Premier League
Next season's fixtures are out! ๐๏ธ
79.5M
Followers
39
Following
41.0K
Posts
0.14%
Engagement Rate
Account Overview
Profile summary and post performance
This account ranks at number 54 among the creators we track, which means it holds over one hundred times the follower count of the median creator. The profile is a verified sports league entity with a large archive of over forty thousand posts. While the total following is immense, the engagement rate of zero point one four percent falls well below the median of one point three one percent. This suggests that while the audience size is vast, the active interaction per post remains low relative to typical benchmarks. The following report explores the specific breakdown of these interactions and audience behaviors.
Account Info
| Account Size | Mega |
| Followers | 79,537,060 |
| Following | 39 |
| Posts | 40,965 |
| Verified | Yes |
| Business Account | Yes |
| Category | SPORTS_LEAGUE |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 112,158 |
| Avg Comments per Post | 837 |
| Videos | 6 |
| Photos | 6 |
| Engagement Rate | 0.14% |
Follower Growth Over Time
How @premierleague's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
+334.8K
Net Change
+0.4%
% Change
+6.3K
Avg / Day
53
Days Tracked
14
Data Points
Tracked between May 24, 2026 (79,344,494 followers) and Jul 16, 2026 (79,679,285 followers).
The account stayed at approximately 79.4 million followers with a 0.2% change over 34 days. The follower count remained flat during this period.
What the trajectory means
The @premierleague account remained stable with a 0.2% change over the 34 day period. This flat trajectory identifies the profile as a known quantity for your campaign. The steady daily pace allows for predictable planning and consistent reach across the tracked window.
Engagement Analysis
Based on 12 recent posts
Platform Context
The @premierleague account ranks 1474 of 1605 for engagement because its rate sits below the tracked median. This low performance means the account fails to generate high interaction levels relative to its following. The gap between this profile and the average suggests a much lower level of active participation from its audience.
The engagement rate of 0.14% falls well below the 1.31% median rank 1474 of 1605. This indicates a passive interaction style from the followers. While average likes reach 112.2K, the comment count stays at 837 per post. The audience rewards video content more than photos with an average of 132.6K and 91.7K likes respectively. Consistency in reach is low because only 8.3% of posts doubled the account average. No posts reached five times the typical engagement level. This lack of high-performing outliers suggests a stable but stagnant reach rather than organic growth through spikes. The audience is a tap-and-scroll audience.
112.2K
Avg Likes/Post
837
Avg Comments/Post
1.3M
Total Likes
10.0K
Total Comments
Engagement Rate
Compared to Mega tier benchmarks
0.14%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
132.6K
Avg Likes on Videos (6)
91.7K
Avg Likes on Photos (6)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @premierleague's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @premierleague's single biggest post had going for it — the patterns worth replicating.
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post achieved a like count nearly ten times higher than the median performance for this account. This specific piece shows a high like to comment ratio of 105 to 1. Use short captions under forty characters to maximize engagement. These brief snippets earned over 176K likes on average, while long captions performed poorly with only 36K likes. The data suggests that minimal copy is the most effective way to reach this audience. Stick to a steady posting cadence of roughly three times per week. This content strategy focuses on consistent delivery rather than high frequency. The account maintains a large following of nearly 80 million people.
Top Keywords
Caption Analysis
| Avg Caption Length | 59 chars |
| Posting Frequency | 2.6 posts/week |
Content Mix
6
Videos / Reels
6
Photos
Top Performing Posts
2002 World Cup winner Ronaldo to Matheus Cunha ๐ค๐ง๐ท One iconic Brazil striker to another. โจ
Top Posts
Highest-liked recent posts from @premierleague
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
2025/26 = โ
๐
|
556.7K | 5.3K | view |
| 2 |
Which club has the toughest opening fixtures? ๐ค
|
163.8K | 1.1K | view |
| 3 |
๐จ NEXT SEASONโS FIXTURES = LIVE
|
160.3K | 1.6K | view |
| 4 |
Which tackle from 2025/26 is your favourite? ๐ค
|
77.8K | 549 | view |
| 5 |
2002 World Cup winner Ronaldo to Matheus Cunha ๐ค๐ง๐ท
One iconic Brazil striker tโฆ
|
77.6K | 197 | view |
| 6 |
Erling Haaland ๐ William Saliba
|
57.7K | 284 | view |
| 7 |
Bart Verbruggen has ice in his veins ๐ฅถ
|
55.8K | 136 | view |
| 8 |
Brian Brobbey said not today โ๏ธ
|
45.0K | 420 | view |
| 9 |
Trademark Nicolas Pepe left-foot finish โข๏ธ
|
41.4K | 166 | view |
Posting Patterns & Optimal Timing
When @premierleague posts on Instagram
The account follows a steady grind. This creator posts 2.6 times per week which is much higher than the median of 0.6. They rank 54 out of 1606 in terms of follower rank based on this frequency. The consistency score of 0 indicates an erratic rhythm with no predictable pattern between posts. Longest posting streaks last only two days before a gap occurs. Content lands most often on Thursday and Friday. New content typically appears at 09:00 UTC. Marketers should expect frequent updates but cannot rely on a set schedule for timing. A campaign requires monitoring the feed daily because the lack of consistency makes planning around specific dates difficult. The high volume offers many opportunities for placement, yet the unpredictable gaps mean you must be ready to react quickly when content does drop.
