snoopdogg

snoopdogg

@snoopdogg

10 Til Midnight. Album & Movie out now. @deathrowrecords

87.2M

Followers

7.6K

Following

70.7K

Posts

0.04%

Engagement Rate

≈ -0.1% over 71d Mega tier Updated Jun 19, 2026

Account Overview

Profile summary and post performance

This creator ranks 49th among the 1606 accounts we track. The follower count of 87.2 million is 120.1 times the median size of our typical creators. This verified account holds a mega status and has shared over 70,000 posts across its feed. While the total volume of content is high, the engagement rate of 0.04% falls well below the 1.31% median for this group. The rest of this report analyzes audience interactions and historical performance trends.

Account Info

Account Size Mega
Followers 87,159,966
Following 7,643
Posts 70,651
Verified Yes
Business Account Yes

Post Performance

Posts Analyzed 12
Avg Likes per Post 30,414
Avg Comments per Post 668
Videos 9
Photos 3
Engagement Rate 0.04%

Follower Growth Over Time

How @snoopdogg's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.

-114538

Net Change

-0.1%

% Change

-1613

Avg / Day

71

Days Tracked

22

Data Points

Tracked between May 24, 2026 (87,114,538 followers) and Aug 3, 2026 (87,000,000 followers).

The account grew from 87.1M to 87.2M followers over 34 days. The trend is flat with only a 0.1% change.

What the trajectory means

The account maintained a flat trajectory with a 0.1% change over the tracked period. This steady performance establishes the profile as a known quantity for stable campaign planning. The consistent daily pace allows for predictable engagement levels without volatility.

Engagement Analysis

Based on 12 recent posts

Platform Context

@snoopdogg ranks near the bottom of the corpus because its engagement rate sits well below the tracked median. This low performance means followers interact with posts at a much lower frequency than average accounts. The disparity indicates a disconnect between total reach and active community participation.

The engagement rate of 0.04% falls well below the 1.31% median, ranking 1575 out of 1605. This indicates that the audience reacts much less than usual to standard posts. Video content captures far more attention than still imagery, with videos earning 39.5K likes compared to only 3.0K for photos. This disparity suggests the audience rewards motion and dynamic storytelling over static frames. Reliability of reach remains low as only 8.3% of recent content doubled the account average while another 8.3% quintupled it. These figures suggest that most posts reach a consistent base but rarely break into wider circles. The small volume of comments relative to likes confirms that followers prefer passive consumption over public conversation. This is a tap-and-scroll audience.

30.4K

Avg Likes/Post

668

Avg Comments/Post

365.0K

Total Likes

8.0K

Total Comments

Engagement Rate

Compared to Mega tier benchmarks

Below Average for Mega

0.04%

(Likes + Comments) / Followers per post

Video vs Photo Engagement

39.5K

Avg Likes on Videos (9)

3.0K

Avg Likes on Photos (3)

Per-Post Engagement Trend

Engagement (likes + comments) for each of @snoopdogg's tracked recent posts, in upload order. Hover any point for the exact value.

Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.

Best-Performing Post, Decomposed

What @snoopdogg's single biggest post had going for it — the patterns worth replicating.

Top post by @snoopdogg

291,615 likes · 6,160 comments

9.6× @snoopdogg's average post · 76.7× the median post.

"In Brazil! Ball don’t lie 🇧🇷 ⚽️ Ai Cred @snoopdogg @jessewelle"

63 characters

Video

Format

Friday

Day Posted

17:00 UTC

Hour Posted

1.7M

Views

Content Analysis

Hashtags, keywords, captions, and top posts

The standout post achieved a 76.7x multiplier over the median performance of this account. Its like to comment ratio remains balanced despite the high engagement volume. To replicate this success, use medium length captions between 40 and 100 characters. This specific range generates 100.1K average likes while long captions fail to gain traction at only 4.1K. These figures suggest that concise, punchy copy is the most effective way to engage the audience. Use the recurring hashtags like #kurupt and #deathrowrecords as clear signals for your niche content. The posting cadence is extremely high at 84 times per week. This volume suggests a strategy built on constant presence rather than occasional peaks. While the average engagement of 30.4K likes is modest relative to the total follower count, the consistent output maintains visibility. This account currently has 87.2 million followers.

