78.5M
Followers
242
Following
654
Posts
1.69%
Engagement Rate
Account Overview
Profile summary and post performance
This creator ranks at number 58 out of over 1,600 tracked accounts and maintains a follower count more than 100 times the median size of the typical creator. This verified Mega tier account has shared 654 posts across its profile without a specific category designation. The engagement rate of 1.69% exceeds the median rate of 0.93%. The following analysis details the specific audience interactions and content performance metrics for this high-reach profile.
Account Info
| Account Size | Mega |
| Followers | 78,484,741 |
| Following | 242 |
| Posts | 654 |
| Verified | Yes |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 1,312,968 |
| Avg Comments per Post | 9,888 |
| Videos | 5 |
| Photos | 7 |
| Engagement Rate | 1.69% |
Follower Growth Over Time
How @deepikapadukone's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
-835050
Net Change
-1.1%
% Change
-11929
Avg / Day
70
Days Tracked
15
Data Points
Tracked between May 7, 2026 (79,200,000 followers) and Jul 16, 2026 (78,364,950 followers).
The account lost 715.3K followers over 50 days. The count dropped from 79.2M to 78.5M at a rate of about 14.3K fewer followers per day.
What the trajectory means
The account lost 715.3K followers over the tracked window. This downward trend makes @deepikapadukone a risk to time carefully. The loss of roughly 14.3K followers per day provides a clear pace for planning your campaign timeline.
Engagement Analysis
Based on 12 recent posts
Platform Context
@deepikapadukone ranks 277 out of 774 for engagement rate because its 1.69% performance sits well above the 0.93% median. This higher percentage means the account generates more interaction per follower than the average creator in the corpus. Such results indicate a highly active and loyal audience compared to standard benchmarks.
The engagement rate of 1.69% outperforms the 0.93% median to rank 277 out of 774. This confirms that followers interact with content more than the average user. Photos garner 2.1M likes while videos average 258.8K, proving this audience rewards static imagery over motion. While the average post earns 1.3M likes and 9.9K comments, these figures indicate a high volume of passive approval. The reliability of reach is low as only 8.3% of posts beat double the account average. Zero posts reached five times the average engagement. This lack of consistent outliers suggests that while the base is large, content does not frequently break into new circles. Most interactions are from established followers rather than new viewers. This is a tap-and-scroll audience.
1.3M
Avg Likes/Post
9.9K
Avg Comments/Post
15.8M
Total Likes
118.7K
Total Comments
Engagement Rate
Compared to Mega tier benchmarks
1.69%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
258.8K
Avg Likes on Videos (5)
2.1M
Avg Likes on Photos (7)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @deepikapadukone's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @deepikapadukone's single biggest post had going for it — the patterns worth replicating.
5,458,158 likes · 61,875 comments
4.2× @deepikapadukone's average post · 4.1× the median post.
"🧿🧿"
2 characters
Photo
Format
Sunday
Day Posted
5:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post achieved 5.5 million likes and reached a four point one multiplier over the median performance of this account. Its high comment volume relative to likes suggests strong community interaction on that specific day. To replicate this success, keep captions brief. Short posts under forty characters perform best while long entries of over one hundred characters see the lowest engagement. This indicates your audience prefers visual content with minimal text to read. Use the recurring hashtags like #aa22xa6 and #raaka to signal consistent themes to the algorithm. The posting cadence is slow, averaging 0.6 posts per week. Because average engagement remains steady rather than explosive for most posts, focus on maintaining a high quality standard at this lower frequency. This account currently has 78.5 million followers.
Top Hashtags
Top Keywords
Caption Analysis
| Avg Caption Length | 145 chars |
| Posting Frequency | 0.6 posts/week |
Content Mix
5
Videos / Reels
7
Photos
Top Performing Posts
#AA22xA6 is now #Raaka ⚔️ Prepare yourself for a vision beyond limits ✨ @atlee47 | @alluarjunonline | @sunpictures …
Handwoven navratan patan patola by artisan Bhawar Singh, reimagined through Anamika Khanna’s mulmul blooms and a handma…
To those of you who made it (and many of you flew in) thank you for your energy & for making the afternoon soo special.…
I am beyond thrilled to launch my passion project - OnSet - an experiential learning program for technicians across var…
Top Posts
Highest-liked recent posts from @deepikapadukone
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
🧿🧿
|
5.5M | 61.9K | view |
| 2 |
Date Night at the Movies! 💥#Dhurandhar 💥
@ranveersingh
|
2.0M | 8.0K | view |
| 3 |
Sunday Sashay! 🏁
@visitabudhabi
|
1.8M | 7.6K | view |
| 4 |
No caption
|
1.5M | 10.2K | view |
| 5 |
brb, jumping into holiday mode!🩰
#LVSneakerina
@louisvuitton
|
1.4M | 5.3K | view |
| 6 |
#AA22xA6 is now #Raaka ⚔️
Prepare yourself for a vision beyond limits ✨
@atle…
|
1.3M | 6.3K | view |
| 7 |
Handwoven navratan patan patola by artisan Bhawar Singh, reimagined through Ana…
|
1.1M | 4.3K | view |
| 8 |
To those of you who made it (and many of you flew in) thank you for your energy…
|
333.7K | 2.9K | view |
| 9 |
I am beyond thrilled to launch my passion project - OnSet - an experiential lea…
|
258.8K | 4.1K | view |
Posting Patterns & Optimal Timing
When @deepikapadukone posts on Instagram
The content cadence for @deepikapadukone is a sparse high-effort pace. This low frequency falls below the median of 1.1 posts per week. Her ranking of 58 out of 1620 based on volume suggests she prioritizes quality or curation over rapid output. A consistency score of 11 indicates an erratic rhythm with unpredictable gaps between updates. The most recent streak lasts only one day, confirming that content does not arrive in predictable clusters. New posts land primarily on Sunday and Friday. The busiest upload window occurs at 12:00 UTC. Marketers should expect long periods of silence followed by sporadic updates. Planning a campaign requires patience because the lack of regularity makes it difficult to time a series of consecutive posts. You cannot rely on a steady stream for a multi-day rollout. Instead, treat each new post as a standalone event. Coordination must be flexible to accommodate her irregular schedule.
