Premier League

Premier League

@premierleague

Next season's fixtures are out! ๐Ÿ—ž๏ธ

SPORTS_LEAGUE Business http://linkin.bio/premierleague

79.5M

Followers

39

Following

41.0K

Posts

0.14%

Engagement Rate

โ‰ˆ +0.4% over 53d Mega tier Updated Jun 19, 2026

Account Overview

Profile summary and post performance

This account ranks at number 54 among the creators we track, which means it holds over one hundred times the follower count of the median creator. The profile is a verified sports league entity with a large archive of over forty thousand posts. While the total following is immense, the engagement rate of zero point one four percent falls well below the median of one point three one percent. This suggests that while the audience size is vast, the active interaction per post remains low relative to typical benchmarks. The following report explores the specific breakdown of these interactions and audience behaviors.

Account Info

Account Size Mega
Followers 79,537,060
Following 39
Posts 40,965
Verified Yes
Business Account Yes
Category SPORTS_LEAGUE

Post Performance

Posts Analyzed 12
Avg Likes per Post 112,158
Avg Comments per Post 837
Videos 6
Photos 6
Engagement Rate 0.14%

Follower Growth Over Time

How @premierleague's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.

+334.8K

Net Change

+0.4%

% Change

+6.3K

Avg / Day

53

Days Tracked

14

Data Points

Tracked between May 24, 2026 (79,344,494 followers) and Jul 16, 2026 (79,679,285 followers).

The account stayed at approximately 79.4 million followers with a 0.2% change over 34 days. The follower count remained flat during this period.

What the trajectory means

The @premierleague account remained stable with a 0.2% change over the 34 day period. This flat trajectory identifies the profile as a known quantity for your campaign. The steady daily pace allows for predictable planning and consistent reach across the tracked window.

Engagement Analysis

Based on 12 recent posts

Platform Context

The @premierleague account ranks 1474 of 1605 for engagement because its rate sits below the tracked median. This low performance means the account fails to generate high interaction levels relative to its following. The gap between this profile and the average suggests a much lower level of active participation from its audience.

The engagement rate of 0.14% falls well below the 1.31% median rank 1474 of 1605. This indicates a passive interaction style from the followers. While average likes reach 112.2K, the comment count stays at 837 per post. The audience rewards video content more than photos with an average of 132.6K and 91.7K likes respectively. Consistency in reach is low because only 8.3% of posts doubled the account average. No posts reached five times the typical engagement level. This lack of high-performing outliers suggests a stable but stagnant reach rather than organic growth through spikes. The audience is a tap-and-scroll audience.

112.2K

Avg Likes/Post

837

Avg Comments/Post

1.3M

Total Likes

10.0K

Total Comments

Engagement Rate

Compared to Mega tier benchmarks

Below Average for Mega

0.14%

(Likes + Comments) / Followers per post

Video vs Photo Engagement

132.6K

Avg Likes on Videos (6)

91.7K

Avg Likes on Photos (6)

Per-Post Engagement Trend

Engagement (likes + comments) for each of @premierleague's tracked recent posts, in upload order. Hover any point for the exact value.

Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.

Best-Performing Post, Decomposed

What @premierleague's single biggest post had going for it — the patterns worth replicating.

Top post by @premierleague

556,698 likes · 5,285 comments

5.0ร— @premierleague's average post ยท 9.7ร— the median post.

"2025/26 = โœ…๐Ÿ”€"

12 characters

Video

Format

Sunday

Day Posted

20:00 UTC

Hour Posted

14.7M

Views

Content Analysis

Hashtags, keywords, captions, and top posts

The standout post achieved a like count nearly ten times higher than the median performance for this account. This specific piece shows a high like to comment ratio of 105 to 1. Use short captions under forty characters to maximize engagement. These brief snippets earned over 176K likes on average, while long captions performed poorly with only 36K likes. The data suggests that minimal copy is the most effective way to reach this audience. Stick to a steady posting cadence of roughly three times per week. This content strategy focuses on consistent delivery rather than high frequency. The account maintains a large following of nearly 80 million people.

Top Keywords

which (2) fixtures (2) world (2) striker (2) brian (2) brobbey (2) back (2) club (1) toughest (1) opening (1) next (1) season (1) live (1) tackle (1) favourite (1) trademark (1) nicolas (1) pepe (1) left (1) foot (1) finish (1) bart (1) verbruggen (1) veins (1) winner (1) ronaldo (1) matheus (1) cunha (1) iconic (1) brazil (1)

Caption Analysis

Avg Caption Length 59 chars
Posting Frequency 2.6 posts/week

Content Mix

6

Videos / Reels

6

Photos

Top Performing Posts

Post thumbnail

2025/26 = โœ…๐Ÿ”€

556.7K likes 5.3K comments 14.7M views Video
View
Post thumbnail

Which club has the toughest opening fixtures? ๐Ÿค”

