19.9M
Followers
1
Following
1.9K
Posts
0.09%
Engagement Rate
Account Overview
Profile summary and post performance
The Instagram account @burberry is a business account categorized as a Mega tier account. It has 19,885,333 followers and follows one account. The profile contains 1,902 total posts and does not have a category set or any text in the bio. The account averages 18,473 likes per post and 185 comments per post. The recorded engagement rate for the account is 0.09%.
Account Info
| Account Size | Mega |
| Followers | 19,885,333 |
| Following | 1 |
| Posts | 1,902 |
| Verified | Yes |
| Business Account | Yes |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 18,473 |
| Avg Comments per Post | 185 |
| Videos | 4 |
| Photos | 8 |
| Engagement Rate | 0.09% |
Follower Growth Over Time
How @burberry's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
-526
Net Change
-0.0%
% Change
-16
Avg / Day
32
Days Tracked
8
Data Points
Tracked between May 24, 2026 (19,885,859 followers) and Jun 25, 2026 (19,885,333 followers).
Engagement Analysis
Based on 12 recent posts
Platform Context
@burberry receives approximately 0.2x the platform-wide average of 113,048 total engagements per post. The account is categorized in the Mega tier. This profile averages 18,473 likes and 185 comments per post compared to the database average of 111,711 likes and 1,337 comments.
The @burberry Instagram account contains a total of 1,902 posts. Out of these, 12 recent posts were analyzed, consisting of 4 videos and 8 photos. The account has accumulated a total of 221,680 likes and 2,219 comments across its content. The average engagement metrics for the account are 18,473 likes and 185 comments per post, resulting in an engagement rate of 0.09%. The data shows a difference in performance between media types, with videos averaging 23,251 likes and photos averaging 16,084 likes.
18.5K
Avg Likes/Post
185
Avg Comments/Post
221.7K
Total Likes
2.2K
Total Comments
Engagement Rate
Compared to Mega tier benchmarks
0.09%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
23.3K
Avg Likes on Videos (4)
16.1K
Avg Likes on Photos (8)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @burberry's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @burberry's single biggest post had going for it — the patterns worth replicating.
73,776 likes · 289 comments
4.0× @burberry's average post · 7.8× the median post.
"Lights, camera, Burberry Brand ambassador Wu Lei wears a bespoke design at the Shanghai International Film Festival"
116 characters
Photo
Format
Monday
Day Posted
8:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
The @burberry Instagram account contains a total of 1902 posts. The content distribution consists of 4 videos and 8 photos. The account maintains a posting frequency of 7.0 posts per week. The average caption length for the account is 112 characters. Data regarding specific hashtags used by the account is not provided in the available statistics.
Top Keywords
Caption Analysis
| Avg Caption Length | 112 chars |
| Posting Frequency | 7.0 posts/week |
Content Mix
4
Videos / Reels
8
Photos
Top Performing Posts
Lights, camera, Burberry Brand ambassador Wu Lei wears a bespoke design at the Shanghai International Film Festival
Made for Wu Lei Bespoke tailoring for our brand ambassador, hand-embroidered with delicate thistle details
Soak it in A poolside moment with our brand ambassador Bright at @thestandardbangkok
Garden party Brand ambassador Wu Lei joins friends of the house at our Plaza 66 pop-up in Shanghai. Inspired by Englis…
Tuk-tuk for Burberry A ride through the bustling streets of Bangkok. Destination: @thestandardbangkok
Touch down, Greece Join us for an unforgettable getaway by the Aegean Sea with Burberry at @ooaesthesis. Until 31 Octo…
Team check: Romeo Beckham, Rosie Huntington-Whiteley, Eberechi Eze, Lucy Punch, Bright and Son Heung-min
Hello, Bangkok Burberry checks into @thestandardbangkok. Experience a British oasis in the Thai capital until 31 July
Keepers! Neelam Gill sports the Mayfair jacket and Burberry Check barrel bag – designed to last beyond the season
Top Posts
Highest-liked recent posts from @burberry
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
Lights, camera, Burberry
Brand ambassador Wu Lei wears a bespoke design at the…
|
73.8K | 289 | view |
| 2 |
Made for Wu Lei
Bespoke tailoring for our brand ambassador, hand-embroidered …
|
54.9K | 250 | view |
| 3 |
Soak it in
A poolside moment with our brand ambassador Bright at @thestandardb…
|
25.8K | 1.0K | view |
| 4 |
Garden party
Brand ambassador Wu Lei joins friends of the house at our Plaza 6…
|
14.5K | 93 | view |
| 5 |
Tuk-tuk for Burberry
A ride through the bustling streets of Bangkok. Destinati…
|
11.7K | 71 | view |
| 6 |
Touch down, Greece
Join us for an unforgettable getaway by the Aegean Sea with…
|
9.4K | 101 | view |
| 7 |
Team check: Romeo Beckham, Rosie Huntington-Whiteley, Eberechi Eze, Lucy Punch,…
|
8.3K | 63 | view |
| 8 |
Hello, Bangkok
Burberry checks into @thestandardbangkok. Experience a British…
|
8.1K | 157 | view |
| 9 |
Keepers!