Top Hashtags

#kurupt (1) #djbattlecat (1) #snoopdogg (1) #charliebereal (1) #deathrowrecords (1)

Top Keywords

snoopdogg (5) charliebereal (3) summer (3) deathrowrecords (3) kurupt (3) white (2) available (2) light (2) exclusively (2) outside (2) album (2) link (2) tickets (2) sale (2) friday (2) august (2) battlecat (2) sneak (2) attacc (2) featuring (2) snoop (2) dogg (2) charlie (2) bereal (2) djbattlecat (2) dope (1) city (1) blues (1) feat (1) chain (1)

Caption Analysis

Avg Caption Length 154 chars
Posting Frequency 84.0 posts/week

Content Mix

9

Videos / Reels

3

Photos

Top Performing Posts

Post thumbnail

In Brazil! Ball don’t lie 🇧🇷 ⚽️ Ai Cred @snoopdogg @jessewelle

291.6K likes 6.2K comments 1.7M views Video
View
Post thumbnail

💥🐾🎤🎤🔥 via @lijoshfl

36.8K likes 1.1K comments 686.6K views Video
View
Post thumbnail

🚨 TICKETS ARE NOW ON SALE! 🚨 👑 Four Legends. One Stage. MOUNT WESTMORE. 🔊👊🏽 Don’t miss your chance to see @snoopdogg,…

14.7K likes 173 comments 136.1K views Video
View
Post thumbnail

@princessbroadus 🐾💥🚨🚨🫵🏿🫵🏿

5.8K likes 120 comments
View
Post thumbnail

Kurupt × DJ Battlecat “Sneak Attacc” featuring Snoop Dogg and Charlie BeReal Official Music Video out now on YouTube! 🎥…

4.0K likes 201 comments 37.4K views Video
View
Post thumbnail

Dope 🔥🔥🔥🔥 “L.A. City Blues” feat @charliebereal Chain of Command: Vol 1. Quincey White & @thefrostgeneral Track 5 Di…

3.8K likes 98 comments 40.9K views Video
View
Post thumbnail

An instant summer classic: THE ALL STAR BANDANA JERSEY & SHORTS Available in: black/white & light blue/ navy sizes xs-…

2.3K likes 22 comments
View
Post thumbnail

Kurupt & Dj BattleCat @official_kurupt @djbattlecat Sneak Attacc Featuring Snoop Dogg & Charlie Bereal @snoopdogg @ch…

1.8K likes 41 comments 29.8K views Video
View
Post thumbnail

@ericbenet 🙏 Thank you for your kind words. Love man always!

1.6K likes 54 comments 39.5K views Video
View

Top Posts

Highest-liked recent posts from @snoopdogg

# Caption Likes Comments Link
1
In Brazil! Ball don’t lie 🇧🇷 ⚽️ Ai Cred @snoopdogg @jessewelle
291.6K 6.2K view
2
💥🐾🎤🎤🔥 via @lijoshfl
36.8K 1.1K view
3
🚨 TICKETS ARE NOW ON SALE! 🚨 👑 Four Legends. One Stage. MOUNT WESTMORE. 🔊👊🏽 D…
14.7K 173 view
4
@princessbroadus 🐾💥🚨🚨🫵🏿🫵🏿
5.8K 120 view
5
Kurupt × DJ Battlecat “Sneak Attacc” featuring Snoop Dogg and Charlie BeReal Of…
4.0K 201 view
6
Dope 🔥🔥🔥🔥 “L.A. City Blues” feat @charliebereal Chain of Command: Vol 1. Quin…
3.8K 98 view
7
An instant summer classic: THE ALL STAR BANDANA JERSEY & SHORTS Available in: …
2.3K 22 view
8
Kurupt & Dj BattleCat @official_kurupt @djbattlecat Sneak Attacc Featuring Sno…
1.8K 41 view
9
@ericbenet 🙏 Thank you for your kind words. Love man always!
1.6K 54 view