163.8K likes 1.1K comments
View
Post thumbnail

๐Ÿšจ NEXT SEASONโ€™S FIXTURES = LIVE

160.3K likes 1.6K comments
View
Post thumbnail

Which tackle from 2025/26 is your favourite? ๐Ÿค”

77.8K likes 549 comments
View
Post thumbnail

2002 World Cup winner Ronaldo to Matheus Cunha ๐Ÿค๐Ÿ‡ง๐Ÿ‡ท One iconic Brazil striker to another. โœจ

77.6K likes 197 comments
View
Post thumbnail

Erling Haaland ๐Ÿ†š William Saliba

57.7K likes 284 comments 583.5K views Video
View
Post thumbnail

Bart Verbruggen has ice in his veins ๐Ÿฅถ

55.8K likes 136 comments 1.5M views Video
View
Post thumbnail

Brian Brobbey said not today โ›”๏ธ

45.0K likes 420 comments 683.5K views Video
View
Post thumbnail

Trademark Nicolas Pepe left-foot finish โ„ข๏ธ

41.4K likes 166 comments 572.1K views Video
View

Top Posts

Highest-liked recent posts from @premierleague

# Caption Likes Comments Link
1
2025/26 = โœ…๐Ÿ”€
556.7K 5.3K view
2
Which club has the toughest opening fixtures? ๐Ÿค”
163.8K 1.1K view
3
๐Ÿšจ NEXT SEASONโ€™S FIXTURES = LIVE
160.3K 1.6K view
4
Which tackle from 2025/26 is your favourite? ๐Ÿค”
77.8K 549 view
5
2002 World Cup winner Ronaldo to Matheus Cunha ๐Ÿค๐Ÿ‡ง๐Ÿ‡ท One iconic Brazil striker tโ€ฆ
77.6K 197 view
6
Erling Haaland ๐Ÿ†š William Saliba
57.7K 284 view
7
Bart Verbruggen has ice in his veins ๐Ÿฅถ
55.8K 136 view
8
Brian Brobbey said not today โ›”๏ธ
45.0K 420 view
9
Trademark Nicolas Pepe left-foot finish โ„ข๏ธ
41.4K 166 view

Posting Patterns & Optimal Timing

When @premierleague posts on Instagram

The account follows a steady grind. This creator posts 2.6 times per week which is much higher than the median of 0.6. They rank 54 out of 1606 in terms of follower rank based on this frequency. The consistency score of 0 indicates an erratic rhythm with no predictable pattern between posts. Longest posting streaks last only two days before a gap occurs. Content lands most often on Thursday and Friday. New content typically appears at 09:00 UTC. Marketers should expect frequent updates but cannot rely on a set schedule for timing. A campaign requires monitoring the feed daily because the lack of consistency makes planning around specific dates difficult. The high volume offers many opportunities for placement, yet the unpredictable gaps mean you must be ready to react quickly when content does drop.

2.6

Posts / week

71.7h

Avg gap between posts

Friday, Thursday, Sunday

Peak posting days

9:00, 20:00, 18:00 UTC

Peak posting hours

Posting Activity by Hour (UTC)

Night (10pm-5am) Morning Afternoon Evening Peak hour

How often @premierleague publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.

0

1

2

3

4

5

6

7

8

3

9

1

10

1

11

12

1

13

1

14

1

15

16

1

17

1

18

1

19

1

20

21

22

23

Hour of day (UTC) — 0 is midnight, 12 is noon

Reading this chart: Taller bars are hours when @premierleague publishes more often. Their busiest hours are 9:00, 20:00, 18:00 UTC — highlighted with bold pink bars. Times are in UTC; subtract 5h for US Eastern, 8h for US Pacific, or add 1h for UK BST. Empty hours don't necessarily mean a bad time to post; they're simply hours @premierleague hasn't been active in our tracked sample.

The account posts 2.6 times per week with the most activity on Thursday and Friday. The busiest hour is 09:00 UTC.

Most Common Words

Frequent caption words across @premierleague's recent posts (excludes stopwords)

which (2) fixtures (2) world (2) striker (2) brian (2) brobbey (2) back (2) club (1) toughest (1) opening (1) next (1) season (1) live (1) tackle (1) favourite (1) trademark (1) nicolas (1) pepe (1) left (1) foot (1) finish (1) bart (1) verbruggen (1) veins (1) winner (1) ronaldo (1) matheus (1) cunha (1) iconic (1) brazil (1)

Best Day of the Week to Post

@premierleague's engagement broken down by day of the week

Day Posts Avg Engagement Total Engagement
Thursday 2 36,807 73,614
Friday 9 80,038 720,344
Sunday 1 561,983 561,983

Posting Consistency & Streaks

How steadily @premierleague maintains output

2

Longest streak (days)

0/100

Consistency score

Inverse of posting-gap variance

12.2%

Active days

Posted at least once

71.7h

Avg gap

Between posts

Caption Length & Performance

How @premierleague's caption length correlates with engagement

100.0%

Posts with Caption

59

Avg Caption Chars

42

Median Chars

210

Longest Caption

Caption Length Posts Avg Engagement
Short (<40 chars) 5 176.6K
Medium (40-100) 6 72.7K
Long (100+) 1 36.6K

The audience rewards short captions of under 40 characters with an average engagement of 176.6K. These posts perform much better than long captions, which only reach 36.6K.

