87.2M
Followers
653
Following
2.2K
Posts
0.5%
Engagement Rate
Account Overview
Profile summary and post performance
This account sits at rank 48 out of 1620 tracked creators and holds over 121 times the follower count of the median profile. David Beckham maintains a verified status as a Mega tier creator with over two thousand posts to his feed. While the account commands an enormous following, the engagement rate of 0.5% falls below the 0.93% median. The rest of this report examines the specific audience interactions and content performance metrics.
Account Info
| Account Size | Mega |
| Followers | 87,205,713 |
| Following | 653 |
| Posts | 2,236 |
| Verified | Yes |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 432,215 |
| Avg Comments per Post | 2,126 |
| Videos | 3 |
| Photos | 9 |
| Engagement Rate | 0.5% |
Follower Growth Over Time
How @davidbeckham's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
+502.9K
Net Change
+0.6%
% Change
+7.1K
Avg / Day
71
Days Tracked
16
Data Points
Tracked between May 6, 2026 (87,100,000 followers) and Jul 17, 2026 (87,602,934 followers).
The account stayed nearly flat with only a 0.1% change over 51 days. The count moved from 87.1M to 87.2M followers during this period.
What the trajectory means
The account maintained a flat trajectory with a 0.1% change over the tracked period. This stability establishes @davidbeckham as a known quantity for consistent reach. The steady daily pace allows for stable campaign planning without the volatility of a rapidly shifting audience.
Engagement Analysis
Based on 12 recent posts
Platform Context
The @davidbeckham account ranks 508 out of 774 for engagement because its rate sits below the tracked median. This lower percentage means fewer followers interact with each post compared to average accounts in the dataset. The gap between the actual rate and the median indicates a lower level of relative audience involvement.
The engagement rate sits at 0.5% compared to the 0.93% median, ranking 508 out of 774. This indicates that the audience reacts less than the typical account on the platform. While the follower count is high, participation remains low relative to reach. The data shows a clear preference for photos over video content. Images earned an average of 541.8K likes while videos only garnered 103.3K likes. This split suggests that followers reward static imagery with more consistent attention than moving clips. Reliability of reach is hindered by the lack of high-performing outliers. Only 16.7% of recent posts doubled the average engagement. Not a single post achieved five times the account average. These figures suggest that while the content reaches many people, it rarely triggers an explosive spike in interaction. The vast majority of followers provide passive approval rather than active participation. This is a tap-and-scroll audience.
432.2K
Avg Likes/Post
2.1K
Avg Comments/Post
5.2M
Total Likes
25.5K
Total Comments
Engagement Rate
Compared to Mega tier benchmarks
0.50%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
103.3K
Avg Likes on Videos (3)
541.8K
Avg Likes on Photos (9)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @davidbeckham's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @davidbeckham's single biggest post had going for it — the patterns worth replicating.
1,806,258 likes · 5,062 comments
4.2× @davidbeckham's average post · 7.0× the median post.
"Amazing way to kick off the World Cup in the US… Congratulations @pochettino and @usmnt 👏🏼 great to see so many passionate fans in the stadium ❤️⚽️🏆 @fifaworldcup @tomcruise"
173 characters
Photo
Format
Saturday
Day Posted
17:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post achieved a 7.0x multiplier over the account median with its high volume of likes and balanced comment ratio. Posting on Saturdays at 17:00 UTC aligns with this peak performance. Long captions exceeding 100 words drive much higher engagement than medium length copy. The poor performance of mid-length captions suggests that short text fails to capture the audience interest for this brand. Use #bofapartner and #internationaldayofplay as consistent signals for your primary topics. A posting cadence of five times per week maintains steady visibility across the follower base. While average engagement is high, success relies on these specific timing and length choices rather than random frequency. This account currently maintains a following of 87.2 million people.
