81.8M
Followers
12
Following
124
Posts
3.96%
Engagement Rate
Account Overview
Profile summary and post performance
BTS official (@bts.bighitofficial) has 81,829,091 Instagram followers as of October 18, 2026 and 124 posts; the account is verified. Across the 12 recent posts we analysed for this report on August 24, 2026, a post got 3.2M likes and 17.8K comments on average (median 3M likes), an engagement rate of 3.96% of followers. Over the 145 days we have tracked it, the account gained 1,645,811 followers (+2.1%).
Where these numbers come from: public Instagram profile data and @bts.bighitofficial's recent posts, collected by IGDataHub. Follower history comes from our own repeated readings of the profile. How we calculate these numbers.
Account Info
| Account Size | Mega |
| Followers | 81,829,091 |
| Following | 12 |
| Posts | 124 |
| Verified | Yes |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 3,182,106 |
| Avg Comments per Post | 17,833 |
| Videos | 3 |
| Photos & carousels | 9 |
| Engagement Rate | 3.96% |
Follower Growth Over Time
How @bts.bighitofficial's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
+1.6M
Net Change
+2.1%
% Change
+11.3K
Avg / Day
145
Days Tracked
77
Data Points
Tracked between May 26, 2026 (80,183,280 followers) and Oct 18, 2026 (81,829,091 followers).
| Date | Followers | Change |
|---|---|---|
| 81,829,091 | +189,256 | |
| 81,639,835 | +161,368 | |
| 81,478,467 | +130,443 | |
| 81,348,024 | +594,944 | |
| 80,753,080 | +569,800 | |
| 80,183,280 | first reading |
Engagement Analysis
Based on 12 recent posts
3.2M
Avg Likes/Post
17.8K
Avg Comments/Post
38.2M
Total Likes
214.0K
Total Comments
Engagement Rate
Compared with the 877 Mega-tier reports with an engagement rate (median 0.94%, middle half 0.3% to 2.58%)
3.96%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
2.5M
Avg Likes on Videos (3)
3.4M
Avg Likes on Photos & carousels (9)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @bts.bighitofficial's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. The median post got 3,042,519 likes and comments; 0 of the 12 reached twice that (6,085,038 or more).
Best-Performing Post, Decomposed
What @bts.bighitofficial's single biggest recent post had going for it, measured against the account's other posts.
4,205,631 likes · 25,378 comments
1.3× @bts.bighitofficial's average post · 1.3× the median post.
"BTS 13 Side Film #2026BTSFESTA #BTS #방탄소년단 #BTS13thAnniversary"
63 characters
Photo or carousel
Format
Monday
Day Posted
10:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
Top Hashtags
Top Keywords
Words used at least twice in the captions we analysed, with how often.
Caption Analysis
| Avg Caption Length | 95 chars |
| Posting Frequency | 7.7 posts/week |
Content Mix
3
Videos / Reels
9
Photos & carousels
Top Posts
Highest-liked recent posts from @bts.bighitofficial
| # | Caption | Likes | Comments | Views | Link |
|---|---|---|---|---|---|
| 1 |
BTS 13 Side Film #2026BTSFESTA
#BTS #방탄소년단 #BTS13thAnniversary
|
4.2M | 25.4K | — | view |
| 2 |
Jin's stretching 💪
|
4.1M | 12.2K | — | view |
| 3 |
BTS 13 Side Film #2026BTSFESTA
#BTS #방탄소년단 #BTS13thAnniversary
|
3.9M | 14.6K | — | view |
| 4 |
BTS WORLD TOUR ’ARIRANG‘ IN BUSAN
#방탄소년단 #BTS #BTS_WORLDTOUR_ARIRANG
#BTS_WO…
|
3.8M | 12.8K | — | view |
| 5 |
BTS 13 Side Film #2026BTSFESTA
#BTS #방탄소년단 #BTS13thAnniversary
|
3.7M | 17.9K | — | view |
| 6 |
BTS 13 Side Film #2026BTSFESTA
#BTS #방탄소년단 #BTS13thAnniversary
|
3.3M | 13.0K | — | view |
| 7 |
BTS WORLD TOUR ’ARIRANG‘ IN BUSAN
#방탄소년단 #BTS #BTS_WORLDTOUR_ARIRANG
#BTS_WORL…
|
2.8M | 18.6K | 6.5M | view |
| 8 |
#KEEPSWIMMING with BTS.