Who This Audience Is

What @premierleague's reach and engagement mean for a brand.

The scale of this audience is large compared to the typical creator, sitting at over one hundred times the median size. This volume places it in a different tier of reach where mass visibility is the primary mechanic. The verified status and sports league category confirm an established institutional presence rather than a personal brand. Engagement rates are notably lower than the median because the sheer follower count dilutes individual interaction percentages. A message here lands much softer than on a standard creator account due to this scale. Brand placement reaches a broad demographic but lacks the concentrated intensity found in smaller niches. The audience is a wide net of sports fans rather than a targeted community. This profile fits global sports and apparel brands seeking reach over intimacy.

Compare & Discover Similar Creators

Stack @premierleague against any other Instagram creator we track, or jump to similar accounts.

Compare @premierleague to another creator

Get a side-by-side stats breakdown.

@premierleague vs

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119.5M followers

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43.1M followers

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154.0M followers

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Demi Lovato โœ“

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Estimated Earnings

Revenue estimates based on follower count and engagement

The primary revenue stream for this account is brand partnerships and sponsorship deals. A single sponsored post falls within the $397.7K to $954.4K range based on the follower count. This high ranking puts them in a position where they command a premium price from advertisers. While the reach is enormous, the engagement rate of 0.14% sits well below the 1.31% median. This disparity suggests that while the brand awareness is broad, the direct interaction level may not justify the highest end of the quoted band for every campaign. These are modelled estimates from public metrics, not disclosed earnings.

Sponsorship Value (Est. Per Post)

Based on 79.5M followers (Mega)

$397,685 – $954,445

Industry rate for mega Instagram creators

Disclaimer: These are rough estimates based on publicly available industry benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. Instagram sponsored post rates fluctuate and are not guaranteed.

Key Insights & Takeaways

Key Takeaways

Reach. Rank 54 of 1,606 puts this account in the top tier with a following over 109 times the median size. Engagement. A 0.14% rate falls far below the 1.31% median, indicating a passive audience despite the high follower count. Hit-rate. Only 8.3% of posts beat double their average engagement, suggesting content rarely breaks through to the broader base. Trajectory. The account maintained a flat trend over 34 days with only a 0.2% change in followers.

Strengths

  • + Verified account with 79.5M followers
  • + Above the 10K threshold where sponsorship deals become viable

Opportunities

  • ~ 0.14% engagement rate trails the 1.31% median, the clearest area to improve
  • ~ Only 8.3% of recent posts clear 2x the account average, a low hit-rate
  • ~ Sparse cadence of about 2.6 posts a week limits fresh reach

Summary

This analysis of @premierleague reveals a mega Instagram presence with 79,537,060 followers. The account demonstrates an engagement rate of 0.14%, averaging 112.2K likes per post across 12 analyzed posts. The account holds verified status.

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Frequently Asked Questions About @premierleague

How many followers does @premierleague have on Instagram?

@premierleague has 79,537,060 followers on Instagram, placing them in the mega creator tier.

What is @premierleague's Instagram engagement rate?

@premierleague has an engagement rate of 0.14% based on 12 recent posts, averaging 112.2K likes per post.

How much does @premierleague earn on Instagram?

Based on industry benchmarks, @premierleague's estimated sponsorship value is $397,685 - $954,445 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.

How many posts has @premierleague published on Instagram?

@premierleague has published 40,965 posts on Instagram.

What is @premierleague's most-liked recent post?

Of the 12 recent posts analyzed, the top post received 556,698 likes and 5,285 comments.

How often does @premierleague post on Instagram?

@premierleague posts approximately 2.6 times per week, with an average gap of 71.7 hours between posts. Peak posting days are Friday, Thursday, Sunday.

How does @premierleague compare to other Instagram creators?

@premierleague sits in the Mega creator tier alongside accounts like @championsleague, @f1, @kingjames.

Is @premierleague verified on Instagram?

Yes, @premierleague is a verified Instagram account.

About This Analysis: This analysis is based on a snapshot of @premierleague's Instagram profile and 12 recent posts.

Data collected and analyzed by IGDataHub | Analysis date: Jun 19, 2026