Top Hashtags
Top Keywords
Caption Analysis
| Avg Caption Length | 170 chars |
| Posting Frequency | 5.0 posts/week |
Content Mix
3
Videos / Reels
9
Photos
Top Performing Posts
Amazing way to kick off the World Cup in the US… Congratulations @pochettino and @usmnt 👏🏼 great to see so many passion…
A day I will never forget… thank you @hollywoodchamberofcommerce ⭐️ So grateful to my friend @tomcruise for being here …
Being a dad is my most important job... I love you all & thank you mummy @victoriabeckham For giving me our beautiful …
Finally got a Beckham cup… 😂🥤 @lamineyamal @ronaldinho @hm_son7 @thierryhenry @mcdonalds 💛❤️ @fifaworldcup
The World Cup kicks off today as @unicef marks the International Day of Play 🌍 The World Cup is the very best of footba…
Happy Father's Day dad thank you for giving me all the opportunities in life & all the love ❤️ @tedbeckhamdavid ❤️
The perfect suit for the summer… inspired by my outfit from Wimbledon last year ☀️ BOSS by BECKHAM… @boss
Mum trying to be funny on a Monday @thierryhenry you have a new fan 🙄 @sandra_beckham49 don't worry I'll remember this 😂
Top Posts
Highest-liked recent posts from @davidbeckham
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
Amazing way to kick off the World Cup in the US… Congratulations @pochettino an…
|
1.8M | 5.1K | view |
| 2 |
A day I will never forget… thank you @hollywoodchamberofcommerce ⭐️ So grateful…
|
871.2K | 5.5K | view |
| 3 |
Being a dad is my most important job... I love you all & thank you mummy @victo…
|
817.9K | 2.9K | view |
| 4 |
Finally got a Beckham cup… 😂🥤 @lamineyamal @ronaldinho @hm_son7 @thierryhenry @…
|
396.1K | 1.1K | view |
| 5 |
The World Cup kicks off today as @unicef marks the International Day of Play 🌍 …
|
286.1K | 1.2K | view |
| 6 |
Honey Honey 🍯 🐝 🍯
|
254.1K | 3.9K | view |
| 7 |
Happy Father's Day dad thank you for giving me all the opportunities in life & …
|
187.6K | 459 | view |
| 8 |
The perfect suit for the summer… inspired by my outfit from Wimbledon last year…
|
165.2K | 1.1K | view |
| 9 |
Mum trying to be funny on a Monday @thierryhenry you have a new fan 🙄 @sandra_b…
|
150.1K | 2.0K | view |
Posting Patterns & Optimal Timing
When @davidbeckham posts on Instagram
The account follows a steady grind because it posts five times per week. This volume is much higher than the median of 1.1 posts per week. Its high frequency places it in the top 3% of creators by rank. A consistency score of zero indicates an erratic cadence rather than a clockwork rhythm. Gaps between posts are unpredictable and often lead to short streaks of three days before falling silent. Content lands most frequently on Wednesday and Thursday. The busiest upload window occurs at 12:00 UTC. Marketers should expect frequent opportunities for placement but must plan around the lack of predictable timing. Because content drops so often, a campaign can be integrated into the daily flow without waiting weeks for a new post. However, the erratic consistency means you cannot rely on a specific day to guarantee a fresh appearance. You must monitor the feed closely to catch active bursts. The high volume ensures constant visibility for a brand even if the specific timing fluctuates.
5.0
Posts / week
36.6h
Avg gap between posts
Wednesday, Thursday, Saturday
Peak posting days
12:00, 10:00, 13:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @davidbeckham publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
The account posts about 5.0 times per week with the most activity on Wednesday and Thursday. The busiest hour is 12:00 UTC.
