BTS official

This account ranks at number 52 out of over 1600 creators we track. Its follower count is 112.1 times the median size, which marks it as a powerhouse compared to the typical creator. The verified profile holds a Mega tier status and contains 83 total posts across an undefined category. Engagement rates reach 3.96 percent per post, which is well above the 0.93 percent median. This high level of interaction confirms a highly active and loyal audience base. The rest of this report breaks down audience demographics and historical growth trends to help you plan your campaign.

The engagement rate of 3.96% outperforms the 0.93% median and ranks 122 out of 774 accounts. This indicates an audience that interacts with content much more than the average user. While the account generates millions of likes, the comment volume stays relatively low in proportion to those interactions. The data reveals a clear preference for photos over video content. Photos earn 3.4M likes on average compared to 2.5M for videos. This split proves that this audience rewards still imagery more than moving clips. Consistency remains high across all formats, but the reach is stable rather than explosive. No recent posts exceeded twice or five times the account average. This lack of outlier growth suggests a loyal base that engages with every post rather than just a few viral hits. The behavior points to a consistent community. This is a tap-and-scroll audience.

The standout post reached 4.2M likes and outperformed the median engagement by a factor of 1.3. This high volume of likes paired with 25.4K comments shows an effective balance between reach and active fan participation. To replicate this success, use medium length captions between 40 and 100 characters for maximum engagement. Longer captions over 100 characters perform poorly, suggesting that concise copy is the superior way to keep the audience focused on the visual content. The hashtag strategy relies on specific tags like #bts, #방탄소년단, #bts13thanniversary, #2026btsfesta, and #bts_worldtour_arirang to signal core topics to the community. Maintain a frequent posting cadence of about 7.7 times per week to keep the brand active. While average engagement is high, the consistency comes from these specific recurring markers rather than sporadic spikes. This account currently reaches 80.7M followers.

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This creator earns through large reach and high influence within their niche. A sponsored post is modeled between $403,600 and $968,500 based on their follower count. Their rank of 52 out of 1,620 places them in a tier where they command a premium price for access to their audience. Because they sit at 112.1 times the median, brands pay for the prestige and scale that only top-ranked accounts provide. The engagement rate of 3.96% is much higher than the 0.93% median. This active participation justifies the upper end of the quoted band as a fair price for the reach achieved. These are modelled estimates from public metrics, not disclosed earnings.