Gordon Ramsay

This creator ranks 321 out of 1606 accounts we track and holds over twenty times the follower count of the typical profile in our database. This verified account is categorized as a Mega tier profile with over seven thousand total posts. The engagement rate falls well below the median of zero point nine three percent. While the following is large, the interaction per post is low compared to average benchmarks. The rest of this report breaks down audience demographics and peak activity periods.

The engagement rate of 0.07% falls well below the median of 0.93% and ranks 737 out of 778. This indicates that the audience reacts much less than average compared to similar accounts. While the account pulls consistent volume with 13,000 likes per post, the low comment count suggests a passive relationship with the content. The audience rewards the single photo format more than video, which garnered 16.8K likes against the 12.7K average for videos. Reach is not driven by high-frequency spikes since zero posts reached 5x the account average and only 16.7% of content doubled the standard engagement. The lack of consistent high-performing outliers suggests a stable but stagnant reach rather than explosive growth. This is a tap-and-scroll audience.

The standout post achieved 32.6K likes and a 278 comment count. This performance was 2.3 times higher than the median like count for this account. The high ratio of comments to likes on that specific post suggests it sparked active conversation. Medium length captions between 40 and 100 characters drive the strongest engagement with an average of 18.5K likes. Long captions exceeding 100 characters perform poorly at only 12.8K likes. This indicates a preference for concise, punchy copy over long-form storytelling. The hashtags #ad, #doritosloaded, #krudeyourfood, and #krudepartner signal consistent brand partnerships as a core content pillar. With an average of 13.0K likes per post against a large follower base of 19.5 million, engagement is modest relative to reach. Focus on maintaining steady volume rather than seeking viral spikes. The account posts approximately 9.6 times every week. Gordon Ramsay has 19.5 million followers.

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@gordongram generates revenue primarily through sponsored posts with a projected band of $97.4K to $233.8K per post. This estimate reflects a high follower count but sits well below the top tier of potential earners for this audience size. Because the account ranks 26.7x above the median, it commands a premium based on sheer reach alone. However, the engagement rate of 0.07% falls far below the 0.93% average. This discrepancy suggests that while the broad reach provides a high ceiling, the low interaction level makes the upper end of the price band difficult to justify for brands seeking active community involvement. The lower end of the range represents a more realistic baseline for the actual engagement received. These are modelled estimates from public metrics, not disclosed earnings.