87.5M
Followers
970
Following
486
Posts
3.16%
Engagement Rate
Account Overview
Profile summary and post performance
This creator sits at rank 46 out of 1620 tracked accounts, holding a follower count that is 121.5 times the median size. This large scale places them well above the typical creator in our database. The account is verified and holds nearly five hundred posts across its content library. With no specific category set, it functions as a high volume production hub for a global audience. The engagement rate of 3.16% comfortably exceeds the median of 0.93%. The following report breaks down the specific audience interactions and growth patterns that drive these numbers.
Account Info
| Account Size | Mega |
| Followers | 87,509,369 |
| Following | 970 |
| Posts | 486 |
| Verified | Yes |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 2,723,830 |
| Avg Comments per Post | 40,002 |
| Videos | 4 |
| Photos | 8 |
| Engagement Rate | 3.16% |
Follower Growth Over Time
How @mrbeast's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
+1.4M
Net Change
+1.6%
% Change
+19.7K
Avg / Day
71
Days Tracked
16
Data Points
Tracked between May 6, 2026 (86,600,000 followers) and Jul 17, 2026 (88,000,000 followers).
The account grew from 86.6M to 87.5M followers over 50 days. The trend shows a gain of 909.4K followers.
What the trajectory means
The account gained 909.4K followers over the tracking period. This upward trend makes it an ideal candidate for early engagement before further growth occurs. A daily pace of 18.2K new followers provides a predictable scale for planning upcoming campaign timelines.
Engagement Analysis
Based on 12 recent posts
Platform Context
@mrbeast ranks 166 out of 774 for its engagement rate of 3.16%. This performance sits well above the tracked median of 0.93%. The high rate means each follower interacts with content at a much higher frequency than the average creator.
The engagement rate of 3.16% outperforms the median of 0.93%, placing the account at rank 166 out of 774. This proves the audience interacts with content much more than the average user. Photos drive much higher engagement than videos, earning nearly double the likes per post in that format. While the volume of comments is high, the sheer scale of likes suggests a large reach across both formats. Reliability metrics indicate that 16.7% of posts doubled the account average while 8.3% quintupled it. These figures suggest that core content maintains a stable floor with occasional spikes from high performing pieces. The disparity between video and photo performance shows exactly what format this specific audience rewards for interaction. This is an active audience.
2.7M
Avg Likes/Post
40.0K
Avg Comments/Post
32.7M
Total Likes
480.0K
Total Comments
Engagement Rate
Compared to Mega tier benchmarks
3.16%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
615.5K
Avg Likes on Videos (4)
3.8M
Avg Likes on Photos (8)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @mrbeast's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @mrbeast's single biggest post had going for it — the patterns worth replicating.
19,991,209 likes · 219,421 comments
7.3× @mrbeast's average post · 28.2× the median post.
"We are both dropping big videos together November 30th 👀"
56 characters
Photo
Format
Thursday
Day Posted
20:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post achieved a multiplier of 28.2 over the median performance to reach 20 million likes. This peak content maintains a high like-to-comment ratio of nearly 93 to 1. Short captions are less effective than medium length copy between 40 and 100 characters. These mid-length posts earn 4.7 million likes while long captions drop engagement to under 600k. This suggests the audience prefers concise calls to action over dense text blocks. The account follows a slow posting cadence of about 0.1 posts per week. This strategy prioritizes high production value and rare occurrences over daily volume. The profile maintains an average of 2.7 million likes per post despite its infrequent output. @mrbeast has 87.5 million followers.
Top Keywords
Caption Analysis
| Avg Caption Length | 69 chars |
| Posting Frequency | 0.1 posts/week |
Content Mix
4
Videos / Reels
8
Photos
Top Performing Posts
This was the only way I could keep it close @usainbolt 😂
Btw you don’t need to get pulled by a plane to have fun with my new @loweshomeimprovement builder kit :) Sign up now fo…
I made professionals go up against amateurs to see who could survive the longest stranded in the wilderness in my lates…
Top Posts
Highest-liked recent posts from @mrbeast
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
We are both dropping big videos together November 30th 👀
|
20.0M | 219.4K | view |
| 2 |
Had to update the play button wall ❤️
|
5.5M | 56.7K | view |
| 3 |
WE HIT HALF A BILLION SUBSCRIBERS! THANK YOU!! ❤️❤️❤️❤️❤️❤️
|
1.5M | 34.7K | view |
| 4 |
Good ole survival video with the boys
|
1.1M | 26.1K | view |
| 5 |
This was the only way I could keep it close @usainbolt 😂
|
779.4K | 10.5K | view |
| 6 |
Celebrated half a billion subscribers with the OG’s
|
702.2K | 14.5K | view |
| 7 |
Btw you don’t need to get pulled by a plane to have fun with my new @loweshomei…
|
690.3K | 23.9K | view |
| 8 |
Thanks for the help boys 🫡
|
532.7K | 28.1K | view |
| 9 |
I made professionals go up against amateurs to see who could survive the longes…
|
525.0K | 24.3K | view |
Posting Patterns & Optimal Timing
When @mrbeast posts on Instagram
The account follows a sparse high-effort pace. This low volume is well below the median of 1.1 posts per week and ranks it in the top 3 percent for frequency among its peers. The consistency score of 0 indicates an erratic schedule with no predictable rhythm or established patterns. Content appears sporadically rather than on a clockwork basis. Thursday and Saturday are the favored upload days. Fresh content lands most often around 16:00 UTC. Marketers should not expect a steady stream of daily posts to build upon. A campaign must be planned around these specific windows since the creator does not maintain a regular posting cycle. Because the gap between posts is unpredictable, you cannot rely on a recurring schedule for consistent brand visibility. You must coordinate with the creator directly to align your tie-in with their irregular production timeline.