Posting Patterns & Optimal Timing

When @snoopdogg posts on Instagram

@snoopdogg maintains a steady grind with an extreme volume of content. The creator posts roughly 84 times per week which dwarfs the median rate of 0.6. This high output places the account at rank 49 out of 1606 for frequency. A consistency score of 0 indicates that this volume does not follow a predictable schedule or even a steady pattern. The longest posting streak lasts only two days, suggesting content drops occur in intense bursts rather than daily increments. Fresh content lands most often on Friday and Saturday. The busiest hour for new uploads is 17:00 UTC. Marketers should expect a constant stream of material but cannot rely on specific dates to predict the next drop. Because the volume is so high, there is almost always fresh content available for a tie-in. You can plan around any date without fear of a dry spell. The lack of consistency means you should grab content as it appears rather than trying to sync with a recurring calendar.

84.0

Posts / week

1.7h

Avg gap between posts

Friday, Saturday

Peak posting days

17:00, 18:00, 20:00 UTC

Peak posting hours

Posting Activity by Hour (UTC)

Night (10pm-5am) Morning Afternoon Evening Peak hour

How often @snoopdogg publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.

1

0

1

1

2

3

4

5

6

1

7

8

9

10

11

12

13

14

15

16

3

17

2

18

19

2

20

1

21

22

1

23

Hour of day (UTC) — 0 is midnight, 12 is noon

Reading this chart: Taller bars are hours when @snoopdogg publishes more often. Their busiest hours are 17:00, 18:00, 20:00 UTC — highlighted with bold pink bars. Times are in UTC; subtract 5h for US Eastern, 8h for US Pacific, or add 1h for UK BST. Empty hours don't necessarily mean a bad time to post; they're simply hours @snoopdogg hasn't been active in our tracked sample.

The account posts most on Friday and Saturday with a peak at 17:00 UTC. The frequency of 84.0 posts per week is the standout feature.

Most Common Words

Frequent caption words across @snoopdogg's recent posts (excludes stopwords)

snoopdogg (5) charliebereal (3) summer (3) deathrowrecords (3) kurupt (3) white (2) available (2) light (2) exclusively (2) outside (2) album (2) link (2) tickets (2) sale (2) friday (2) august (2) battlecat (2) sneak (2) attacc (2) featuring (2) snoop (2) dogg (2) charlie (2) bereal (2) djbattlecat (2) dope (1) city (1) blues (1) feat (1) chain (1)

Best Day of the Week to Post

@snoopdogg's engagement broken down by day of the week

Day Posts Avg Engagement Total Engagement
Friday 10 36,682 366,817
Saturday 2 3,085 6,170

Posting Consistency & Streaks

How steadily @snoopdogg maintains output

2

Longest streak (days)

0/100

Consistency score

Inverse of posting-gap variance

100.0%

Active days

Posted at least once

1.7h

Avg gap

Between posts

Caption Length & Performance

How @snoopdogg's caption length correlates with engagement

100.0%

Posts with Caption

154

Avg Caption Chars

144

Median Chars

394

Longest Caption

Caption Length Posts Avg Engagement
Short (<40 chars) 2 21.9K
Medium (40-100) 3 100.1K
Long (100+) 7 4.1K

The audience rewards medium captions with an average of 100.1K engagement. Long captions perform poorly and receive only 4.1K engagement.

Who This Audience Is

What @snoopdogg's reach and engagement mean for a brand.