To everyone who keeps swimming no matter what, we send…
|
2.7M | 48.4K | 5.6M | view |
| 9 |
🍯 단골 손님
|
2.6M | 8.1K | — | view |
Posting Patterns & Optimal Timing
When @bts.bighitofficial posts on Instagram
7.7
Posts / week
23.9h
Avg gap between posts
Monday
Peak posting days
10:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @bts.bighitofficial publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC): 0 is midnight, 12 is noon
Engagement by Day of the Week
@bts.bighitofficial's recent posts grouped by the day they went out. Most days here have one or two posts, so one strong post can set a day's average. Read it as a record of these posts, not as the best day to post.
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 8 | 3,358,014 | 26,864,110 |
| Tuesday | 1 | 3,811,756 | 3,811,756 |
| Friday | 1 | 2,185,624 | 2,185,624 |
| Saturday | 2 | 2,768,884 | 5,537,769 |
Posting Consistency & Streaks
How steadily @bts.bighitofficial maintains output
2
Longest streak (days)
0/100
Consistency score: irregular gaps
100 = evenly spaced posts; 0 = the gaps vary as much as their average or more
45.6%
Active days
Posted at least once
23.9h
Avg gap
Between posts
Caption Length & Performance
How @bts.bighitofficial's caption length correlates with engagement
100.0%
Posts with Caption
95
Avg Caption Chars
63
Median Chars
361
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Short (<40 chars) | 2 | 3.3M |
| Medium (40-100) | 6 | 3.4M |
| Long (100+) | 4 | 2.9M |
Compare & Discover Similar Creators
Stack @bts.bighitofficial against any other Instagram creator we track, or jump to similar accounts.
Compare @bts.bighitofficial to another creator
Get a side-by-side stats breakdown.
Creators closest in size to @bts.bighitofficial
Estimated Earnings
Revenue estimates based on follower count only
Sponsorship Value (Est. Per Post)
Based on 81.8M followers (Mega)
$409,145 to $981,949
Our per-follower range for accounts this size (see methodology)
Download @bts.bighitofficial's data
Everything below is derived from this account, priced on the counts shown. Delivered as CSV by emailed link.
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Tracking
What we have recorded about @bts.bighitofficial over time, and ongoing alerts.
Other reports
Not downloads of this account: they take their own inputs.
Download @bts.bighitofficial's data
Followers, following and full post history as CSV, priced on the exact record counts above.
See export optionsFrequently Asked Questions About @bts.bighitofficial
How many followers does @bts.bighitofficial have on Instagram?
@bts.bighitofficial has 81,829,091 followers on Instagram, placing them in the Mega-tier group (1M+ followers).
What is @bts.bighitofficial's Instagram engagement rate?
@bts.bighitofficial has an engagement rate of 3.96% based on 12 recent posts, averaging 3.2M likes per post.
How much does @bts.bighitofficial earn on Instagram?
From follower count only, we estimate @bts.bighitofficial's sponsorship value at $409,145 to $981,949 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @bts.bighitofficial published on Instagram?
@bts.bighitofficial has published 124 posts on Instagram.
What is @bts.bighitofficial's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 4,205,631 likes and 25,378 comments.
How often does @bts.bighitofficial post on Instagram?
@bts.bighitofficial posts approximately 7.7 times per week, with an average gap of 23.9h between posts. Peak posting days are Monday.
How does @bts.bighitofficial compare to other Instagram creators?
@bts.bighitofficial sits in the Mega-tier group alongside accounts like @ronaldinho, @roses_are_rosie, @premierleague.
Is @bts.bighitofficial verified on Instagram?
Yes, @bts.bighitofficial is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @bts.bighitofficial's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Follower count as of Oct 18, 2026 | Posts analysed Aug 24, 2026
Cite this page
IGDataHub (2026). @bts.bighitofficial Instagram stats and analytics, follower count as of 18 October 2026, posts analysed 24 August 2026. https://igdatahub.com/blog/bts-bighitofficial-instagram-profile-stats/