0.1
Posts / week
1247.7h
Avg gap between posts
Thursday, Saturday, Monday
Peak posting days
16:00, 20:00, 18:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @mrbeast publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
This account posts most on Thursday and Saturday at 16:00 UTC. The frequency of posting is low at 0.1 times per week.
Most Common Words
Frequent caption words across @mrbeast's recent posts (excludes stopwords)
Best Day of the Week to Post
@mrbeast's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 1 | 714,188 | 714,188 |
| Tuesday | 1 | 789,989 | 789,989 |
| Thursday | 4 | 5,430,239 | 21,720,955 |
| Friday | 1 | 1,499,145 | 1,499,145 |
| Saturday | 4 | 718,660 | 2,874,638 |
| Sunday | 1 | 5,567,076 | 5,567,076 |
Posting Consistency & Streaks
How steadily @mrbeast maintains output
3
Longest streak (days)
0/100
Consistency score
Inverse of posting-gap variance
2.1%
Active days
Posted at least once
1247.7h
Avg gap
Between posts
Caption Length & Performance
How @mrbeast's caption length correlates with engagement
100.0%
Posts with Caption
69
Avg Caption Chars
56
Median Chars
164
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Short (<40 chars) | 4 | 1.9M |
| Medium (40-100) | 5 | 4.7M |
| Long (100+) | 3 | 579.6K |
The audience prefers medium captions of 40 to 100 characters because they earn 4.7M average engagement. Long captions perform worst with only 579.6K average engagement.
Who This Audience Is
What @mrbeast's reach and engagement mean for a brand.
The follower count places this account at an extreme outlier compared to typical creators. With a volume over 120 times the median size, the reach is broad enough for mass market visibility rather than niche targeting. The verified status confirms high authority despite the lack of a specific category tag. Engagement rates are more than triple the median average. This indicates that the brand message will land harder and find more traction here than on most standard accounts at this scale. The interaction frequency remains high despite the large scale of the following. High engagement combined with extreme reach suggests a broad but active viewer base. This audience fits the entertainment category.
Compare & Discover Similar Creators
Stack @mrbeast against any other Instagram creator we track, or jump to similar accounts.
Compare @mrbeast to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @mrbeast
Estimated Earnings
Revenue estimates based on follower count and engagement
@mrbeast commands a premium because of his top 3% ranking among peers. This high rank justifies a sponsored post price point between $437.5K and $1.1M. The engagement rate of 3.16% is more than triple the median average. Such active participation from a large audience validates the higher end of the quoted band for reach. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 87.5M followers (Mega)
$437,547 – $1,050,112
Industry rate for mega Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 87.5M followers
- + 3.16% engagement rate beats the 0.93% tracked median
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ Only 16.7% of recent posts clear 2x the account average, a low hit-rate
- ~ Sparse cadence of about 0.1 posts a week limits fresh reach
Summary
This analysis of @mrbeast reveals a mega Instagram presence with 87,509,369 followers. The account demonstrates an engagement rate of 3.16%, averaging 2.7M likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @mrbeast
How many followers does @mrbeast have on Instagram?
@mrbeast has 87,509,369 followers on Instagram, placing them in the mega creator tier.
What is @mrbeast's Instagram engagement rate?
@mrbeast has an engagement rate of 3.16% based on 12 recent posts, averaging 2.7M likes per post.
How much does @mrbeast earn on Instagram?
Based on industry benchmarks, @mrbeast's estimated sponsorship value is $437,547 - $1,050,112 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @mrbeast published on Instagram?
@mrbeast has published 486 posts on Instagram.
What is @mrbeast's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 19,991,209 likes and 219,421 comments.
How often does @mrbeast post on Instagram?
@mrbeast posts approximately 0.1 times per week, with an average gap of 1247.7 hours between posts. Peak posting days are Thursday, Saturday, Monday.
How does @mrbeast compare to other Instagram creators?
@mrbeast sits in the Mega creator tier alongside accounts like @zendaya, @kevinhart4real, @iamcardib.
Is @mrbeast verified on Instagram?
Yes, @mrbeast is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @mrbeast's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: Jun 19, 2026