91.0M
Followers
1.0K
Following
520
Posts
3.16%
Engagement Rate
Account Overview
Profile summary and post performance
@mrbeast has 90,970,455 Instagram followers as of October 16, 2026 and 520 posts; the account is verified. Across the 12 recent posts we analysed for this report on August 24, 2026, a post got 2.7M likes and 40K comments on average (median 696.3K likes), an engagement rate of 3.16% of followers, an average its biggest posts pull up (the median post reached 0.82%). Over the 119 days we have tracked it, the account gained 3,649,460 followers (+4.2%).
Where these numbers come from: public Instagram profile data and @mrbeast's recent posts, collected by IGDataHub. Follower history comes from our own repeated readings of the profile. How we calculate these numbers.
Account Info
| Account Size | Mega |
| Followers | 90,970,455 |
| Following | 1,013 |
| Posts | 520 |
| Verified | Yes |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 2,723,830 |
| Avg Comments per Post | 40,002 |
| Videos | 4 |
| Photos & carousels | 8 |
| Engagement Rate | 3.16% |
Follower Growth Over Time
How @mrbeast's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
+3.6M
Net Change
+4.2%
% Change
+30.7K
Avg / Day
119
Days Tracked
73
Data Points
Tracked between Jun 19, 2026 (87,320,995 followers) and Oct 16, 2026 (90,970,455 followers).
| Date | Followers | Change |
|---|---|---|
| 90,970,455 | +1,008,409 | |
| 89,962,046 | +883,204 | |
| 89,078,842 | +890,106 | |
| 88,188,736 | +627,861 | |
| 87,560,875 | +239,880 | |
| 87,320,995 | first reading |
Engagement Analysis
Based on 12 recent posts
2.7M
Avg Likes/Post
40.0K
Avg Comments/Post
32.7M
Total Likes
480.0K
Total Comments
Engagement Rate
Compared with the 877 Mega-tier reports with an engagement rate (median 0.94%, middle half 0.3% to 2.58%)
3.16%
(Likes + Comments) / Followers per post
An average its biggest posts pull up: the median post reached 0.82%.
Video vs Photo Engagement
615.5K
Avg Likes on Videos (4)
3.8M
Avg Likes on Photos & carousels (8)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @mrbeast's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. The median post got 715,414 likes and comments; 3 of the 12 reached twice that (1,430,828 or more).
Best-Performing Post, Decomposed
What @mrbeast's single biggest recent post had going for it, measured against the account's other posts.
19,991,209 likes · 219,421 comments
7.3× @mrbeast's average post · 28.2× the median post.
"We are both dropping big videos together November 30th 👀"
56 characters
Photo or carousel
Format
Thursday
Day Posted
20:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
Top Keywords
Words used at least twice in the captions we analysed, with how often.
Caption Analysis
| Avg Caption Length | 69 chars |
| Posting Frequency | not shown |
Content Mix
4
Videos / Reels
8
Photos & carousels
Top Posts
Highest-liked recent posts from @mrbeast
| # | Caption | Likes | Comments | Views | Link |
|---|---|---|---|---|---|
| 1 |
We are both dropping big videos together November 30th 👀
|
20.0M | 219.4K | — | view |
| 2 |
Had to update the play button wall ❤️
|
5.5M | 56.7K | — | view |
| 3 |
WE HIT HALF A BILLION SUBSCRIBERS! THANK YOU!! ❤️❤️❤️❤️❤️❤️
|
1.5M | 34.7K | — | view |
| 4 |
Good ole survival video with the boys
|
1.1M | 26.1K | — | view |
| 5 |
This was the only way I could keep it close @usainbolt 😂
|
779.4K | 10.5K | 6.1M | view |
| 6 |
Celebrated half a billion subscribers with the OG’s
|
702.2K | 14.5K | — | view |
| 7 |
Btw you don’t need to get pulled by a plane to have fun with my new @loweshomei…
|
690.3K | 23.9K | 14.8M | view |
| 8 |
Thanks for the help boys 🫡
|
532.7K | 28.1K | 5.8M | view |
| 9 |
I made professionals go up against amateurs to see who could survive the longes…
|
525.0K | 24.3K | — | view |
Posting Patterns & Optimal Timing
When @mrbeast posts on Instagram
Thursday, Saturday
Peak posting days
16:00 UTC
Peak posting hours
Posts per week, the average gap, active days and the consistency score are not shown for this account. The posts we analysed include pinned posts, which Instagram keeps at the top of a profile however old they are, so counting them stretches the date range and understates how often the account posts. Peak days and hours count the same posts.
