19.9M
Followers
1
Following
1.9K
Posts
0.09%
Engagement Rate
Account Overview
Profile summary and post performance
This account ranks 314 out of 1606 tracked creators and holds 27.4 times the median follower count. It is a verified mega creator with 1904 total posts across its profile. The engagement rate falls below the median of 1.31 percent. The rest of this report covers specific audience demographics and content performance trends.
Account Info
| Account Size | Mega |
| Followers | 19,885,726 |
| Following | 1 |
| Posts | 1,904 |
| Verified | Yes |
| Business Account | Yes |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 17,548 |
| Avg Comments per Post | 101 |
| Videos | 3 |
| Photos | 9 |
| Engagement Rate | 0.09% |
Follower Growth Over Time
How @burberry's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
+114.1K
Net Change
+0.6%
% Change
+1.5K
Avg / Day
75
Days Tracked
24
Data Points
Tracked between May 24, 2026 (19,885,859 followers) and Aug 7, 2026 (20,000,000 followers).
The account maintained a steady count of 19.9M followers over the 34 day period. The trend remained flat with no change to the total number.
What the trajectory means
The @burberry account maintained a flat follower count of 19.9M over the 34 day period. This stability identifies the profile as a known quantity for your campaign. The steady daily pace allows for predictable planning without the volatility of a rising or falling trend.
Engagement Analysis
Based on 12 recent posts
Platform Context
The @burberry account ranks 1522 of 1606 for engagement because its rate sits well below the tracked median. This low performance indicates that the audience interacts very little with the content relative to other creators in the database. Such a gap suggests that individual followers are less likely to engage with posts compared to average accounts.
The engagement rate of 0.09% falls well below the 1.31% median, placing the account in rank 1522 of 1606. This indicates that the audience reacts much less than usual. While the average of 17.5K likes per post shows steady brand recognition, the low comment volume suggests a passive relationship with the content. Video posts earn higher average engagement at 22.3K likes compared to the 16.0K likes earned by photos. This split confirms that the audience rewards motion and dynamic visuals more than static imagery. Reach is inconsistent and lacks reliable growth from viral hits. Only 16.7% of recent posts cleared double the account average, while no posts reached five times the average. The lack of high-performing outliers suggests a stable but stagnant reach rather than explosive growth. This is a tap-and-scroll audience.
17.5K
Avg Likes/Post
101
Avg Comments/Post
210.6K
Total Likes
1.2K
Total Comments
Engagement Rate
Compared to Mega tier benchmarks
0.09%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
22.3K
Avg Likes on Videos (3)
16.0K
Avg Likes on Photos (9)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @burberry's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @burberry's single biggest post had going for it — the patterns worth replicating.
75,782 likes · 302 comments
4.3× @burberry's average post · 7.5× the median post.
"Lights, camera, Burberry Brand ambassador Wu Lei wears a bespoke design at the Shanghai International Film Festival"
116 characters
Photo
Format
Monday
Day Posted
8:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post achieved a 7.5x multiplier over the median like count. This specific post maintained a high engagement ratio with 302 comments to 75.8K likes. To replicate this success, prioritize long captions of over 100 characters. These longer blocks of copy generate nearly nine times more engagement than short captions under 40 characters. Short captions perform poorly and suggest that brief text fails to build a connection with the audience. A consistent posting cadence of seven times per week maintains steady visibility for the brand. The account commands a large following but maintains moderate average engagement relative to its total follower count. This indicates the content serves a broad, established audience rather than seeking rapid viral spikes. Use descriptive copy to anchor high performing posts.
Top Keywords
Caption Analysis
| Avg Caption Length | 104 chars |
| Posting Frequency | 7.0 posts/week |
Content Mix
3
Videos / Reels
9
Photos
Top Performing Posts
Lights, camera, Burberry Brand ambassador Wu Lei wears a bespoke design at the Shanghai International Film Festival
Made for Wu Lei Bespoke tailoring for our brand ambassador, hand-embroidered with delicate thistle details
Garden party Brand ambassador Wu Lei joins friends of the house at our Plaza 66 pop-up in Shanghai. Inspired by Englis…
Tuk-tuk for Burberry A ride through the bustling streets of Bangkok. Destination: @thestandardbangkok
Team check: Romeo Beckham, Rosie Huntington-Whiteley, Eberechi Eze, Lucy Punch, Bright and Son Heung-min
Casual play Mika Hashizume shows his support, come rain or shine, in the Lancaster parka
Touch down, Greece Join us for an unforgettable getaway by the Aegean Sea with Burberry at @ooaesthesis. Until 31 Octo…
Keepers! Neelam Gill sports the Mayfair jacket and Burberry Check barrel bag – designed to last beyond the season
Game, set, fetch! A spot of tennis under the Athenian sun at @ooaesthesis
Top Posts
Highest-liked recent posts from @burberry
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
Lights, camera, Burberry
Brand ambassador Wu Lei wears a bespoke design at the…
|
75.8K | 302 | view |
| 2 |
Made for Wu Lei
Bespoke tailoring for our brand ambassador, hand-embroidered …
|
59.6K | 255 | view |
| 3 |
Garden party
Brand ambassador Wu Lei joins friends of the house at our Plaza 6…
|
16.0K | 95 | view |
| 4 |
Tuk-tuk for Burberry
A ride through the bustling streets of Bangkok. Destinati…
|
11.8K | 72 | view |
| 5 |
Team check: Romeo Beckham, Rosie Huntington-Whiteley, Eberechi Eze, Lucy Punch,…
|
10.1K | 72 | view |
| 6 |
Casual play
Mika Hashizume shows his support, come rain or shine, in the Lanca…
|
10.0K | 139 | view |
| 7 |
Touch down, Greece
Join us for an unforgettable getaway by the Aegean Sea with…
|
9.6K | 103 | view |
| 8 |
Keepers!