The follower count places this profile in the top percentile of tracked accounts. The volume is over one hundred times the median creator size. This scale indicates a reach that exceeds standard influencer boundaries to enter broadcast territory. Verified status confirms established authority despite the lack of a specific category tag. Engagement rates fall far below the median, which suggests a passive audience rather than an active community. Most users likely view content as a broadcast feed rather than participating in direct dialogue. The disparity between total followers and engagement indicates that brand messages will reach many people but may not trigger high interaction rates. This profile functions as a large awareness vehicle for major brands. It fits the luxury and lifestyle category where sheer reach is the primary metric of success.

Compare & Discover Similar Creators

Stack @snoopdogg against any other Instagram creator we track, or jump to similar accounts.

Compare @snoopdogg to another creator

Get a side-by-side stats breakdown.

@snoopdogg vs

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Estimated Earnings

Revenue estimates based on follower count and engagement

@snoopdogg generates revenue primarily through high-value brand partnerships and media appearances. A single sponsored post carries a projected value between $435.8K and $1.0M based on the large follower count. Ranking at 49 out of over 1600 accounts places this profile in a premium tier where the name alone commands a high price point. This rank justifies the upper end of the valuation because of established global recognition. However, the engagement rate of 0.04% sits well below the 1.31% median. While the reach is immense, the low interaction frequency suggests that the cost reflects brand prestige rather than active audience participation. The high ranking ensures a premium price regardless of the lower engagement metrics. These are modelled estimates from public metrics, not disclosed earnings.

Sponsorship Value (Est. Per Post)

Based on 87.2M followers (Mega)

$435,800 – $1,045,920

Industry rate for mega Instagram creators

Disclaimer: These are rough estimates based on publicly available industry benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. Instagram sponsored post rates fluctuate and are not guaranteed.

Key Insights & Takeaways

Key Takeaways

Reach. Ranking 49th out of 1,606 puts the account among the top tier with a following that dwarfs the median. Engagement. A 0.04% rate falls well below the 1.31% median, indicating a struggle to spark active interaction. Hit-rate. Only 8.3% of posts double the average engagement, showing a lack of frequent standout content. Trajectory. The follower count remained flat over 34 days, suggesting a stable but stagnant growth phase.

Strengths

  • + Verified account with 87.2M followers
  • + Active cadence of about 84.0 posts a week
  • + Above the 10K threshold where sponsorship deals become viable

Opportunities

  • ~ 0.04% engagement rate trails the 1.31% median, the clearest area to improve
  • ~ Only 8.3% of recent posts clear 2x the account average, a low hit-rate

Summary

This analysis of @snoopdogg reveals a mega Instagram presence with 87,159,966 followers. The account demonstrates an engagement rate of 0.04%, averaging 30.4K likes per post across 12 analyzed posts. The account holds verified status.

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Frequently Asked Questions About @snoopdogg

How many followers does @snoopdogg have on Instagram?

@snoopdogg has 87,159,966 followers on Instagram, placing them in the mega creator tier.

What is @snoopdogg's Instagram engagement rate?

@snoopdogg has an engagement rate of 0.04% based on 12 recent posts, averaging 30.4K likes per post.

How much does @snoopdogg earn on Instagram?

Based on industry benchmarks, @snoopdogg's estimated sponsorship value is $435,800 - $1,045,920 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.

How many posts has @snoopdogg published on Instagram?

@snoopdogg has published 70,651 posts on Instagram.

What is @snoopdogg's most-liked recent post?

Of the 12 recent posts analyzed, the top post received 291,615 likes and 6,160 comments.

How often does @snoopdogg post on Instagram?

@snoopdogg posts approximately 84.0 times per week, with an average gap of 1.7 hours between posts. Peak posting days are Friday, Saturday.

How does @snoopdogg compare to other Instagram creators?

@snoopdogg sits in the Mega creator tier alongside accounts like @kevinhart4real, @iamcardib, @kingjames.

Is @snoopdogg verified on Instagram?

Yes, @snoopdogg is a verified Instagram account.

About This Analysis: This analysis is based on a snapshot of @snoopdogg's Instagram profile and 12 recent posts.

Data collected and analyzed by IGDataHub | Analysis date: Jun 19, 2026