0.6
Posts / week
311.3h
Avg gap between posts
Sunday, Friday, Saturday
Peak posting days
12:00, 14:00, 15:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @deepikapadukone publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
The account posts most frequently on Sunday and Friday at 12:00 UTC. The posting frequency is low at 0.6 times per week.
Most Common Words
Frequent caption words across @deepikapadukone's recent posts (excludes stopwords)
Best Day of the Week to Post
@deepikapadukone's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 1 | 262,863 | 262,863 |
| Wednesday | 1 | 1,332,962 | 1,332,962 |
| Thursday | 1 | 214,276 | 214,276 |
| Friday | 3 | 1,103,294 | 3,309,882 |
| Saturday | 2 | 1,431,403 | 2,862,806 |
| Sunday | 4 | 1,972,869 | 7,891,475 |
Posting Consistency & Streaks
How steadily @deepikapadukone maintains output
1
Longest streak (days)
11/100
Consistency score
Inverse of posting-gap variance
7.7%
Active days
Posted at least once
311.3h
Avg gap
Between posts
Caption Length & Performance
How @deepikapadukone's caption length correlates with engagement
91.7%
Posts with Caption
158
Avg Caption Chars
62
Median Chars
418
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| No caption | 1 | 1.5M |
| Short (<40 chars) | 2 | 3.7M |
| Medium (40-100) | 4 | 952.5K |
| Long (100+) | 5 | 655.6K |
The audience prefers shorter captions under 40 characters with 3.7M average engagement. Long captions of 100+ characters perform the worst at 655.6K average engagement.
Who This Audience Is
What @deepikapadukone's reach and engagement mean for a brand.
The follower count places this profile in the top tier of tracked accounts with a reach over one hundred times the median creator. This scale indicates a broad reach that moves beyond niche communities into mainstream visibility. The verified status confirms official recognition despite the lack of a specific category tag. While the engagement rate is below many smaller creators, it sits nearly double the platform median. This suggests that while the total volume of interactions is lower relative to the large follower base, the message still lands with more weight than typical accounts at this scale. The high volume of followers compared to the small number of follows back indicates a top down distribution of content rather than a peer to peer network. The data points toward a broad public audience. This profile fits the luxury beauty and fashion category.
Compare & Discover Similar Creators
Stack @deepikapadukone against any other Instagram creator we track, or jump to similar accounts.
Compare @deepikapadukone to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @deepikapadukone
Estimated Earnings
Revenue estimates based on follower count and engagement
Brand partnerships for @deepikapadukone primarily derive from high-impact sponsored posts and long-term endorsements. A single post commands a projected range between $392.4K and $941.8K based on her 78.5M followers. Her rank at 58 out of 1620 places her in the top tier where names command a premium for their reach. This high ranking justifies a price point toward the upper end of the bracket. An engagement rate of 1.69% outperforms the 0.93% median, suggesting that the audience is active enough to make these high figures a fair price for the reach. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 78.5M followers (Mega)
$392,424 – $941,817
Industry rate for mega Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 78.5M followers
- + 1.69% engagement rate beats the 0.93% tracked median
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ Only 8.3% of recent posts clear 2x the account average, a low hit-rate
- ~ Sparse cadence of about 0.6 posts a week limits fresh reach
- ~ Low consistency score (11/100), posting rhythm is erratic
Summary
This analysis of @deepikapadukone reveals a mega Instagram presence with 78,484,741 followers. The account demonstrates an engagement rate of 1.69%, averaging 1.3M likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @deepikapadukone
How many followers does @deepikapadukone have on Instagram?
@deepikapadukone has 78,484,741 followers on Instagram, placing them in the mega creator tier.
What is @deepikapadukone's Instagram engagement rate?
@deepikapadukone has an engagement rate of 1.69% based on 12 recent posts, averaging 1.3M likes per post.
How much does @deepikapadukone earn on Instagram?
Based on industry benchmarks, @deepikapadukone's estimated sponsorship value is $392,424 - $941,817 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @deepikapadukone published on Instagram?
@deepikapadukone has published 654 posts on Instagram.
What is @deepikapadukone's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 5,458,158 likes and 61,875 comments.
How often does @deepikapadukone post on Instagram?
@deepikapadukone posts approximately 0.6 times per week, with an average gap of 311.3 hours between posts. Peak posting days are Sunday, Friday, Saturday.
How does @deepikapadukone compare to other Instagram creators?
@deepikapadukone sits in the Mega creator tier alongside accounts like @kingjames, @ddlovato, @fcbarcelona.
Is @deepikapadukone verified on Instagram?
Yes, @deepikapadukone is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @deepikapadukone's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: Jun 19, 2026