Fernanda Souza

Fernanda Souza holds rank 310 out of 1,606 tracked creators with a follower count that is 27.9 times larger than the median account. This verified profile operates in the Art category and has accumulated 6,374 total posts to date. Her status as a mega tier creator reflects a large established presence on the platform. The engagement rate of 0.15 percent falls below the 0.93 percent median for accounts of this scale. You will find a detailed breakdown of her audience interaction and content performance in the following report.

The engagement rate of 0.15 percent falls well below the median of 0.93 percent as the account ranks 680 out of 778. This gap indicates that followers interact with content far less than the average user on the platform. The audience clearly favors video content, which generates over five times more likes than static photos. While photos garner only 6.5K likes, videos reach a much higher average of 32.9K. These numbers suggest the community prefers dynamic visual storytelling over still imagery. Reach remains inconsistent and lacks reliable growth from viral spikes. Only 25.0 percent of posts doubled the account average, while no content reached five times the typical engagement. This lack of high-performing outliers suggests a stable but passive viewer base. The audience is a tap-and-scroll audience.

The standout post performed at a multiplier of 20.9 over the median engagement. This specific post achieved a high like to comment ratio that suggests strong audience interest. To replicate this success, write longer captions exceeding 100 characters. These long posts earn 37.6K average likes while medium length copy performs poorly at only 1.7K. Use the recurring hashtags #publicidade, #naturatododia, #tododiamorangoebaunilha, #publi, and #descriçãodeimagem to signal your topics clearly. Maintain a steady posting cadence of about 0.1 posts per week. With over 20 million followers and an average of 30.7K likes, the account maintains a stable reach rather than seeking rapid growth. This creator currently has 20.4M followers.

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Fernanda's reach is primarily driven by brand partnerships and sponsored content. A single post fits a range of $102,000 to $244,700 based on her 20.4M followers. Her rank at 310 puts her well above the median, allowing for a premium price point compared to smaller accounts. This high ranking justifies a higher asking price from advertisers seeking broad reach. However, the engagement rate of 0.15% falls far below the 0.93% median. This discrepancy suggests that while the follower count is large, the active interaction per post is low. The quoted band represents a ceiling for the large reach rather than a guarantee of high conversion. Brands should negotiate based on this gap between visibility and engagement. These are modelled estimates from public metrics, not disclosed earnings.