞
Top Posts
Highest-liked recent posts from @hudabeauty
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
If it fits in our palm, it’s already in our basket 🤚
🎥: @bbgirl__510
|
109.2K | 1.2K | view |
| 2 |
the prettiest upgrade 🩷 something deeply therapeutic about watching @byazriya w…
|
82.6K | 514 | view |
| 3 |
Beauty is better when it's shared 💌 @this.is.mjay passed on some goodies to @ro…
|
41.0K | 267 | view |
| 4 |
a behind the scenes look into how @freen made the Easy Bake vending machine!! s…
|
34.0K | 250 | view |
| 5 |
On DND mode right now 🧘🏽♀️
🎥: @beautybyminks
|
32.5K | 353 | view |
| 6 |
BRB trying @magdalena.stfnc’s lip combo RN:
🤎 Lip Contour Stain: Warm Brown
🧡 …
|
26.8K | 291 | view |
| 7 |
Cherry on the top 🍒 Swipe through some of our favorite moments from the Easy B…
|
24.3K | 519 | view |
| 8 |
it do be like that sometimes 😔
🩷@_baeleia uses Easy Bake Loose to lock her be…
|
22.6K | 172 | view |
| 9 |
@itsbabykelz asks: Loose or Pressed? 🤔
We're team both: Use Loose first, then P…
|
15.2K | 173 | view |
Posting Patterns & Optimal Timing
When @hudabeauty posts on Instagram
@hudabeauty maintains a steady grind with nine posts every week. This volume sits far above the median of one post per week and ranks them in the top 100 for frequency among similar accounts. The consistency score of 33 indicates an erratic cadence despite high volume. Content appears in bursts followed by quiet stretches rather than a clockwork schedule. Marketers should expect fresh content most frequently on Thursday and Friday. New posts often land around 16:00 UTC. Because the posting rhythm is inconsistent, planning a campaign requires flexibility to catch these irregular spikes. You cannot rely on a predictable daily drop to time your tie-in. Instead, monitor their active windows on those specific days to ensure your promotion aligns with a fresh upload. The high volume ensures constant visibility even if the timing fluctuates. This creates multiple opportunities for engagement within a single week.
9.3
Posts / week
19.6h
Avg gap between posts
Friday, Thursday, Wednesday
Peak posting days
16:00, 14:00, 15:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @hudabeauty publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
The account posts about 9.3 times per week with the best performance on Thursday and Friday. The peak activity occurs at 16:00 UTC.
Most Common Words
Frequent caption words across @hudabeauty's recent posts (excludes stopwords)
Best Day of the Week to Post
@hudabeauty's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 1 | 32,808 | 32,808 |
| Tuesday | 1 | 34,271 | 34,271 |
| Wednesday | 2 | 23,827 | 47,654 |
| Thursday | 3 | 46,581 | 139,742 |
| Friday | 4 | 31,905 | 127,619 |
| Saturday | 1 | 27,106 | 27,106 |
Posting Consistency & Streaks
How steadily @hudabeauty maintains output
5
Longest streak (days)
33/100
Consistency score
Inverse of posting-gap variance
100.0%
Active days
Posted at least once
19.6h
Avg gap
Between posts
Caption Length & Performance
How @hudabeauty's caption length correlates with engagement
100.0%
Posts with Caption
126
Avg Caption Chars
117
Median Chars
276
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Medium (40-100) | 6 | 37.3K |
| Long (100+) | 6 | 30.9K |
The audience rewards medium captions the most because they receive 37.3K average engagement. Long captions perform worse with only 30.9K.
Who This Audience Is
What @hudabeauty's reach and engagement mean for a brand.
The follower count places this account at a high rank among tracked creators. The scale is nearly eighty times larger than the typical creator profile. This volume indicates a reach that functions on a broadcast level rather than as a niche community. Verified status confirms its standing as an established entity in the space despite the lack of a specific category tag. Engagement rates fall well below the median. This gap suggests that while the total reach is high, the brand message lands much softer compared to smaller creators. The low interaction rate relative to the follower count means the audience is passive. Most users are viewing content rather than interacting with it. This profile fits beauty and cosmetics brands looking for broad visibility over deep engagement.
Compare & Discover Similar Creators
Stack @hudabeauty against any other Instagram creator we track, or jump to similar accounts.
Compare @hudabeauty to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @hudabeauty
Estimated Earnings
Revenue estimates based on follower count and engagement
Huda Beauty generates revenue primarily through brand partnerships and product lines. A sponsored post for this account falls within the $280.5K to $673.1K range based on her follower count. Her rank of 94 places her among the top performers, allowing her to command a premium over standard rates. This high ranking justifies a price point that reflects large reach. However, the engagement rate of 0.06% sits well below the 0.93% median. This discrepancy suggests the cost is driven by total visibility rather than active interaction. Brands paying these figures are buying broad impressions from an established name. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 56.1M followers (Mega)
$280,464 – $673,113
Industry rate for mega Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 56.1M followers
- + Active cadence of about 9.3 posts a week
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ 0.06% engagement rate trails the 0.93% median, the clearest area to improve
- ~ Only 16.7% of recent posts clear 2x the account average, a low hit-rate
- ~ Low consistency score (33/100), posting rhythm is erratic
Summary
This analysis of @hudabeauty reveals a mega Instagram presence with 56,092,735 followers. The account demonstrates an engagement rate of 0.06%, averaging 33.7K likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @hudabeauty
How many followers does @hudabeauty have on Instagram?
@hudabeauty has 56,092,735 followers on Instagram, placing them in the mega creator tier.
What is @hudabeauty's Instagram engagement rate?
@hudabeauty has an engagement rate of 0.06% based on 12 recent posts, averaging 33.7K likes per post.
How much does @hudabeauty earn on Instagram?
Based on industry benchmarks, @hudabeauty's estimated sponsorship value is $280,464 - $673,113 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @hudabeauty published on Instagram?
@hudabeauty has published 3,332 posts on Instagram.
What is @hudabeauty's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 109,162 likes and 1,202 comments.
How often does @hudabeauty post on Instagram?
@hudabeauty posts approximately 9.3 times per week, with an average gap of 19.6 hours between posts. Peak posting days are Friday, Thursday, Wednesday.
How does @hudabeauty compare to other Instagram creators?
@hudabeauty sits in the Mega creator tier alongside accounts like @lalalalisa_m, @nasa, @gal_gadot.
Is @hudabeauty verified on Instagram?
Yes, @hudabeauty is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @hudabeauty's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: Jun 19, 2026