Neelam Gill sports the Mayfair jacket and Burberry Check barrel bag –…
|
5.5K | 42 | view |
| 9 |
Game, set, fetch!
A spot of tennis under the Athenian sun at @ooaesthesis
|
4.3K | 48 | view |
Posting Patterns & Optimal Timing
When @burberry posts on Instagram
The account maintains a steady grind with seven posts per week. This high volume places the brand well above the median creator frequency of zero point six posts per week. While the rank of three hundred fourteen out of sixteen hundred suggests it is not the most frequent poster in its tier, the output remains constant enough to ensure frequent visibility. The consistency score of ten indicates an erratic rhythm with unpredictable gaps between uploads. Longest streaks of only four days suggest content drops are often clustered rather than spread evenly across a month. New content lands most frequently on Monday and Wednesday. The busiest hour for new posts is 09:00 UTC. Marketers can expect fresh material almost daily despite the lack of a predictable calendar. A campaign should plan for high frequency but must account for the irregular spacing between specific posts. This pace allows for constant brand presence even if the exact day of an individual post cannot be guaranteed.
7.0
Posts / week
26.1h
Avg gap between posts
Monday, Wednesday, Tuesday
Peak posting days
9:00, 12:00, 8:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @burberry publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
The account posts 7.0 times per week with the best results on Monday and Wednesday. The busiest hour is 09:00 UTC.
Most Common Words
Frequent caption words across @burberry's recent posts (excludes stopwords)
Best Day of the Week to Post
@burberry's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 3 | 34,692 | 104,075 |
| Tuesday | 2 | 6,980 | 13,959 |
| Wednesday | 3 | 6,387 | 19,160 |
| Thursday | 1 | 10,131 | 10,131 |
| Friday | 1 | 3,001 | 3,001 |
| Saturday | 1 | 1,557 | 1,557 |
| Sunday | 1 | 59,897 | 59,897 |
Posting Consistency & Streaks
How steadily @burberry maintains output
4
Longest streak (days)
10/100
Consistency score
Inverse of posting-gap variance
75.3%
Active days
Posted at least once
26.1h
Avg gap
Between posts
Caption Length & Performance
How @burberry's caption length correlates with engagement
100.0%
Posts with Caption
104
Avg Caption Chars
104
Median Chars
252
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Short (<40 chars) | 1 | 3.0K |
| Medium (40-100) | 4 | 4.9K |
| Long (100+) | 7 | 27.0K |
The audience rewards long captions with 100+ characters because they reach 27.0K average engagement. Short captions under 40 characters perform poorly at only 3.0K average engagement.
Who This Audience Is
What @burberry's reach and engagement mean for a brand.
The follower count ranks in the top tier of tracked accounts as it sits over twenty times higher than the median creator. This scale suggests a broad reach that operates at a broadcast level rather than a niche community level. The verified status confirms the account's authority despite the lack of a specific category tag. Engagement rates are notably low when compared to the median, meaning brand messages land much softer here than on typical influencer profiles. The high follower count combined with minimal interaction suggests a passive audience that consumes content without active participation. This profile functions as a top-of-funnel awareness vehicle rather than an engagement driver. High volume compensates for the lack of direct interaction. The audience fits luxury fashion and high-end retail.
Compare & Discover Similar Creators
Stack @burberry against any other Instagram creator we track, or jump to similar accounts.
Compare @burberry to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @burberry
Estimated Earnings
Revenue estimates based on follower count and engagement
The primary revenue stream for this account is high-scale brand partnerships and direct commerce. A sponsored post sits in the $99.4K to $238.6K range based on the follower count. Ranking at 314 out of 1606 places this creator in a premium tier where top positioning commands higher fees. However, the engagement rate of 0.09% falls far below the 1.31% median. This discrepancy suggests the reach is broad but less interactive than average peers. The high quote represents a ceiling for the large scale rather than a guarantee of active engagement. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 19.9M followers (Mega)
$99,429 – $238,629
Industry rate for mega Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 19.9M followers
- + Active cadence of about 7.0 posts a week
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ 0.09% engagement rate trails the 1.31% median, the clearest area to improve
- ~ Only 16.7% of recent posts clear 2x the account average, a low hit-rate
- ~ Low consistency score (10/100), posting rhythm is erratic
Summary
This analysis of @burberry reveals a mega Instagram presence with 19,885,726 followers. The account demonstrates an engagement rate of 0.09%, averaging 17.5K likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @burberry
How many followers does @burberry have on Instagram?
@burberry has 19,885,726 followers on Instagram, placing them in the mega creator tier.
What is @burberry's Instagram engagement rate?
@burberry has an engagement rate of 0.09% based on 12 recent posts, averaging 17.5K likes per post.
How much does @burberry earn on Instagram?
Based on industry benchmarks, @burberry's estimated sponsorship value is $99,429 - $238,629 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @burberry published on Instagram?
@burberry has published 1,904 posts on Instagram.
What is @burberry's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 75,782 likes and 302 comments.
How often does @burberry post on Instagram?
@burberry posts approximately 7.0 times per week, with an average gap of 26.1 hours between posts. Peak posting days are Monday, Wednesday, Tuesday.
How does @burberry compare to other Instagram creators?
@burberry sits in the Mega creator tier alongside accounts like @chrissyteigen, @tigerjackieshroff, @antogriezmann.
Is @burberry verified on Instagram?
Yes, @burberry is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @burberry's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: Jun 26, 2026