Neelam Gill sports the Mayfair jacket and Burberry Check barrel bag –…
|
4.7K | 31 | view |
Posting Patterns & Optimal Timing
When @burberry posts on Instagram
The @burberry account maintains a posting frequency of 7 posts per week based on the analyzed sample of 12 posts. The average time elapsed between consecutive posts is 26.3 hours. Peak posting days occur on Monday, Wednesday, and Sunday. The peak posting hours recorded in UTC are 8, 10, and 12.
7.0
Posts / week
26.3h
Avg gap between posts
Monday, Wednesday, Sunday
Peak posting days
8:00, 10:00, 12:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @burberry publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
Most Common Words
Frequent caption words across @burberry's recent posts (excludes stopwords)
Best Day of the Week to Post
@burberry's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 3 | 33,490 | 100,471 |
| Tuesday | 2 | 6,890 | 13,781 |
| Wednesday | 3 | 5,519 | 16,557 |
| Thursday | 1 | 2,833 | 2,833 |
| Saturday | 1 | 8,250 | 8,250 |
| Sunday | 2 | 41,004 | 82,007 |
Posting Consistency & Streaks
How steadily @burberry maintains output
5
Longest streak (days)
10/100
Consistency score
Inverse of posting-gap variance
74.8%
Active days
Posted at least once
26.3h
Avg gap
Between posts
Caption Length & Performance
How @burberry's caption length correlates with engagement
100.0%
Posts with Caption
112
Avg Caption Chars
108
Median Chars
252
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Medium (40-100) | 4 | 9.3K |
| Long (100+) | 8 | 23.3K |
Compare & Discover Similar Creators
Stack @burberry against any other Instagram creator we track, or jump to similar accounts.
Compare @burberry to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @burberry
Estimated Earnings
Revenue estimates based on follower count and engagement
The Instagram account @burberry has 19,885,333 followers and is categorized as a Mega tier account. The estimated sponsorship value for this account is between $99,427 and $238,624 per post. The recorded engagement rate for the account is 0.09%. These figures are rough industry-standard estimates based on public follower count and engagement rates. These values do not represent actual earnings or confirmed contract totals.
Sponsorship Value (Est. Per Post)
Based on 19.9M followers (Mega)
$99,427 – $238,624
Industry rate for mega Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + The account has 19,885,333 followers and holds verified status.
- + The account maintains an active posting cadence of 7.0 posts per week.
- + The account qualifies for sponsorship eligibility with over 10,000 followers.
Opportunities
- ~ The engagement rate is recorded at 0.09%.
- ~ The consistency score is 10/100.
- ~ The longest posting streak is 5 days.
- ~ Engagement per post of 18,658 is 0.2x the platform average of 113,048.
- ~ The viral hit rate for 5x average is 0.0%.
Summary
This analysis of @burberry reveals a mega Instagram presence with 19,885,333 followers. The account demonstrates an engagement rate of 0.09%, averaging 18.5K likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @burberry
How many followers does @burberry have on Instagram?
@burberry has 19,885,333 followers on Instagram, placing them in the mega creator tier.
What is @burberry's Instagram engagement rate?
@burberry has an engagement rate of 0.09% based on 12 recent posts, averaging 18.5K likes per post.
How much does @burberry earn on Instagram?
Based on industry benchmarks, @burberry's estimated sponsorship value is $99,427 - $238,624 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @burberry published on Instagram?
@burberry has published 1,902 posts on Instagram.
What is @burberry's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 73,776 likes and 289 comments.
How often does @burberry post on Instagram?
@burberry posts approximately 7.0 times per week, with an average gap of 26.3 hours between posts. Peak posting days are Monday, Wednesday, Sunday.
How does @burberry compare to other Instagram creators?
@burberry sits in the Mega creator tier alongside accounts like @chrissyteigen, @tigerjackieshroff, @antogriezmann.
Is @burberry verified on Instagram?
Yes, @burberry is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @burberry's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: Jun 25, 2026