Most Common Words
Frequent caption words across @davidbeckham's recent posts (excludes stopwords)
Best Day of the Week to Post
@davidbeckham's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 2 | 143,155 | 286,310 |
| Tuesday | 1 | 397,251 | 397,251 |
| Wednesday | 2 | 212,134 | 424,269 |
| Thursday | 2 | 157,302 | 314,604 |
| Friday | 1 | 92,815 | 92,815 |
| Saturday | 2 | 1,343,994 | 2,687,987 |
| Sunday | 2 | 504,431 | 1,008,862 |
Posting Consistency & Streaks
How steadily @davidbeckham maintains output
3
Longest streak (days)
0/100
Consistency score
Inverse of posting-gap variance
47.7%
Active days
Posted at least once
36.6h
Avg gap
Between posts
Caption Length & Performance
How @davidbeckham's caption length correlates with engagement
100.0%
Posts with Caption
170
Avg Caption Chars
120
Median Chars
480
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Short (<40 chars) | 2 | 196.1K |
| Medium (40-100) | 1 | 27.4K |
| Long (100+) | 9 | 532.5K |
The audience rewards long captions with an average of 532.5K engagement. Medium captions perform the worst at only 27.4K.
Who This Audience Is
What @davidbeckham's reach and engagement mean for a brand.
The audience size is large at over 121 times the median creator size. This high rank places the account in a tier of global reach that far exceeds standard influencer scales. While the verified status confirms authority, the lack of a specific category suggests a broad, non-niche appeal. Engagement rates fall below the median despite the high follower count. This indicates a broadcast model where content reaches a wide net but resonates less intensely with individuals than smaller, niche communities. The gap between reach and interaction suggests a passive viewership rather than active participation. This audience is best suited for global brand awareness campaigns targeting mass markets.
Compare & Discover Similar Creators
Stack @davidbeckham against any other Instagram creator we track, or jump to similar accounts.
Compare @davidbeckham to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @davidbeckham
Estimated Earnings
Revenue estimates based on follower count and engagement
The primary revenue stream for @davidbeckham is high-value brand partnerships and sponsored posts. A single post fits within a $436,000 to $1,000,000 range based on his follower count. His ranking of 48 puts him in the top tier where he commands a premium price over the median. This status justifies the high end of the quoted band for global campaigns. However, his engagement rate of 0.5% sits below the 0.93% median. This lower interaction rate means the high cost is a bet on reach and prestige rather than active community engagement. The premium reflects name recognition over current peer-to-peer interaction levels. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 87.2M followers (Mega)
$436,029 – $1,046,469
Industry rate for mega Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 87.2M followers
- + Active cadence of about 5.0 posts a week
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ 0.5% engagement rate trails the 0.93% median, the clearest area to improve
- ~ Only 16.7% of recent posts clear 2x the account average, a low hit-rate
Summary
This analysis of @davidbeckham reveals a mega Instagram presence with 87,205,713 followers. The account demonstrates an engagement rate of 0.50%, averaging 432.2K likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @davidbeckham
How many followers does @davidbeckham have on Instagram?
@davidbeckham has 87,205,713 followers on Instagram, placing them in the mega creator tier.
What is @davidbeckham's Instagram engagement rate?
@davidbeckham has an engagement rate of 0.50% based on 12 recent posts, averaging 432.2K likes per post.
How much does @davidbeckham earn on Instagram?
Based on industry benchmarks, @davidbeckham's estimated sponsorship value is $436,029 - $1,046,469 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @davidbeckham published on Instagram?
@davidbeckham has published 2,236 posts on Instagram.
What is @davidbeckham's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 1,806,258 likes and 5,062 comments.
How often does @davidbeckham post on Instagram?
@davidbeckham posts approximately 5.0 times per week, with an average gap of 36.6 hours between posts. Peak posting days are Wednesday, Thursday, Saturday.
How does @davidbeckham compare to other Instagram creators?
@davidbeckham sits in the Mega creator tier alongside accounts like @kevinhart4real, @iamcardib, @kingjames.
Is @davidbeckham verified on Instagram?
Yes, @davidbeckham is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @davidbeckham's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: Jun 19, 2026