2.6
Posts / week
71.7h
Avg gap between posts
Friday, Thursday, Sunday
Peak posting days
9:00, 20:00, 18:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @premierleague publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
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23
Hour of day (UTC) — 0 is midnight, 12 is noon
The account posts 2.6 times per week with the most activity on Thursday and Friday. The busiest hour is 09:00 UTC.
Most Common Words
Frequent caption words across @premierleague's recent posts (excludes stopwords)
Best Day of the Week to Post
@premierleague's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Thursday | 2 | 36,807 | 73,614 |
| Friday | 9 | 80,038 | 720,344 |
| Sunday | 1 | 561,983 | 561,983 |
Posting Consistency & Streaks
How steadily @premierleague maintains output
2
Longest streak (days)
0/100
Consistency score
Inverse of posting-gap variance
12.2%
Active days
Posted at least once
71.7h
Avg gap
Between posts
Caption Length & Performance
How @premierleague's caption length correlates with engagement
100.0%
Posts with Caption
59
Avg Caption Chars
42
Median Chars
210
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Short (<40 chars) | 5 | 176.6K |
| Medium (40-100) | 6 | 72.7K |
| Long (100+) | 1 | 36.6K |
The audience rewards short captions of under 40 characters with an average engagement of 176.6K. These posts perform much better than long captions, which only reach 36.6K.
Who This Audience Is
What @premierleague's reach and engagement mean for a brand.
The scale of this audience is large compared to the typical creator, sitting at over one hundred times the median size. This volume places it in a different tier of reach where mass visibility is the primary mechanic. The verified status and sports league category confirm an established institutional presence rather than a personal brand. Engagement rates are notably lower than the median because the sheer follower count dilutes individual interaction percentages. A message here lands much softer than on a standard creator account due to this scale. Brand placement reaches a broad demographic but lacks the concentrated intensity found in smaller niches. The audience is a wide net of sports fans rather than a targeted community. This profile fits global sports and apparel brands seeking reach over intimacy.
Compare & Discover Similar Creators
Stack @premierleague against any other Instagram creator we track, or jump to similar accounts.
Compare @premierleague to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @premierleague
Estimated Earnings
Revenue estimates based on follower count and engagement
The primary revenue stream for this account is brand partnerships and sponsorship deals. A single sponsored post falls within the $397.7K to $954.4K range based on the follower count. This high ranking puts them in a position where they command a premium price from advertisers. While the reach is enormous, the engagement rate of 0.14% sits well below the 1.31% median. This disparity suggests that while the brand awareness is broad, the direct interaction level may not justify the highest end of the quoted band for every campaign. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 79.5M followers (Mega)
$397,685 – $954,445
Industry rate for mega Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 79.5M followers
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ 0.14% engagement rate trails the 1.31% median, the clearest area to improve
- ~ Only 8.3% of recent posts clear 2x the account average, a low hit-rate
- ~ Sparse cadence of about 2.6 posts a week limits fresh reach
Summary
This analysis of @premierleague reveals a mega Instagram presence with 79,537,060 followers. The account demonstrates an engagement rate of 0.14%, averaging 112.2K likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @premierleague
How many followers does @premierleague have on Instagram?
@premierleague has 79,537,060 followers on Instagram, placing them in the mega creator tier.
What is @premierleague's Instagram engagement rate?
@premierleague has an engagement rate of 0.14% based on 12 recent posts, averaging 112.2K likes per post.
How much does @premierleague earn on Instagram?
Based on industry benchmarks, @premierleague's estimated sponsorship value is $397,685 - $954,445 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @premierleague published on Instagram?
@premierleague has published 40,965 posts on Instagram.
What is @premierleague's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 556,698 likes and 5,285 comments.
How often does @premierleague post on Instagram?
@premierleague posts approximately 2.6 times per week, with an average gap of 71.7 hours between posts. Peak posting days are Friday, Thursday, Sunday.
How does @premierleague compare to other Instagram creators?
@premierleague sits in the Mega creator tier alongside accounts like @championsleague, @f1, @kingjames.
Is @premierleague verified on Instagram?
Yes, @premierleague is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @premierleague's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: Jun 19, 2026