Posting Activity by Hour (UTC)
How often @mrbeast publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC): 0 is midnight, 12 is noon
Engagement by Day of the Week
@mrbeast's recent posts grouped by the day they went out. Most days here have one or two posts, so one strong post can set a day's average. Read it as a record of these posts, not as the best day to post.
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 1 | 714,188 | 714,188 |
| Tuesday | 1 | 789,989 | 789,989 |
| Thursday | 4 | 5,430,239 | 21,720,955 |
| Friday | 1 | 1,499,145 | 1,499,145 |
| Saturday | 4 | 718,660 | 2,874,638 |
| Sunday | 1 | 5,567,076 | 5,567,076 |
Caption Length & Performance
How @mrbeast's caption length correlates with engagement
100.0%
Posts with Caption
69
Avg Caption Chars
56
Median Chars
164
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Short (<40 chars) | 4 | 1.9M |
| Medium (40-100) | 5 | 4.7M |
| Long (100+) | 3 | 579.6K |
Compare & Discover Similar Creators
Stack @mrbeast against any other Instagram creator we track, or jump to similar accounts.
Compare @mrbeast to another creator
Get a side-by-side stats breakdown.
Creators closest in size to @mrbeast
Estimated Earnings
Revenue estimates based on follower count only
Sponsorship Value (Est. Per Post)
Based on 91.0M followers (Mega)
$454,852 to $1,091,645
Our per-follower range for accounts this size (see methodology)
Download @mrbeast's data
Everything below is derived from this account, priced on the counts shown. Delivered as CSV by emailed link.
You only pay for rows we deliver. Counts are the maximum available today; if an export comes back smaller, the difference is refunded automatically. Counts as last collected 15 hours, 4 minutes ago.
Tracking
What we have recorded about @mrbeast over time, and ongoing alerts.
Other reports
Not downloads of this account: they take their own inputs.
Download @mrbeast's data
Followers, following and full post history as CSV, priced on the exact record counts above.
See export optionsFrequently Asked Questions About @mrbeast
How many followers does @mrbeast have on Instagram?
@mrbeast has 90,970,455 followers on Instagram, placing them in the Mega-tier group (1M+ followers).
What is @mrbeast's Instagram engagement rate?
@mrbeast has an engagement rate of 3.16% based on 12 recent posts, averaging 2.7M likes per post. That average is pulled up by its biggest posts: the median post reached 0.82%.
How much does @mrbeast earn on Instagram?
From follower count only, we estimate @mrbeast's sponsorship value at $454,852 to $1,091,645 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @mrbeast published on Instagram?
@mrbeast has published 520 posts on Instagram.
What is @mrbeast's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 19,991,209 likes and 219,421 comments.
How often does @mrbeast post on Instagram?
We don't show a weekly rate for @mrbeast: the posts we analysed include pinned posts, which Instagram keeps at the top of a profile however old they are, so a rate from them would understate how often the account posts. Peak posting days are Thursday, Saturday.
How does @mrbeast compare to other Instagram creators?
@mrbeast sits in the Mega-tier group alongside accounts like @jennierubyjane, @priyankachopra, @shraddhakapoor.
Is @mrbeast verified on Instagram?
Yes, @mrbeast is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @mrbeast's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Follower count as of Oct 16, 2026 | Posts analysed Aug 24, 2026
Cite this page
IGDataHub (2026). @mrbeast Instagram stats and analytics, follower count as of 16 October 2026, posts analysed 24 August 2026. https://igdatahub.com/blog/mrbeast-instagram-profile-stats/